TaxiCaller Nordic AB

What TaxiCaller Nordic AB does

TaxiCaller Nordic AB is a Sweden-based SaaS company that provides a cloud-based dispatch and fleet management platform for taxi, private hire, and ground transportation operators. Founded in 2011 by brothers Eero Piitulainen (CEO) and Lauri Piitulainen (CFO) and headquartered at Mjärdevi Science Park in Linköping, the company has grown to serve transportation operators across 70+ countries on every continent, with cumulative trips exceeding 100 million by 2020. Its core product is a complete dispatch suite that includes a passenger app (iOS/Android), a driver app with in-app taximeter, a web-based dispatch console with VoIP and Caller ID, an online booking system, and an admin/analytics panel. The platform is built on AWS infrastructure with Google Maps integration and supports a REST API for third-party integrations.

The company's product surface has expanded beyond generic taxi dispatch into five specialized vertical modules: School-Run (student transportation), NEMT/Paratransit (non-emergency medical transport), Shuttle (fixed and dynamic route), Corporate Booking (B2B travel), and Special Needs Student Transportation (the latter featuring AI-powered route optimization and student-vehicle-driver matching). Pricing is primarily per-vehicle subscription at USD 28/vehicle/month for the standard tier with no contracts and no installation fees, supplemented by custom enterprise pricing for larger fleets and add-on revenue from white-label rebranded passenger apps. Go-to-market combines a self-serve product-led growth motion (14-day free trial, no credit card) with enterprise field sales, supported by an affiliate program and multi-channel marketing across SEO, content, social media, and industry events.

TaxiCaller operates as a privately-held, profitable company with 11-50 employees, no disclosed venture capital funding, and 2014 institutional investments from Swedish government-backed ALMI and Vinnova. It has received consecutive Di Gasell awards (2018, 2019) from Dagens Industri, partnered with the United Nations in 2019, and serves customers ranging from single-vehicle operators to large fleets in the 700+ vehicle range. Core technical differentiators include 99.999% uptime, scalability from 1 to 10,000+ vehicles, multi-channel booking (app, web, kiosk, IVR), and a deep integration ecosystem spanning payment providers, mapping, and hardware partners.

Name

TaxiCaller Nordic AB

Legal name

TaxiCaller Nordic AB

Website

https://taxicaller.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

TaxiCaller Nordic AB provides a cloud-based dispatch and fleet management SaaS platform for taxi, private hire, and ground transportation operators across 70+ countries, priced per active vehicle monthly. Founded in 2011 in Linköping, Sweden, it serves SMB and enterprise fleets with specialized modules for school, NEMT, shuttle, corporate, and special-needs transport.

Ownership category

akta.pro rank

Product category

Taxi Dispatch Software

NAICS

Taxi and Ridesharing Services (485310), Taxi and Limousine Service (4853)

SIC

Transportation Services (4700)

akta.pro primary industry

Taxi-Hail Aggregators & Dispatch Platforms (E-Hail for Licensed Taxis) (TLAFAIAD)

akta.pro secondary industries

Ridesharing & Taxi Dispatch Platforms (BPAMAHAA), Dispatch / Call Center Taxi Services (THADAEAB), Car Rental & Mobility Booking Platforms (Carshare/Rideshare/Micromobility) (THALAFAE), Transportation Reservations (Car Service, Limo, Shuttle) (HSACALAH)

Keywords

• Taxi dispatch software
• Fleet management software
• Cloud dispatch system
• Transportation management platform
• Vehicle booking software

Headquarters

HQ city

Linköping

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Vehicle-based Subscription (SaaS): Monthly subscription fee charged per active vehicle, with no contracts, no installation costs, and volume discounts for larger fleets. This is the primary revenue stream covering core dispatch functionality including passenger apps, driver apps, web booking, and corporate booking tool.
2. Add-on Service Modules: Additional revenue from specialized modules for school transportation (school runs), NEMT/paratransit, and shuttle services. Enterprise customers may bundle multiple modules with custom pricing.
3. Rebranded Passenger Apps: White-label passenger apps with custom branding (company name, logo, colors) available as a special feature at added cost, providing additional customization revenue.
4. Enterprise Custom Solutions: Custom pricing for larger fleets with dedicated account management, premium support, API integration, and multi-service operation support.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

TaxiCaller Nordic AB sells a cloud-based, all-in-one taxi and ground-transportation dispatch platform that combines real-time GPS vehicle tracking, automated job dispatch, multi-channel booking (passenger app, driver app, web booking, IVR phone, kiosk), a web-based dispatch console, and an online office/admin panel for back-office management. The platform is sold as a per-vehicle monthly subscription to taxi, private hire, school transport, NEMT/paratransit, shuttle, and corporate travel operators worldwide.

