What 100+ Accelerator does

The 100+ Accelerator is a six-month, remote sustainability accelerator program launched in 2018 by Anheuser-Busch InBev and now co-sponsored by six of the world's largest consumer goods companies — AB InBev, The Coca-Cola Company, Colgate-Palmolive, Danone, Mondelēz International, and Unilever. The program is operated under Anheuser-Busch InBev NV/SA under Belgian law, with operational headquarters in New York. Its core product is a global application-and-pilot platform that recruits Seed to Series B startups developing sustainability solutions, selects cohorts of approximately 24–45 startups through a structured vetting process, and provides up to $100,000 in equity-free pilot funding per startup to test solutions inside the corporate partners' global supply chains across 40+ countries. The offering is organized around seven challenge areas (Water Stewardship, Climate Solutions, Better Packaging, Sustainable Agriculture, Nature & Biodiversity, Supply Chain Excellence, and Impact-Driven Growth) and is bookended by two flagship events — Kick-Off at the cohort launch and Demo Day, where startups present to investors and partners.

The program's business model is not a traditional revenue model. It does not take equity in participating startups, generate fees from cohorts, or monetize through a fund vehicle. Instead, corporate partners collectively fund pilot projects (up to $100K per startup), contribute mentorship and supply-chain access, and use the program as a procurement funnel for breakthrough sustainability technologies; successful pilots can convert into commercial supply contracts. The 100+ Accelerator is structured as a strategic cost center within AB InBev's sustainability function, led by Executive Director Maisie Devine, with a global team of roughly 20 named staff spanning operations, scale, sustainability, communications, and scouting. Since inception the program has accelerated more than 190 (and per the latest website, over 240) startups across six completed cohorts and hosted its largest Demo Day to date in London in November 2025 with 470+ in-person attendees and a House of Commons reception.

Name

100+ Accelerator

Legal name

100+ Accelerator (operated by Anheuser-Busch InBev NV/SA)

Website

https://100accelerator.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

The 100+ Accelerator is a corporate sustainability accelerator, launched in 2018 by AB InBev and co-sponsored by six major consumer goods companies (AB InBev, Coca-Cola, Colgate-Palmolive, Danone, Mondelēz International, Unilever), providing up to $100K in equity-free pilot funding to early- and mid-stage startups testing sustainability solutions inside global CPG supply chains across 40+ countries.

Ownership category

akta.pro rank

Product category

Corporate Sustainability Accelerator

NAICS

Other Grantmaking and Giving Services (813219)

akta.pro primary industry

Corporate Accelerators & Startup Programs (FSANAHAD)

akta.pro secondary industry

Environmental & Climate Grantmaking Foundations (BPAGAKAM)

Keywords

• Sustainability accelerator
• Corporate accelerator program
• Pilot funding
• Supply chain innovation
• Startup accelerator

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Pilot Funding from Corporate Partners: Corporate partners (AB InBev, Coca-Cola, Colgate-Palmolive, Danone, Mondelēz International, Unilever) fund up to $100K per startup pilot to test and validate sustainability solutions before potential commercial scaling.
2. Commercial Contract Revenue: If pilot is successful, partner companies establish commercial deals with startups, creating ongoing revenue opportunities for participating startups through supply chain integration.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

The 100+ Accelerator operates a six-month remote sustainability accelerator program that selects early- to mid-stage startups (Seed to Series B) and pairs them with six major consumer goods corporate partners. Selected startups receive up to $100,000 in equity-free pilot funding, mentorship, and access to the global supply chains of AB InBev, Coca-Cola, Colgate-Palmolive, Danone, Mondelēz International, and Unilever to test and validate sustainability solutions. The program is organized around seven challenge areas (Water Stewardship, Climate Solutions, Better Packaging, Sustainable Agriculture, Nature & Biodiversity, Supply Chain Excellence, and Impact-Driven Growth) and culminates in flagship Kick-Off and Demo Day events.

