Bulgaria Wants You

What Bulgaria Wants You does

Bulgaria Wants You is a private, Sofia-based online media platform founded around 2020 to address Bulgaria's demographic crisis by attracting Bulgarian expatriates back to the country and retaining domestic talent. The platform operates a bilingual (Bulgarian/English) web marketplace at bulgariawantsyou.com that aggregates job listings, employer profiles, real estate listings, and city-by-city cost-of-living information, accompanied by an original video content library featuring employee testimonials, employer spotlights, and returnee stories. Core products include a job listings platform (691+ active listings from 42+ employer partners), detailed employer profile pages, a "Life in Bulgaria" portal with a cost-of-living calculator, and integrated real estate listings sourced via partnerships with Home2U and INclusive. The company also operates a flagship line of in-person career forums titled "Кариера и живот – защо в България?" (Career and Life – Why in Bulgaria?), held in Sofia and in international cities including Frankfurt, London, The Hague, Madrid, Paris, and Berlin, which serve as the primary demand-generation and employer engagement channel.

The platform is free for job seekers and monetizes exclusively through employer-side revenue streams: tiered employer partnership packages (Basic, Standard, Premium, Individual) sold on annual subscriptions, transaction-based fees for forum booth and presentation participation, and sponsored news and editorial content. A dedicated sales team (Head of Sales, Sales Experts, Key Account Managers) and an event production arm (Medium Station) execute the go-to-market motion, supported by PR, multimedia, and creative functions. The customer base includes large multinational employers operating in Bulgaria (HCLTech, Lidl, Kaufland, VIVACOM, A1, TELUS Digital Bulgaria, Adecco, EGT Digital) as well as notable Bulgarian enterprises (SUNOTEC, Fibank, Amusnet, Glavbolgarstroy Holding). The company has 11-50 employees and has not disclosed any external funding rounds, suggesting organic, founder-led growth.

Name

Bulgaria Wants You

Legal name

Bulgaria Wants You

Website

https://bulgariawantsyou.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Bulgaria Wants You is a Sofia-based bilingual online media platform founded around 2020 that aggregates job listings, employer profiles, real estate, and cost-of-living data to attract Bulgarian expatriates back to Bulgaria. It monetizes through tiered employer partnership packages and international career forums held across European cities.

Ownership category

akta.pro rank

Product category

Online Recruitment Platform

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Employer Brand & Recruitment Marketing Creative Agencies (MPAAAAAM)

Keywords

• Employer branding services
• Job recruitment platform
• Career forum events
• Employer partnership packages
• Talent attraction platform

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Employer Partnership Packages: Employers pay to access the platform through tiered packages (Basic, Standard, Premium) and individual add-ons including employer branding video content, sponsored social media posts, PR articles in the platform's news section, co-branded emails, newsletter placements, and story mentions. This is the primary revenue stream.
2. Career Forum Participation Fees: Employers pay to participate in career forums held domestically (Sofia) and internationally (Frankfurt, London, The Hague, Madrid, Paris, Berlin, etc.). Participation tiers include branded booths of varying sizes, speaking slots on stage, employer branding video screening, logo placement, social media promotion, and newsletter inclusion.
3. Sponsored News and Content: News articles and editorial content featuring partner companies are published in the platform's news section, providing employer visibility and branding to the platform's audience of job seekers and the general public.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels11 records

Core offering

Bulgaria Wants You is a bilingual (Bulgarian/English) online media platform that aggregates job listings, employer profiles, original video stories, residential real estate listings, and a cost-of-living calculator into a single destination for the Bulgarian labour market and Bulgarian diaspora. The platform connects Bulgarian employers with job seekers (Bulgarians at home and abroad) and operates large-scale career forums both domestically in Sofia and internationally in cities such as Frankfurt, London, The Hague, Madrid, Paris, and Berlin. Revenue is generated primarily from employer partnership packages (Basic, Standard, Premium, Individual) and from career forum participation fees, while content, job search, and city/relocation information are free for job seekers.

Product overview

Bulgaria Wants You is a next-generation employer branding media platform focused on attracting Bulgarian talent back to Bulgaria. The platform operates as a unified job board and career development portal, connecting employers with potential employees through video content, employer profiles, and career forums. The core product consists of a job listings aggregation service (Обяви за работа), a company directory featuring employer profiles (Компании), and the flagship 'Кариера и живот – защо в България?' (Career and Life – Why in Bulgaria?) career forum events. The platform also includes a real estate property listings section (Имоти) to support relocation needs, and a Life in Bulgaria section (Живот в България) providing cost-of-living calculators and city information. Video stories and news content support the employer branding mission. The offering functions as an integrated platform rather than modular products.

