Senior Care Authority

What Senior Care Authority does

Senior Care Authority is a U.S.-based eldercare consulting and senior living placement franchise company founded in 2009 by Frank Samson and headquartered in Petaluma, California (with a corporate presence in Incline Village, Nevada, as Senior Care Authority LLC). The company helps families navigate senior care decisions — including assisted living, memory care, residential care homes, skilled nursing, independent living, respite care, hospice, and continuing care retirement communities — through a network of independently owned and operated franchise locations staffed by Certified Senior Advisors and Certified Dementia Practitioners. Services are provided to families at no cost; the company is compensated via referral arrangements with senior living communities and care providers.

The core product portfolio includes the flagship Senior Care Authority placement and consulting service, the Beyond Driving with Dignity senior driver-safety transition program (acquired May 2021), and the EASE Program, an employer-facing employee-assistance benefit for eldercare guidance. Content and brand-building assets include the Boomers Today Podcast (hosted by the founder) and The Aging Boomers Book, supported by a multi-channel marketing stack spanning SEO, organic social, email, podcast, and franchisee-driven local PR.

The business model is exclusively franchise-based within the United States, with the corporate entity collecting franchise fees and royalties while franchisees capture placement-fee revenue from senior living providers. Beyond consumers, the company pursues B2B distribution through the EASE Program for employer-sponsored eldercare benefits, and has formal credentialing partnerships including one with the National Council of Certified Dementia Practitioners. No proprietary technology platform, AI/ML capabilities, or external institutional investment have been disclosed.

Name

Senior Care Authority

Legal name

Senior Care Authority LLC

Website

https://seniorcareauthority.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Senior Care Authority is a U.S. franchise-based eldercare consulting and senior living placement company that helps families navigate assisted living and memory care decisions through a network of independently owned locations generating revenue via referral fees.

Ownership category

akta.pro rank

Product category

Eldercare Consulting & Senior Living Placement

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Management Consulting Services (8742), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL)

akta.pro secondary industries

Senior Living & 55+ Community Brokerage (BPAJAAAH), Elder Services & Aging Support (BPAGAEAF)

Keywords

• Senior living placement
• Eldercare consulting
• Memory care guidance
• Family caregiving support
• Assisted living advisory

Headquarters

HQ city

Petaluma

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Referral/Placement Fees from Senior Living Communities: Senior Care Authority provides consulting and placement services to families at no cost. The company generates revenue through referral fees or partnerships with senior living communities, care facilities, and other eldercare providers who pay for qualified referrals.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Senior Care Authority provides eldercare consulting and senior living placement services through a network of franchise locations. Certified Senior Advisors and Dementia Practitioners guide families through assisted living, memory care, residential care homes, skilled nursing, independent living, respite care, hospice, and continuing care retirement community options. Services are offered at no cost to families and include advocacy, family coaching, accompanied facility tours, the Beyond Driving with Dignity program, and the EASE employer benefit program.

Product overview

Senior Care Authority operates as a unified eldercare consulting and senior living placement platform offering multiple interconnected services. The core offering consists of senior living guidance and eldercare consulting delivered through a network of Certified Senior Advisors across franchise locations. The product portfolio includes the Beyond Driving with Dignity program (acquired in 2021) for senior driver safety transition, and the EASE Program for employer-based eldercare assistance. Educational resources include the Boomers Today Podcast and The Aging Boomers Book. The company functions as a B2C and B2B2C service business, connecting families with appropriate senior living options including assisted living, memory care, residential care homes, skilled nursing facilities, independent living, respite care, hospice care, and continuing care retirement communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Senior Living Placement & Eldercare Consulting Core consulting service in which Certified Senior Advisors and Dementia Practitioners guide families through senior living options including assisted living, memory care, residential care homes, skilled nursing, independent living, respite care, hospice, and continuing care retirement communities. Includes accompanied facility tours and real-time feedback.
• Advocacy & Family Coaching Ongoing support service for families navigating complex senior care decisions, providing advocacy and coaching through care transitions.
• Beyond Driving with Dignity A facilitated program that helps older adults and families address driver safety concerns through guided self-assessment, personalized transition planning, and mobility alternatives.
• EASE Program (Employee Assistance Solutions for Eldercare) An employer benefit program that helps employees and their families navigate senior care challenges through expert placement assistance and eldercare consulting from Certified Senior Advisors.

Quantifiable outcome

• 30 franchisees trained and deployed nationwide for Beyond Driving with Dignity program as of 2021

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• National Council of Certified Dementia Practitioners (NCCDP)coreStrategic or Co-development Partner · 30 June 2020Senior Care Authority has aligned with the NCCDP to educate franchisees and staff on dementia care. The partnership provides certification programs for Certified Dementia Practitioners, ensuring advisors have specialized training to serve families dealing with Alzheimer's and dementia-related care decisions.
• Beyond Driving with DignitycoreStrategic or Co-development PartnerSenior Care Authority acquired the Beyond Driving with Dignity program, a nationally recognized initiative that helps seniors transition from driving to passenger status. The program is designed to reduce traffic-related injuries and fatalities among older adults through guided self-assessment and personalized transition planning.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• A Place for Mom: Largest senior living referral and advisory network in the United States, connecting families with assisted living, memory care, and other senior living options. Operates as a scaled online and telephonic platform that competes directly with Senior Care Authority's concierge placement model.
• Oasis Senior Advisors: Franchise-based senior placement and advisory company that connects families with assisted living, memory care, and in-home care options in local markets. Closest franchise-system competitor to Senior Care Authority with similar concierge placement model.
• Assisted Living Locators: Franchise network of senior living advisors helping families navigate assisted living, memory care, and other senior care options. Operates on the same referral-based fee model as Senior Care Authority with locally owned franchisees serving local markets.
• CarePatrol: Senior placement franchise system helping families find assisted living, memory care, and in-home care. Directly comparable to Senior Care Authority as a franchise-based eldercare advisory and placement organization with local franchisees.
• Senior Living Specialists: Regional senior placement service in Texas helping families navigate assisted living and memory care options. Comparable concierge placement model with local market focus, similar referral fee structure.

Emerging players

• Caring.com: Online senior care referral platform providing content, reviews, and matching services across assisted living, memory care, and home care. Competes with SCA's placement service via digital-first model rather than field-based advisors.
• SeniorAdvisor.com: Online directory and review platform for senior living communities with consumer matching services. Digital-only alternative to Senior Care Authority's local concierge placement approach.

Broad incumbents

• Amada Senior Care: Established senior care franchise providing in-home care and senior living placement across the United States. Comparable franchise model with broader service portfolio including home care and care coordination.
• ComForCare / Home Instead: Large home care franchise networks serving seniors with in-home personal care, memory care, and hospice support. Adjacent services to Senior Care Authority's placement and consulting offering, serving overlapping elderly population.
• Right at Home: Senior home care franchise providing in-home assistance, companionship, and specialized care for elderly clients. Comparable franchise model in the senior care services category with shared target demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Senior-Care-Authority-104896206212791
• LinkedInlinkedin.com/company/senior-care-authority
• Instagraminstagram.com/officialseniorcareauthority
• Xx.com/seniorauthority

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senior Care Authority