NovaBackup

What NovaBackup does

NovaBackup Corporation is a privately held, Windows-focused data-protection software company founded in 2003 and headquartered in Agoura Hills, California, with a wholly-owned European subsidiary, NovaBackup Europe GmbH, in Hannover, Germany. The company develops backup and disaster-recovery software for physical, virtual, and cloud Windows environments, serving small and medium-sized businesses, managed service providers (MSPs), and IT resellers. All product development has occurred in-house under the same leadership team over more than 20 years, with no acquisitions, rebrands, restructurings, or external institutional investment on record. Certified alignment with HIPAA guidelines is cited, and dedicated product variants exist for medical, dental, accounting, and legal verticals.

The core technology is an in-house backup engine built around an "incremental forever" methodology combined with a block-level comparison technology branded FastBIT, which together claim up to 80% storage savings versus full-plus-differential strategies and ensure that every recovery point contains complete restore data without chain dependency. The product portfolio spans individual PC backup ($49.95/year), single-server backup (Server Agent at $399.95/year, including unlimited Hyper-V VMs, SQL Server, and 250 GB of cloud storage), and a Managed Backup platform with multi-tenant dashboard and usage-based pricing for MSPs. Integrations cover S3-compatible cloud storage (including a 2026 embedded partnership with Impossible Cloud), NAS and USB devices, LTFS-formatted tape, Hyper-V (agentless live snapshots), VMware, SQL Server, and Microsoft Exchange, plus a separate Microsoft 365 backup line for Exchange, SharePoint, and OneDrive.

NovaBackup monetizes predominantly through annual subscriptions and a usage-based Managed Backup tier, sold via direct online ecommerce, an MSP and reseller partner program, distribution partners, and free 14-day trials. The go-to-market is hybrid: a sales-led motion targeting SMB Windows-server customers and displaced Backup Exec buyers, combined with channel-partner-led delivery into multi-client MSP environments. Marketing relies on content (active blog, whitepapers, webinars, MSP Survivalist podcast), email, social channels, and localized DACH-language assets. The customer mix is overwhelmingly long-tail SMB and small MSP, with pricing transparency and US-based, queue-free technical support positioned as primary differentiators versus enterprise-focused competitors.

Name

NovaBackup

Legal name

NovaBACKUP Corporation

Website

https://novabackup.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

NovaBackup Corporation, founded in 2003 and privately held, develops Windows-focused backup and disaster-recovery software for small and medium-sized businesses, managed service providers, and IT resellers, with US and German operations and a multi-tenant Managed Backup platform.

Ownership category

akta.pro rank

Product category

Data Backup and Recovery Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computer Systems Design and Related Services (5415)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Backup & Recovery Software (HDABAEAD)

akta.pro secondary industries

Backup & Restore Platforms (Cloud Backup) (HDABAIAB), Cyber Recovery & Ransomware-Resilient Backup Services (BPAEALAG), Continuity for SaaS & Cloud Apps (M365/Salesforce Backup) (HDABAIAK), Cloud DR, Backup & Business Continuity (BPAEACAJ)

Keywords

• Windows backup software
• Data protection solutions
• Disaster recovery software
• Managed backup services
• MSP backup platform

Headquarters

HQ city

Agoura Hills

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. NovaBACKUP Server Agent Subscription: Annual subscription license for single Windows Server covering all features including Windows Server backup, Hyper-V with unlimited VMs, SQL Server backup, local backup to NAS/USB disk, and 250 GB optional cloud storage. Priced at $399.95/year.
2. NovaBACKUP Managed Backup: Usage-based pricing for multi-server environments and MSPs managing multiple client backups. Pay only for servers, PCs, and cloud storage used. Local backup is always free. Includes multi-tenant management dashboard.
3. Cloud Storage Add-on: Optional cloud storage beyond the 250 GB included with Server Agent. Available in tiers from 50 GB to 2 TB for PC backup products.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

NovaBACKUP develops and sells Windows-focused backup and recovery software for PCs, servers, virtual machines, applications, and Microsoft 365, supporting local, cloud, and hybrid backup configurations. Its single-agent products (PC Backup and Server Agent) use proprietary FastBIT block-level technology and incremental forever backup methodology, while the Managed Backup platform delivers a multi-tenant Backup-as-a-Service solution for MSPs managing multiple client environments.

Product overview

NovaBACKUP is a Windows-focused backup software provider offering both single-agent products and a managed backup platform. The core single-agent products include PC Backup for individuals ($49.95/year) and Server Agent for Windows Server environments ($399.95/year, including Hyper-V, SQL Server, and 250GB cloud storage). The Managed Backup platform serves MSPs with multi-tenant dashboard management and usage-based pricing. The product portfolio spans endpoint, server, VM, application, cloud, hybrid, and disaster recovery backup solutions, with industry-specific variants for medical, dental, accounting, and legal verticals. All products support local backup to NAS/USB and optional cloud storage via NovaBACKUP Cloud or any S3-compatible provider, and use incremental forever backup methodology.

