Bright Heart Health

What Bright Heart Health does

Bright Heart Health is a private telemedicine company founded in 2015 and headquartered in Walnut Creek, California, that delivers behavioral health treatment across three clinical verticals: opioid use disorder (medication-assisted treatment with buprenorphine/Suboxone), eating disorders (anorexia, bulimia, binge eating), and chronic pain management. The company holds the distinction of being the first Joint Commission Accredited Telemedicine Opioid Use Disorder Program and the first JCAHO-certified telemedicine eating disorders IOP, and operates as a Qualified Practice Setting enabling affiliated DATA2000 waiver physicians to scale to 275-patient caseloads. Its technology stack centers on HIPAA-compliant, Zoom-based two-way video conferencing with cloud-based electronic health records, paperless digital intake, SMS-based check-ins, weekly symptomatology tracking across 15 evidence-based clinical factors, and an in-home buprenorphine induction protocol.

The company's go-to-market operates across three channels: direct-to-consumer (patients self-referring via phone or the Zoom virtual clinic), enterprise field sales to emergency departments (Direct Access partnerships with Marin General, CHOMP, John Muir, MemorialCare, Adventist Health, and others), and sales-led outreach to DATA2000 waiver physicians who face administrative barriers to prescribing. Bright Heart Health generates revenue primarily through insurance billing, accepting 13+ major commercial payers (Aetna, Anthem, BCBS, Cigna, United Healthcare, Humana, Molina, WellCare, etc.) plus Medicaid and Medicare, with self-pay options for uninsured patients. The clinical model is multi-disciplinary, combining physicians board-certified in addiction medicine, psychologists, therapists, registered dietitians, social workers, and peer recovery support specialists.

The company has scaled to treatment capacity exceeding 6,000 patients across more than a dozen states, with a publicly stated plan to expand into 14 additional states within 12 months. Strategic milestones include Joint Commission accreditation (July 2015), Stanford University School of Medicine research partnership on eating disorder telemedicine effectiveness (April 2018), Congressional testimony by Medical Director Dr. David Kan before the House Energy and Commerce Committee (February 2018), and integration into Marin County's multi-agency opioid epidemic response strategy. No external funding rounds, acquisitions, or revenue figures have been disclosed in available source material.

Name

Bright Heart Health

Legal name

Bright Heart Health, Inc.

Website

https://brighthearthealth.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

251–500 employees

Short description

Bright Heart Health is a private telemedicine provider delivering medication-assisted treatment for opioid use disorder, eating disorder treatment, and chronic pain management via Zoom-based video conferencing across 12+ U.S. states, serving both self-referring patients and hospital emergency department partners.

Ownership category

akta.pro rank

Product category

Telehealth Behavioral Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Eating Disorder Treatment Programs (HLAFACAK)

Keywords

• Telemedicine addiction treatment
• Medication-assisted treatment
• Eating disorder treatment
• Behavioral health services
• Chronic pain management

Headquarters

HQ city

Walnut Creek

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Billing: Bright Heart Health accepts most major insurance plans including Aetna, Anthem, Blue Cross Blue Shield, Cigna, Beacon, United Healthcare, Humana, Molina, WellCare, Highmark, Presbyterian, Magellan, and more. Revenue generated through in-network provider agreements and insurance claims processing.
2. Government Insurance (Medicaid/Medicare): Accepts Medicaid, Medicare, and other public assistance insurance programs. Operates as a Qualified Practice Setting enabling physicians to increase patient waiver limits to 275 patients.
3. Self-Pay: For individuals without insurance coverage or to fill gaps in coverage, self-pay options are available. Patients can pay out of pocket for treatment services.
4. Fee-for-Service (Physician): Physicians prescribing buprenorphine are paid on a fee-for-service model based on client interactions. Bright Heart Health assumes all reimbursement risk and patient payment efforts.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Bright Heart Health delivers telemedicine-based treatment programs for opioid use disorder, eating disorders, chronic pain, and mental health conditions through a Zoom-based 2-way video conferencing platform supported by a multi-disciplinary clinical team of physicians, therapists, dietitians, and recovery support specialists. Services include medication-assisted treatment (Suboxone/buprenorphine), counseling, case management, eating disorder intensive outpatient programs, and chronic pain management, delivered directly to consumers and via emergency department partnerships.