Product overview

100+ Accelerator is a sustainability-focused accelerator program structured as a platform connecting startups with corporate partners. The core offering is a six-month remote accelerator program that provides up to $100K in pilot funding for startups developing sustainability solutions. The platform organizes its offerings through seven distinct challenge areas: Water Stewardship, Climate Solutions, Better Packaging, Sustainable Agriculture, Nature & Biodiversity, Supply Chain Excellence, and Impact-Driven Growth. Each challenge area contains multiple sub-challenges with specific focus areas. The program also includes two flagship events - Kick-Off (where selected startups are introduced as a cohort) and Demo Day (where startups present their solutions to partners and investors).

Differentiator

Problem solved

Functional benefit

Products and services

• 100+ Accelerator Program A six-month remote accelerator program connecting sustainability-focused startups (Seed to Series B) with six major consumer goods corporate partners, providing up to $100K in equity-free pilot funding, mentorship from subject matter experts, and access to global corporate supply chains to pilot and scale solutions.
• Kick-Off Event The opening flagship event that unites selected startups as a cohort for the first time, launching their journey of sustainable impact alongside corporate partners.
• Demo Day The closing flagship event where startups present their validated pilot solutions to corporate partners, world-class investors, and the broader community, opening doors to scale impact across global supply chains.
• Water Stewardship Challenge A challenge area for startups developing solutions that optimize water use across corporate operations or enhance water quality and availability in high-stress communities, including sub-challenges in Monitoring and Analysis, Water Savings & Treatment in Manufacturing & Supply Chain, and Watershed Conservation and Stewardship.
• Climate Solutions Challenge A challenge area focused on affordable decarbonization technologies to help supply chains reach net zero carbon emissions, with sub-challenges in Renewable & Alternative Energy Solutions, Energy Consumption and Monitoring, Carbon Reduction Capture & Removal, and Digitalization and Automation of Energy Consumption.
• Better Packaging Challenge A challenge area focused on creating a circular global economy where waste is eliminated and resources are continually circulated, with sub-challenges in Recycling Reuse and Returnability, Packaging Material Alternatives & Innovations, New Forms of Packaging, Sourcing Traceability and Reporting, and Connected Packaging.
• Sustainable Agriculture Challenge A challenge area focused on helping farmers produce sustainable and regenerative high-yielding, high-quality crops by leveraging science, technology, and financing, with sub-challenges in Carbon-Smart & Low-Carbon Agriculture, Farmer Productivity Market Access & Value Chain Optimization, Resilient Production Systems & Regenerative Agriculture, and Soil & Water Intelligence.
• Nature & Biodiversity Challenge A challenge area focused on protecting, renewing, and growing biodiversity of all ecosystems to sustain life on Earth and maintain the foundation of supply chains and businesses, with sub-challenges in Biodiversity Traceability & Impact Assessment and Biodiversity Enhancement in Agriculture and Nature-Based Projects.
• Supply Chain Excellence Challenge A challenge area focused on creating economic prosperity, workplace safety, inclusion, and long-term environmental health, with sub-challenges in Inclusive Value Chains, Operational Safety & Workforce Development, Transformative Processing & Manufacturing Technologies, and Green Logistics.
• Impact-Driven Growth Challenge A challenge area focused on increasing the well-being of people, consumers, and communities so they can fully participate in social, cultural, and recreational activities, with sub-challenges in Upcycling, Next-Gen Ingredients & Categories, Personal Care & Hygiene, and Consumer Insights & Foresight Tools.

Quantifiable outcome

• 190+ startups accelerated in 40+ countries
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered founding and core.

