RedLine Athletics

What RedLine Athletics does

RedLine Athletics is a privately held, Scottsdale-based franchise company that operates a national network of youth sports performance training centers across the United States. Founded in 2010 in San Juan Capistrano as a training facility for two young figure skaters, the company has evolved into what it describes as the nation's leading youth sports performance training center franchise, focused primarily on athletes ages 8-18 with adjacent programs for ages 3-7 (Intro to Sports) and adults. The core product portfolio consists of FLEX Membership (flexible monthly subscription allowing weekly session variation), Elite Membership (invitation-only semi-private training), Team Training (custom-designed programs for sports teams), 1-on-1 Training, and Adult Fitness, all delivered in state-of-the-art facilities equipped with a bundled technology stack including Demotu (AI-powered 3D markerless motion analysis), Dashr (timing), BlazePod (reflex training), Vertimax and Perform Better (equipment), and TeamBuildr (programming software).

The company's business model is a franchise system in which individual operators own and run RedLine Athletics facilities under the corporate brand. Revenue mechanics center on recurring subscription memberships (FLEX and Elite) plus per-session 1-on-1 training and custom team training contracts at the unit level, with the franchisor capturing royalties, technology fees, and merchandise revenue (via Performance Shop partnerships with BSN Sports and TruHeight Vitamins). Pricing is not publicly disclosed and varies by location. The mobile app serves as the digital engagement layer for booking, performance tracking, membership management, and referrals. In early 2025, long-time CEO Chance Pearson acquired the franchise system, signaling an operator-led next phase of growth.

Technology-enabled differentiation includes the Demotu computer-vision motion analysis system for movement and sprint mechanic assessment, 90-day performance testing cycles for measuring speed, strength, agility, and power gains (documented outcomes of 17.16% power improvement, 13.89% speed improvement, and 10.38% explosiveness improvement over 90 days), and a structured character development curriculum (10 core traits with recognition bands) layered onto athletic training. Customer segments span individual youth athletes, sports teams and organizations, and adult fitness participants, with no enterprise customer concentration and a distributed consumer-driven revenue base.

Name

RedLine Athletics

Legal name

Redline Athletics

Website

https://redlineathletics.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

RedLine Athletics is a national youth sports performance training franchise serving athletes ages 8-18 (plus ages 3-7 and adults) through recurring membership programs, team training, and 1-on-1 sessions delivered at franchise facilities equipped with AI motion analysis and performance tracking technology.

Ownership category

akta.pro rank

Product category

Youth Sports Performance Training

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Strength & Conditioning / Athletic Performance Training (HSADAEAB)

akta.pro secondary industry

Performance Analysis & Video Coaching (HSADAEAG)

Keywords

• Youth sports training
• Athletic performance development
• Speed and agility training
• Youth fitness franchise
• Sports performance center

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Youth Athletic Training Memberships: Monthly subscription-based memberships offering unlimited training sessions for youth athletes ages 8-18, including FLEX Membership (flexible weekly options) and Elite Membership (invitation-only semi-private training).
2. 1-on-1 Training Sessions: Individual training sessions typically scheduled for 30 to 60 minutes, charged per session.
3. Team Training Programs: Custom-designed youth athletic training programs sold to sports teams, billed as custom contracts based on team size and program requirements.
4. Adult Fitness Programs: Functional workouts for adults led by certified professionals, generating revenue through membership or session fees.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

RedLine Athletics is a national youth sports performance franchise that delivers structured athletic development training, including speed, agility, strength, and power programs, primarily to athletes ages 8-18. Training is delivered at company-owned and franchisee-operated physical facilities under membership, team, and 1-on-1 formats, supported by performance testing, AI-assisted movement analysis, and a character development curriculum.

Product overview

Redline Athletics is a youth sports performance training franchise offering a multi-tiered membership structure centered on athletic development for ages 8-18 (plus adult fitness and youth intro programs). The core offering is the FLEX Membership, a flexible monthly training option allowing families to customize weekly attendance. The Elite Membership provides semi-private invitation-only advanced training. Supporting programs include Team Training (custom team athletic programs), 1-on-1 Training and Lessons (individual skill development), Intro to Sports (ages 3-7 motor skill development), and Adult Fitness. Technology-enabled offerings include the Redline Athletics App for session booking and progress tracking, and the Demotu 3D Markerless Movement Analysis system for AI-powered motion analysis and performance insights. The training curriculum follows a structured Path to Performance: Activation & Injury Prevention, Dynamic Warmup, Speed & Agility, Strength & Power, and Mobility & Recovery.

