What Cooper does

Cooper Parenting operates a direct-to-consumer online parenting support platform that bundles expert-led live virtual classes, drop-in parent coaching, an always-on expert-moderated community chat, and an on-demand research-based content library into a single monthly subscription priced at $49. Its differentiated mechanism is the Coop Group format: a proprietary onboarding process matches each subscriber into a small cohort of up to twelve parents whose children are roughly the same age, anchoring longitudinal peer relationships that evolve alongside the child's developmental stage. The platform covers children from birth through age 10, with a publicly stated roadmap to extend the curriculum to age 18, and offers add-on modules including ADHD-specific support (built with Andrew Kahn, PsyD of Understood.org) and 1:1 private sessions with Cooper Experts at $100-$300 per session (member-discounted).

The technology stack is a web-based platform (no native mobile app) accessible globally via browser, with Google OAuth and email sign-in reducing onboarding friction. Underlying IP consists of the age-banded Cooper Curriculum, the proprietary matching algorithm, and a credentialed facilitator network of child development experts holding PhDs, Ed.Ds, LCSWs, and BCBAs with 10+ years of experience. Marketing is content-led through 'The Scoop' blog, an email newsletter, and organic social presence on LinkedIn, Instagram, and TikTok, supplemented by co-marketing events with NYC wellness brand Sage + Sound.

Cooper is a privately held, for-profit company founded in 2021 by two mothers, headquartered in New York City, operating with 1-10 employees and serving the United States (though the platform is globally accessible). The company closed a single disclosed funding round on 2022-06-07 with Kli Capital, Difference Partners, and Flybridge; no further institutional capital, revenue, or subscriber metrics have been disclosed. Customer concentration is structurally low due to the consumer subscription model, though the named testimonial base skews toward venture-capital and media-industry professionals.

Name

Cooper

Legal name

Cooper Parenting

Website

https://yourcooper.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Cooper Parenting is a direct-to-consumer subscription platform that matches parents into small expert-led groups for live virtual classes, drop-in coaching, and 24/7 moderated chat, serving families with children from birth through age 10 (expanding to 18) at $49 per month.

Ownership category

akta.pro rank

Product category

Parenting Education Services

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Parent Support Groups & Peer Networks (EDACALAG)

akta.pro secondary industry

Home Visiting & Parent Coaching Programs (EDACALAC)

Keywords

• Parenting support services
• Expert-led parenting classes
• Child development coaching
• Parenting community platform
• Parenting education resources

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Monthly Membership Subscription: Recurring monthly subscription providing access to weekly expert-led parenting classes, drop-in parent coaching, 24/7 community chat, and on-demand library of research-based PDFs and guides. Priced at $49/month.
2. 1:1 Private Sessions: Individual coaching sessions with Cooper Experts. 30-minute sessions at $150 (reduced to $100 for members) and 60-minute sessions at $300 (reduced to $200 for members). One-time transaction model.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Cooper Parenting is an online subscription-based parenting support platform that delivers expert-led live virtual parenting classes, drop-in parent coaching, a 24/7 expert-moderated community chat, and an on-demand library of research-based PDFs and guides. The service is anchored by Coop Groups, a proprietary small-group format that matches parents with up to 12 peers whose children are around the same age, led by credentialed child development experts.

Product overview

Cooper Parenting is a curated online parenting support platform organized around a unified membership that provides expert-led live virtual parenting classes, drop-in parent coaching, an always-on community chat, and an on-demand research-based content library. The core offering includes Coop Groups (small cohorts of ~12 matched parents led by a child development expert) and weekly live parenting classes. Additional modules include ADHD-specific support developed with ADHD specialist Andrew Kahn, PsyD, and 1:1 private expert sessions (priced at $150/$300 for non-members and $100/$200 for members). The platform also publishes editorial blog content through 'The Scoop' organized by developmental stages (Babes, Tots, Kiddos, Parenthood). Membership starts at $49/month with a risk-free trial guarantee.

