Versa Designed Surfaces
Versa Designed Surfaces designs and manufactures commercial wallcoverings and wall protection products under brands such as Versa, Invinci, and Volterra, and proprietary technologies including Circon (bio-sourced) and Evo (PVC-free), selling through authorized distributors to architects, contractors, and healthcare and hospitality customers globally.
- Company typePrivate
- Founded1955
- HeadquartersNew Albany, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Versa Designed Surfaces does
Versa Designed Surfaces is a privately held designer and manufacturer of commercial wallcoverings and wall protection products, headquartered in New Albany, Indiana, and operating since 1955. The company offers a layered portfolio spanning three primary brands — Versa Wallcovering (fashion-forward patterns), Invinci Wallcovering (durability-focused), and Volterra Wallcovering (premium) — and four proprietary technologies: Circon (bio-sourced, carbon-neutral, recyclable vinyl), Evo (PVC-free), Fusion (integrated design), and Second-Look (recycled wallcovering). Underlying products include traditional 20 oz. vinyl wallcovering, bio-sourced vinyl, PVC-free alternatives, performance wallcovering, and dedicated wall-protection categories, supported by a Digital Studio visualization tool and a Customs bespoke-design service.
The business operates an indirect go-to-market, selling exclusively through a network of authorized regional distributors — Momentum Textiles and Wallcoverings, MDC Interior Solutions, and Wolf-Gordon in the United States, and Metro Wallcovering and Odyssey Wallcovering in Canada — supplemented by a partner portal for trade professionals and regional sales contacts across North America, Europe, the Middle East, Africa, Asia, and Oceania. Beyond its North American headquarters, Versa maintains general offices in Suzhou (China), Soest (Netherlands), and a Sharjah Airport International Free Zone office (UAE), supporting a claimed global footprint. Target customer segments are architects and interior designers and commercial contractors as primary personas, with healthcare and hospitality as targeted verticals where performance, durability, and wall-protection characteristics are specified.
Revenue mechanics, pricing, and ownership are not publicly disclosed. Versa is structured as a privately held corporation with no parent company, no subsidiaries, no public listing, and no recorded venture or private-equity funding rounds in the available data. The company engages in top-of-funnel demand generation through Instagram, LinkedIn, Facebook, email newsletters, lookbooks, and digital inspiration resources, while channel-side enablement is delivered through the partner portal. Certifications, awards, patents, and AI/ML capabilities are not documented in the source material.
Versa Designed Surfaces firmographics
Firmographics- Name
- Versa Designed Surfaces
- Legal name
- Versa Designed Surfaces
- Website
- https://versadesignedsurfaces.com
- Company type
- Private
- Founded year
- 1955
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Versa Designed Surfaces designs and manufactures commercial wallcoverings and wall protection products under brands such as Versa, Invinci, and Volterra, and proprietary technologies including Circon (bio-sourced) and Evo (PVC-free), selling through authorized distributors to architects, contractors, and healthcare and hospitality customers globally.
- Ownership category
- akta.pro rank
Versa Designed Surfaces industry classification
Industry- Product category
- Commercial Wallcoverings
- NAICS
- Paint, Coating, and Adhesive Manufacturing (3255)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)
- akta.pro primary industry
- Specialty Wallcoverings (Wallpaper, Vinyl, Fabric) (IMADAKAG)
- akta.pro secondary industry
- Anti-Graffiti, Anti-Microbial & Functional Wall Coatings (IMADAKAK)
Keywords
Where Versa Designed Surfaces is headquartered
LocationHeadquarters
- HQ city
- New Albany
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Versa Designed Surfaces business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Versa Designed Surfaces product offering
Product offeringCore offering
Versa Designed Surfaces designs and manufactures commercial wallcovering and wall protection products sold under multiple brands (Versa Wallcovering, Invinci Wallcovering, Volterra Wallcovering). The portfolio includes traditional vinyl wallcoverings plus proprietary technology lines such as Circon (bio-sourced, carbon neutral), Evo (PVC-free), Fusion (integrated design), and Second-Look (recycled). The company also offers Digital Studio for design visualization and Customs for bespoke wallcovering patterns.
Product overview
Versa Designed Surfaces is a wallcovering and designed surfaces company offering a portfolio of brands (Versa Wallcovering, Invinci Wallcovering, Volterra Wallcovering) and proprietary technologies (Circon bio-sourced vinyl, Evo PVC-free, Fusion integrated design, Second-Look recycled wallcovering). The core products include vinyl wallcoverings in various technologies—traditional vinyl, bio-sourced (Circon), and PVC-free (Evo)—along with Digital Studio for digital design and Customs for bespoke solutions. The company positions itself on fashion-forward design, innovative solutions, and sustainability.
