MAP360 Collective
MAP360 Collective is a New York-based, full-service marketing, advertising, and publicity agency serving entertainment studios, streaming platforms, and professional sports leagues through experiential campaigns, non-traditional out-of-home media, live sports integrations, and emerging-tech-enabled creative services.
- Company typePrivate
- Founded2020
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What MAP360 Collective does
MAP360 Collective is a privately held, full-service marketing, advertising, and publicity agency headquartered at 225 W 35th Street, New York, with a reported headcount of 11-50 employees. Founded in 2020 by Pete Rosenblum (President) and now led alongside Managing Partner Nick Brener, the firm delivers twelve integrated service modules spanning experiential marketing, non-traditional out-of-home media, live sports integrations, creative services, emerging-tech integrations (AI, XR, volumetric capture, holograms, interactive gaming), influencer strategy, publicity, digital advertising, grassroots partnerships, bartered campaigns, and reporting and analysis. Revenue is generated through project-based, quote-priced professional-services engagements acquired via an event- and relationship-driven go-to-market anchored in sports league networks, entertainment studio relationships, and earned industry recognition.
The agency's core products target major entertainment studios and streaming platforms (Netflix, HBO/HBO Max, Disney, Hulu, Peacock, Amazon Prime Video, Lionsgate, Sony Pictures, MGM, Paramount, Apple TV+, plus a cluster of Warner Bros Discovery properties) and professional sports leagues and teams (NFL, NBA, MLB, NHL, NWSL, WNBA), with a secondary push into consumer brands. Distribution relies on a deep partnership with Madison Square Garden and direct relationships with teams and venues across the aforementioned leagues, enabling non-traditional placements such as in-arena integrations, branded LED trucks, aerial advertising, projections, and themed game-night activations. The firm operates in the United States, Canada, Argentina, Turkey, Australia, and Germany.
The business model is fee-for-service project work scaled by repeatable client relationships, supplemented by a bartered media exchange that trades branded merchandise and exclusive access for media placements. Marketing and sales are earned-media-led, leveraging four Clio Awards (including a Gold for Squid Game), a Gold and a Silver at the BizBash Event Experience Awards, Shorty Awards Finalist recognition, and editorial coverage in AdAge, Event Marketer, and BizBash. No funding rounds, M&A, or institutional ownership are disclosed; the company is founder/management-owned and bootstrapped.
MAP360 Collective firmographics
Firmographics- Name
- MAP360 Collective
- Legal name
- MAP360 Collective
- Website
- https://map360co.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MAP360 Collective is a New York-based, full-service marketing, advertising, and publicity agency serving entertainment studios, streaming platforms, and professional sports leagues through experiential campaigns, non-traditional out-of-home media, live sports integrations, and emerging-tech-enabled creative services.
- Ownership category
- akta.pro rank
MAP360 Collective industry classification
Industry- Product category
- Advertising and Marketing Services
- NAICS
- Convention and Trade Show Organizers (561920)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Experiential Logistics & Tour Management (Roadshows) (MPAAAGAK)
- akta.pro secondary industries
- Creator Talent Management & Representation (MPAAAHAB), Sponsorship, Exhibitor & Partnership Management Services (THAHACAK)
Keywords
Where MAP360 Collective is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MAP360 Collective business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Experiential Marketing Services: Full-service agency providing experiential marketing campaigns, including design and execution of pop-up experiences, custom vehicles, modular activations, and large-scale immersive builds. Revenue generated through project-based client engagements with customized deliverables.
- Media Planning and Buying: Out-of-Home media planning with precision targeting, including paid, earned, and owned media placements. Services span traditional and digital OOH, optimizing in real-time to hit client KPIs.
- Live Sports Integrations: Strategic sports marketing integrations leveraging league, team, and athlete relationships across major professional sports leagues, creating authentic fan connections and campaign activations.
- Digital Advertising: Full-funnel digital media management including audience strategy, cross-channel sequencing, and performance optimization across OTT, paid social, search, display, video, and digital OOH.
