What Dymatrix Consulting Group does

DYMATRIX Consulting Group is a privately held German software and consulting company, founded in Stuttgart in 2001 by Thomas Dold, Stefan Oertel, and Stefan Weingärtner, that sells the DYMATRIX Customer Experience Platform (CXP), a SaaS suite combining a real-time Customer Data Platform, marketing automation, customer and web analytics, loyalty, and CRM modules with a proprietary Automated Decision AI engine that autonomously determines next-best-action targeting per contact.

The platform runs on Microsoft Azure infrastructure (Azure SQL, Cosmos DB, Data Lake Storage, Azure Functions, Azure Databricks) and serves more than 600 customers — including DAX-listed firms, Mittelstand, and specialists — across eight verticalized use cases spanning E-Commerce, Fashion, Banking & Insurance, Tourism & Transport, Energy, Pharma & Industry, Media & Publishing, and Telecommunications. Quantified outcomes marketed to buyers include 23% higher campaign ROI, 31% lower operational marketing cost, and 15% higher loyalty/reduced churn. The 2024 acquisition of econda GmbH added web analytics, personalization, and consent management capabilities under the ECONDA by DYMATRIX unit, and the corporate group also includes affiliates CleverPush (push notifications) and Feed Dynamix.

DYMATRIX monetizes primarily through annual, quote-based enterprise SaaS subscriptions bundled with multi-year software, rental, and support/maintenance options, supplemented by strategy, implementation, and operations consulting (data-driven marketing, data engineering, customer success management, data science, web analytics). Go-to-market is sales-led via five German offices (Stuttgart HQ plus Munich, Hamburg, Karlsruhe, Cologne), named senior account executives, and DACH-focused marketing (DMEXCO, webinars, whitepapers, paid search/social). The company holds TÜV Saarland, TÜV Rheinland, BSI C5, GDPR, and EU-U.S. Data Privacy Framework certifications, and remains under founder ownership with no disclosed institutional capital.

Name

Dymatrix Consulting Group

Legal name

DYMATRIX GmbH

Website

https://dymatrix.de

Company type

Private

Founded year

2001

Operating status

Operating

Short description

DYMATRIX Consulting Group is a privately held German SaaS company that sells the DYMATRIX Customer Experience Platform — combining a Customer Data Platform, AI-driven marketing automation, and analytics — to enterprise and mid-market customers in the DACH region.

Ownership category

akta.pro rank

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: The core DYMATRIX Customer Experience Platform (CXP) is offered as a SaaS solution. Customers pay for access to the platform including CDP, Marketing Automation, AI capabilities, and analytics tools. Pricing is quote-based, tailored to customer requirements and scale.
2. Software Support/Maintenance: Special contractual conditions available for software support and maintenance services.
3. Consulting Services: Expert consulting services including Strategy, Implementation, and ongoing Operations support. Services cover Data-driven Marketing, Data Engineering, Customer Success Management, Data Science Consulting, and Web Analytics & Personalization.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels12 records

Core offering

DYMATRIX sells the DYMATRIX Customer Experience Platform (CXP), a SaaS suite that combines a Customer Data Platform, AI-driven decisioning, Marketing Automation, Customer Analytics, Web Analytics, Loyalty and CRM into a single system for 1:1, cross-channel personalization. The company also delivers accompanying consulting and data engineering services (data-driven marketing, data engineering, customer success management, data science, and web analytics/personalization consulting) and software support/maintenance, primarily to mid-market and enterprise customers in the DACH region.

Product overview

DYMATRIX offers a unified Customer Experience Platform (CXP) built around a Customer Data Platform foundation, enhanced with proprietary AI for automated decision-making and personalization. The platform provides a modular architecture encompassing Marketing Automation, Customer Analytics, Web Analytics (via acquired econda brand), Loyalty, and CRM capabilities, complemented by strategic and technical consulting services. DYMATRIX AI serves as the automated decision-making engine, continuously analyzing customer behavioral signals to autonomously determine optimal targeting parameters. The company serves 600+ customers including 200+ prominent brands across DACH region, delivering measurable ROI improvements of 23%, 31% cost reduction, and 15% loyalty increase. Since 2024, the platform incorporates econda's web analytics and personalization solutions following strategic acquisition. All solutions are developed in Germany with GDPR and EU-U.S. Data Privacy Framework compliance.

Differentiator

Problem solved

Functional benefit

Products and services

• DYMATRIX Customer Experience Platform (CXP) SaaS platform for enterprise customers combining real-time Customer Data Platform, Automated Decision AI, Marketing Automation and cross-channel personalization into a unified system for 1:1 customer engagement.
• Customer Data Platform (CDP) Real-time data platform that breaks down data silos and consolidates all sources into dynamic 360-degree customer profiles for individuals, households, companies, prospects and contracts.
• DYMATRIX AI (Automated Decision AI) AI engine that recognizes purchase intent from behavioural signals and autonomously calculates the optimal who/what/when/where for each contact without human intervention.
• Marketing Automation Industry-specific marketing automation enabling targeted, data-driven customer communication across email, SMS, push notifications, WhatsApp, call center, print and door-to-door channels.
• Customer Analytics Analytics capabilities for measuring and optimizing customer experience performance, customer segmentation, lifetime value analysis and conversion optimization.
• Web Analytics (ECONDA) Proprietary web analytics solution (formerly econda) for tracking and analyzing website visitor behaviour, supporting both anonymous and consent-based personalized tracking with pseudonymized profiles.
• Loyalty Management Customer loyalty management capabilities to increase customer retention, reduce churn and maximize customer lifetime value through personalized engagement strategies.
• CRM Customer relationship management functionality supporting holistic customer views and coordinated engagement across all touchpoints.
• Data-driven Marketing Consulting Strategic consulting helping organizations leverage customer data for marketing optimization, including campaign strategy, customer journey mapping and performance measurement.
• Data Engineering Consulting Technical consulting for intelligent data management and data warehousing, enabling customers to exploit their data assets through batch and real-time data processing pipelines into DYMATRIX.
• Customer Success Management Ongoing consulting and support services ensuring successful platform adoption, maximizing customer value realization and maintaining long-term partnerships.
• Data Science Consulting Expert consulting for developing predictive analytics models including customer segmentation, churn prevention, CLV prediction and next best action recommendations.
• Web Analytics & Personalization Consulting Specialized consulting for web analytics implementation and website personalization strategies to optimize digital presence and conversion rates.
• Software Support and Maintenance Contract-based software support and maintenance services offered with special contractual conditions alongside the CXP platform.

