What Ryzon does

Ryzon GmbH is a German direct-to-consumer premium sports apparel brand founded in 2016 in Cologne by three co-founders (Mario, Fabian, and Markus). The company designs, sources, and sells performance apparel across four primary use-cases — cycling, running, triathlon, and casual/lifestyle — organized into distinct product series including Signature (premium), Vela (mid-tier), Myth and Verge (triathlon), Venom (performance), Venture (gravel), Ritual (baselayer), Trace (socks), Radius (bottles), Aura (headwear), Rhythm, and Aethera (insulated outerwear with graphene). Technical differentiation centers on European-manufactured fabrics sourced predominantly from certified mills in Lithuania, Portugal, Romania, Italy, the Czech Republic, and Germany, with selected advanced materials such as Graphene integrated into the Aethera Insulated Graphene Jacket and full supply-chain traceability enabled through a partnership with retraced.

The company operates an exclusive direct-to-consumer distribution model through its own e-commerce storefront (ryzon.net, with country-specific instances for Switzerland and the United Kingdom), a RYZON mobile app available on iOS and Android, and three permanent physical retail locations — the Cologne flagship and headquarters, a Munich store, and a Mallorca store — supplemented by pop-up retail at endurance-sports events across Europe and a planned US Tour 2026. Revenue is generated entirely through unit-priced product sales with no subscription or licensing model; pricing is denominated in EUR and GBP/CHF for those markets, ranges from accessories at ~€20 to high-end triathlon suits at €600, and is supported by 15% bundle discounts, a tiered Horizon Club loyalty program, and a 15% newsletter welcome incentive.

Customers are individual endurance-sport athletes and style-conscious lifestyle consumers — primarily road cyclists, gravel riders, triathletes, and runners — supported by a co-development ambassador program featuring Jan Frodeno (Ironman world champion), Julia Alina Schuler (with a named collection), and Rick Zabel. The company employs 11–50 staff, has no disclosed external funding, holds B Corporation certification, and has maintained carbon neutrality for company operations since 2020 through Climate Partner in partnership with Polarstern for renewable electricity. Geographic reach spans Germany, Austria, Switzerland, the United Kingdom, broader EU countries, the United States, and selected rest-of-world shipping, with Russia explicitly excluded.

Name

Ryzon

Legal name

RYZON GmbH

Website

https://ryzon.net

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Ryzon is a German direct-to-consumer premium sports apparel brand founded in 2016, designing and selling performance cycling, running, triathlon, and casual wear manufactured predominantly in the EU. It serves individual endurance athletes and style-conscious lifestyle consumers across Europe, the UK, Switzerland, and the US via owned e-commerce, a mobile app, and retail stores.

Ownership category

akta.pro rank

Product category

Premium Performance Sports Apparel

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159), Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC)

akta.pro secondary industries

Outdoor Performance Footwear & Apparel Retail (Trail/Hike) (CRAMACAI), Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI), Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear) (IMAOAFAI)

Keywords

• Premium sportswear
• Triathlon apparel
• Cycling apparel
• Running apparel
• Sustainable apparel

Headquarters

HQ city

Cologne

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Direct-to-Consumer Apparel Sales: Ryzon generates revenue exclusively through direct sales of premium sports apparel to end consumers. Products span cycling, running, triathlon, and casual wear categories, sold via its own e-commerce platform, mobile app, and physical stores. The company offers tiered pricing across product series (e.g., Signature, Vela, Myth, Venom), with bundles providing cross-category upsell opportunities. Average order values are supported by free shipping thresholds (e.g., free shipping within EU at 150 EUR).

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels13 records

Core offering

Ryzon designs, develops and sells premium performance apparel and accessories for endurance sports — primarily cycling, running, and triathlon — along with a casual/lifestyle line that reuses the brand's sportswear design language. All products are sold exclusively direct-to-consumer via the company's own e-commerce storefront (ryzon.net and regional Swiss/UK webstores), the RYZON mobile app, and owned physical retail stores. Over 90% of the collection is manufactured in the EU (Lithuania, Portugal, Romania, Italy, Czech Republic, Germany) under a B-Corp-certified, carbon-neutral operating model.