Differentiator
Problem solved
Functional benefit
Brands
- Versa Wallcovering: Fashion-forward wallcovering brand offering patterns and innovative solutions
- Invinci Wallcovering
- Volterra Wallcovering
- Circon
- Evo
- Fusion
- Second-Look
Products and services
- Versa Wallcovering
Companies that use Versa Designed Surfaces
Customer profileSegments3 records
Ideal customer profiles3 records
Versa Designed Surfaces technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Versa Designed Surfaces partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Momentum Textiles and WallcoveringscoreAuthorized distributor for the US market, located in Irvine, CA. Handles distribution of Versa Designed Surfaces products to contractors and designers in the United States.
- Metro WallcoveringcoreAuthorized distributor for Canada, located in Concord, Ontario. Provides distribution services for Versa products in the Canadian market.
- MDC Interior SolutionscoreAuthorized distributor for USA, located in Glendale Heights, IL. Distributes Versa Designed Surfaces products in the US Midwest region.
- Odyssey WallcoveringcoreAuthorized distributor for Canada, located in Toronto, ON. Handles distribution of Versa products in the Ontario region.
- Wolf-GordoncoreAuthorized distributor for USA, located in New York, NY. Provides distribution services for Versa Designed Surfaces products in the Northeast US market.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Versa Designed Surfaces competitors and assessment
Company assessmentDirect peers
- York Wallcoverings: One of the largest North American wallcovering manufacturers, offering residential and commercial vinyl, non-woven, and natural wallcoverings — directly comparable in product category, channel model, and target markets.
- Carnegie Fabrics: Performance textiles and wallcoverings manufacturer serving commercial, healthcare, and hospitality — comparable in the performance/wall-protection segment where Versa competes.
- MDC Interior Solutions: Major US distributor of wallcoverings and interior surfaces — a named Versa distributor and thus a directly comparable channel-led wallcovering competitor.
- Designtex: Surface materials manufacturer offering wallcoverings, textiles, and applied solutions for commercial interiors — comparable specification-driven product mix and sustainability positioning.
- Wolf-Gordon: US-based wallcovering and surface materials manufacturer/distributor serving commercial interiors — Versa is both a peer and a downstream distribution partner via Wolf-Gordon's NYC showroom, making it a directly comparable specification house.
- Maharam: US textile and wallcovering supplier focused on commercial and healthcare interiors — comparable in performance/sustainability wallcoverings and contract-channel distribution.
- F. Schumacher & Co. Iconic US design house producing wallcoverings, fabrics, and trimmings for residential and contract interiors — directly comparable fashion-forward wallcovering brand serving the same designer/architect channel.
- Momentum Textiles and Wallcoverings: US textiles and wallcoverings distributor serving the commercial contract market — a named Versa distributor that also distributes competing lines, making it a direct peer in the wallcovering supply channel.
- Phillip Jeffries: Specialty wallcovering manufacturer focused on natural, textured, and sustainable wall surfaces for hospitality and residential interiors — directly comparable on sustainability-led premium wallcoverings and designer/specifier channel.
Broad incumbents
- Koroseal (RJF International): Long-established US wallprotection and wallcovering manufacturer with broad product portfolio — comparable on the wall-protection/performance wallcovering segment where Versa competes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Versa Designed Surfaces social profiles
Digital presenceVersa Designed Surfaces financial estimates
Financial estimateRevenue estimate
Valuation estimate
Versa Designed Surfaces leadership team
Management profileNumber of profiles
Versa Designed Surfaces funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Versa Designed Surfaces M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Versa Designed Surfaces
What does Versa Designed Surfaces do?
Versa Designed Surfaces designs and manufactures commercial wallcovering and wall protection products sold under multiple brands (Versa Wallcovering, Invinci Wallcovering, Volterra Wallcovering). The portfolio includes traditional vinyl wallcoverings plus proprietary technology lines such as Circon (bio-sourced, carbon neutral), Evo (PVC-free), Fusion (integrated design), and Second-Look (recycled). The company also offers Digital Studio for design visualization and Customs for bespoke wallcovering patterns.
Is Versa Designed Surfaces a public or private company?
Versa Designed Surfaces is a private company. It is classified as unknown and is currently operating.
When was Versa Designed Surfaces founded?
Versa Designed Surfaces was founded in 1955. It employs 101 to 250 people.
Where is Versa Designed Surfaces based?
Versa Designed Surfaces is headquartered in New Albany, United States, in the North America region.
Who are Versa Designed Surfaces's main competitors?
Direct peers on record are York Wallcoverings, Carnegie Fabrics, MDC Interior Solutions, Designtex, Wolf-Gordon, Maharam, F. Schumacher & Co., Momentum Textiles and Wallcoverings and Phillip Jeffries. Koroseal (RJF International) is listed as a broad incumbent.
Does Versa Designed Surfaces have an API?
No public API is recorded for Versa Designed Surfaces.
What industry is Versa Designed Surfaces in?
Versa Designed Surfaces's product category is Commercial Wallcoverings. Its primary akta.pro industry code is IMADAKAG, Specialty Wallcoverings (Wallpaper, Vinyl, Fabric), with a secondary code of IMADAKAK, Anti-Graffiti, Anti-Microbial & Functional Wall Coatings. Its NAICS code is 3255 and its SIC code is 2851.