What Libelle does

Libelle IT Group is a privately held German enterprise software vendor founded in 1994 and headquartered in Leinfelden-Echterdingen (Stuttgart area), operating through wholly-owned subsidiaries in the United States (Libelle LLC, founded 2009 in Atlanta) and France (Libelle sarl, founded 2014 in Paris). The company develops and markets proprietary infrastructure software targeting SAP environments (SAP ERP, SAP S/4HANA, SAP ASE, SAP HANA) and enterprise databases (Oracle, PostgreSQL, IBM DB2, Microsoft SQL Server, MariaDB, MySQL, SAP MaxDB). Its core portfolio comprises Libelle BusinessShadow® (disaster recovery and high availability), Libelle SystemCopy (automated SAP system refresh/copy orchestration), Libelle DataMasking (GDPR-compliant data anonymization with 40+ algorithms processing up to 200,000 entries per second), Libelle SystemClone (cloud-optimized system cloning including Clone2Cloud), Libelle EDIMON (rule-based IDoc monitoring), Libelle SABMON (SAP business process monitoring and automated error remediation), and the Libelle MasterDataServiceSuite (six master data management tools including MDPT).

The company's commercial model combines direct enterprise sales, a worldwide sales partner network, self-service access via portal.libelle.com, free 6-hour demo environments, and cloud marketplace distribution on AWS and Azure. Revenue is generated through perpetual licenses and subscriptions for software products, supplemented by ABAP development and SAP consulting professional services. Pricing is not publicly disclosed. Libelle claims 500+ customers across 15+ countries and 1,500+ cumulative installations, with 25% of its customer base reporting annual sales exceeding $1 billion, and notable reference customers spanning insurance (ROLAND Rechtsschutz), automotive (ESA), construction (Sto SE), retail (Edeka), manufacturing (Hubtex), energy (cc_energie), real estate (ABG Frankfurt Holding), and banking. The business is founder-controlled, with Hans-Joachim Krüger serving as CTO/Executive Board member and Martin Krüger as Chairman of the Supervisory Board; no external institutional investment, private equity backing, or public listing is disclosed. The company holds technology partnerships with AWS, Microsoft (Gold Partner), Oracle (Gold Partner), NetApp, and a long-standing IBM relationship dating to 2000, and it achieved TISAX® certification in July 2024 for automotive-sector information security compliance.

Name

Libelle

Legal name

Libelle AG

Website

https://libelle.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Libelle IT Group is a privately held German enterprise software vendor founded in 1994 that builds proprietary infrastructure automation tools for SAP environments and enterprise databases, serving 500+ customers across 15+ countries with products spanning disaster recovery, automated system copies, GDPR-compliant data anonymization, and SAP monitoring.

Ownership category

akta.pro rank

Product category

SAP Infrastructure Software

NAICS

Software Publishers (513210), Computer Facilities Management Services (541513), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Backup & DR Software Implementation & Managed Platforms (BPAEALAI)

akta.pro secondary industries

Database Tools & Ecosystem (Replication, Backup/Recovery, HA/DR, Monitoring) (HDAEAAAO), Hybrid Cloud DR/BC & High Availability (HDABAMAI)

Keywords

• SAP infrastructure software
• Disaster recovery automation
• Data anonymization tools
• Database high availability
• SAP system copy automation

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Software Licenses and Subscriptions: Perpetual licenses and subscription models available. Software provided for system copies, data anonymization, high availability, disaster recovery, and SAP monitoring.
2. Professional Services: ABAP development services and consulting for SAP environments.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels13 records

Core offering

Libelle develops and sells proprietary infrastructure software for SAP and enterprise database environments, including products for disaster recovery and high availability (BusinessShadow), automated SAP system refresh/copy orchestration (SystemCopy), GDPR-compliant data anonymization for non-production systems (DataMasking), SAP IDoc and business process monitoring (EDIMON, SABMON), and SAP master data management (MasterDataServiceSuite). The company also delivers ABAP development and SAP consulting professional services and distributes its solutions via direct enterprise sales, a global sales partner network, AWS and Azure marketplaces, and an online portal with free demos.

Product overview

Libelle IT Group offers a portfolio of infrastructure software products focused on SAP environments and database management. The core offerings include Libelle BusinessShadow for disaster recovery and high availability, Libelle SystemCopy for automated SAP system refreshes, Libelle DataMasking for data anonymization, Libelle EDIMON for IDoc monitoring, Libelle SABMON for SAP landscape monitoring, and Libelle MasterDataServiceSuite for SAP master data management. Additionally, Libelle SystemClone provides cloud-optimized system cloning capabilities. The products work together to address the complete lifecycle of SAP system management—from provisioning and copying to anonymization for testing and monitoring for operational excellence. The company has operated for over 27 years with expertise in Oracle, PostgreSQL, SAP ASE, and SAP S/4HANA environments.

