Name

wazzl

Legal name

wazzl GmbH

Website

https://wazzl.de

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Warnitz

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Hardware Product Sales: One-time purchase of NFC cards, keychains, tags, displays. Products include SmartCards (PVC, bamboo, metal), keychains, tags, display stands. No monthly fees for basic digital profile included.
2. Business Package Subscription: Monthly/annual subscription for enterprise teams requiring centralized management, SSO authentication, bulk profile administration, and advanced analytics.
3. Affiliate/Partner Program: Commission-based revenue share for partners promoting wazzl products and Reichweiten-Booster.de through affiliate links and discount codes.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

wazzl manufactures and sells NFC- and QR-code-enabled digital business cards, keychains, tags, badges, and countertop displays (PVC, bamboo, and metal variants) that link to a cloud-hosted digital profile. Customers purchase physical products via the wazzl.de online shop and activate a digital profile by tapping an NFC smartphone or scanning a QR code—no app installation required. A separate Business Lösung subscription provides enterprise teams with centralized profile management, SSO, API/CSV bulk imports, analytics, and CRM integrations (HubSpot, Salesforce, Microsoft Dynamics).

Product overview

wazzl offers a comprehensive digital business card ecosystem centered around NFC and QR code technology. The core portfolio includes physical NFC cards (SmartCard, Metal Card, Bamboo Card), keychains, tags, badges, and display stands, all paired with a digital profile platform. The company provides both individual products (single purchase, lifetime use) and a Business platform solution for enterprise teams requiring central profile management, SSO integration, analytics, and CRM connectivity. The product line spans from basic digital profiles and entry-level SmartCards to premium metal cards and specialized marketing displays like Google Review Booster and Instagram Booster. All products share the common infrastructure of the wazzl digital profile system, enabling real-time updates, lead capture, and cross-platform wallet integration (Apple Wallet, Google Wallet).

Differentiator

Problem solved

Functional benefit

Products and services

• SmartCard Digitale Visitenkarte NFC (PVC) Personalized NFC business card made from PVC/PET material with high-resolution 600dpi UV printing and scratch-resistant coating. Features NTAG NFC chip and QR code for instant profile sharing via smartphone tap or scan—no app installation required.
• Anthrazit Laser Metal Card NFC Premium metal business card made from powder-coated stainless steel with anthracite matte finish and silver laser engraving. Features built-in NFC chip on the back, integrated QR code, and RFID-blocking function on the front for data protection.
• Bambus SmartCard (NFC) Sustainable NFC business card made from fast-growing bamboo material, plastic-free and resource-efficient. Features NFC chip and QR code for digital profile sharing.
• Digitales Profil (Purely Digital Profile) Purely digital business card profile—no physical product required. Customers receive an activation code to make their digital business card publicly visible. Shareable via Apple Wallet, lock screen, QR code, or direct link.
• wazzl Schlüsselanhänger NFC (Keychain) Compact 30x30mm PVC keychain with integrated NFC chip and QR code, providing portable access to the wazzl digital business card profile. Available in black or white.
• Personalisierbarer NFC Tag 30x30mm (Sticker) NFC tag sticker with strong 3M adhesive backing for attaching the digital business card to laptops, phones, or other surfaces. Made from PVC with 600dpi UV printing.
• SmartCard Aufsteller (Display Stand) Desktop display stand containing an integrated NFC SmartCard for reception desks, trade shows, shop windows, or mirrors. Features adhesive base and includes a lead-generation tool.
• Personalisierbarer SmartBadge Badge holder with an extractable SmartCard inside, designed for events, conferences, and corporate buildings. Features NFC chip and QR code for instant profile access.
• Google Review Booster NFC/QR Display Countertop display stand directing customers to the Google review page via NFC tap or QR code scan. Designed for point-of-sale placement in restaurants, hotels, and retail to collect customer feedback and strengthen online reputation.
• Instagram Booster Display Self-adhesive display stand enabling direct Instagram profile access via NFC or QR code. Placed at counters, reception areas, or waiting rooms to increase social media followers.
• Social Media Holzcube (4-sided NFC/QR Display) Four-sided beechwood cube display with customizable faces for showcasing social media profiles, review pages, or direct links. Made from solid beechwood with integrated NFC SmartCard.
• Starter Set: SmartCard with QR Code & wazzl NFC Bundle package combining NFC SmartCard with QR code functionality as an all-in-one profile solution for new users entering the wazzl ecosystem.
• wazzl Business Lösung (Enterprise Platform) Enterprise platform for centralized management of employee digital business cards. Includes admin console, user invitations, template-based profile design system, SSO via Microsoft Azure (Entra), SAML, CSV/API bulk imports, team analytics dashboards, and CRM integrations with HubSpot, Salesforce, and Microsoft Dynamics. Sold via annual subscription with custom enterprise pricing.
• Design Service Add-on Professional design service priced at €19.99 where wazzl creates the card layout based on the customer's logo and preferences, providing a preview before production.
• Data Check Add-on Technical review service priced at €7.99 that checks the customer's print data (format, resolution, fonts, colors) before production to ensure print quality.

