Bolay Enterprises

What Bolay Enterprises does

Bolay Enterprises, LLC is a privately held fast-casual restaurant company operating the Bolay Fresh Bold Kitchen brand across 23+ locations in Florida as of 2024. Founded in 2016 by Chris Gannon and Tim Gannon (co-founder of Outback Steakhouse), the company positions itself around a 100% gluten-free kitchen protocol certified by the Gluten-Free Food Service (GFFS) program, with more than 75% of menu items vegan-friendly. The core product is the customizable build-your-own bowl ('BOL') where customers progress through five configuration steps covering bases, vegetables, proteins, toppings, and sauces. The menu was designed by Chef Martin Oswald, a Wolfgang Puck protégé, with bowls engineered to be high in fiber, low in sodium, and balanced across lean proteins, healthy fats, and complex carbohydrates.

The company's technology layer is comparatively lightweight: it operates a proprietary consumer mobile application (BolayGo) that handles ordering, loyalty rewards (a non-points-based surprise-and-gift system), referrals, gift card management, and birthday offers; online ordering runs on thanx.com; and gift cards are fulfilled through the Gift Rocker platform. Distribution is multi-format, spanning dine-in, takeout, delivery (in-house and third-party), the first drive-thru at South Tampa (September 2022), a pickup-only Wynwood location, corporate and event catering, and a 20%-of-sales community fundraising program. The company is corporately owned with no franchise model and no disclosed external institutional funding.

Revenue mechanics are entirely transactional: bowls and wraps start at $9.99 with premium proteins and toppings priced à la carte, gift cards are sold at fixed denominations, and catering is quoted per event. The 2019 South Florida Business Journal Business of the Year award placed Bolay in the $3M-$24M revenue category at that time; subsequent multi-year unit growth to 23+ Florida locations, combined with 501-1000 employees, implies revenue has scaled materially since, though no current revenue figure is publicly disclosed. Headquartered in Palm Beach Gardens, Florida, the company serves health-conscious, gluten-sensitive, vegan, and vegetarian consumers across Florida with no disclosed plans for interstate expansion at this time.

Name

Bolay Enterprises

Legal name

Bolay Enterprises, LLC

Website

https://bolay.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Bolay Enterprises operates a Florida-based fast-casual restaurant chain of 23+ locations under the Bolay Fresh Bold Kitchen brand, serving health-conscious consumers with 100% gluten-free, customizable build-your-own bowls and complementary catering, drive-thru, and mobile ordering channels.

Ownership category

akta.pro rank

Product category

Fast-Casual Restaurant Services

NAICS

Cafeterias, Grill Buffets, and Buffets (722514)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Plant-Based & Vegan Fast Casual (THAFABAK)

Keywords

• Fast casual restaurants
• Gluten free dining
• Customizable bowl meals
• Healthy food chain
• Corporate catering services

Headquarters

HQ city

West Palm Beach

HQ country

United States

HQ region

North America

Offices24 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Restaurant Dining Sales: Direct revenue from dine-in customers at 23+ Florida locations. Customers build custom bowls or order from chef-crafted menu options.
2. Online and Mobile Ordering: Revenue from online orders placed through thanx.com and BolayGo mobile app for takeout and delivery.
3. Catering Services: Corporate events, holiday parties, and community events catering with customizable menu options for groups.
4. Gift Card Sales: Sale of e-gift cards and physical gift cards through website and in-restaurant locations.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels5 records

Core offering

Bolay Enterprises operates Bolay Fresh Bold Kitchen, a fast-casual restaurant chain selling build-your-own customizable bowls (BOLs) made from 100% gluten-free ingredients including bases, vegetables, proteins, toppings, and sauces. The menu is freshly prepared daily with more than 75% of items being vegan, and the company offers dine-in, takeout, delivery, drive-thru, and corporate catering services across 23+ Florida locations. Supporting offerings include the BolayGo mobile loyalty app, e-gift cards, and a community fundraising program.

Product overview

Bolay Enterprises operates Bolay Fresh Bold Kitchen, a fast-casual restaurant chain offering customizable build-your-own bowls (BOLs) that are 100% gluten-free. The core product is the BOL bowl concept where customers select from five building steps: bases (rice, noodles, salads), vegetables, proteins, toppings, and sauces. Supporting offerings include catering services for corporate and community events, the BolayGo mobile app for loyalty rewards and ordering, gift cards via Gift Rocker, and community fundraisers. The company also provides a comprehensive nutrition and allergen guide. Bolay positions itself as a healthy fast-casual dining option with over 75% of menu items being vegan-friendly, emphasizing fresh, locally sourced ingredients prepared daily. The company is expanding across Florida with both dine-in and delivery/pickup service options.