Differentiator

Problem solved

Functional benefit

Brands

• Libelle BusinessShadow: Solution for complete disaster recovery and high availability for databases, file systems and applications
• Libelle SystemCopy
• Libelle DataMasking
• Libelle EDIMON
• Libelle SABMON
• Libelle MasterDataServiceSuite

Products and services

• Libelle BusinessShadow Enterprise disaster recovery and high availability solution for databases, file systems, and applications, enabling complete system maintenance, system migrations, and business continuity with automated failover.
• Libelle SystemCopy Automated SAP system refresh and system copy solution providing end-to-end orchestration of copy processes, enabling rapid provisioning of test and development environments.
• Libelle DataMasking Data anonymization and pseudonymization solution that replaces sensitive data with realistic, logically consistent values for non-production systems, ensuring GDPR and regulatory compliance with 40+ algorithms and up to 200,000 entries/second throughput.
• Libelle EDIMON SAP IDoc monitoring and management solution providing rule-based reaction to inbound and outbound IDocs across entire SAP landscapes.
• Libelle SABMON SAP landscape monitoring solution that detects and documents error situations early and automatically within SAP environments, with automatic rectification of business process errors.
• Libelle MasterDataServiceSuite Suite of six tools for master data management within SAP, simplifying and automating creation, maintenance, and governance of master data, including the Master Data Protection Tool (MDPT).
• Libelle SystemClone

Quantifiable outcome

• 200,000 data entries per second anonymization speed
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature7 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• IBMcoreStrategic or Co-development Partner · 1 January 2000First partnership established in 2000, representing a long-standing strategic relationship. IBM partnership enabled early market presence and technology integration for Libelle's infrastructure software solutions.
• AWS (Amazon Web Services)coreTechnology or IntegrationAWS Technology Partner. Libelle DataMasking available as cloud-ready machine image on AWS Marketplace. AWS cloud infrastructure used for hosting and deploying Libelle software solutions.
• MicrosoftcoreTechnology or IntegrationMicrosoft Gold Partner. Libelle DataMasking available on Microsoft Azure Marketplace. Deep integration with Microsoft cloud ecosystem.
• NetAppmajorTechnology or IntegrationNetApp Advantage Alliance Partner. Technology partnership for storage and data management integration, supporting Libelle's disaster recovery and data protection solutions.
• OraclecoreTechnology or IntegrationOracle Gold Partner. Integration with Oracle database environments supporting Libelle's data anonymization, disaster recovery, and system copy products.
• Hetzner Online GmbHminorOthersCloud computing service used for website hosting. Server infrastructure located in Germany. Used for Libelle website, portal, demosystems, and UserGroup platform.
• CleverReach GmbH & Co. KGminorOthersNewsletter delivery service provider. Handles email newsletter distribution and statistical analysis on behalf of Libelle.
• LogMeIn Ireland LtdminorOthersGoToWebinar service provider for conducting webinars. Processes personal data of participants including name, contact details, and communication data.
• wazzlminorOthersGDPR-compliant app used for digital capture, management, and storage of business card and event contact data.
• CDCK (Discourse)minorOthersOpen source discussion system used for Libelle UserGroup community platform at community.libelle.com.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• SAP: SAP provides SAP Landscape Management (LaMa), SAP Data Lifecycle Manager, and SAP Information Lifecycle Management, which compete with Libelle SystemCopy and DataMasking for SAP-specific workloads. Bundling within RISE with SAP pressures third-party SAP tooling.
• IBM: IBM is both a long-standing Libelle partner (since 2000) and a competing infrastructure software provider via IBM Spectrum Protect, PowerHA, and Db2 tooling. It overlaps with Libelle BusinessShadow and DBShadow at the database HA/DR layer.
• Microsoft: Microsoft Azure offers native backup (Azure Backup), site recovery, and SQL/Oracle-compatible tooling that competes with Libelle's DR and data-masking offerings for cloud-deployed SAP workloads. As a Microsoft Gold Partner, Libelle both leverages and competes with these Azure-native capabilities.
• Oracle: Oracle offers Data Guard, Recovery Manager (RMAN), and Oracle Data Safe, which overlap with Libelle's DR/HA and DataMasking capabilities for Oracle estates. As an Oracle Gold Partner, Libelle both integrates with and competes against Oracle's native tooling.
• Informatica: Informatica offers a broad data integration and data masking portfolio serving large enterprises, including persistent data masking capabilities. It overlaps with Libelle DataMasking but as part of a much larger data management suite rather than as a SAP-focused specialist.

Others

• NetApp: NetApp is both a Libelle partner (NetApp Advantage Alliance) and an adjacent infrastructure provider via NetApp SnapMirror, SnapVault, and ONTAP data protection. It overlaps with Libelle BusinessShadow at the storage replication layer but does not target SAP-specific automation.

Emerging players

• Veeam Software: Veeam provides data protection, backup, and disaster recovery software for virtual and cloud environments, increasingly expanding into SAP HANA backup workloads. It competes with Libelle BusinessShadow in database/VM HA/DR but with broader infrastructure positioning.
• Zerto (HPE): Zerto, now part of Hewlett Packard Enterprise, provides disaster recovery and data mobility software for virtualized and cloud environments. It overlaps with Libelle BusinessShadow at the DR/HA layer, particularly for hybrid cloud SAP and database workloads.

Regional players

• IBS Schreiber GmbH: IBS Schreiber is a German SAP Basis specialist providing system copy, monitoring, and SAP operations services, overlapping with Libelle SystemCopy and SABMON. It competes in the DACH market but lacks Libelle's broader product suite and global footprint.

Direct peers

• Delphix (now Informatica): Delphix is a leading data-masking and test-data-management platform for enterprise databases and ERP environments. It directly competes with Libelle DataMasking in the non-production data anonymization use case, particularly for SAP and Oracle estates.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/libelle_it
• YouTubeyoutube.com/channel/UCyKPKO6layzHB75CULOS-6A
• Facebookfacebook.com/LibelleAG
• LinkedInlinkedin.com/company/libelleag

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Libelle