Differentiator

Problem solved

Functional benefit

Products and services

• Job Listings Platform (Обяви за работа) A bilingual (Bulgarian/English) job aggregation and posting platform connecting employers with Bulgarian job seekers (and diaspora). Listings can be filtered by location, professional field, company, work model, and language requirements. Free for job seekers.
• Employer Profiles (Компании) Detailed company profiles showcasing employer culture, team information, open positions, video stories, and company galleries to help candidates make informed career decisions. Profiles include Top Employers such as SUNOTEC, Amusnet, Glavbolgarstroy Holding, Fibank, HCLTech, Lidl Bulgaria, and Kaufland.
• Career Forums (Кариера и живот – защо в България?) Large-scale career fairs and forums held both in Bulgaria (Sofia) and internationally (Frankfurt, London, The Hague, Madrid, Paris, Berlin) featuring employer booths (4 sqm or 8 sqm stands), business panels, and networking opportunities to connect Bulgarian diaspora with employers. Employers pay participation fees for booth space, stage speaking slots, video screening, and logo placement.
• Life in Bulgaria (Живот в България) Information portal covering life aspects across Bulgarian cities including economy, healthcare, education, transport, sports, and arts, with an integrated cost-of-living calculator that compares Bulgarian cities against the user's current country on salary, housing, transport, healthcare, and education.
• Property Listings (Имоти) Real estate listings partner portal featuring residential properties for sale across Bulgarian cities (Varna, Sofia, and others), integrated with employer content to support the relocation needs of returning Bulgarians. Listed via partner agencies Home2U and INclusive.
• Video Stories (Видео истории) Curated original video content library featuring employee testimonials, employer spotlights, expat stories, and Bulgarian returnee narratives ("real return stories") to showcase company culture and life in Bulgaria. Key content differentiator versus standard job boards.
• Employer Partnership Packages Tiered employer branding packages (Basic, Standard, Premium, Individual) offering employer booth space, video broadcasting, logo placement, social media promotion, PR articles, newsletter inclusion, and co-branded email campaigns. The primary revenue stream of the platform, sold on an annual subscription basis with pay-as-you-go add-ons.
• Entrepreneur Support (За предприемачи) Resources and partner legal services supporting business registration in Bulgaria, including company formation (EOOD, OOD, AD), tax structuring, trademark protection, VAT registration, and legal support for business transfers. Provided in partnership with recommended law firm Terzieva, Ivancheva, Naydenova i sŭdružnitsi.

Quantifiable outcome

• 691+ active job listings aggregated on the platform from 42+ employer partners
• +1 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• SUNOTECflagshipGTM or Marketing PartnerSUNOTEC is featured as a Top Employer partner on the Bulgaria Wants You platform, with 8 active job listings. The company is a leading Bulgarian solar energy provider with 630+ solar plants built and 2,000+ employees. SUNOTEC and Bulgaria Wants You cross-promote through video employer branding content, job listings, and event participation.
• Home2UcoreGTM or Marketing PartnerHome2U is a real estate agency featured on Bulgaria Wants You's property section, offering residential listings (apartments, studios, multi-bedroom units) across Bulgarian cities. The partnership integrates real estate content with job listings, enabling job seekers to explore housing alongside career opportunities.
• INclusivecoreGTM or Marketing PartnerINclusive is a real estate agency featured on Bulgaria Wants You's property section, offering new residential developments (e.g., Fusion 3 in Varna, Sgradi complex). The partnership enables the platform to provide integrated housing and employment information for relocating job seekers.
• Терзиева, Иванчева, Найденова и съдружници (Legal Partnership)coreOthersBulgaria Wants You recommends this law firm to entrepreneurs seeking to establish or transfer a business to Bulgaria. Services include company registration (EООД, ООД, АД), tax optimization, VAT registration, trademark and patent protection in the EU, and legal support for business transfers. Victoria Terzieva is the lead attorney. Bulgaria Wants You functions as an informational referral partner for this law firm.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• LinkedIn Talent Solutions: LinkedIn's enterprise recruitment and employer branding suite. Comparable as a dominant employer branding platform used by the same large enterprises (HCLTech, A1, Lidl) that BWY serves, offering global reach, sponsored content, and job listings at scale.
• Glassdoor: Employer review and branding platform owned by Indeed/Recruit. Comparable as a global employer branding incumbent with employer profile pages, reviews, and sponsored content targeting the same Bulgarian employers and job-seeker audience.
• Indeed Hire: Global job marketplace with employer branding and sponsored job products. Comparable as a broad incumbent serving the same Bulgarian enterprise customers with cross-border reach, though lacking BWY's local content depth and diaspora-targeted events.

Direct peers

• Dev.bg: Bulgaria's leading tech and IT job board and community. Comparable as a vertical Bulgarian recruitment platform with employer profiles, though focused specifically on tech roles rather than cross-industry employer branding.
• jobs.bg: One of the largest Bulgarian job boards, aggregating thousands of listings across employers. Directly comparable as a domestic recruitment platform, though more transactional and less focused on employer branding content and diaspora engagement than BWY.
• Zaplata.bg: Bulgarian job board and salary benchmarking platform. Comparable as a domestic recruitment platform serving Bulgarian employers and job seekers with listings and employer profiles, though more transactional and lacking BWY's events and content library.
• karieri.bg: Bulgaria's leading online job board operated by non-profit Bulgaria Career Forum. Directly comparable as a Bulgarian recruitment platform aggregating enterprise job listings and employer profiles, though lacks BWY's international career forums and content library.

Emerging players

• JobTeaser: European employer branding and recruitment platform focused on young talent and recent graduates. Comparable as a content-driven employer branding platform with employer pages, video content, and event offerings across European markets.
• Welcome to the Jungle: European employer branding content platform featuring employer profiles, video stories, and editorial content. Comparable as a content-led recruitment marketing platform producing original employer storytelling, though broader European rather than Bulgaria-focused.

Regional players

• The Network / Going Global: International recruitment events and career fair organizer with presence across multiple global cities. Comparable as an organizer of large-scale international career forums connecting employers with mobile talent pools across geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/BulgariaWantsYou
• Facebookfacebook.com/BulgariaWantsYou
• LinkedInlinkedin.com/company/bulgariawantsyou
• Instagraminstagram.com/bulgariawantsyou
• TikToktiktok.com/@bulgariawantsyou

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bulgaria Wants You