Payments Way Solutions

What Payments Way Solutions does

Payments Way Solutions S.A.S. is a private Colombian PayTech company founded in 2017 and headquartered in Bogotá, operating a comprehensive payment ecosystem for SMBs, e-commerce merchants, event operators, and marketplaces in Colombia. The company offers an integrated platform combining a payment gateway (Payments Merchant) with both Aggregator and Gateway models, physical card terminals (Datáfonos) on the Credibanco network, a white-label digital wallet (Billetera Electrónica), Visa prepaid cards, NFC smart wristbands (Easygoband), Tap-to-Phone mobile acceptance, a BReB/QR payment module built on VePay infrastructure, and PayOuts for mass fund disbursement.

The technical stack is API-first, with REST APIs, embedded payment widgets, payment buttons, card tokenization, SHA-256 checksum security, and webhook event handling. Distribution is enabled by native no-code plugins for WooCommerce, PrestaShop, Magento, and a certified VTEX IO Payment Provider connector. PCI DSS certification underwrites direct card processing, and integration with PSE, Efecty, Baloto, Su Red, and all Colombian bank apps (Bancolombia, Nequi, Daviplata, BBVA, Davivienda) covers debit, cash, and QR rails.

The company monetizes primarily via transaction/commission fees, charging 2.89% + 800 COP + IVA on card transactions through the Aggregator model and 3% + IVA on card terminal transactions, with additional fee structures undisclosed for the Gateway model, PayOuts, and wallet services. Go-to-market is hybrid: self-service merchant registration via merchant.paymentsway.co, developer self-serve via developer.paymentsway.co, and WhatsApp-based assisted sales for qualification and onboarding. The company positions itself as a "100% Colombian" provider with 7 years of regional market experience, supported by Colombia Fintech, Cámara de Comercio Electrónico, and Cámara de Comercio ecosystem memberships. No revenue, funding, or growth metrics are publicly disclosed.

Name

Payments Way Solutions

Legal name

Payments Way Solutions S.A.S.

Website

https://paymentsway.co

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Payments Way Solutions is a Colombian PayTech company offering an integrated payment ecosystem — gateway, POS terminals, digital wallet, prepaid cards, BReB/QR, and disbursements — primarily serving SMBs, e-commerce merchants, and event operators in Colombia via API-first, PLG, and WhatsApp-assisted sales channels.

Ownership category

akta.pro rank

Product category

Payment Processing Services

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Integrated POS Payments (ISVs & Vertical POS Platforms) (FSAMADAD)

akta.pro secondary industries

POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO), Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB), Marketplace & Platform Seller Payouts (FSAMAKAE), Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE)

Keywords

• Payment gateway services
• POS terminal processing
• Digital wallet solutions
• Merchant payment processing
• Payment infrastructure platform

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Transaction/Commission Fees — Aggregator Model: Payments Way charges commission fees on successful transactions processed through its aggregator model. For card transactions, the rate is 2.89% + $800 COP + IVA per successful transaction. For card terminals (datafonos), the commission is 3% + IVA per successful transaction.
2. Gateway Model: A separate gateway model where funds transfer directly from the user's account to the merchant's account with Payments Way providing transactional processing services.
3. Payment Gateway — Aggregator Commission: Credit card collection (all brands) with successful transaction fee of 2.89% + $800 COP + IVA. Supports mobile applications, payment links, recurring payments, and PSE/cash collection.
4. Card Terminal (Datafono) Commission: Physical POS terminal transactions on Credibanco network charged at 3% + IVA per successful transaction.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Payments Way Solutions SAS is a Colombian PayTech company that operates an integrated payment ecosystem for merchants. It provides a payment gateway (with Aggregator and Gateway models), physical POS terminals on the Credibanco network, a Tap-to-Phone mobile POS app, NFC smart wristbands for cashless events, a white-label digital wallet, Visa prepaid cards, QR/BReB payments via VePay, fund dispersion (PayOuts), and an e-commerce platform (PayShop). The platform is exposed through REST APIs, an embedded widget, payment links, and native plugins for WooCommerce, PrestaShop, Magento, and VTEX.

Product overview

Payments Way Solutions is a Colombian PayTech company offering a comprehensive payment ecosystem with both Aggregator and Gateway models. The core product is Payments Merchant, an integrated payment platform that processes credit/debit cards (Visa, Mastercard), PSE bank debit, and cash payments. The portfolio includes point-of-sale solutions (Datáfonos/Card Terminals via Credibanco), mobile payments (Tap To Phone), digital wallet infrastructure (Billetera Electrónica), Visa prepaid cards, smart wristbands (Easygoband), e-commerce platform (PayShop), and QR/BReB payments. Additional services include PayOuts for fund dispersion, embedded payment widget, payment links, and CMS plugins for WooCommerce, PrestaShop, Magento, and VTEX.

