CarePatrol Franchise Systems, LLC

What CarePatrol Franchise Systems, LLC does

CarePatrol Franchise Systems, LLC is a senior care advisory and placement company founded in 1993 and headquartered in Troy, Michigan. The company operates a franchise model with over 200 local senior care advisors across the United States who connect families with prescreened senior living communities and care providers. CarePatrol offers guidance across five care categories — assisted living, memory care, independent living, nursing home, and in-home care — through a proprietary "Care Discovery" assessment process that evaluates medical needs, personal preferences, and budget to recommend appropriate placements. The service is provided at no cost to families, with the company compensated by over 20,000 preferred senior care providers in its network.

The company's core technology comprises a structured needs assessment methodology, a regularly re-evaluated provider prescreening network, and the AlignedCare™ care coordination program that supports healthcare referral partners. A digital self-service Care Assessment Tool supplements the in-person advisory process, and the company maintains an extensive content marketing footprint including 90+ blog posts, a podcast series, and a Senior Housing Guidebook. No proprietary AI/ML technology, mobile applications, or developer-facing API platform was identified in the available data.

CarePatrol generates revenue through two streams: referral fees paid by the 20,000+ preferred senior care providers for matched placements, and initial franchise fees plus ongoing royalties from the 200+ franchisees operating territorial advisory offices. CarePatrol is a wholly-owned subsidiary of Best Life Brands, LLC, a diversified franchise conglomerate that also owns ComForCare (home care), Blue Moon (senior care consulting), Boost (home care), and Next Day Access (home accessibility), creating an internal cross-referral ecosystem within the broader senior services market.

Name

CarePatrol Franchise Systems, LLC

Legal name

CarePatrol Franchise Systems, LLC

Website

https://carepatrol.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

CarePatrol Franchise Systems is a senior care advisory franchise connecting families with prescreened assisted living, memory care, independent living, nursing home, and home care providers. It operates 200+ local advisors nationwide as a subsidiary of Best Life Brands.

Ownership category

akta.pro rank

Product category

Senior Care Advisory and Placement Services

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Social Services (8300)

akta.pro primary industry

Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL)

akta.pro secondary industry

Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB)

Keywords

• Senior care advisory
• Senior placement services
• Memory care referrals
• Assisted living referrals
• Senior care franchise

Headquarters

HQ city

Gilbert

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Referral Fees from Senior Care Providers: CarePatrol generates revenue by receiving payment from senior care providers (assisted living facilities, memory care communities, nursing homes, home care agencies) who are part of their preferred network. Families receive free advisory services while providers pay for referrals and placement services.
2. Franchise Fees: Revenue from franchisees who pay initial franchise fees and ongoing royalties to operate CarePatrol senior care advisory offices in their territories.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

CarePatrol Franchise Systems operates a nationwide senior care advisory and placement service delivered through a franchise network of 200+ local advisors. The service matches families with prescreened assisted living, memory care, independent living, in-home care, and nursing home providers at no cost to families, with revenue generated from referral fees paid by the 20,000+ senior care providers in its network and franchise fees/royalties from franchise owners.

Product overview

CarePatrol operates as a senior care advisory and placement service, offering a unified platform of free advisory services to families seeking senior care. The core product is the Senior Care Advisory Services, which includes a Care Assessment Tool for evaluating care needs, a Care Discovery process for matching families with appropriate care options, and ongoing AlignedCare™ support. CarePatrol provides referrals across multiple care levels: Assisted Living, Memory Care, Independent Living, In-Home Care, and Nursing Homes. The company also offers educational content through its Podcast and Senior Housing Guidebook. Additionally, CarePatrol operates a Franchise Opportunity program for entrepreneurs seeking to establish senior care advisory businesses. The company is compensated by over 20,000 preferred senior care provider communities nationwide rather than charging families for services.

