Coop Danmark A/S

Grocery Retailcoop.dk

Coop Danmark A/S is Denmark's largest retail cooperative, operating 900+ grocery stores across four chains and serving nearly 1 million customers daily through a member-owned model spanning digital, banking, and insurance services.

Company typePrivate
Founded1866
HeadquartersAlbertslund, Denmark
Headcount5,001–10,000
GTM typeB2C
OfferingServices

What Coop Danmark A/S does

Coop Danmark A/S is Denmark's largest retail cooperative and the country's oldest continuously operating retailer, founded in 1866 as the first brugsforening (consumer cooperative association) in Thisted. The company operates more than 900 grocery stores across Denmark through four complementary chains — SuperBrugsen (mid-sized supermarkets), Kvickly (hypermarkets), 365discount (discount), and Brugsen (neighborhood stores) — serving nearly 1 million customers daily. Under the Coop amba cooperative structure, customers become member-owners by paying a one-time 200 DKK share contribution (andelsindskud), receiving voting rights, bonus on purchases, and access to an extended member-benefit ecosystem. Tom Andersen serves as CEO, with Morten Viktor as Senior Vice President of Digital & Online.

Coop Danmark A/S firmographics

Firmographics

Name: Coop Danmark A/S
Legal name: Coop Danmark A/S
Website: https://coop.dk
Company type: Private
Founded year: 1866
Operating status: Operating
Headcount range: 5,001–10,000 employees
Short description: Coop Danmark A/S is Denmark's largest retail cooperative, operating 900+ grocery stores across four chains and serving nearly 1 million customers daily through a member-owned model spanning digital, banking, and insurance services.
Ownership category
akta.pro rank

Coop Danmark A/S industry classification

Industry

Product category: Grocery Retail
SIC: Retail-Grocery Stores (5411)
akta.pro primary industry: Multi-Stakeholder Grocery Cooperatives (CRAHALAD)

Keywords

Grocery retail
Cooperative retail
Consumer goods
Membership loyalty
Food retail

Where Coop Danmark A/S is headquartered

Location

Headquarters

HQ city: Albertslund
HQ country: Denmark
HQ region: Europe

Offices1 record

Markets served

Coop Danmark A/S business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

Retail Sales: Revenue generated from retail sales of groceries and consumer goods through physical store network (SuperBrugsen, Kvickly, 365discount, Brugsen) and online channels. The cooperative model offers member bonus on purchases.
Membership Program: Members pay a 200 DKK share contribution (andelsindskud) to join. Members earn bonus on purchases which serves as the economic benefit of ownership.
Loyalty Program Economics: Bonus system drives customer retention and spending. The company monetizes through increased purchase volume from loyal members.

Pricing tiers

Model	Billing	Price
One time/ perpetual license	Multi-year contract	Membership share contribution

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Coop Danmark A/S product offering

Product offering

Core offering

Coop Danmark A/S operates a multi-format grocery retail business in Denmark through member-owned cooperative stores including SuperBrugsen, Kvickly, 365discount, and Brugsen chains. The company sells food and household goods both in physical stores and through its online platform at coop.dk, supported by a mobile application. Members receive bonus benefits and exclusive offers in exchange for a share-based ownership contribution.

Product overview

Coop Danmark A/S operates as a cooperative retail group with a multi-format retail portfolio centered around four store chains (SuperBrugsen, Kvickly, 365discount, and Brugsen) totaling over 900 stores. The company offers a unified membership program (Coop Medlemskab) accessible via the Coop app and coop.dk, providing personalized offers, bonus tracking, Scan & Betal mobile payments, and climate footprint calculations. Complementary offerings include Coop Bank, Coop Forsikringer, Samvirke magazine, GoCook cooking school, and an extensive recipe platform. Own brands encompass Coop, Änglamark, Irma, Cirkel Kaffe, X-tra, and Mustang bicycles.

Differentiator

Problem solved

Functional benefit

Brands

Coop: Primary retail brand offering everyday grocery items
Änglamark
Irma
Cirkel Kaffe
X-tra
Mustang Cykler

Products and services

Coop Membership
Coop App (Scan & Betal)
Coop.dk Online Shopping
Coop Bank
Coop Forsikringer
SuperBrugsen
Kvickly
365discount
Brugsen

Quantifiable outcome

850,000 monthly active users on the mobile app
+2 more outcomes

Companies that use Coop Danmark A/S

Customer profile

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Coop Danmark A/S technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability5 records

Feature1 record

Coop Danmark A/S partnerships and signals

Strategic signal

Partnerships

Eight partnerships are on record, tiered core and minor.