Quantifiable outcome

• Up to 45% cost savings compared to traditional printed business cards
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• HubSpotcoreTechnology or IntegrationCRM integration partnership enabling wazzl profile leads to be automatically exported and synced with HubSpot CRM for sales follow-up workflows.
• SalesforcecoreTechnology or IntegrationCRM integration allowing profile view leads to flow directly into Salesforce customer records for enterprise sales and marketing automation.
• Microsoft DynamicscoreTechnology or IntegrationIntegration with Microsoft Dynamics 365 for enterprise customers using Microsoft's business applications ecosystem.
• PayPalcoreTechnology or IntegrationPayment processing partner for checkout including PayPal, PayPal Pay Later, credit/debit cards, Apple Pay, Google Pay.
• StripecoreTechnology or IntegrationPayment gateway for credit card processing and alternative payment methods (SOFORT, Klarna, iDEAL, eps).
• DHL / Deutsche PostcoreChannel Partner/ Reseller/ DistributorLogistics partner for physical product delivery across Germany and Europe.
• ApplecoreTechnology or IntegrationApple Wallet integration allowing wazzl digital cards to be stored in Apple Wallet for quick access on iOS devices.
• GooglecoreTechnology or IntegrationGoogle Wallet integration and Google Analytics 4 for website analytics. Google Tag Manager for marketing tag management.
• Microsoft Azure / EntracoreTechnology or IntegrationSSO integration via Microsoft Entra (Azure Active Directory) for enterprise Business package customers.
• Brevo (Sendinblue)coreTechnology or IntegrationEmail marketing automation and customer review reminder system via Brevo/Sendinblue.
• Stripe ClimateminorOthersCarbon removal initiative supporting wazzl's sustainability commitment through automatic contributions to CO2 extraction projects with each order.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Linq: Linq provides NFC-enabled digital business cards and a profile-sharing platform for individuals and teams, including CRM lead capture. Its product mechanics (tap-to-share NFC + profile + CRM export) closely match wazzl's core flow.
• HiHello: HiHello is a digital business card platform offering free and paid plans with NFC, QR codes, CRM integrations and analytics. It directly competes with wazzl on the same core proposition of replacing paper cards with shareable digital profiles, though wazzl differentiates on EU-based GDPR hosting.
• Mobilo: Mobilo offers NFC smart business cards with tap-to-share profiles, lead capture, and CRM integrations for sales teams. Its target market (sales/marketing professionals, enterprises) and feature set are directly comparable to wazzl's.
• Dot: Dot provides NFC-enabled digital business cards and a profile-sharing platform focused on networking and contact exchange. Its core mechanic (tap NFC to share profile) and consumer/team positioning place it in the same direct competitive set as wazzl.
• Blinq: Blinq is a digital business card platform with NFC cards, QR codes, analytics and CRM integrations targeted at professionals and teams. It is one of the closest direct competitors to wazzl in feature scope, pricing tiers and customer segments.
• Popl: Popl sells NFC-enabled digital business cards, keychains and accessories paired with a profile app and lead capture/CRM features. Its product catalog (cards, keychains, tags, displays) and target buyer (professionals and teams) closely mirror wazzl's SKU set and value proposition.
• Beaconstac: Beaconstac provides a QR code and NFC platform with dynamic QR codes, analytics, and integrations for marketing and business card use cases. Its technology overlap (NFC + QR + analytics + CRM) and enterprise tier make it a comparable platform peer to wazzl.
• Kado Networks: Kado offers enterprise-grade digital business cards with SSO, CRM integrations and admin management. Its positioning on enterprise workflow features (SSO, central management) overlaps directly with wazzl's Business package offering.
• V1CE: V1CE sells premium metal and PVC NFC business cards with QR fallback and a digital profile platform. Its premium SKU positioning and physical-card focus overlap with wazzl's SmartCard and metal card tiers.

Emerging players

• Uniqode: Uniqode (formerly QR Tiger) is a broader QR-code platform with dynamic codes, analytics and integrations that supports digital business card workflows. It overlaps with wazzl on QR/NFC infrastructure and CRM-style integrations but focuses more on general QR use cases.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/wazzl_official
• Facebookfacebook.com/wazzl
• LinkedInlinkedin.com/company/wazzl

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about wazzl