Lobyco
Lobyco is a Denmark-based SaaS company that provides a cloud-native, white-label loyalty, promotions, and checkout platform for enterprise and co-operative grocery retailers across EMEA, North America, and APAC, with Coop Denmark as its founding parent and anchor client.
- Company typePrivate
- Founded2020
- HeadquartersAlbertslund, Denmark
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Lobyco does
Lobyco A/S is a Denmark-based SaaS provider of a unified loyalty, promotions, and checkout platform purpose-built for grocery retailers. Founded in 2020 and spun out of Coop Denmark (which remains the founding parent and largest client), the company delivers white-label mobile applications, a configurable Promotions Engine, a real-time Loyalty Platform with gamification and skill/luck-based mechanics, and a connected Scan and Pay checkout experience, all running on Microsoft Azure and certified to MACH architecture standards. The platform also includes a Design Solutions module (full white-label apps, widgets embedded in retailer-owned apps, shopping lists, digital flyers) and a Nexus Orchestration layer for cross-tool, real-time campaign automation.
Lobyco's commercial model is a tiered SaaS subscription (Standard, Premium, Enterprise) with differentiated SLAs (99.5%-99.9% availability, credit and support provisions), supplemented by professional services on time-and-materials or monthly-budget bases and optional retail media monetization through the loyalty app. Customers include enterprise and co-operative grocery retailers across EMEA, North America, and APAC, with named clients such as Coop Denmark, Profi (Romania), Calgary Co-op, Foodstuffs (NZ), Australian United Retailers, Union Coop (UAE), and multiple UK co-operatives. Go-to-market is primarily direct enterprise sales augmented by channel partnerships, including an October 2025 partnership with INSCALE establishing a Kuala Lumpur-based Asia hub.
Machine-learning-driven personalization (1:1 offer targeting) is integrated into the core promotions workflow, and Nexus Orchestration provides real-time triggering. Engagement metrics cited include 1.8M+ Coop Denmark members, 2.5B+ personalized offers in 2023, 125M+ games played annually, 92% monthly app retention, and ~150ms API response times. Operations span Algeria, Australia, Canada, the Czech Republic, Denmark, Finland, Greenland, New Zealand, Romania, Slovakia, the UAE, and the UK; the company is privately held with 101-250 employees and headquartered in Albertslund/Copenhagen under CVR 41480025.
Lobyco firmographics
Firmographics- Name
- Lobyco
- Legal name
- Lobyco A/S
- Website
- https://lobyco.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Lobyco is a Denmark-based SaaS company that provides a cloud-native, white-label loyalty, promotions, and checkout platform for enterprise and co-operative grocery retailers across EMEA, North America, and APAC, with Coop Denmark as its founding parent and anchor client.
- Ownership category
- akta.pro rank
Lobyco industry classification
Industry- Product category
- Retail Loyalty and Promotions Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
- akta.pro secondary industry
- App Monetization & Subscription Management Platforms (BPAMADAI)
Keywords
Where Lobyco is headquartered
LocationHeadquarters
- HQ city
- Albertslund
- HQ country
- Denmark
- HQ region
- Europe
Offices2 records
Markets served
Lobyco business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Subscription: Tiered SaaS subscription model with Standard, Premium, and Enterprise tiers offering different service levels, availability guarantees (99.5%-99.9%), incident response times, support intensity, and service credit provisions.
- Professional Services: Implementation and change request services billed on Time & Materials basis for Standard tier, monthly budgets for Premium, with Enterprise offering unlimited change requests within WIP limits.
- Retail Media: App-driven retail media capabilities allowing CPG advertisers to reach target audiences through the loyalty platform, creating additional revenue streams for retailers using the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Standard tier with basic SLA coverage |
| Subscription | Multi-year contract | Enhanced tier with SLA credits and monthly support budget |
| Subscription | Multi-year contract | Premium tier with maximum SLA coverage and unlimited change requests |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Lobyco product offering
Product offeringCore offering
Lobyco provides a cloud-based SaaS platform for grocery retailers that combines loyalty, promotions, and checkout capabilities into a unified solution. The platform delivers white-label mobile apps, AI-driven personalization, gamification engines, digital vouchers, shopping lists, prepaid accounts, digital stamps, scan and pay functionality, and retail media capabilities for CPG advertisers. It is purpose-built for grocery retailers and co-operative retail models, deployed on Microsoft Azure.
Product overview
Lobyco offers a unified loyalty, promotions, and checkout platform for grocery retailers, delivered as a modular SaaS platform. The core portfolio consists of three interconnected modules: the Promotions Engine (for flexible, personalized promotional campaigns), the Loyalty Platform (for real-time rewards, gamification, and loyalty currency management), and Design Solutions (for white-label app deployment, widget integration, and UX features including local communications, shopping lists, digital flyers, and recipes). An additional Nexus Orchestration module enables real-time campaign automation across the platform. Lobyco's platform also includes Scan and Pay as a connected checkout experience. The platform is cloud-native (Microsoft Azure), white-label ready, and serves grocery retailers globally with a MACH-certified architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- Promotions Engine A promotions management platform offering hundreds of flexible promotion parameters enabling retailers to develop one-to-one relationships with members through targeted and personalized promotional campaigns. Designed for grocery retailers seeking to personalize promotions at scale.
- Loyalty Platform A comprehensive loyalty platform enabling retailers to reward members in real-time, manage loyalty currencies (e.g., bonus cash), run gamified campaigns including luck-based games and skill-based challenges, and nudge members toward desired purchasing behaviors.
- Design Solutions White-label app design and UX solutions for retailers, including full white-label app launch, widget integration into existing retailer apps, and API-based feature surfacing within retailer-built interfaces. Also includes local communications, shopping list, digital flyers, and recipe features.