Differentiator

Problem solved

Functional benefit

Brands

• BolayGo: Loyalty program app featuring rewards, referral bonuses, and gift management

Products and services

• Bolay Fresh Bold Kitchen Restaurant Bowls (BOLs) Build-your-own customizable bowls (BOLs) with a 5-step system covering bases, vegetables, proteins, toppings, and sauces. 100% gluten-free menu with more than 75% vegan items, freshly prepared daily. Available for dine-in, takeout, delivery, and drive-thru across 23+ Florida locations. Target customer: health-conscious individual consumers.
• Catering Services Corporate and community event catering service offering customizable bowl selections for groups, holiday parties, and corporate events. Includes delivery and setup options across Florida locations. Target customer: corporate event organizers and community groups.
• Gift Cards E-gift cards available online through Gift Rocker platform with physical gift cards available in-store; gift cards are transferable to friends. Target customer: gift purchasers and Bolay diners.
• Bolay Fundraisers Program Community fundraising program where Bolay donates 20% of guest purchases to participating organizations, including K-12 schools, university groups, youth sports teams, libraries, and 501c non-profits. Target customer: schools, universities, non-profits, and community organizations.

Quantifiable outcome

• More than 75% of menu items are vegan
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Local Schools and Non-Profit OrganizationsminorOthersBolay partners with local K-12 schools (PTAs/PTOs, STEM Clubs), universities (intramural sports, Greek life), youth sports teams, libraries, community centers, and non-profits with 501c status for fundraising events. Bolay donates 20% of sales from fundraiser events to the participating organization.

Scale indicators4 records

Recent moves12 records

Expansion highlights3 records

Direct peers

• Sweetgreen: Sweetgreen is the leading build-your-own bowl/salad fast-casual chain, directly comparable to Bolay on customizable healthy meals, dine-in plus digital ordering, and a focus on fresh, plant-forward menus. Both target health-conscious urban/suburban consumers with similar price points.
• CAVA Group: CAVA operates a Mediterranean-inspired build-your-own bowl fast-casual concept, closely matching Bolay's customization model, fresh ingredient positioning, and digital/app ordering flywheel. CAVA is a more mature and scaled version of the same playbook Bolay is executing.
• Just Salad: Just Salad is a customizable salad and bowl fast-casual chain; Bolay's Fort Lauderdale location is explicitly noted as neighboring a Just Salad. Both compete on healthy lunch/dinner occasions with similar price points and customization flows.
• Honeygrow: Honeygrow is a fast-casual chain serving customizable stir-fry, salad, and bowl formats with an emphasis on fresh, sourced ingredients. Directly comparable to Bolay on menu architecture (build-your-own bowls) and target customer (health-conscious, ingredient-curious diners).
• Veggie Grill: Veggie Grill is a plant-based fast-casual chain serving bowls, salads, and sandwiches. Directly comparable to Bolay on the plant-forward menu positioning (Bolay is 75%+ vegan) and the diner seeking allergen-friendly fast-casual.
• CoreLife Eatery: CoreLife Eatery is a fast-casual build-your-own bowl/salad chain focused on fresh, nutrient-rich ingredients. Directly mirrors Bolay's menu concept, customization flow, and health-forward value proposition.

Broad incumbents

• Chipotle Mexican Grill: Chipotle is the dominant customizable fast-casual chain (burrito/bowl) and is explicitly a Fort Lauderdale neighbor of Bolay. While positioned as Mexican, its build-your-own bowl model, digital ordering, and lifestyle branding overlap with Bolay's customer acquisition motion.
• MOD Pizza: MOD Pizza is a fast-casual chain with a highly customizable menu (pizzas/salads), comparable to Bolay on the customization UX, single price-point transparency, and fast-casual unit economics. Operates at meaningfully larger scale but addresses a similar customer mindset.
• Tender Greens: Tender Greens is a broader fast-casual chain serving chef-driven bowls, salads, and plates with an emphasis on fresh, seasonal ingredients. Comparable to Bolay on ingredient quality positioning and the upscale-casual dining experience.

Emerging players

• Salad and Go: Salad and Go is a drive-thru-focused salad and bowl chain that overlaps with Bolay's South Tampa drive-thru experiment and broader health-fast-casual positioning. Comparable on format innovation in the healthy QSR space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/eatbolay
• Facebookfacebook.com/EatBolay

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bolay Enterprises