MT Helmets
MT Helmets is a Spanish motorcycle helmet manufacturer founded in 1968, distributing full face, modular, open face, adventure, off-road, and kids helmets across more than 100 countries through DTC e-commerce and an international B2B distributor network, with pricing from €84.95 to €509.95.
- Company typePrivate
- Founded1968
- HeadquartersCartagena, Spain
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What MT Helmets does
MT Helmets is a Spanish motorcycle helmet manufacturer and distributor founded in 1968, headquartered in Cartagena, Spain, with 101-250 employees and a presence in more than 100 countries. The company designs, engineers, and manufactures a comprehensive portfolio of motorcycle helmets including full face (KRE+ S, Thunder 4 R SV, Stinger 2, among others), modular flip-up (Atom 2 SV, Genesis R SV), open face/jet (Cosmo SV, Viale SV S), adventure (Track SV), off-road (Falcon S), and kids (Stinger 2 Kids, Lite) categories, alongside complementary accessories such as screens, Pinlock inserts, the MT Rider Sync Bluetooth intercom, and a full clothing line of jackets, gloves, pants, boots, and backpacks.
The company's technology platform is anchored by a 100% in-house Spanish engineering team that manages the full development cycle from product conception through ECE 22.06 homologation, with additional P/J dual certification on all modular helmets. Manufacturing differentiation is supported by proprietary features including a quick visor change system (approximately 5 seconds), removable spoiler technology, and racing-derived design input from a MotoGP partnership with rider Danish using the KRE+ S as the World Cup helmet platform.
MT Helmets operates a dual go-to-market model: direct-to-consumer sales through the official e-commerce website mthelmets.com, and a B2B Professional portal serving distributors and retailers internationally. The product range is priced from €84.95 (entry-level urban open face) to €509.95 (premium racing KRE+ S), positioning the brand as a value-accessible manufacturer with European design heritage. The company markets itself as the European brand that sells the most helmets, supported by 55+ years of brand history, motorsport sponsorship, content marketing through its blog, and active social media presence on Facebook, YouTube, Instagram, and Twitter.
MT Helmets firmographics
Firmographics- Name
- MT Helmets
- Legal name
- MT Helmets
- Website
- https://mthelmets.com
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- MT Helmets is a Spanish motorcycle helmet manufacturer founded in 1968, distributing full face, modular, open face, adventure, off-road, and kids helmets across more than 100 countries through DTC e-commerce and an international B2B distributor network, with pricing from €84.95 to €509.95.
- Ownership category
- akta.pro rank
MT Helmets industry classification
Industry- Product category
- Motorcycle Helmets
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991), Automotive Parts and Accessories Retailers (44133), Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Motor Vehicle Parts & Accessories (3714), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Powersports Safety, Helmets & Protective Gear Manufacturing (IMACAEAN)
- akta.pro secondary industries
- Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB), Motorcycle Riding Gear & Apparel Retail (CRAMANAA), Riding Jackets, Pants & Suits Retail (Leather/Textile) (CRAMANAF)
Keywords
Where MT Helmets is headquartered
LocationHeadquarters
- HQ city
- Cartagena
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
MT Helmets business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Consumer Helmet Sales: MT Helmets generates revenue primarily through direct-to-consumer sales of motorcycle helmets across multiple categories including Full Face, Modular, Open Face, Adventure, Off Road, and Kids helmets. Products are sold at various price points from €84.95 to €509.95 depending on model and features.
- Accessories Sales: Revenue generated from sales of helmet accessories including screens, Pinlock anti-fog inserts, and intercom systems (MT Rider Sync).
- Motorcycle Clothing Sales: MT Helmets sells complementary motorcycle apparel including jackets (Adventure/Touring, Urban, Racing), gloves (Adventure/Touring, Urban, Sporty, Naked), pants, boots (Adventure, Touring, Sporty, Urban), and backpacks.