Lobyco A/ScoreTechnology or IntegrationLobyco built Coop's digital member engagement app which has grown to 850,000 monthly users. The app enables mobile payments (Scan & Betal), bonus tracking, personalized offers, and climate footprint tracking.
CEWEminorGTM or Marketing PartnerMember partner offering 20% bonus on photo products through Coops member benefits program.
OK (Energi, Parkering, Benzin)minorGTM or Marketing PartnerMember partner offering bonus on electricity, parking, gasoline and other energy products through Coops member benefits program.
Coop BankcoreGTM or Marketing PartnerBanking partner within the Coop ecosystem, offering members special benefits including bonus on mortgage and cooperative housing loans. Integrated into member offers.
TUI RejserminorGTM or Marketing PartnerTravel partner offering 5% bonus on package holidays booked at least 120 days in advance.
Fårup SommerlandminorGTM or Marketing PartnerAmusement park partner offering up to 15% bonus on 2-day tickets through member benefits.
Sol og StrandminorGTM or Marketing PartnerHoliday home rental partner offering 5% bonus on summer house rentals.
Coop ForsikringercoreStrategic or Co-development PartnerInsurance subsidiary within the Coop ecosystem, offering members insurance products with cooperative benefits.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Coop Danmark A/S competitors and assessment

Company assessment

Broad incumbents

Carrefour: European broad-line retailer with hypermarket, supermarket, and discount formats. Comparable as a multi-banner grocery operator at significantly larger scale than Coop Danmark.
Tesco: UK-listed broad-incumbent grocer with multi-format positioning and loyalty program. Comparable at the level of grocery retail model mechanics (loyalty, private label, digital member engagement) rather than direct market overlap.
ICA Gruppen (Axfood): Swedish-listed Nordic grocery incumbent; comparable as a multi-banner Scandinavian retailer with cooperative-style heritage and broad grocery positioning.
Kesko: Finnish diversified retailer with significant grocery operations (K-market, K-supermarket). Comparable as a Northern European multi-format grocery incumbent operating at scale.

Direct peers

Dagrofa: Danish grocery wholesaler and retailer operating Meny, Spar, and Min Købmand banners. Directly comparable as domestic multi-format grocery competitor with both wholesale and retail operations.
Rema 1000 Danmark: Nordic discount grocery chain with Danish operations under the Rema 1000 banner; comparable on discount-grocery positioning competing for the same value-oriented Danish consumer.
Lidl Danmark: Hard-discount grocer operating across Denmark, pressuring Coop's 365discount and SuperBrugsen price points. Comparable on grocery retail model and Danish geographic footprint.
Salling Group: Denmark's other dominant grocery retailer (Netto, Bilka, Føtex, Salling), described in the source material as leading the competitive field alongside Coop. Directly comparable on multi-banner grocery, store count, and Danish market share.
Aldi Danmark: Hard-discount competitor in Danish grocery; directly comparable as a discount-format grocery retailer competing for the same Danish consumers as 365discount.

Regional players

NorgesGruppen (Meny): Norway's largest grocery retailer operating Meny, Kiwi, Spar, Joker, and Nærbutikken banners. Comparable on multi-banner Scandinavian grocery model, though geographically focused on Norway rather than Denmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

Coop Danmark A/S financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Coop Danmark A/S leadership team

Management profile

Number of profiles

Profiles2 records

Coop Danmark A/S subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

Coop Danmark A/S funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Coop Danmark A/S M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coop Danmark A/S

What does Coop Danmark A/S do?

Is Coop Danmark A/S a public or private company?

Coop Danmark A/S is a private company. It is classified as unknown and is currently operating.

When was Coop Danmark A/S founded?

Coop Danmark A/S was founded in 1866. It employs 5,001 to 10,000 people.

Where is Coop Danmark A/S based?

Coop Danmark A/S is headquartered in Albertslund, Denmark, in the Europe region.

How does Coop Danmark A/S make money?

Three revenue lines are on record. Retail Sales are the primary driver. The others are membership Program and loyalty Program Economics.

Who are Coop Danmark A/S's main competitors?

Broad incumbents on record are Carrefour, Tesco, ICA Gruppen (Axfood) and Kesko. Direct peers are Dagrofa, Rema 1000 Danmark, Lidl Danmark, Salling Group and Aldi Danmark. NorgesGruppen (Meny) is listed as a regional player.

Does Coop Danmark A/S have an API?

No public API is recorded for Coop Danmark A/S.

What industry is Coop Danmark A/S in?

Coop Danmark A/S's product category is Grocery Retail. Its primary akta.pro industry code is CRAHALAD, Multi-Stakeholder Grocery Cooperatives. Its SIC code is 5411.