Inbank

What Inbank does

Inbank is an Estonia-headquartered embedded finance platform operating with an EU banking license since 2015. The company provides consumer loans, buy-now-pay-later (BNPL), car financing, green financing (solar panels and heat pumps), and rental services through a B2B2C model that integrates financing directly into merchant point-of-sale systems. As of year-end 2025, Inbank served 6,000+ merchant partners and 900,000+ active customer contracts across 8 European markets (Estonia, Latvia, Lithuania, Poland, Czechia, Germany, Netherlands, Austria), with key anchor partnerships including OTOMOTO (Poland), auto24 and Autoplius (Baltic car portals), Samsung, Tele2, Euronics, and CHECK24.

The core technology is a proprietary embedded finance platform built on scalable infrastructure with next-generation credit underwriting, enabling 95% automated credit decisions delivered in seconds and 1,000+ custom merchant solutions configured within 30 minutes. The platform supports the full lending lifecycle from application through disbursement, with consumer products ranging from interest-free BNPL (30-day, 3/6/12-part payments) to personal loans up to €30,000 over 120 months and flexible payment plans up to 60 months.

Inbank generates revenue primarily through net interest income from its €1.28 billion loan and rental portfolio (yield of 11.1% in 2025), net rental income (€14.7M in 2025) primarily through subsidiary Mobire Group, and transaction-based fees from BNPL and merchant commissions. Total net income reached €85.1 million in 2025, up 13% year-on-year, with normalized net profit of €17.6 million. The business is funded through €1.30 billion in customer deposits raised across European markets (including via Raisin and CHECK24 partnerships) supplemented by Nasdaq Tallinn-listed bond issuances. The company operates through 460+ employees across 8 European offices and achieved 14 consecutive years of profitable growth.

Name

Inbank

Legal name

AS Inbank

Website

https://inbank.eu

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Inbank is an Estonian-headquartered embedded finance platform with an EU banking license that provides consumer loans, BNPL, car financing, green financing, and rental services to 900,000+ active customers through 6,000+ merchant partners across 8 European markets, generating €85.1M in net income in 2025.

Ownership category

akta.pro rank

Product category

Embedded Consumer Finance

NAICS

Sales Financing (522220), Depository Credit Intermediation (5221)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Embedded Lending & Credit (POS, Working Capital, Credit Lines) (FSAGALAD)

akta.pro secondary industries

Embedded Deposit Accounts & Digital Wallet Infrastructure (FSAGALAE), Retail Lending (Personal Loans, Auto, Credit Lines) (FSABAAAB)

Keywords

• Embedded finance platform
• Consumer lending services
• Buy now pay later
• Car financing solutions
• Green energy financing

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Net Interest Income: Interest income from loan portfolio including personal loans, car financing, and merchant financing. Portfolio yield of 11.1% in 2025. Major revenue driver at €74.2M in 2025
2. Net Rental Income: Income from rental services including technology gadgets and sustainable energy solutions. Net rental income of €14.7M in 2025
3. Merchant Solutions (BNPL and Commission): Buy Now Pay Later (BNPL) products and merchant commissions. Largest sales segment reaching €272M in originated volume in 2025
4. Direct Lending: Multi-purpose consumer loans of up to €30,000 with payment periods up to 120 months. Direct lending sales reached €119M in 2025
5. Car Financing: Financing for pre-loved cars through car classifieds and dealers. Largest segment of product portfolio accounting for 30%. Car financing originated volume of €178M in 2025
6. Green Financing: Financing for solar panels and heat pumps. Strong growth driver increasing 65% to €146M in 2025
7. Fee-based Products: Payment protection insurance and other fee-based products across customer base

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Inbank operates an embedded financing platform that integrates consumer credit products directly into merchant point-of-sale systems across online and offline channels in 8 European markets. Core offerings include Buy Now Pay Later (interest-free 3/6/12-part installments and 30-day payment), personal loans up to €30,000 with 120-month terms, car financing (largest portfolio segment at 30%), green financing for solar panels and heat pumps, flexible payment plans up to 60 months, full-service car rental through subsidiary Mobire Group, and customer deposit collection funded by an EU banking license.

Product overview

Inbank is an embedded financing platform that provides a comprehensive suite of financial products across 7 European markets. The platform operates through distinct product lines: Merchant Solutions (point-of-sale financing integrated with 6,000+ retailers), Buy Now Pay Later (BNPL with 3/6/12 installment options), Personal Loans (up to €30,000), Car Financing (the largest segment at 30% of portfolio), Green Financing (solar/heat pumps), and Rental Services (including Mobire car rental). The platform features rapid credit decisioning (95% automated, decisions in seconds) and supports 1,000+ custom merchant integrations. Customer deposits and bond issuances fund the lending portfolio. Key partnerships include OTOMOTO in Poland, auto24/Autoplius for car financing, and CHECK24 for deposit collection in Germany.