• AB InBevfoundingStrategic or Co-development PartnerFounding partner of the 100+ Accelerator since its launch in 2018. AB InBev initiated the program to support achievement of UN SDGs and accelerate sustainability startups. In its first two cohorts, more than half of startups secured long-term contracts with AB InBev. The company opens its supply chain for pilot programs and provides funding and mentorship.
• The Coca-Cola CompanycoreStrategic or Co-development PartnerJoined the 100+ Accelerator in 2020 as the second major corporate partner. Contributes to multiple challenge areas including Water Stewardship, Climate Solutions, Better Packaging, Sustainable Agriculture, and Impact-Driven Growth. Opens supply chain for pilot testing of sustainability solutions.
• Colgate-PalmolivecoreStrategic or Co-development PartnerJoined the 100+ Accelerator in 2020 alongside Coca-Cola. Focused on sustainability challenges including water stewardship, packaging, supply chain excellence, and impact-driven growth. Provides access to supply chain operations for pilot validation of emerging technologies.
• DanonecoreStrategic or Co-development PartnerJoined as the fifth corporate partner in 2024, expanding the collective impact on global sustainability challenges. Contributes to Water Stewardship, Sustainable Agriculture, Better Packaging, and Nature & Biodiversity challenges. Danone's collaboration is part of its Partner For Growth program.
• Mondelēz InternationalcoreStrategic or Co-development PartnerJoined in 2026 as the newest corporate partner, announced during Cohort 7 Kick-Off. Focused on sustainability challenges including packaging, sustainable agriculture, climate solutions, and impact-driven growth. Contributes to achieving the UN Sustainable Development Goals through startup innovation.
• UnilevercoreStrategic or Co-development PartnerJoined the 100+ Accelerator in 2020 as a founding corporate partner. Supports challenges across Better Packaging, Climate Solutions, Supply Chain Excellence, and Impact-Driven Growth. Unilever brings its sustainability expertise and access to global supply chains for pilot programs.

Scale indicators7 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Techstars: Largest independent global accelerator network with sustainability- and climate-tech programs (Techstars Sustainability, Equinor/digital programs); competes for the same startup pool as 100+ but with equity-funded standard model.
• Plug and Play Tech Center: Global corporate accelerator platform with a dedicated Sustainability vertical working with multiple corporate partners across CPG, energy, and retail — broader portfolio but materially overlapping mission with 100+.
• MassChallenge: Global non-equity startup accelerator with sustainability-focused cohorts and major corporate partnerships (e.g., MassChallenge Switzerland with Nestlé, Mondelēz); overlaps with 100+ on equity-free model and corporate open-innovation mission.

Direct peers

• Greentown Labs: Largest cleantech startup incubator in North America with a corporate-partner network running sponsored pilots — directly comparable operating model and equity-light funding approach as 100+.
• Amazon Sustainability Accelerator: Corporate-sponsored sustainability accelerator run by Amazon targeting early-stage climate/sustainability startups with grants and pilot access — closely comparable single-corporate accelerator variant of 100+'s consortium model.
• Elemental Excelerator: Non-profit accelerator that funds and deploys climate infrastructure and sustainability startups with multi-corporate and government partners, very similar in mission (climate/water/energy) and equity-free deployment model to 100+.
• New Energy Nexus: International accelerator network supporting clean-energy and climate startups with regional programs, corporate partners, and pilots; comparable climate-tech accelerator deployment model.
• PepsiCo Greenhouse Accelerator (European Greenhouse): Single-corporate CPG accelerator run by PepsiCo for sustainability startups; the prototypal single-sponsor version of 100+'s coalition model and historically a competitor for the same brand-sponsored startup deal flow.
• LVMH La Maison des Startups (Maison LVMH): Luxury-goods corporate accelerator (LVMH) integrating sustainability and innovation pilots with startups via its global supply-chain network; comparable single-corporate CPG/lifestyle accelerator model to 100+.

Others

• Patagonia Action Works / 1% for the Planet grantee network: Brand-anchored environmental stewardship and grantmaking platform funding sustainability innovators — adjacent non-equity, brand-funded model that informs 100+'s operating approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCxIvcMQJ7tcfL0XHzQVnh2A
• LinkedInlinkedin.com/company/100-accelerator
• Instagraminstagram.com/100accelerator
• Xx.com/100_accelerator

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments7 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 100+ Accelerator