What Metro Wallcoverings does

Metro Wallcoverings is a Canadian specialty distributor founded in the early 1970s, headquartered in Concord, Ontario, with regional operations in Montreal, Calgary, and Vancouver. The company distributes commercial and residential wallcoverings, digital prints, acoustic solutions, fabrics, naturals and textiles, dry-erase surfaces, wood wallcoverings, metals and films, wall protection, commercial paint, and custom solutions. It operates as a multi-brand specification platform for the architectural and design community, representing more than a dozen international manufacturers including Arte, Koroseal, Versa Designed Surfaces, York Contract, Omexco, Vescom, Maya Romanoff, Tapetex, Scuffmaster, FACT Design, and Robin Sprong.

The business runs a sales-led go-to-market anchored on four trade showrooms across Canada, a sample request program for trade professionals, and direct account management for project-based specifications. Pricing is quote-based per commercial project, with revenue generated through one-time distribution sales across six primary verticals: hospitality, corporate, healthcare, retail, condo, and education. The company maintains a sub-brand, Metro Acoustics, focused on ceiling and wall acoustic solutions, and has been actively broadening its catalog in 2025–2026 with sustainable wallcoverings, digital window films, real wood veneer, and acoustic tile products.

Metro Wallcoverings is privately held and operates as a subsidiary of Koroseal Interior Products, LLC, a U.S.-based strategic parent. The company employs 11–50 staff, does not publicly disclose revenue or funding, and has no venture capital or public market listing identified in the available data. Its competitive position rests on five decades of brand recognition, exclusive Canadian distribution rights across a broad manufacturer portfolio, and a nationwide showroom footprint that creates specification lock-in with architects and interior designers.

Name

Metro Wallcoverings

Legal name

Metro Wallcoverings

Website

https://metrowallcoverings.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Metro Wallcoverings is a Canadian distributor founded in the early 1970s that supplies commercial and residential wallcoverings, digital prints, acoustic solutions, and specialty finishes to the architectural and design community through four trade showrooms nationwide.

Ownership category

akta.pro rank

Product category

Wallcovering Distribution

NAICS

Paint and Wallpaper Retailers (444120), Commercial Printing (except Screen and Books) (323111)

SIC

Retail-Lumber & Other Building Materials Dealers (5211), Wholesale-Paper & Paper Products (5110)

akta.pro primary industry

Specialty Wallcoverings (Wallpaper, Vinyl, Fabric) (IMADAKAG)

akta.pro secondary industry

Painting, Decorating & Wallcoverings (IMAFANAI)

Keywords

• Wallcovering distribution
• Commercial wallcoverings
• Interior surface solutions
• Architectural wall finishes
• Acoustic wall products

Headquarters

HQ city

Concord

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Wallcovering Distribution: Distribution of commercial and residential wallcoverings, specialty finishes, acoustic solutions, digital prints, wood wallcoverings, metals, films, wall protection, and commercial paint to the architectural and design community.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Metro Wallcoverings is a Canadian distributor of commercial and residential wallcoverings, digital prints, acoustic solutions, fabrics, naturals and textiles, dry-erase products, wood wallcoverings, metals and films, wall protection, and commercial paint. The company distributes products from multiple international partner brands (including Koroseal, Arte, Versa Designed Surfaces, York Contract, Omexco, Vescom, FACT Design, Tapetex, Reid Witlin, Robin Sprong, Colour & Design, Maya Romanoff, Scuffmaster, and Walltalkers) to the architectural and design community across Canada. It also offers custom printing solutions and operates trade showrooms serving the hospitality, corporate, healthcare, retail, condo, and education verticals.

Product overview

Metro Wallcoverings is a Canadian distributor of interior surface products, not a single unified product but rather a comprehensive portfolio distribution platform. The core product categories include Commercial Wallcovering, Residential Wallcovering, Digital Print, Acoustic Solutions, Fabrics, Naturals & Textiles, Dry Erase, Wood Wallcovering, Metals & Films, Wall Protection, Commercial Paint (Scuffmaster), and Custom solutions. The company distributes and represents multiple international partner brands including Koroseal, Versa Designed Surfaces, Arte, York Contract, Omexco, Vescom, FACT Design, Tapetex, Reid Witlin, Robin Sprong, Colour & Design, Greenland, and Reatec. The portfolio spans traditional vinyl wallcoverings to innovative digital printing, sustainable PVC-free alternatives, acoustic treatments, specialty metals and films, wood veneers, and custom design capabilities. With offices across Canada (Ontario, Quebec, Alberta, British Columbia), Metro serves the architectural and design community by providing access to diverse wallcovering and interior surface solutions through their distribution network.