- B2B/Professional Sales: Wholesale and distribution sales to business customers through the B2B Professional portal, serving distributors and retailers in international markets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Premium Racing Helmets (KRE+ S) |
| Unit Pricing | Pay-as-you-go | Sport/Touring Full Face Helmets (Thunder 4 R SV) |
| Unit Pricing | Pay-as-you-go | Entry-Level Full Face (Stinger 2) |
| Unit Pricing | Pay-as-you-go | Modular Helmets (Atom 2 SV) |
| Unit Pricing | Pay-as-you-go | Premium Modular Helmets (Genesis R SV) |
| Unit Pricing | Pay-as-you-go | Standard Modular Helmets (Genesis SV) |
| Unit Pricing | Pay-as-you-go | Open Face Helmets (Cosmo SV) |
| Unit Pricing | Pay-as-you-go | Urban Open Face Helmets (Viale SV S) |
| Unit Pricing | Pay-as-you-go | Sport Full Face Helmets (Braker SV) |
| Unit Pricing | Pay-as-you-go | Classic Full Face Helmets (Jarama SV) |
| Unit Pricing | Pay-as-you-go | Off Road Helmets (Falcon S) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
MT Helmets product offering
Product offeringCore offering
MT Helmets designs, manufactures, and distributes motorcycle helmets across full face, modular, open face, adventure, off-road, and kids categories, complemented by helmet accessories (screens, Pinlock anti-fog inserts, MT Rider Sync Bluetooth intercom) and motorcycle apparel (jackets, gloves, pants, boots, backpacks). The company sells through its own e-commerce store and B2B Professional portal alongside a network of international distributors and retailers in more than 100 countries, with all helmets certified to ECE 22.06 European safety standard and modular models carrying additional P/J dual homologation.
Product overview
MT Helmets is a Spanish motorcycle helmet manufacturer since 1968 offering a comprehensive portfolio of helmets across multiple categories. The product lineup includes Full Face helmets (KRE+ S, Thunder 4 R SV, Thunder 4 SV, Jarama SV, Braker SV, Stinger 2, Targo S), Modular/Flip-up helmets (Atom 2 SV, Genesis R SV, Genesis SV, Streetfighter SV S), Open Face/Jet helmets (Cosmo SV, District SV S, Viale SV S, Le Mans 2 SV S, Street S), Adventure/Dual Sport (Track SV), Off Road (Falcon S), and Kids helmets (Stinger 2 Kids, Lite). The company also offers complementary accessories including intercom systems (MT Rider Sync), screens, Pinlock inserts, and a clothing line comprising jackets, gloves, pants, boots, and backpacks. All helmets feature ECE 22.06 homologation, with modular helmets carrying additional P/J homologation for open-face riding configuration.
Differentiator
Problem solved
Functional benefit
Products and services
- KRE+ S Full Face Helmet Premium full-face motorcycle helmet positioned as the flagship World Cup racing helmet, designed for sport riding and high-speed road use with lightweight construction and aerodynamic profile; targeted at professional racers and performance-focused sport riders.
- Thunder 4 R SV Full Face Helmet Full-face sport/touring helmet for riders combining city, regional roads, and highway use; offers a balance of comfort and performance with multiple graphic finishes.
- Thunder 4 SV Full Face Helmet Full-face motorcycle helmet positioned as a versatile option for mixed urban and touring use with a balance of comfort and features.
- Jarama SV Full Face Helmet Full-face motorcycle helmet featuring classic/retro styling while maintaining integral head coverage for road use.
- Braker SV Full Face Helmet Full-face sport motorcycle helmet focused on aerodynamic stability and performance feel for dynamic riding, including a special Circuit Valencia edition co-developed with Circuit Ricardo Tormo.
- Stinger 2 Full Face Helmet Economical full-face motorcycle helmet with a 5-star SHARP safety rating, positioned as a versatile helmet for daily use and weekend trips at the most accessible price point.