Differentiator

Problem solved

Functional benefit

Products and services

• NovaBACKUP PC Backup Windows PC backup and recovery software for individual users, priced at $49.95/year with optional cloud storage tiers from 50 GB to 2 TB. Protects photos, videos, documents, and personal data on home and prosumer Windows machines.
• NovaBACKUP Server Agent Windows Server backup subscription for SMBs at $399.95/year, including file-level and image-level backup, Hyper-V with unlimited VMs, SQL Server backup, local backup to NAS or USB disk, and 250 GB optional cloud storage.
• NovaBACKUP Managed Backup Backup-as-a-Service platform for MSPs and multi-server environments, with a multi-tenant management dashboard, usage-based pricing for servers/PCs/cloud storage, role-based permissions, and remote agent deployment. Local backup is always free with this offering.
• NovaBACKUP Microsoft 365 Backup Microsoft 365 backup and archive solution protecting Exchange, SharePoint, and OneDrive data for businesses using Microsoft 365 cloud productivity services.
• NovaBACKUP Backup Appliance Combined backup appliance including the NovaBACKUP agent and bundled storage for complete data protection in a single integrated hardware-plus-software solution.
• NovaBACKUP Endpoint Backup Endpoint backup solution for protecting remote workers' Windows PCs, servers, VMs, and applications from a central management dashboard, targeted at distributed SMB and hybrid-work environments.

Quantifiable outcome

• Up to 80% storage savings compared to full+differential backup strategies
• +2 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

One partnership is on record.

• Impossible CloudcoreTechnology or Integration · 28 April 2026Impossible Cloud's cloud storage is now built directly into NovaBACKUP Managed Backup and single agent solutions. Users can set up cloud and hybrid backup jobs directly from the NovaBACKUP platform without additional configuration. Webinar held June 16 to demonstrate full setup process.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Veeam Software: Veeam is the leading vendor of backup, recovery, and data management for virtual, physical, and cloud workloads, with deep Windows Server and Hyper-V support. NovaBackup competes most directly against Veeam's SMB and MSP-oriented offerings, where Veeam's scale and feature breadth are the primary benchmark.
• Acronis: Acronis combines backup with cyber protection (anti-ransomware, endpoint security) for SMBs, MSPs, and service providers. NovaBackup's ransomware-resilient recovery positioning and MSP program overlap directly with Acronis Cyber Protect and Acronis-hosted BaaS.
• Datto (Kaseya): Datto provides backup appliances and BaaS purpose-built for MSPs managing SMB clients, including image-based backup and disaster recovery. NovaBackup's Managed Backup, hybrid local-plus-cloud model, and MSP channel directly mirror Datto's go-to-market.
• MSP360 (CloudBerry Lab): MSP360 offers backup software for managed service providers with usage-based pricing and multi-tenant management across Windows servers, endpoints, and cloud workloads. The MSP-first design and BaaS positioning closely parallel NovaBACKUP Managed Backup.
• Carbonite (OpenText): Carbonite provides cloud backup and disaster recovery targeted at SMBs and the SMB-adjacent MSP channel. NovaBackup competes with Carbonite's server, endpoint, and (formerly) Webroot/Openshare-class offerings in the same Windows-centric SMB segment.
• IDrive: IDrive offers online backup for individuals, SMBs, and multi-seat businesses with subscription pricing and broad device coverage. NovaBACKUP PC Backup competes directly with IDrive on individual and prosumer backup subscriptions.
• CrashPlan: CrashPlan provides endpoint and server backup with continuous protection, including SMB and MSP-oriented plans. NovaBackup's PC/Server/Endpoint product lines overlap with CrashPlan's always-on backup and SMB pricing model.

Emerging players

• Backblaze: Backblaze delivers low-cost cloud backup and storage and has expanded into B2-grade cloud storage used by backup vendors for offsite targets. NovaBackup's S3-compatible cloud target support and the Impossible Cloud partnership create both substitution and enablement dynamics versus Backblaze.

Broad incumbents

• Arcserve: Arcserve is an established data protection and disaster recovery vendor spanning backup appliances, software, and ransomware resilience. NovaBackup competes with Arcserve in the Windows server and hybrid cloud backup segments, though Arcserve's portfolio is broader and more enterprise-tilted.
• Barracuda (Barracuda Backup): Barracuda offers integrated backup appliances and cloud-to-cloud backup alongside its wider security and networking portfolio. NovaBackup overlaps with Barracuda Backup on physical/virtual server protection and on Microsoft 365 backup via Barracuda Cloud-to-Cloud Backup.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/novabackup
• YouTubeyoutube.com/c/NovaBACKUP
• Facebookfacebook.com/novabackup
• LinkedInlinkedin.com/company/novabackup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NovaBackup