Scherponline.nl

Name

Scherponline.nl

Legal name

Scherponline.nl BV.

Website

https://scherponline.nl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Search Engine Optimization (SEO) Services (MPAAACAA)

akta.pro secondary industries

Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA), Technical SEO (Audits, Crawl/Indexing, Site Architecture) (BPAFAJAA), SEO Content Strategy & Production (Topic Research, Editorial Planning) (BPAFAJAH), Lead Generation & Performance Media (B2B/B2C) (MPAAACAK)

Keywords

• Online marketing services
• HubSpot implementation
• Search engine optimization
• Web design development
• Conversion rate optimization

Headquarters

HQ city

Eindhoven

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Online Marketing Services: Full-service online marketing bureau providing SEO, Google Ads, social media advertising, content marketing, email marketing, and conversion optimization services to Dutch businesses.
2. HubSpot Consulting & Implementation: HubSpot Diamond partner providing consulting, onboarding, and implementation services for HubSpot CRM and all HubSpot hubs (Marketing, Sales, Service, CMS, Operations, Commerce).
3. Website Development: Design and development of websites using WordPress, Shopify, WooCommerce, and HubSpot CMS platforms. Includes custom theming and e-commerce functionality.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Scherp Online is a full-service online marketing bureau that sells SEO, GEO (Generative Engine Optimization for AI search), Google Ads, social media advertising, content marketing, email marketing, conversion rate optimization, analytics, and marketplace advertising to Dutch businesses. The bureau also implements and manages the HubSpot ecosystem (CRM, Marketing Hub, Sales Hub, Service Hub, Operations Hub, CMS, Commerce Hub) as a Diamond Partner, and designs/webshop builds on WordPress (including its own proprietary theme), WooCommerce, and Shopify.

Product overview

Scherponline.nl is a full-service online marketing agency and HubSpot Diamond Partner based in Eindhoven, Netherlands. Its portfolio is organized around two core pillars: (1) HubSpot services spanning the entire HubSpot ecosystem — CRM, Marketing Hub, Sales Hub, Service Hub, Operations Hub, Commerce Hub, and HubSpot CMS — including implementation, onboarding, consultancy, and custom development with API-level integrations; and (2) website design and development covering WordPress (including a proprietary custom theme framework), WooCommerce, and Shopify platforms. The agency surrounds these platforms with a full suite of digital marketing services including SEO, GEO (Generative Engine Optimization for AI search), Google Ads, social media advertising, content marketing, email marketing, marketplace management (Amazon, Bol.com via Channable), conversion rate optimization (CRO/VWO), and analytics. Bespoke product features such as custom booking systems and filtering tools are built for individual client projects.

Differentiator

Problem solved

Functional benefit

Products and services

• HubSpot CRM Implementation Implementation, configuration and management of HubSpot CRM for clients, including custom property setups, deal pipelines, lead scoring, contact/company-level data structures, and integrations with external source-of-truth systems such as SAP C4C via custom-built private apps. For Dutch SMEs and enterprises adopting HubSpot as their customer-relationship platform.
• HubSpot Marketing Hub Implementation Implementation of HubSpot Marketing Hub for inbound marketing and automation: email nurture flows, workflows, segmentation, custom mail templates per business unit, and campaign management. For clients seeking marketing automation and lead-nurture capability within HubSpot.
• HubSpot Sales Hub Implementation Implementation of HubSpot Sales Hub covering deal pipelines, deal-phase automation, task management, sales automation, and engagement-based lead scoring. For sales organizations that need HubSpot configured to their pipeline.
• HubSpot Service Hub Implementation Implementation of HubSpot Service Hub including custom self-service portals and custom privacy/consent management applications that let customers manage communication preferences per business unit. For client service teams requiring consent-compliant self-service.
• HubSpot Operations Hub Implementation Implementation of HubSpot Operations Hub for data synchronization, process automation, and CRM data quality. For organizations needing automated data flows and integrity across their HubSpot instance.
• HubSpot CMS Web Design & Development Design and build of corporate websites on HubSpot's content management system, typically for clients migrating from WordPress. For organizations that want their website natively tied to HubSpot CRM and Marketing Hub.
• HubSpot Commerce Hub Implementation Implementation and management of HubSpot Commerce Hub for B2B commerce clients operating in the HubSpot ecosystem.
• HubSpot Onboarding & Consultancy End-to-end HubSpot onboarding, consultancy and managed services — guiding clients through CRM implementation, data migration, process design, staff training, and recurring HubSpot check-in advisory sessions (Friday-morning slot). For organizations adopting HubSpot or seeking ongoing optimization.
• WordPress Website Development Custom WordPress website design and development from wireframe through launch: responsive build, custom theming, multilingual setups, ATS integration (Ubeeo) for career pages, and CMS training. For SMEs and enterprises that need a custom WordPress website.
• Scherp Online Custom WordPress Theme Scherp Online's proprietary custom WordPress theme framework, licensed to clients as the base for their website build. Provides pre-built UI components, faster page speed, and brand-consistent design out of the box, with the same customizability as fully bespoke WordPress theme work.
• WooCommerce Webshop Development E-commerce webshop development on the WooCommerce/WordPress platform: product catalog setup, payment integration, Google Shopping feed, inventory management, abandoned-cart email automation, and custom product filters. For retailers operating on WordPress.
• Shopify Webshop Development & Migration Shopify e-commerce development including migrations from WooCommerce to Shopify, custom product pages, Shopify POS integration for physical retail locations, and Google Shopping feed connectivity. For retailers operating or moving to Shopify.
• SEO – Search Engine Optimization Organic search optimization covering technical SEO, on-page SEO, content production, link building and authority growth, executed with Semrush and Screaming Frog. For Dutch businesses seeking to grow organic traffic and leads.
• GEO – Generative Engine Optimization Optimization service targeting AI-driven search engines and answer engines (including AI Overviews), combining traditional SEO techniques with strategies for LLM-based search retrieval. Delivered by dedicated SEO/GEO Specialists on staff. For clients wanting visibility inside generative AI search results.
• Google Ads Management Paid search advertising (SEA) management across Google Search, Display, Shopping and YouTube: keyword strategy, ad copy, bidding optimization, and performance reporting. Also covers marketplace advertising on Amazon and Bol.com via Channable. For clients seeking Google Ads expertise.
• Social Media Advertising Paid social advertising campaigns across Facebook, Instagram, LinkedIn, Pinterest, TikTok and X: audience targeting, creative strategy, campaign setup and ongoing optimization. For brands and B2B clients seeking leads and engagement from social channels.
• Content Marketing Content strategy and production for blogs, whitepapers, video scripts, podcasts, SEO landing pages, newsletters and social posts. For clients needing ongoing content production tied to SEO and lead generation.
• E-mailmarketing Email marketing campaigns and automation built within HubSpot: nurture flows, promotional campaigns, and automated abandoned-cart emails for e-commerce. For clients running email-driven lead nurture or customer marketing.
• Marketplaces (Amazon & Bol.com) Marketplace presence management and advertising on Amazon and Bol.com: feed optimization via Channable, product listing optimization, and advertising campaign management. For retailers and brands selling through Dutch and international marketplaces.
• Conversion Optimization (CRO) Conversion rate optimization using VWO for A/B testing, heatmaps, user research and data-driven redesigns — aimed at lifting lead generation, form submissions and e-commerce conversions. For clients wanting to improve on-site conversion rates.
• Analytics & Reporting Analytics setup and reporting using Google Analytics (GA4), Google Tag Manager and HubSpot reporting dashboards: goal tracking, conversion measurement, and data-driven strategy adjustments. For clients that need actionable marketing analytics.
• Online Marketing Strategy Strategic digital-marketing consulting and campaign planning: competitive analysis, channel strategy, KPI definition, and ongoing strategic oversight across all digital marketing disciplines. For clients needing a strategic roadmap before channel-level execution.