- Targo S Full Face Helmet Practical and accessible full-face motorcycle helmet for daily commuting without complications.
- Atom 2 SV Modular Helmet Modular/flip-up motorcycle helmet designed for urban and touring use with P/J dual homologation, enabling riders to legally ride with the chin guard raised.
- Genesis R SV Modular Helmet Premium modular motorcycle helmet with a sportier positioning and P/J dual homologation for versatility in both city and touring use.
- Genesis SV Modular Helmet Modular motorcycle helmet offering a practical flip-up design with P/J homologation for daily use and travel.
- Streetfighter SV S Modular Helmet Modular motorcycle helmet with sport-inspired styling for urban riders seeking practicality and a performance aesthetic.
- Cosmo SV Open Face Helmet Open-face/jet motorcycle helmet designed for urban mobility, featuring an integrated solar visor and multiple graphic options.
- District SV S Open Face Helmet Open-face motorcycle helmet for city riding with an optional solar visor and modern urban styling.
- Viale SV S Open Face Helmet Open-face motorcycle helmet with an integrated solar visor, positioned as a practical urban option at an accessible price point (€84.95–€94.95).
- Le Mans 2 SV S Open Face Helmet Open-face motorcycle helmet with an integrated solar visor, designed for urban and touring use with multiple finish options.
- Street S Open Face Helmet Simple open-face motorcycle helmet for basic urban mobility needs.
- Track SV Adventure/Dual Sport Helmet Adventure/dual-sport motorcycle helmet combining on-road and light off-road capabilities for mixed-terrain riding.
- Falcon S Off Road Helmet Off-road/motocross motorcycle helmet designed for dirt riding, enduro, and extreme trail use, prioritizing airflow and goggle compatibility at €119.95.
- Stinger 2 Kids Full Face Helmet Children's version of the Stinger 2 full-face motorcycle helmet, providing proper fit and adult safety standards for young riders.
- Lite Kids Helmet Entry-level children's motorcycle helmet for young riders, offered at an accessible price point.
- MT Rider Sync Bluetooth Intercom Bluetooth intercom system for rider-to-rider communication and smartphone connectivity, designed as a complement to MT Helmets' helmet line.
- MT Helmets Motorcycle Apparel Line Complementary motorcycle apparel line including jackets (Adventure/Touring, Urban, Racing), gloves (Adventure/Touring, Urban, Sporty, Naked), pants, boots (Adventure, Touring, Sporty, Urban), and backpacks for riders seeking full matching protection.
Quantifiable outcome
- Stinger 2 achieves 5-star SHARP safety rating while remaining the most economical full-face helmet in the range
- +1 more outcomes
Companies that use MT Helmets
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles6 records
MT Helmets technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
MT Helmets partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Circuit Ricardo TormocoreMT Helmets has a partnership with Circuit Ricardo Tormo (the Valencia circuit), evidenced by special edition helmets like the Braker SV Circuit Valencia. The circuit is used for racing development and community events, including charitable initiatives like the €22,072 donation for DANA relief.
- Danish (MotoGP Rider)coreDanish is MT Helmets' racing team rider competing in MotoGP, achieving multiple top-10 finishes during 2025 at circuits including Le Mans, Jerez, and Austin. The racing partnership serves as a test bench for developing top-quality products and bringing racing technology to street helmets.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
MT Helmets competitors and assessment
Company assessmentDirect peers
- Schuberth: Schuberth is a German premium helmet manufacturer specializing in modular and touring helmets with strong European dealer presence. It overlaps directly with MT's modular Atom, Genesis, and Streetfighter ranges and competes for the same touring and urban rider segments.
- Shoei: Shoei is a premium Japanese helmet manufacturer with deep racing pedigree and brand prestige. It competes head-to-head with MT Helmets in the full-face and racing categories, particularly anchoring the upper price tier where MT positions its KRE+ flagship.
