What Demotu does

Demotu Inc., founded in 2025 and headquartered in Folsom, California (Delaware-incorporated), operates an all-in-one SaaS coaching platform that turns a smartphone camera into a 3D markerless biomechanics system. The product captures joint angles, mobility, stability, asymmetries, and movement quality across squat, hinge, lunge, single-leg, jump, and balance patterns in under 60 seconds per athlete, and feeds the resulting data into Borelli AI, an in-house engine that generates corrective exercises, individual workouts, multi-week training blocks, consultation summaries, and nutrition plans. The platform also ingests recovery, sleep, and strain data from Apple Health, Samsung Health, WHOOP, Oura, and Google Fit (Fitbit and Pixel Watch), and bundles client management, scheduling, messaging, and Stripe-powered payments.

The company serves four primary customer segments: independent personal trainers and online/hybrid coaches; gyms and fitness studios; sports performance organizations and collegiate/professional athletic programs; and pitching and specialty academies. Named enterprise customers include the UFL (512-athlete pre-season screen in under seven hours), SlamBall, Penn State, Iowa State, South Alabama, Saint Mary's, Gold's Gym, Redline Athletics, and United Pitching Academy, while individual coaches and gyms reach the product via self-serve iOS/Android and web apps.

Demotu monetizes through subscription SaaS (pricing not publicly disclosed), quote-based enterprise agreements with implementation and onboarding support, and a 15% lifetime-recurring affiliate program. Go-to-market combines bottom-up PLG via mobile and web, mid-funnel education through Demotu Journal and Demotu Academy (106 tutorials), and top-down enterprise field sales anchored by case studies with measurable outcomes such as a 25% reduction in non-contact lower-extremity injuries and a 10% vertical-jump improvement at SlamBall.

Name

Demotu

Legal name

DEMOTU Inc.

Website

https://demotuapp.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Demotu is a 2025-founded SaaS platform that uses smartphone computer vision and Borelli AI to deliver 3D markerless movement analysis, AI-generated training programs, and integrated client and payment tools for personal trainers, gyms, and athletic organizations.

Ownership category

akta.pro rank

Product category

Sports Performance Software

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Corrective Exercise, Movement Screening & Biomechanics (HSADAIAM)

Keywords

• Movement analysis software
• Markerless motion capture
• AI coaching platform
• Sports performance technology
• Biomechanics assessment platform

Headquarters

HQ city

Folsom

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription: Subscription-based SaaS platform for coaches, trainers, gyms, and athletic organizations. Platform includes 3D movement analysis, Borelli AI for programming, client management, nutrition coaching, wearable integration, and business management tools.
2. Professional Services: Implementation and onboarding support for organizations. Enterprise agreements available for teams and facilities.
3. Affiliate Program: 15% recurring commission paid to affiliates for every paid customer referred, for the lifetime of the customer relationship.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Demotu operates an all-in-one SaaS coaching platform that converts a smartphone camera into a 3D markerless biomechanics analysis system. The platform captures human movement via computer vision, evaluates joint angles, mobility, stability, and asymmetries, and uses Borelli AI to generate personalized training programs, corrective exercises, nutrition plans, and coaching insights. It is sold via subscription to personal trainers, gyms, and athletic organizations, with enterprise field sales for sports performance facilities.

Product overview

Demotu is an all-in-one performance coaching platform built around 3D markerless movement analysis. The platform comprises a unified core product (Demotu Platform) that integrates four key modules: Movement Analysis for capturing and analyzing biomechanics via smartphone camera, Borelli AI for generating personalized training recommendations and programs, the Training Platform for building and managing workouts and training blocks, and Payments for integrated billing. The system also includes nutrition coaching features, wearable device integrations for recovery tracking, and comprehensive athlete/client management tools, all connected through a single client profile workflow.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 25% fewer non-contact lower-extremity injuries at SlamBall professional sports league
• +7 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability6 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core.

• Apple HealthcoreTechnology or IntegrationHealth data integration allowing users to connect Apple HealthKit data including activity, heart rate, sleep, and workout data for recovery, sleep, and strain insights displayed in the Demotu platform.
• Samsung HealthcoreTechnology or IntegrationWearable health data integration for body composition and fitness metrics including activity, heart rate, and sleep data.
• WHOOPcoreTechnology or IntegrationWearable integration for recovery, strain, sleep, and heart rate variability data to inform training decisions.
• OuracoreTechnology or IntegrationRing wearable integration for sleep tracking, recovery metrics, and readiness scores connected to Demotu athlete profiles.
• Google Fit (Fitbit and Pixel Watch)coreTechnology or IntegrationGoogle ecosystem integration for activity, heart rate, and sleep data. Uses Google Calendar API for calendar functionality and Google Health API for health data with explicit user consent.
• Stripe ConnectcoreTechnology or IntegrationPayment processing and affiliate payout platform. Handles secure payment transactions and commission payouts for the affiliate program.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sparta Science: Movement screening and injury-risk platform for athletes and tactical operators, using proprietary sensors/algorithms to assess readiness. Most directly comparable to Demotu in targeting sports performance and injury-prevention use cases at collegiate and pro levels.
• DARI Motion: Markerless motion capture and biomechanics analysis platform serving healthcare, sports, and military markets. Closely comparable to Demotu's markerless 3D movement analysis approach, though focused on clinical-grade deployments.
• KinaTrax: Markerless biomechanics and player tracking system used across MLB, with expanding applications to other sports. Comparable in using computer vision for biomechanics but focused on in-stadium, multi-camera installations rather than smartphone capture.
• VALD Performance: Sports technology company offering ForceDecks, NordBord, and HumanTrak for athlete assessment and movement screening. Directly comparable in movement/strength assessment workflows used by professional and collegiate sports performance staff.
• Kitman Labs: Athlete monitoring and injury prevention platform used by professional and elite sports organizations. Comparable in targeting performance and medical staff at pro/collegiate teams with data-driven decision tools.
• Movella (Xsens): Provider of motion capture and inertial sensor solutions (Xsens MVN) used in biomechanics research, sports, and entertainment. Comparable in producing human movement data, though uses IMU sensors rather than markerless video.
• Noraxon: Biomechanics research and clinical measurement systems (EMG, IMU, pressure) for sports science, rehabilitation, and research. Comparable in serving the biomechanics assessment market, though with hardware-centric rather than smartphone-based delivery.

Broad incumbents

• Catapult Sports: Publicly traded athlete monitoring and performance analytics platform with broad wearables, video, and analytics offerings for elite sports. Overlaps with Demotu in serving sports performance teams but with a much wider portfolio and deeper enterprise footprint.
• Hawk-Eye Innovations: Sony-owned sports technology company specializing in computer vision, ball tracking, and officiating across major sports leagues. Comparable in applying computer vision to sports performance, though operates at a much larger league-level infrastructure scale.

Emerging players

• Physitrack: Digital physical therapy and exercise prescription platform used by clinicians and trainers to deliver home exercise programs. Comparable in serving movement/rehabilitation workflows with AI-assisted programming, though oriented toward clinical PT rather than sports performance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/demotuapp
• LinkedInlinkedin.com/company/demotuapp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Demotu