- Publicity and Earned Media: PR services managing campaigns from strategy through execution, securing mainstream and sports press coverage, talent placements, interviews, and amplifying experiential moments for cultural relevance.
- Creative Services: End-to-end design services across experiential, graphic, motion, web, and multimedia, guided by data and emerging tech and AI, delivering bold creative that drives results.
- Influencer Marketing: Curated influencer campaigns across macro, niche, and micro communities, measured through engagement, sentiment, and proprietary reporting.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
MAP360 Collective product offering
Product offeringCore offering
MAP360 Collective is a full-service marketing, advertising, and publicity agency that designs and executes experiential marketing campaigns, non-traditional media placements, live sports integrations, creative services, influencer programs, publicity, and digital advertising for entertainment studios, streaming platforms, sports leagues, and consumer brands. The agency delivers customized, project-based engagements that combine cultural activations with paid, earned, and owned media amplification across out-of-home, digital, and live event channels.
Product overview
MAP360 Collective is a full-service marketing, advertising, and publicity agency that offers a comprehensive suite of campaign services. The portfolio consists of twelve integrated service modules centered around experiential marketing, media planning, creative services, and sports integrations. The services work together as a unified offering—experiential marketing serves as the flagship service for creating memorable brand experiences, supported by media planning for out-of-home advertising, creative services for design (which incorporates AI and emerging tech), tech integrations for XR and holograms, live sports integrations for cultural activations, influencer strategy for amplification, publicity for earned media, digital advertising for cross-channel reach, grassroots partnerships for local engagement, bartered campaigns for cost-efficient media placement, and reporting & analysis for performance measurement and optimization.
Differentiator
Problem solved
Functional benefit
Products and services
- Experiential Marketing
- Media Planning
- Non-Traditional Media
- Live Sports Integrations
- Creative Services
- Tech Integrations
- Influencer Strategy
- Publicity
- Digital Advertising
- Grassroots Partnerships
- Bartered Campaigns
- Reporting & Analysis
Quantifiable outcome
- Four Clio Award wins including Gold for Squid Game experiential footprint with giant Young Hee inflatable and multi-league sports integrations (NHL, NFL, NBA, NCAA)
- +3 more outcomes
Companies that use MAP360 Collective
Customer profileNamed customers85 records
Segments3 records
Ideal customer profiles3 records
MAP360 Collective technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature7 records
MAP360 Collective partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- USC (University of Southern California)minorPartnership with USC for Squid Game Season 2 promotional campaign, combining traditional in-stadium advertising with interactive fan experiences.
- LA KingsminorPartnership with LA Kings for Squid Game Season 2 promotional campaign combining traditional in-stadium advertising with interactive fan experiences.
- LA ClippersminorSports marketing partnership for Novocaine movie viral campaign with actor Jack Quaid courtside activation.
- NASCARminorPartnership extending Novocaine campaign to NASCAR with Jack Quaid as Grand Marshal at a race, connecting to new fanbase.
- Philadelphia EaglesminorSports marketing partnership for HBO Max's Task series promotion in Philadelphia.
- Philadelphia PhilliesminorSports marketing partnership for HBO Max's Task series promotion in Philadelphia.
- Indiana PacersminorPartnership for Stranger Things Night on November 24, 2025 celebrating Netflix's new season with themed in-game entertainment.
- MSG (Madison Square Garden)coreDeep partnership with MSG out-of-home network and surrounding billboards for talent and event promotions.
- JetBlueminorPartnership for Puppy Bowl activation at JetBlue Terminal at JFK International Airport.
- Dude WipesminorOn-theme touchpoint partnership for Naked Gun 2 NYCC hot dog cart activation with social amplification.
Scale indicators1 record
Recent moves5 records
Expansion highlights6 records
MAP360 Collective competitors and assessment
Company assessmentDirect peers
- Octagon: Octagon is a global sports marketing and experiential agency with deep sports league and team relationships across NFL, NBA, MLB, NHL, MLS and more, competing directly for the same sports-integration and entertainment marketing work that MAP360 monetizes.