Differentiator

Problem solved

Functional benefit

Products and services

• Senior Care Advisory Services Core service providing free personalized guidance to families seeking senior care options, including care discovery, community matching, guided tours, pricing transparency, and transition support.
• Assisted Living Referrals Placement and referral services connecting families with assisted living communities matched to their specific care needs.
• Memory Care Referrals Specialized placement services for individuals requiring memory care and dementia-related support services.
• Independent Living Referrals Placement services connecting seniors with independent living communities and retirement options.
• In-Home Care Referrals Referral services for home care services allowing seniors to receive care in their own homes.
• Nursing Home Referrals Placement services connecting families with skilled nursing facilities for higher-level medical care needs.
• CarePatrol Franchise Opportunity Business opportunity for individuals to operate CarePatrol senior care advisory franchises in defined U.S. territories, with training, support, and a proven business model.
• AlignedCare™ Referral Partner Program Care coordination program providing resources and ongoing support for senior care transitions to healthcare referral partners.

Quantifiable outcome

• Over 3,000 positive customer reviews with ratings of 10/10

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Keith KuhncoreOthers · 4 November 2025Keith Kuhn was appointed as Brand President of CarePatrol in November 2025, replacing former President and Co-Founder Becky Bongiovanni who transitioned to an advisory role. Kuhn brings over 35 years of leadership experience in the healthcare industry with a history with CarePatrol dating back to its inception.
• Best Life Brands, LLCcoreOthersBest Life Brands, LLC is the parent company of CarePatrol Franchise Systems, LLC. CarePatrol operates as a subsidiary alongside other brands including Best Life Brands Canada, Inc, Blue Moon Franchise Systems, LLC, Boost Franchise Systems, LLC, ComForCare Franchise Systems, LLC, and Next Day Access, LLC.
• Senior Care Provider NetworkcoreGTM or Marketing PartnerCarePatrol maintains relationships with over 20,000 prescreened senior care providers including assisted living communities, memory care facilities, nursing homes, and home care agencies who pay for referrals and placement services through CarePatrol's network.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Visiting Angels: National senior home care franchise network offering in-home personal care. Comparable franchise structure and target demographic, with overlapping families seeking both home care and community-based care options.
• Senior Helpers: Franchise-based provider of in-home senior care, including personal care and specialized dementia care. Comparable franchise-driven delivery to the same senior demographic that CarePatrol serves.
• Home Instead: Large senior home care franchise network providing in-home personal care services. Comparable franchise distribution model and overlapping senior care customer base, though it delivers care rather than placement.
• ComForCare (sister brand, Best Life Brands): Franchise-based home care provider operating under the same Best Life Brands parent as CarePatrol. Represents a complementary in-network care delivery option and a natural cross-referral and brand-portfolio peer.

Emerging players

• Seniorly: Online senior living marketplace and advisory platform that helps families compare and connect with communities. Competes with CarePatrol in assisted living and memory care placement but with a more digital-native delivery model.

Direct peers

• Oasis Senior Advisors: Franchise-based senior placement service offering free advisory services to families and earning referral fees from senior living providers. Closely mirrors CarePatrol's franchise-and-referral economics.
• Assisted Living Locators: Senior living placement franchise that matches families with assisted living and memory care communities. Operates on the same franchise/advisory model as CarePatrol and competes for the same family-side demand and provider referral fees.
• A Place for Mom: Largest senior care referral and advisory network in the U.S., connecting families with assisted living, memory care, and nursing home communities. Directly comparable to CarePatrol in business model (free to families, paid by providers) and customer segment.
• Caring.com: Senior care resource and referral platform providing free information and connections to assisted living, memory care, home care, and nursing homes. Comparable target customer and provider-paid monetization model.

Others

• Silverado Senior Living: Memory care and assisted living operator that is a potential client/payer within CarePatrol's preferred provider network. Relevant as an operator counterpart rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/carepatrolcares
• YouTubeyoutube.com/channel/UChpo0ejA6PzUuVZmrQjHuPA
• Facebookfacebook.com/carepatrol-franchise-systems-335513026543413
• LinkedInlinkedin.com/company/carepatrol-senior-placement-and-referrals
• Instagraminstagram.com/carepatrol_cares

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CarePatrol Franchise Systems, LLC