Differentiator

Problem solved

Functional benefit

Products and services

• Merchant Solutions Embedded financing solutions integrated into merchant point-of-sale systems (online and offline), enabling seamless shopping experiences at checkout for both brick-and-mortar and digital businesses. Supports 1,000+ custom solutions tailored across fashion, electronics, mobility, green energy, home and garden.
• Buy Now, Pay Later (BNPL)
• Personal Loans
• Car Financing
• Green Financing
• Rental Services
• Inbank Mastercard App
• Deposit Products
• Flexible Payment Plans
• Payment Protection Insurance Payment protection insurance offered to customers across the Baltic markets as a fee-based product supporting the lending book.

Quantifiable outcome

• 95% automated credit decisions in seconds
• +5 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• OTOMOTOcoreStrategic or Co-development Partner · 3 February 2026Inbank signed an exclusive 2-year partnership with OTOMOTO, Poland's largest car classifieds portal and Central and Eastern Europe's leading automotive marketplace. From February 2026, OTOMOTO's 6 million private customers can apply for transparent, fast financing seamlessly integrated into the online car-buying journey. The partnership is expected to generate hundreds of millions of zlotys in new car loans. OTOMOTO is part of OLX Group, owned by Prosus, listed on Euronext Amsterdam.
• CHECK24coreChannel Partner/ Reseller/ Distributor · 10 December 2025Inbank began raising deposits through CHECK24, Germany's leading online comparison portal. This cooperation strengthens Inbank's funding base and increases presence in one of Europe's largest deposit markets. Deposits from Germany already account for nearly a quarter of Inbank's total deposit portfolio. CHECK24 brings together a wide range of financial services from deposits and consumer financing to various banking products.
• Mobire GroupcoreStrategic or Co-development Partner · 12 November 2025Inbank's subsidiary AS Inbank Holdings acquired an additional 33% stake in Mobire Group OÜ, becoming sole owner. Mobire is the Baltics' leading full-service car rental company operating in Estonia, Latvia, and Lithuania with 4,800+ vehicles and €47.4M turnover in 2024. The company continues to operate independently under existing corporate governance. Margus Kastein serves as Chairman of the Supervisory Board.
• RaisinminorChannel Partner/ Reseller/ Distributor · 25 November 2024Deposit platform cooperation established in 2016 for raising deposits in Germany, Austria, and the Netherlands.
• auto24coreStrategic or Co-development PartnerLeading car classifieds portal in Estonia. Inbank has been the leading financing partner since 2015, having originated €362 million in financing through this partnership.
• AutopliuscoreStrategic or Co-development PartnerLeading car classifieds portal in Lithuania. Inbank has been the leading financing partner since 2015, having originated €362 million in financing through this partnership.
• PaywerkminorStrategic or Co-development Partner30% investment in Paywerk, a BNPL as a service provider in 2021. Co-founded by Jan Andresoo, acquired by Swedbank in 2024. Inbank sold its 21% stake in Paywerk to Swedbank in July 2024.
• OLX GroupcoreChannel Partner/ Reseller/ DistributorOTOMOTO is part of OLX Group, a global network of online marketplaces operating in dozens of countries owned by Prosus, one of the largest technology investors in the world listed on Euronext Amsterdam.

Scale indicators16 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Klarna: Swedish BNPL and embedded payments leader with merchant integrations across Europe. Directly comparable to Inbank's BNPL and embedded financing offering, though larger scale and broader geographic footprint.
• Scalapay: Italian-headquartered BNPL provider expanding across Southern Europe and the UK. Highly comparable to Inbank's merchant-integrated BNPL model serving mid-sized European retailers.
• Alma: French BNPL provider focused on merchant payment integrations across Europe. Directly comparable embedded financing model with similar merchant-led GTM approach to Inbank.
• Zilch: UK-regulated BNPL provider with a consumer app and merchant integrations. Comparable in offering interest-free BNPL and longer-term installments, with overlapping European regulatory considerations.
• Twisto: Czech-founded BNPL provider operating in Poland and CEE markets. Closest geographic and product overlap with Inbank's Polish and Czech operations, competing for similar merchant integrations.
• LHV Group: Estonian-headquartered bank holding company providing consumer finance, SME lending, and banking services in the Baltics. Domestic competitor in Inbank's home market with similar consumer credit and deposit-gathering model.
• Qliro: Swedish fintech offering e-commerce checkout financing and consumer loans across the Nordics. Comparable embedded lending model with focus on retailer integrations and personal loans, overlapping with Inbank's POS financing and unsecured consumer credit products.

Broad incumbents

• Affirm: US-headquartered BNPL and point-of-sale lending leader with expanding international presence. Larger scale but comparable product set including interest-free installments and longer-term personal loans.
• Solaris SE: Germany-based embedded finance platform providing banking-as-a-service infrastructure. Adjacent competitor offering some overlapping POS financing capabilities to merchants, though primarily B2B infrastructure rather than direct consumer lender.

Regional players

• Bank Norwegian: Norwegian digital consumer bank offering credit cards, personal loans, and balance transfer products in the Nordics. Comparable consumer lending focus with similar digital-first delivery model, though primarily serving Nordic rather than Baltic/CEE markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/inbank-lietuva

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inbank