Product overview

Bright Heart Health operates a telemedicine platform offering multiple integrated treatment programs: a core Opioid Use Disorder Program (medication-assisted treatment with Suboxone/buprenorphine, counseling, and drug monitoring), an Eating Disorder Treatment Program (in partnership with Stanford University), a Chronic Pain Treatment Program (medication and behavioral therapy), and an Emergency Department Direct Access service for immediate intervention. Supporting these are sub-products including CBT/DBT therapies, Experiential Therapies (Meal Support, Equine Therapy, Art Therapy), SMS Check-In, and In-Home Induction Protocol. The company serves as a Qualified Practice Setting for DATA2000 waiver physicians. All clinical services are delivered via Zoom-based 2-way video conferencing supplemented by SMS check-ins and in-home treatment protocols.

Differentiator

Problem solved

Functional benefit

Products and services

• Telemedicine Platform (Core Service) Telemedicine platform providing expert healthcare professionals to men and women through 2-way video conferencing. Services are available anytime and anywhere via phone, tablet, or computer using Zoom-based video consultations. HIPAA-compliant with cloud-based EHR access.
• Opioid Use Disorder Program Comprehensive medication therapy and psychotherapy program for individuals with opioid use disorder. Includes medication-assisted treatment with buprenorphine/Suboxone, counseling, case management, prescription drug monitoring, and drug screening. The first Joint Commission Accredited Telemedicine Opioid Use Disorder Program.
• Eating Disorder Treatment Program Comprehensive eating disorder program treating anorexia nervosa, bulimia nervosa, and binge eating disorder using a multi-disciplinary team approach with evidence-based telemedicine protocols developed in partnership with Stanford University. First JCAHO-certified telemedicine eating disorders IOP program.
• Chronic Pain Treatment Program Comprehensive integrative program for chronic pain management using medications and non-medication therapies. Includes operant therapy, mindfulness, cognitive-behavioral therapy (CBT), and acceptance and commitment therapy (ACT) with a multi-disciplinary team focused on functional restoration and opioid dependency treatment for pain patients.
• Emergency Department Direct Access Telemedicine services for hospital Emergency Departments providing 24x7 online access to Medication-Assisted Treatment services, including physician evaluation, intake, and buprenorphine prescriptions. Enables patients to receive immediate care before discharge from the ED via COWS or tablets.
• DATA2000 Waiver Physician Services Services for physicians with DATA2000 waivers to prescribe buprenorphine, including referral management, call handling, scheduling, PDMP checks, prior authorizations, and telemedicine platform access. Enables physicians to increase patient limits to 275 patients through the Qualified Practice Setting designation.
• Mental Health and TelePsychiatry Services Comprehensive mental health program from a multi-disciplinary team using evidence-based care to treat mental health issues, delivered via telepsychiatry and tele-therapy.
• Support Groups Virtual support groups delivered via the telemedicine platform as part of Bright Heart Health's wraparound care for addiction, eating disorder, and pain patients.
• Rapid Access Opioid Use Disorder Treatment Rapid-access telemedicine program providing immediate evaluation and buprenorphine induction for patients with opioid use disorder, including those referred from Emergency Departments and in-home induction protocols.