Quantifiable outcome

• 72% growth from organic search results for DAS Rechtsbijstand
• +6 more outcomes

Named customers21 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability2 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• HubSpotcoreTechnology or IntegrationHubSpot Diamond Partner - highest partnership tier. Provides HubSpot implementation, consulting, onboarding, and ongoing management services. Since 2019, Scherp Online has been helping clients with HubSpot onboarding and management. Won HubSpot Partner of the Year 2021 as best performing partner in their region.
• GooglecoreTechnology or IntegrationGoogle Premier Partner - premier tier partnership for Google Ads services. Certified Google partner with access to latest Google advertising tools and features.
• WordPresscoreTechnology or IntegrationPrimary website development platform alongside HubSpot CMS. Extensive custom theme and plugin development capabilities.
• ShopifycoreTechnology or IntegrationE-commerce platform for webshop development. Shopify integration including POS for physical retail locations.
• WooCommercecoreTechnology or IntegrationWordPress e-commerce plugin used for custom webshop development.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dept Agency: Large European digital agency with Dutch roots offering full-service digital marketing, technology, and creative services across multiple markets. Comparable on overlapping services but much larger scale and broader geographic reach.
• Jellyfish: Global digital marketing agency part of Brandtech Group offering media, SEO, content, and analytics to enterprise brands. Comparable on core digital marketing services but operates at much larger scale and global footprint.

Direct peers

• FACTOR Fries: Dutch HubSpot Elite Partner providing HubSpot onboarding, CRM implementation, and inbound marketing. Comparable as a HubSpot-credentialed agency serving Dutch mid-market and enterprise clients.
• Crossphase: Dutch digital marketing and HubSpot partner agency offering inbound marketing, CRM implementation, and online marketing services. Comparable on HubSpot partnership and Dutch mid-market client base.
• Multi-Channel Network (MCN): Dutch HubSpot Diamond/Elite Partner offering HubSpot implementation, marketing automation, and inbound marketing services. Comparable as a direct HubSpot partner competitor in the same Dutch market with overlapping service portfolio.
• Hoppinger: Dutch full-service digital agency offering strategy, web development, and online marketing for B2B clients. Comparable on full-stack delivery model and Dutch B2B focus.
• Seeders: Dutch digital agency offering SEO, link building, Google Ads, and content marketing with similar mid-market positioning. Direct competitor for the same Dutch SME search-marketing budgets.
• Kaliber Interactive: Dutch full-service digital agency in Eindhoven region providing SEO, SEA, social, and web development to mid-market clients. Highly comparable on service mix, geography, and scale.
• OrangeValley: Dutch full-service digital marketing agency of similar size offering SEO, SEA, content, and HubSpot-related services to mid-market and enterprise clients in the Netherlands. Directly comparable on service mix, geography, and target segment.
• Traffic Builders: Dutch digital marketing agency specializing in SEO, SEA, and content, serving SMEs and enterprises in the Netherlands. Comparable on core services (search-led digital marketing) and target geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scherponline.nl