Product overview

TaxiCaller is a cloud-based taxi dispatch software platform consisting of a core taxi dispatch solution (pricing from USD 28/vehicle/month) plus multiple add-on modules. The core platform includes passenger apps, driver apps, online booking, dispatch console, and online office administration. Add-on modules extend the platform for specialized transportation: School-Run for student transportation, NEMT/Paratransit for medical transport, Shuttle for scheduled transfers, Corporate Booking for business travel, and Special Needs Student Transportation with AI-powered routing. The platform also includes sub-products like TaxiCaller Express (kiosk booking) and TaxiCaller Envelope (SMS messaging).

Differentiator

Problem solved

Functional benefit

Products and services

• Taxi Dispatch Solution (Core Platform)
• School-Run Software
• NEMT and Paratransit Software
• Shuttle Software
• Corporate Booking Solution
• Special Needs Student Transportation Software
• TaxiCaller Express (Kiosk Booking App)
• TaxiCaller Envelope (SMS Messaging App)

Quantifiable outcome

• 99.999% system uptime
• +5 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability3 records

Feature10 records

Partnerships

Four partnerships are on record, tiered core.

• StripecoreTechnology or IntegrationPayment processing integration enabling in-app card payments. Passengers can pre-register credit cards and pay for rides through the TaxiCaller platform. Stripe handles secure payment transactions.
• SumUpcoreTechnology or IntegrationCard present payment processing integration for card swiping at point of sale. Enables drivers to accept card payments directly through the TaxiCaller system.
• Google MapscoreTechnology or IntegrationMapping and navigation integration providing accurate orientation and vehicle/route tracking in Driver App, Passenger App, and Dispatch Console. Uses direct communication with Google Maps for route calculation and real-time traffic.
• Amazon Web ServicescoreTechnology or IntegrationCloud infrastructure provider hosting the TaxiCaller platform globally, enabling scalable and reliable dispatch services across all regions.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• iCabbi: iCabbi is a cloud-based taxi dispatch and fleet management software platform serving taxi and private hire operators globally. It competes head-to-head with TaxiCaller on core dispatch functionality, driver/passenger apps, and enterprise fleet features, making it the closest direct peer in the taxi dispatch SaaS category.
• Autocab: Autocab is a UK-based provider of taxi dispatch and booking software to private hire and taxi companies, including private hire booking apps and operator dashboards. It serves overlapping customer segments (licensed taxi and private hire fleets) with a similar cloud-based SaaS model and is a primary European competitor to TaxiCaller.
• Curb (formerly Taxi Magic): Curb is a US-based taxi e-hail and dispatch platform connecting riders with licensed taxi fleets via mobile apps and operator software. It competes directly with TaxiCaller's combined consumer-facing app and dispatch console offering for licensed taxi markets in North America.
• Spare Technology: Spare is a transit and paratransit management platform providing booking, scheduling, and dispatch software for paratransit, NEMT, and microtransit operators. It directly competes with TaxiCaller's NEMT/Paratransit and shuttle modules in the specialized non-emergency transportation vertical.
• TripSpark Technologies (Modivcare): TripSpark provides software for transit, paratransit, and NEMT operators, including scheduling, dispatch, and routing functionality. It competes with TaxiCaller's paratransit and shuttle modules on similar RFP-driven public sector and brokerage transportation contracts.

Broad incumbents

• Uber (Uber Taxi Dispatch / Uber for Business): Uber's broader platform includes Uber Taxi (which dispatches licensed taxis via the Uber app) and Uber Direct fleet tooling. While Uber primarily operates as a consumer-facing aggregator, its enterprise and taxi-dispatch adjacent offerings compete with TaxiCaller's value proposition to licensed taxi fleets globally.
• Free Now (formerly mytaxi): Free Now is a multi-mobility platform operating across Europe that aggregates licensed taxis and private hire vehicles through consumer apps and operator partnerships. It overlaps with TaxiCaller's European licensed-taxi dispatch offering and competes for the same fleet operator wallet.
• Cabify: Cabify is a Spanish-founded ride-hailing and corporate ground transportation platform operating across Latin America and Europe with business travel, taxi, and fleet services. Its corporate booking, taxi integration, and driver tools intersect with TaxiCaller's corporate booking and dispatch capabilities.

Regional players

• Careem: Careem (an Uber-owned super-app) operates ride-hailing, taxi dispatch, and corporate transport across the Middle East, North Africa, and Pakistan. While focused on different geographies, it covers similar taxi and corporate mobility use cases and overlaps with TaxiCaller's emerging-market footprint.

Others

• Samsara: Samsara provides fleet management, telematics, and dispatch hardware/software for commercial vehicle fleets including passenger transportation operators. Although broader than TaxiCaller's niche, Samsara competes for some of the same software budget from transportation fleets and is an adjacent ecosystem player.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/taxicaller
• YouTubevimeo.com/taxidispatch
• Facebookfacebook.com/160085357353042
• LinkedInlinkedin.com/company/taxicaller
• Instagraminstagram.com/taxicaller

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TaxiCaller Nordic AB