Quantifiable outcome

• 78% treatment engagement rate for buprenorphine-naloxone group vs 37% for referral and 45% for brief intervention (research from Yale/Onofrio study cited)
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• Marin County Public HealthflagshipStrategic or Co-development Partner · 13 April 2018Marin County initiated comprehensive opioid epidemic response strategy led by Jeff DeVido (Chief of Addiction Services), Dr. Matt Willis (Public Health Officer), and DJ Pierce (AOD Director). Bright Heart Health provides telemedicine services connecting hospital patients at Marin General Hospital and Novato Community Hospital to doctors who can prescribe opioid treatment medications. Strategy also includes EMS, police, homeless services, and community resources.
• International Association of Eating Disorders Professionals (IAEDP)coreGTM or Marketing Partner · 20 February 2016Bright Heart Health selected to present at IAEDP annual conference in Amelia Island, Florida. Vicki Berkus, MD and Jonathan Ciampi presented on telemedicine benefits for eating disorders, covering staffing, scheduling, HIPAA compliance, safety/risk management, therapeutic connection, and insurance coverage.
• Stanford University School of MedicinecoreStrategic or Co-development PartnerBright Heart Health made a philanthropic gift supporting Athena Robinson, PhD, Clinical Assistant Professor at Stanford's School of Medicine to conduct a preliminary study on effectiveness of eating disorder treatment using telemedicine. Study includes adult participants with anorexia nervosa, bulimia nervosa, and binge eating disorder. Outcomes assessed at program discharge and 3-month post discharge using psychometrically valid eating disorder measures.
• Community Hospital of Monterey Peninsula (CHOMP)flagshipStrategic or Co-development PartnerBright Heart Health and CHOMP collaborated on implementing opioid agonist therapy (OAT), focusing on how telemedicine can ease OAT initiation. CHOMP physicians described how telemedicine was incorporated into hospital practice, barriers faced, and solutions that opened door to increasing access to care.
• ED Bridge ProgramminorStrategic or Co-development PartnerPartnership with ED Bridge program designed for assisting emergency room providers in administering buprenorphine. Dr. Andrew Herring, a Bright Heart Health physician, led the ED Bridge program and developed links between Emergency Departments and Bright Heart Health.
• Multiple Hospital Emergency DepartmentsflagshipChannel Partner/ Reseller/ DistributorDirect Access partnerships with emergency departments including John Muir Medical, Novato Community Hospital, Marin General Hospital, Community Hospital Monterey Peninsula, Adventist Health Ukiah Valley, MemorialCare facilities (Orange Coast, Long Beach), and others. EDs use telemedicine for immediate MAT evaluation and prescriptions.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Workit Health: Direct competitor offering telemedicine-based medication-assisted treatment and therapy for opioid and alcohol use disorder. Closest business model analog with overlapping clinical programs and DTC + enterprise GTM.
• Bicycle Health: Telemedicine provider of buprenorphine-based MAT for opioid use disorder across multiple states. Highly comparable care model, payer mix, and ED-referral partnerships.
• Ophelia: Telehealth platform focused on opioid use disorder treatment using Suboxone, with multi-state operations and insurance billing. Competes head-to-head for the same patient and physician referral pool.
• Eleanor Health: Outpatient addiction and mental health provider combining virtual and in-person care with multi-disciplinary teams — directly comparable clinical model and patient population.
• Equip Health: Telemedicine-based eating disorder treatment provider for adolescents and adults. Direct overlap in Bright Heart's eating disorder program with similar evidence-based, family-centered approach.
• Within Health: Virtual eating disorder treatment program offering IOP and PHP levels of care via telehealth. Competes for the same eating disorder patient segment with comparable multidisciplinary care.
• Pelago (formerly Quit Genius): Digital substance use management platform offering virtual addiction treatment programs to employers and health plans. Comparable virtual care model and enterprise/B2B distribution.
• Lionrock Recovery: Online substance use and behavioral health treatment provider delivered via telehealth group sessions. Overlaps with Bright Heart's IOP-style virtual care offerings.

Broad incumbents

• Talkspace: Large-scale online therapy and psychiatry platform. Overlaps in mental health teletherapy and psychiatry but operates as a broad incumbent with less specialty focus on addiction or eating disorders.
• Cerebral: Telehealth mental health provider covering anxiety, depression, insomnia, and ADHD. Adjacent behavioral health category with overlapping payer model and DTC acquisition motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Bright_Heart_

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bright Heart Health