Product overview

Ryzon is a German direct-to-consumer premium sports apparel brand founded in 2016, specializing in performance cycling, running, triathlon, and casual wear. The company operates a direct-to-consumer model exclusively through its online shop, app, and physical stores in Germany. Ryzon's product portfolio is organized into distinct series/sub-brands: the Signature Series (premium top-tier cycling and triathlon apparel), Vela Series (mid-range cycling collection), Myth Series (triathlon-focused suits), Venom Series (performance cycling), Venture Series (gravel cycling), Ritual Series (baselayers), Trace Series (socks), Radius Series (bottles and accessories), and Aura Series (headwear and accessories). The Rhythm Series and Recharged Collection form the casual lifestyle line translating the brand's sport philosophy to everyday wear. The company also offers collaborations with Canyon/DT Swiss, athlete Julia Alina Schuler, and Challenge Roth, plus the United in Humanity cause-marketing collection supporting social sport projects. Sustainability initiatives include B Corp certification, EU-based manufacturing, carbon neutrality via Climate Partner, repair services, a refurbished program, and carbon-neutral shipping in recycled packaging.

Differentiator

Problem solved

Functional benefit

Brands

• Signature Series: Premium cycling and triathlon apparel line featuring high-end materials and advanced features.
• Vela Series
• Myth Series
• Verge Series
• Venom Series
• Venture Series
• Ritual Series
• Radius Series
• Aura Series
• Rhythm Series
• Aethera Series
• Trace Series
• United in Humanity
• Recharged

Products and services

• Myth Triathlon Suit High-performance triathlon one-piece suit from the Myth Series, designed for swimming, cycling and running with multiple color options, sold direct-to-consumer.
• Verge Triathlon Graphene Suit Advanced triathlon suit in the Verge Series incorporating Graphene technology for enhanced thermal regulation, available in multiple colorways.
• Signature Cycling Suit Top-tier premium cycling suit from the Signature Series designed for high-performance road cycling, available in men's and women's cuts with multiple color combinations.
• Vela Cycling Suit Mid-tier versatile cycling suit from the Vela Series balancing performance and value, available for men and women in multiple colorways.
• Aethera Insulated Graphene Jacket Premium men's insulated jacket integrating Graphene technology for a superior warmth-to-weight ratio and thermal regulation in cold-weather conditions.
• Signature Series collection Top-tier product line of cycling jerseys, bib shorts, suits, gilets, AirFlow jerseys, longsleeve jerseys, thermal bib shorts and triathlon suits positioned as the brand's flagship apparel.
• Vela Series collection Mid-tier cycling line including jerseys, bib shorts, thermal longsleeve jerseys, cropped tops and cargo bib shorts, offering extensive color options.
• Myth Series triathlon collection Triathlon-focused product line of men's and women's triathlon suits designed for optimal multi-discipline performance.
• Venom Series collection Performance cycling line of jerseys and bib shorts with bold colorways and sport-focused aggressive fit.
• Ritual Series baselayers Baselayer collection of singlets engineered for moisture management and comfort under performance apparel.
• Venture Series gravel collection Gravel cycling apparel including t-shirts and shorts designed for off-road and mixed-terrain riding.
• Trace Series socks Cycling socks line featuring AirFlow, Impulse and Club socks in multiple colorways.
• Radius Series bottles and accessories Accessory collection of bidons including Eco Pull Cap and Eco Twist Cap bottles in various sizes and colors.
• Aura Series headwear Headwear and accessory collection including cycling caps, snapback caps, Merino beanies, performance light caps and seamless tech caps.
• Rhythm Series casual apparel Casual lifestyle collection translating the brand's sport design into everyday wear, including crewnecks, hooded sweaters, t-shirts, longsleeve tees, thermal fleece jackets, hooded jackets, leisure pants and shorts.
• Recharged casual collection Lifestyle clothing line extending the brand's sport philosophy to everyday wear, featuring hoodies, pullovers, shirts, pants and accessories made with premium fabrics.
• Canyon x DT Swiss All-Terrain Racing collaboration Limited co-branded collaboration line with Canyon and DT Swiss featuring cycling socks, longsleeve t-shirts and hooded sweaters.
• Julia Alina Schuler collection Athlete collaboration featuring a named Julia Alina Schuler signature cycling line, including signature cycling socks and apparel.
• Challenge Roth event collaboration Event collaboration line of Challenge Roth branded t-shirts celebrating the long-distance triathlon event.
• United in Humanity collection Cause-marketing apparel collection where a portion of proceeds supports social sport projects worldwide.
• Refurbished program Discounted resale program offering Ryzon products with minor imperfections at reduced prices to extend product lifecycles and reduce waste.
• RYZON Bundles Pre-configured product combinations for cycling, running and triathlon for men and women, offered as sets at approximately 15% discount vs. individual item pricing.
• Horizon Club loyalty program Free customer loyalty program for registered Ryzon customers offering bonus points, exclusive access and rewards for repeat purchases.