Differentiator

Problem solved

Functional benefit

Products and services

• Cooper Parenting Membership A monthly subscription (priced at $49/month) that bundles weekly expert-led live virtual parenting classes, drop-in parent coaching, 24/7 expert-moderated community chat, and an on-demand library of research-based PDFs and guides for parents and expecting parents with children from birth through age 10 (with expansion to age 18 planned).
• ADHD Parenting Support

Quantifiable outcome

• Research indicates that secure attachment and quality parent-child relationships improve children's confidence, self-esteem, self-regulation, and academic achievement.
• +1 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Sage + SoundcoreStrategic or Co-development PartnerWellness destination in New York City supporting parents in their self-care and parenting journey. Cooper partnered with Sage + Sound for a 'Parenting with Presence Series' - a 3-week wellness series. Founders Lacey Tisch and Lauren Zucker shared insights on prioritizing parental well-being.
• Andrew Kahn, PsyD (Understood.org)coreStrategic or Co-development PartnerAndrew Kahn serves as Associate Director, Behavior Change & Expertise for Understood.org and is an ADHD specialist. He helped build and create Cooper's ADHD support program in partnership, ensuring content is grounded in latest ADHD research and best practices.
• Dr. Allie Ticktin (Play2Progress)minorStrategic or Co-development PartnerOccupational therapist specializing in sensory integration who contributed expert content for Cooper's developmentally appropriate baby registry and equipment guidance. Also author of 'Play to Progress' book.
• Claire MarieminorOthersSchool Emergency Management Expert and Trauma Informed Practices Consultant who contributed content on school emergency drills and safety topics for Cooper's parenting blog.
• Duygu Balan, LPCCminorOthersLicensed psychotherapist specializing in intergenerational trauma who contributed content on recognizing and coping with past trauma in parenting for Cooper's expert blog.

Recent moves5 records

Expansion highlights5 records

Emerging players

• Mahmee: Mahmee is a maternal and infant health platform connecting parents with nurses, lactation consultants, and doulas. It overlaps with Cooper's coaching and 1:1 expert access but is more clinical and Medicaid/payer oriented, focused on the prenatal and postpartum window.
• Wonder Weeks: Wonder Weeks is a subscription app and content platform based on a developmental leap framework for infants and toddlers. It competes with Cooper's research-backed developmental curriculum for the 0-2 cohort but lacks live expert interaction and community groups.

Others

• Bobbie: Bobbie is a DTC infant formula brand that has built a large parent community and content platform around infant feeding. It is adjacent rather than directly competitive, but represents an alternative parent community and content destination for the 0-1 cohort Cooper also serves.
• Calm: Calm is a consumer wellness subscription app spanning meditation, sleep, and mental health. While not a direct competitor in parenting, it overlaps thematically with Cooper's parental self-care and wellness content (e.g., the Sage + Sound partnership series) and competes for share-of-wallet among the same demographic.

Direct peers

• Cleo: Cleo is a family benefits platform offering on-demand coaching and expert support for parents through employers. It competes with Cooper in the expert-led parental coaching category but distributes via B2B channels rather than direct-to-consumer subscription.
• Peanut: Peanut is a social networking app for women, particularly mothers, that uses matching algorithms to connect mothers at similar stages. Like Cooper, it builds community-driven support networks for moms and is a direct competitor on the peer-connection dimension of Cooper's offering.
• Huckleberry: Huckleberry is a subscription baby tracking and sleep/feeding guidance app that combines AI-driven tracking with on-demand access to pediatric sleep consultants. It directly competes with Cooper on expert-backed parenting guidance for the 0-5 cohort, though its modality is mobile-app based rather than group classes.

Broad incumbents

• The Bump: The Bump (by The Knot Worldwide) is a pregnancy and parenting content and registry platform with mobile apps, content, and vendor marketplaces. It overlaps with Cooper's content and community categories but is primarily a free media and registry destination rather than a subscription expert platform.
• What to Expect: What to Expect is a long-standing pregnancy and parenting content platform with a large community, mobile app, and brand extensions. It competes with Cooper's content library and community features but offers limited live expert access and is a free, ad-supported model rather than paid subscription.
• Maven Clinic: Maven Clinic is a virtual care platform for women's and family health, including fertility, maternity, and pediatric care, distributed via employers. It overlaps with Cooper's expert-coaching model but is clinical-grade, B2B, and significantly larger in scope and funding.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cooper-parenting
• Instagraminstagram.com/your_cooper
• TikToktiktok.com/@your_cooper
• Facebookfacebook.com/yourcooper

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cooper