- MKG: MKG is a boutique experiential and creative agency that designs activations for entertainment, sports and consumer brands, with a similar full-service, brand-experience-led model to MAP360.
- Sparks: Sparks is a long-standing experiential marketing agency delivering brand experiences, pop-ups and non-traditional media campaigns for enterprise brands, directly mirroring MAP360's experiential and live-event core offering.
- EMCO (Entertainment Marketing Communications): EMCO is a New York-based entertainment marketing and PR firm focused on theatrical, TV/streaming and live event publicity and activations, overlapping MAP360 on publicity and entertainment marketing services for streaming and studio clients.
- Allied Experiential: Allied Experiential is an experiential marketing agency producing brand activations, events and immersive experiences for enterprise and entertainment clients, with a comparable live-events-led service portfolio to MAP360.
- Allied Global Marketing: Allied Global Marketing is an entertainment-marketing specialist providing publicity, experiential, and content marketing services to studios, streamers, and consumer brands, with a comparable entertainment-vertical focus to MAP360.
- Corporate Magic: Corporate Magic is an experiential marketing agency specializing in large-scale brand activations, pop-ups and non-traditional media for enterprise clients, mirroring MAP360's experiential marketing and live-event focus.
- G7 Entertainment Marketing: G7 Entertainment Marketing is a boutique entertainment marketing agency that supports theatrical, TV and streaming launches with publicity, promotions and experiential activations - an especially close peer given MAP360's entertainment-driven client mix.
Broad incumbents
- Jack Morton Worldwide: Jack Morton is a large global experiential brand experience agency serving enterprise clients across entertainment, sports, and consumer brands, operating at larger scale than MAP360 with overlapping capabilities in live activations, sports marketing and content.
- 72andSunny: 72andSunny is a larger creative and brand marketing agency that builds campaigns for entertainment, sports and consumer brands, competing for entertainment client budgets through creative-led campaigns that complement (and sometimes overlap with) MAP360's experiential work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
MAP360 Collective social profiles
Digital presenceMAP360 Collective financial estimates
Financial estimateRevenue estimate
Valuation estimate
MAP360 Collective leadership team
Management profileNumber of profiles
Profiles2 records
MAP360 Collective funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MAP360 Collective M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MAP360 Collective
What does MAP360 Collective do?
MAP360 Collective is a full-service marketing, advertising, and publicity agency that designs and executes experiential marketing campaigns, non-traditional media placements, live sports integrations, creative services, influencer programs, publicity, and digital advertising for entertainment studios, streaming platforms, sports leagues, and consumer brands. The agency delivers customized, project-based engagements that combine cultural activations with paid, earned, and owned media amplification across out-of-home, digital, and live event channels.
Is MAP360 Collective a public or private company?
MAP360 Collective is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MAP360 Collective founded?
MAP360 Collective was founded in 2020. It employs 11 to 50 people.
Where is MAP360 Collective based?
MAP360 Collective is headquartered in New York, United States, in the North America region.
How does MAP360 Collective make money?
Seven revenue lines are on record. Experiential Marketing Services are the primary driver. The others are media Planning and Buying, live Sports Integrations, digital Advertising, publicity and Earned Media, creative Services and influencer Marketing.
Who are MAP360 Collective's main competitors?
Direct peers on record are Octagon, MKG, Sparks, EMCO (Entertainment Marketing Communications), Allied Experiential, Allied Global Marketing, Corporate Magic and G7 Entertainment Marketing. Broad incumbents are Jack Morton Worldwide and 72andSunny.
Does MAP360 Collective have an API?
No public API is recorded for MAP360 Collective.
What industry is MAP360 Collective in?
MAP360 Collective's product category is Advertising and Marketing Services. Its primary akta.pro industry code is MPAAAGAK, Experiential Logistics & Tour Management (Roadshows), with a secondary code of MPAAAHAB, Creator Talent Management & Representation. Its NAICS code is 561920 and its SIC code is 7311.