Quantifiable outcome

• Over 90% of the collection is manufactured within the EU, ensuring short supply chains and reduced logistics emissions.
• +2 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Jan FrodenocoreOthersJan Frodeno, Ironman world champion, is a key athlete ambassador for Ryzon and has been involved in product co-development for over 10 years. He is featured in the brand's storytelling campaign ('Zehn Jahre, eine Frage: Geht das noch besser?') and contributes to product testing and refinement. The partnership drives significant brand credibility in the triathlon community.
• Julia Alina SchulercoreOthersJulia Alina Schuler, a competitive cyclist, serves as a named ambassador with a dedicated Julia Alina Schuler Cycling Collection, including cycling socks and other performance apparel. She contributes to product development and brand storytelling.
• Rick ZabelminorOthersRick Zabel, professional cyclist, serves as a brand ambassador with a named Rick Zabel Cycling Bundle Men product, leveraging his profile in the professional cycling peloton for brand exposure.
• Climate PartnercoreOthersSince 2020, Ryzon has partnered with Climate Partner to compensate for annual CO2 emissions from company operations (Scope 1, 2, and selected Scope 3), enabling Ryzon to maintain carbon neutrality for its business operations.
• PolarsterncoreOthersRyzon switched its headquarters electricity supply to Polarstern in June 2022, sourcing 100% hydropower from Austria, supporting the company's renewable energy and carbon neutrality commitments.
• CanyonminorGTM or Marketing PartnerCanyon x DT Swiss All-Terrain Racing collaboration featuring co-branded cycling apparel (longsleeve T-shirts, hooded sweaters, caps) marketed to the Canyon and DT Swiss customer base. Products carry the co-branded Canyon x DT Swiss All-Terrain Racing branding.
• SIGGminorOEM/ Whitelabel/ Licensing PartnerRyzon partnered with SIGG (Swiss outdoor equipment brand) to produce the RYZON x SIGG Traveller water bottle, combining SIGG's beverage container expertise with Ryzon's brand and design language in the accessories category.
• United in Humanity (Charitable Program)minorOthersThe United in Humanity (UIH) collection donates a portion of proceeds to social sport projects worldwide, creating a social impact dimension to the product line and differentiating the brand through cause marketing.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pas Normal Studios: Danish premium cycling apparel brand founded in 2014 with strong Scandinavian design language and pro-team presence. Operates in the same premium €150–€400 cycling apparel band with similar DTC distribution.
• Rapha: Premium DTC cycling apparel brand founded in London, acquired by IXR (Walmart-owned) in 2025. Directly competes with Ryzon in the premium road and gravel cycling apparel category with similar price points and brand positioning.
• Castelli: Italian heritage cycling apparel brand supplying pro teams (INEOS Grenadiers, Lidl-Trek) with premium jerseys, bib shorts, and skinsuits. Explicitly named as a Ryzon competitor in their value proposition and operates in the same €150–€400 price band.
• Santini: Italian cycling and triathlon apparel manufacturer with a long heritage and pro-team partnerships. Explicitly named as a Ryzon competitor in their value proposition and offers similarly priced cycling and triathlon suits.
• Assos: Swiss premium cycling apparel brand with proprietary fabric technology (e.g., Type.911, Mille GT) and high-end bib shorts/jerseys. Competes directly with Ryzon for the same premium customer willing to pay €200+ for bib shorts.
• Q36.5: Italian premium cycling apparel brand focused on technical innovation (proprietary fabric systems like UF Hybrid Shell) and made-in-Europe manufacturing. Targets the same premium cyclist segment as Ryzon's Signature and Vela series.
• MAAP: Australian premium cycling apparel brand built around distinctive design, community-led marketing, and direct-to-consumer distribution. Closely comparable to Ryzon in brand positioning, premium pricing, and DTC-first GTM.
• Isadore: Slovakian premium cycling apparel brand founded by former pro cyclist Peter Velits with a focus on understated design and European manufacturing. Comparable to Ryzon in size, philosophy, and premium DTC positioning.
• Café du Cycliste: French premium cycling apparel brand combining performance kit with a distinctive Mediterranean lifestyle aesthetic. Comparable to Ryzon's Recharged collection strategy of blending performance and lifestyle segments.

Broad incumbents

• 2XU: Australian performance compression and triathlon apparel brand with broader sports coverage and global retail distribution. Competes with Ryzon in triathlon-specific apparel but operates at larger scale and across multiple sports categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/ryzon_apparel
• YouTubeyoutube.com/channel/UCoDy_thFsg4k_FmKs2703Hg
• Facebookfacebook.com/ryzon.apparel
• LinkedInlinkedin.com/company/ryzon
• Instagraminstagram.com/ryzon_apparel

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ryzon