- Nexus Orchestration A campaign orchestration and automation tool that enables marketing teams to build and execute campaigns across multiple disconnected tools in real time, eliminating lag between campaign creation and execution to influence customer behavior at the right moment.
Quantifiable outcome
- 14% increase in spend after transforming members from non-digital to digital
- +6 more outcomes
Companies that use Lobyco
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles1 record
Lobyco technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature6 records
Lobyco partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- INSCALEcoreStrategic partnership for Lobyco's expansion into Asia. INSCALE serves as the regional partner establishing Lobyco's presence in the Asian market through a new hub in Kuala Lumpur.
- Microsoft AzurecoreCloud infrastructure provider powering Lobyco's platform. Microsoft Azure provides secure, resilient, and scalable environment with redundant architecture, 24/7 monitoring, and multi-region deployment options. Identity and access management handled through Microsoft Entra ID.
Scale indicators18 records
Recent moves7 records
Expansion highlights7 records
Lobyco competitors and assessment
Company assessmentDirect peers
- Yotpo: Yotpo provides a SaaS loyalty, referrals, and UGC platform widely adopted by retail and consumer brands. It is directly comparable to Lobyco's loyalty/promotions engine for retailers, including gamification and personalization capabilities, though it serves a broader set of verticals.
- Smile.io: Smile.io is a leading loyalty and rewards platform for retail and Shopify-based merchants. It is comparable to Lobyco in the loyalty mechanics layer (points, VIP tiers, referrals) although primarily focused on smaller retailers.
- Capillary Technologies: Capillary Technologies offers an enterprise loyalty, CRM, and customer engagement platform with strong presence in retail and FMCG across APAC, the Middle East, and Africa. It is directly comparable to Lobyco's omnichannel loyalty and promotions platform for grocery retailers.
- Antavo: Antavo is an enterprise SaaS loyalty cloud serving retail and fashion brands globally. Comparable to Lobyco in API-first loyalty program management, gamification, and personalization, often competing for similar retail RFPs.
- LoyaltyLion: LoyaltyLion provides a loyalty and engagement platform for e-commerce and retail brands. Directly comparable to Lobyco's loyalty and rewards engine, though it skews toward mid-market DTC and Shopify merchants.
- Annex Cloud: Annex Cloud is an enterprise loyalty and customer engagement platform for brands and retailers. Comparable to Lobyco in loyalty program management, referral, and UGC, with overlap in mid-market and enterprise retail customers.
- Eagle Eye (EagleEye AIR): Eagle Eye provides a real-time digital promotions and loyalty platform widely used by grocery retailers globally. Comparable to Lobyco's promotions engine and loyalty platform, especially in the grocery vertical where both compete for enterprise deployments.
Broad incumbents
- Salesforce Loyalty Cloud (formerly Salesforce Loyalty Management): Salesforce offers an enterprise loyalty solution bundled into its broader Commerce Cloud. It is comparable as an incumbent enterprise loyalty platform competing with Lobyco for large grocery retailer RFPs, with deeper R&D and broader CX suite.
- Oracle CrowdTwist Loyalty & Engagement: Oracle CrowdTwist is an enterprise loyalty and customer engagement platform integrated into the Oracle CX suite. Comparable to Lobyco as a broad incumbent alternative for large enterprise retailers evaluating loyalty platforms.
- SAP Customer Loyalty: SAP offers loyalty and customer engagement capabilities within its broader enterprise software portfolio. Comparable to Lobyco as a broad incumbent option for large grocery and retail customers, particularly in EMEA.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Lobyco social profiles
Digital presenceLobyco compliance and trust
Trust signalCompliance5 records
Lobyco financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lobyco leadership team
Management profileNumber of profiles
Profiles4 records
Lobyco funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lobyco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lobyco
What does Lobyco do?
Lobyco provides a cloud-based SaaS platform for grocery retailers that combines loyalty, promotions, and checkout capabilities into a unified solution. The platform delivers white-label mobile apps, AI-driven personalization, gamification engines, digital vouchers, shopping lists, prepaid accounts, digital stamps, scan and pay functionality, and retail media capabilities for CPG advertisers. It is purpose-built for grocery retailers and co-operative retail models, deployed on Microsoft Azure.
Is Lobyco a public or private company?
Lobyco is a private company. It is classified as corporate owned and is currently operating.
When was Lobyco founded?
Lobyco was founded in 2020. It employs 101 to 250 people.
Where is Lobyco based?
Lobyco is headquartered in Albertslund, Denmark, in the Europe region.
How does Lobyco make money?
Three revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are professional Services and retail Media.
Who are Lobyco's main competitors?
Direct peers on record are Yotpo, Smile.io, Capillary Technologies, Antavo, LoyaltyLion, Annex Cloud and Eagle Eye (EagleEye AIR). Broad incumbents are Salesforce Loyalty Cloud (formerly Salesforce Loyalty Management), Oracle CrowdTwist Loyalty & Engagement and SAP Customer Loyalty.
Does Lobyco have an API?
Yes. Lobyco offers a developer-facing API portal (docs.lobyco.com) for its platform. The Design solution page references using APIs to surface information or features within retailer-designed features. Specific API type (REST/GraphQL), auth method, rate limits, and versioning details are not publicly stated. Developer documentation is at docs.lobyco.com.
What industry is Lobyco in?
Lobyco's product category is Retail Loyalty and Promotions Software. Its primary akta.pro industry code is BPAMAGAL, Omnichannel Commerce & Click-and-Collect Platforms, with a secondary code of BPAMADAI, App Monetization & Subscription Management Platforms. Its NAICS code is 513210 and its SIC code is 7372.