Differentiator

Problem solved

Functional benefit

Products and services

• FLEX Membership

Quantifiable outcome

• 17.16% improvement in power after 90 days of training
• +2 more outcomes

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• DemotucoreTechnology or IntegrationAI-powered motion analysis technology partner providing 3D markerless movement analysis system. Used to analyze athlete movement and sprint mechanics, revealing inefficiencies and imbalances for performance improvement.
• DashrcoreTechnology or IntegrationTiming technology partner providing speed and agility measurement capabilities for performance tracking at Redline facilities.
• BlazePodcoreTechnology or IntegrationFlash-based reflex training partner providing agility and reaction training technology at Redline facilities.
• VertimaxcoreTechnology or IntegrationTraining equipment partner providing advanced power and vertical jump development equipment used at Redline facilities.
• Perform BettercoreTechnology or IntegrationTraining equipment and products partner supplying functional training equipment for Redline facilities.
• TeamBuildrcoreTechnology or IntegrationTraining management and programming software partner used for workout programming and athlete management.
• TruHeight VitaminsminorChannel Partner/ Reseller/ DistributorVitamin supplement partner available through Redline's Performance Shop, offering growth and wellness supplements for athletes.
• BSN Sports (Team Shop)minorChannel Partner/ Reseller/ DistributorSports equipment and apparel partner providing team merchandise and sports equipment through Redline's Team Shop.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Parisi Speed School: Parisi operates one of the largest youth speed, agility, and strength training franchise systems in the U.S., serving a similar age range and athlete persona with comparable membership and 1-on-1 training models. It is the closest direct franchise competitor to Redline.
• Athletic Republic: Athletic Republic runs a national franchise network of sports performance training centers using proprietary equipment and structured programming for youth through professional athletes. Its facility-based performance training model and use of measurement technology parallels Redline's franchise approach.
• Big League Edge: Big League Edge is a youth sports performance and speed-training franchise offering speed, strength, and agility programs for athletes. It competes head-to-head with Redline for the same franchisee and parent-buyer segments.
• D-BAT Sports: D-BAT is a sports training franchise focused primarily on baseball and softball skill development with a national footprint. While more sport-specific (batting/catching) than Redline's multi-sport performance model, it competes for the same franchisee capital and youth athlete share-of-wallet.
• Extra Innings: Extra Innings operates indoor baseball and softball training facilities on a franchise model, providing memberships and lessons to youth athletes. It is a comparable facility-based youth sports training franchise, though narrower in sport focus.
• Frozen Ropes: Frozen Ropes is a baseball and softball instruction franchise with both facility-based and team-training offerings. Comparable to Redline's Team Training and 1-on-1 lesson products for a sport-specific youth demographic.

Broad incumbents

• TITLE Boxing Club: TITLE Boxing Club is a large national fitness franchise offering group and personal training in a defined discipline. While not sport-performance focused, it competes with Redline for franchisee capital and adult fitness participation.
• Gold's Gym: Gold's Gym is a large, established global fitness franchise offering strength, conditioning, and group programming. It overlaps with Redline's Adult Fitness offering and represents a broader incumbent against which Redline must differentiate as a youth-specialized operator.
• Life Time Fitness: Life Time is a premium national fitness operator with youth athletic programming, summer camps, and team training. It competes with Redline in suburban family markets via bundled membership offerings and in-house youth sports performance.

Others

• TeamBuildr: TeamBuildr is a training-programming and athlete-management software vendor used by Redline across its franchise network. It is a technology ecosystem partner rather than a competitor, but its adoption by competing youth performance franchises creates adjacent market overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@RedlineAthletics
• Facebookfacebook.com/redlineathletics
• Instagraminstagram.com/redlineathletics
• Xx.com/HQRedLine

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RedLine Athletics