Differentiator

Problem solved

Functional benefit

Brands

• Metro Acoustics: Acoustic solutions including ceiling tiles and wall panels

Products and services

• Commercial Wallcovering Commercial-grade wallcoverings designed for high-traffic commercial environments in hospitality, corporate, healthcare, retail, condo, and education spaces.
• Residential Wallcovering Wallcovering products designed for residential interiors, combining aesthetic appeal with functional properties such as washability and durability.
• Digital Print Wallcovering Custom digital printing solutions for wallcoverings, including bespoke artist collaborations, window films, and made-to-order printed designs.
• Metro Acoustics (Acoustic Solutions) Acoustic ceiling tiles, baffles, and wall panels designed to absorb sound and reduce noise in commercial and residential interiors.
• Fabrics (Wallcovering-Compatible Textiles) Textile wallcovering products and upholstery-grade fabrics from partners such as Reid Witlin.
• Naturals & Textiles Natural material wallcoverings including grasscloth, linen, silk, and other organic textiles from manufacturers such as Tapetex.
• Dry Erase Wallcovering Writable wallcovering products, including dry erase surfaces such as Walltalkers, for offices, meeting rooms, and collaborative spaces.
• Wood Wallcovering Real wood veneer wallcoverings that bring natural wood surfaces to interior walls, including continuous roll products and engineered wood species.
• Metals & Films Metallic surface treatments and architectural films for interior walls, including decorative metal sheets and window films.
• Wall Protection Impact-resistant wall protection systems including crash rails, corner guards, handrails, and door protection for high-traffic commercial environments.
• Commercial Paint Specialty commercial paint products such as Scuffmaster architectural coatings, formulated for high-traffic interior applications.
• Custom Wallcovering Solutions Bespoke wallcovering solutions including custom-printed designs, murals, and tailored specifications for unique project requirements.
• The Daydream Collection (Halo) High-performance commercial wallcovering collection with Spillblock stain-resistant technology, available in multiple patterns.
• Scuffmaster Architectural Coatings Architectural paint coatings designed for high-traffic commercial interiors, including anti-graffiti and scuff-resistant finishes.
• The Aura Collection (Arte) Designer wallcovering collection from Arte, packaged with sample box sets and printed lookbooks for project specification.
• Volterra Collection (Patty Madden)

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core.

• ArtecoreTechnology or IntegrationArte is featured as a premier partner, providing exclusive wallcovering collections through Metro Wallcoverings' distribution network in Canada.
• KorosealcoreTechnology or IntegrationKoroseal provides wallcoverings, specialty products, and digital printing solutions through Metro's Canadian distribution network.
• York ContractcoreTechnology or IntegrationYork Contract wallcovering collections are distributed through Metro's Canadian showroom network.
• OmexcocoreTechnology or IntegrationOmexco provides wallcovering collections featured in Metro's portfolio for the Canadian market.
• Versa Designed SurfacescoreTechnology or IntegrationVersa Designed Surfaces provides wallcovering and surface solutions including Volterra and Circon collections.
• VescomcoreTechnology or IntegrationVescom textile wallcoverings are distributed through Metro's Canadian network.
• Colour & DesigncoreTechnology or IntegrationColour & Design wallcovering products are part of Metro's product portfolio.
• Maya RomanoffcoreTechnology or IntegrationMaya Romanoff decorative surfaces are distributed through Metro Wallcoverings.
• Reid Witlin TextilescoreTechnology or IntegrationReid Witlin provides textile wallcoverings featured in Metro's product offerings.
• TapetexcoreTechnology or IntegrationTapetex natural and textile wallcoverings are distributed through Metro's Canadian showrooms.
• ScuffmastercoreTechnology or IntegrationScuffmaster commercial paint products are distributed through Metro Wallcoverings.
• Robin SprongcoreTechnology or IntegrationRobin Sprong digital wallcovering designs are featured in Metro's digital print offerings.
• FACT DesigncoreTechnology or IntegrationFACT Design acoustic ceiling and wall tiles are distributed through Metro's network.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Knoll Textiles: Commercial textile and wallcovering division serving corporate, healthcare, and education interiors. Comparable as a premium specification-driven brand marketed to architects, though bundled within the broader Knoll/Herman Miller commercial furniture platform.
• Wolf-Gordon: US-based distributor and manufacturer of commercial wallcoverings, textiles, and acoustic solutions. Comparable to Metro as a multi-line specialty distributor targeting architects and designers in commercial (hospitality, healthcare, corporate) verticals.
• Carnegie Fabrics: Commercial textile and wallcovering company offering acoustic panels, Xorel surfaces, and architectural fabrics to the A&D community. Direct peer across textile wallcovering, acoustic solutions, and sustainable commercial surface categories.
• Innovations in Wallcoverings: North American distributor of commercial wallcoverings including Type II vinyl, recycled-content, and digital print options. Direct peer to Metro with similar go-to-market targeting commercial architects and designers.
• Designtex: Surface materials manufacturer and distributor of commercial wallcoverings, textiles, and acoustic products serving corporate, healthcare, and education markets. Comparable as a design-driven interior surfaces specialist with showroom/specification sales.

Broad incumbents

• Koroseal Interior Products: Parent company of Metro Wallcoverings and a major US manufacturer of commercial wallcoverings (Koroseal, Versa Designed Surfaces, Patty Madden wood). Comparable as a wider wallcovering and surface solutions platform overlapping Metro's core product categories.
• MDC (Commercial Interior Solutions, Asahi Kasei): Large commercial wallcovering and interior surfaces manufacturer with deep North American distribution. Broad incumbent that overlaps with Metro's commercial segment and competes for architectural specifications across hospitality and healthcare.
• J. Josephson: Established US wallcoverings manufacturer and supplier serving hospitality, healthcare, and corporate. Comparable as a broader incumbent with vertical integration (manufacturing through distribution) overlapping Metro's commercial verticals.

Regional players

• Sangetsu Corporation: Japan's largest interior finishes company (wallcoverings, curtains, flooring, acoustic panels) with global distribution. Useful regional comp that demonstrates the scale-up trajectory possible for a specialty interior surfaces distributor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MWallcoverings

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metro Wallcoverings