Differentiator

Problem solved

Functional benefit

Brands

• Merchant: Platform for integrating payments, managing transactions, and configuring payment methods.
• PayShop
• Tap To Phone
• Billetera Electrónica

Products and services

• Payments Merchant (Payment Gateway) Integrated online payment gateway offered in both Aggregator and Gateway models, enabling Colombian merchants to accept credit/debit cards (all franchises), PSE bank debit, and cash collections via the web, mobile, and APIs with real-time secure transaction validation.
• Datáfonos / Card Terminals Physical point-of-sale card terminals operating on the Credibanco network that allow merchants to accept in-person credit and debit card payments from all franchises, priced at 3% + IVA per successful transaction.
• Manillas Inteligentes / Smart Wristbands (Easygoband) NFC-enabled contactless payment wristbands that enable cashless payments, access control, and crowd management at events, venues, and entertainment facilities.
• Billetera Electrónica / Digital Wallet White-label digital wallet platform that gives businesses their own branded financial ecosystem, allowing end users to make payments, transfers, QR payments, bill payments, top-ups, and cash withdrawals without physical cards or terminals.
• Tarjetas Prepagadas / Prepaid Cards Visa prepaid cards issued to users without requiring a bank account, reloadable via credit card, PSE, cash, or within the Payments Way wallet ecosystem.
• Tap To Phone Mobile payment acceptance solution that turns any NFC-enabled Android phone into a card terminal using a dual-APK installation (Tap Go + Payments Way app) with PCI-certified secure payment processing.
• PayShop E-commerce Platform Self-contained e-commerce platform enabling merchants without an existing website to upload products, receive online payments, and access professional online store features with integrated Payments Way checkout.
• PayOuts (Fund Dispersion) Mass fund disbursement service that lets businesses send money to multiple bank accounts from a single PaymentsWay balance, designed for marketplace seller payouts, payroll, and vendor payments with real-time webhook notifications.
• BReB / QR Payments QR code payment solution based on the Colombian BReB (Botón de Recaudo Bancario) standard implemented via VePay infrastructure, supporting static QR codes for in-person payments and dynamic QR codes for fixed-amount e-commerce payments, compatible with all Colombian bank apps.

Quantifiable outcome

• PCI DSS certification for fraud prevention in online purchases

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature14 records

Partnerships

Five partnerships are on record, tiered core and minor.

• CredibancocoreTechnology or IntegrationCredibanco serves as the card network partner powering Payments Way's physical POS terminal (datafono) operations. Through this partnership, Payments Way offers card terminal acceptance of credit and debit cards from all franchises on Credibanco's latest technology network.
• Colombia FintechminorStrategic or Co-development PartnerPayments Way Solutions is a member of Colombia Fintech, the Colombian fintech association, indicating participation in the national fintech ecosystem and regulatory engagement.
• Cámara de Comercio ElectrónicominorStrategic or Co-development PartnerPartnership with the Cámara de Comercio Electrónico (Colombian Electronic Commerce Chamber) for commerce development and merchant ecosystem growth.
• Cámara de ComerciominorStrategic or Co-development PartnerPartnership with Cámara de Comercio (Chamber of Commerce) for business development and merchant network expansion.
• VePay (qrvbreb.vepay.com.co)coreTechnology or IntegrationVePay provides the BReB QR payment infrastructure powering Payments Way's QR code payment functionality. This includes the QR generation, verification, and status APIs following the Colombian BReB standard from Banco de la República de Colombia. Compatible with all Colombian bank apps including Bancolombia, Nequi, Daviplata, BBVA Colombia, and Davivienda.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mercado Pago: The dominant LatAm digital wallet, gateway, and POS network — competing across virtually every vertical Payments Way serves, with vastly larger scale and ecosystem integration.
• PayU: Global/Novartis-backed payment processor with leading presence in Colombia and broader LatAm, providing gateways, POS, and alternative payments — a broad incumbent vs. Payments Way's Colombian focus.
• RedeBan: Major Colombian acquiring network operating card-acceptance infrastructure across the country — directly comparable on physical POS acquiring rails that Payments Way accesses via Credibanco.

Regional players

• Ebanx: LatAm cross-border payments processor enabling international merchants to transact in Brazil, Colombia, Mexico, and other regional markets — overlaps Payments Way's market on Colombian payment-method acceptance.
• dLocal: Cross-border payments platform enabling international merchants to accept LatAm payment methods including PSE and local cards in Colombia — adjacent infrastructure peer in the same Colombia/LatAm corridor.

Direct peers

• Bold: Colombian payment gateway targeting SMBs and online merchants with card, PSE, and cash acceptance plus POS offerings — the closest direct Colombian competitor to Payments Way across gateway and POS.
• Wompi: Bancolombia's payment gateway serving Colombian merchants with cards, PSE, and Nequi/Bre-B QR acceptance via the largest bank in Colombia — directly comparable aggregator/gateway capability backed by a major bank.
• Kushki: LatAm-focused payment infrastructure platform spanning online, in-person, and disbursement rails across multiple countries, offering gateways and orchestration tools comparable to Payments Way's API-first stack.
• PlaceToPay: Established Latin American payment gateway with deep Colombian merchant penetration and broad payment-method coverage including cards, PSE, and cash — comparable online-payment-processing offering.

Emerging players

• Paymentez: LatAm payment processor offering gateway, tokenization, and risk management to merchants in Colombia and other regional markets — overlapping product surface with Payments Way.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@paymentsway
• LinkedInlinkedin.com/company/payments-way-solutions/posts/?feedView=all
• Instagraminstagram.com/paymentsway
• Facebookfacebook.com/paymentswaysolutions

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Payments Way Solutions