- AGV: AGV is an Italian premium helmet brand synonymous with MotoGP through Valentino Rossi. It competes directly with MT's KRE+ racing helmet and shares a European design heritage and motorsport-led positioning.
- Caberg: Caberg is a European (Italian) helmet specialist focused on modular and open-face helmets with P/J homologation. It competes most directly with MT's modular Atom and Genesis lines in the European touring and urban rider segments.
- Nolan Helmets: Nolan is an Italian helmet manufacturer covering full-face, modular, open-face, and off-road categories across mid-to-premium price points. Its comprehensive range and European distribution make it a close direct competitor to MT's full product lineup.
- Arai Helmets: Arai is a premium, family-owned helmet maker emphasizing hand-built construction and safety. Like MT, it is privately held and heritage-driven; Arai competes directly with MT's premium full-face line and racing-derived products.
- ScorpionExo: ScorpionExo is a value-to-mid-tier helmet brand with strong sport and touring ranges. It competes with MT in the sport full-face and modular segments with similarly aggressive pricing and racing-flavored graphics.
- LS2 Helmets: LS2 is a value-positioned motorcycle helmet manufacturer with broad global distribution and a wide price ladder spanning entry-level to mid-range. Like MT Helmets, LS2 competes on accessible pricing, comprehensive range across helmet categories, and an extensive international dealer network.
- HJC Helmets: HJC is one of the world's largest motorcycle helmet manufacturers, offering full-face, modular, open-face, off-road, and racing helmets across price points. It directly competes with MT Helmets in the value-to-mid-tier segment with strong racing sponsorship (MotoGP) and global distribution.
Broad incumbents
- Bell Helmets: Bell is a long-established American helmet brand with broad motorcycle, motocross, and powersports coverage. While Bell spans more categories than MT, its full-face, modular, and off-road helmets overlap with MT's ranges.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights8 records
Customer concentration
MT Helmets social profiles
Digital presenceMT Helmets compliance and trust
Trust signalCompliance2 records
MT Helmets financial estimates
Financial estimateRevenue estimate
Valuation estimate
MT Helmets leadership team
Management profileNumber of profiles
MT Helmets funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MT Helmets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MT Helmets
What does MT Helmets do?
MT Helmets designs, manufactures, and distributes motorcycle helmets across full face, modular, open face, adventure, off-road, and kids categories, complemented by helmet accessories (screens, Pinlock anti-fog inserts, MT Rider Sync Bluetooth intercom) and motorcycle apparel (jackets, gloves, pants, boots, backpacks). The company sells through its own e-commerce store and B2B Professional portal alongside a network of international distributors and retailers in more than 100 countries, with all helmets certified to ECE 22.06 European safety standard and modular models carrying additional P/J dual homologation.
Is MT Helmets a public or private company?
MT Helmets is a private company. It is classified as unknown and is currently operating.
When was MT Helmets founded?
MT Helmets was founded in 1968. It employs 101 to 250 people.
Where is MT Helmets based?
MT Helmets is headquartered in Cartagena, Spain, in the Europe region.
How does MT Helmets make money?
Four revenue lines are on record. Consumer Helmet Sales are the primary driver. The others are accessories Sales, motorcycle Clothing Sales and B2B/Professional Sales.
Who are MT Helmets's main competitors?
Direct peers on record are Schuberth, Shoei, AGV, Caberg, Nolan Helmets, Arai Helmets, ScorpionExo, LS2 Helmets and HJC Helmets. Bell Helmets is listed as a broad incumbent.
Does MT Helmets have an API?
No public API is recorded for MT Helmets.
What industry is MT Helmets in?
MT Helmets's product category is Motorcycle Helmets. Its primary akta.pro industry code is IMACAEAN, Powersports Safety, Helmets & Protective Gear Manufacturing, with a secondary code of CRAMANAB, Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow). Its NAICS code is 336991 and its SIC code is 3714.