Quantifiable outcome

• 23% higher ROI for campaigns
• +2 more outcomes

Named customers22 records

Segments10 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature10 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• CleverPushminorGTM or Marketing Partner · 22 September 2026Joint event partnership for DMEXCO Pre-Dinner networking event. CleverPush is a company within the DYMATRIX group of companies (along with Feed Dynamix GmbH).
• InxmailminorGTM or Marketing Partner · 22 September 2026Joint event partnership for DMEXCO Pre-Dinner networking event along with CleverPush.
• MicrosoftcoreTechnology or IntegrationTechnology partnership with Microsoft for Azure cloud infrastructure, Microsoft Teams, Microsoft Bookings, OneDrive, and other Microsoft 365 tools. DYMATRIX uses Azure services including Azure SQL Database, Azure Cosmos DB, Data Lake Storage, Azure Functions, and Azure Databricks.
• DatabrickscoreTechnology or IntegrationTechnology partnership for data processing and analytics using Databricks notebooks and Spark-based ETL processes. Strategic partnership for big data analytics.
• Feed Dynamix GmbHcoreOthersAffiliated company within the DYMATRIX group of companies, headquartered in Frankfurt. Part of internal corporate structure.
• CleverPush GmbHcoreOthersAffiliated company within the DYMATRIX group of companies, headquartered in Hamburg. Part of internal corporate structure.
• econda GmbHcoreTechnology or IntegrationAcquired in 2024. econda provides personalization, recommendation, and web analytics solutions that were integrated into the DYMATRIX platform. Now operates as ECONDA by DYMATRIX business unit.

Scale indicators8 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Sitecore: Sitecore is a digital experience platform combining CMS, personalization, and customer data. It is comparable to DYMATRIX as a competing CX platform for enterprises needing content, data, and personalization in a unified stack.
• Insider: Insider provides an AI-native customer experience platform with predictive segmentation, personalization, and cross-channel journey orchestration. Its scope and architecture closely map to DYMATRIX's CXP, and both target enterprise marketing teams with industry-specific solutions.
• Optimizely: Optimizely offers a digital experience platform with experimentation, personalization, and content management, competing with DYMATRIX's web analytics, personalization, and CX modules. Both platforms focus on orchestrating personalized customer journeys for mid-to-large enterprises.
• Tealium: Tealium is a customer data platform vendor that unifies customer data and routes it to marketing and analytics tools, comparable to DYMATRIX's CDP module and cross-channel personalization layer. Both target mid-market and enterprise marketers seeking a real-time data foundation for CX orchestration.
• Emarsys: Emarsys is an omnichannel marketing automation platform (now part of SAP) that delivers AI-driven personalization across email, mobile, web, and ads, directly comparable to DYMATRIX's Marketing Automation and DYMATRIX AI capabilities. Both serve mid-market and enterprise brands looking for AI-powered 1:1 engagement.

Emerging players

• Selligent (Marigold Engage): Selligent, now Marigold Engage, is a European omnichannel marketing automation vendor offering email, mobile, social, and web personalization. It is comparable to DYMATRIX's Marketing Automation offering for European enterprise and mid-market customers.
• Brevo: Brevo (formerly Sendinblue) is a European-headquartered marketing automation and CRM platform serving SMBs and mid-market with email, SMS, and customer-data features. It competes for European budget share alongside DYMATRIX, especially among smaller customers DYMATRIX also targets.

Broad incumbents

• Adobe Experience Cloud: Adobe Experience Cloud bundles analytics, CDP, personalization, and campaign management (including Real-Time CDP and Adobe Campaign) into a broad enterprise portfolio. It overlaps with nearly every DYMATRIX CXP module, serving larger enterprises at the top end of the same market.
• HubSpot: HubSpot is a broad marketing, sales, and CRM platform with marketing automation and customer-data capabilities. It competes with DYMATRIX especially in the SME segment of DYMATRIX's target market with a similar platform-plus-consulting go-to-market motion.
• Salesforce Marketing Cloud: Salesforce Marketing Cloud provides enterprise-scale email, mobile, social, advertising, and journey orchestration, overlapping heavily with DYMATRIX's Marketing Automation and CDP modules. It represents the dominant global CX incumbent that mid-market alternatives such as DYMATRIX frequently displace.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/dymatrixnews
• Facebookfacebook.com/dymatrix
• LinkedInlinkedin.com/company/1231515

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dymatrix Consulting Group