Poll the People

What Poll the People does

Poll the People is a self-service, AI-powered consumer research and usability A/B testing platform founded in 2021 and headquartered in Needham Heights, Massachusetts. The company enables marketers, design teams, and product managers to launch surveys against a 500,000+ human panel (90% US-based), with typical deployments of 100 responses completing in under one hour. The platform was built on OpenAI's ChatGPT technology, applying it to automated response filtering, grading, thematic coding, emotional analysis, and a conversational bot that lets users query survey data in natural language.

The product surface includes the core survey platform, a free Google Headline Optimizer sub-product, expert-built survey templates, and the AI-Powered Analysis Suite. Supported modalities cover text, image (logo/design testing), and video content, with use cases spanning brand name testing, logo comparison, digital ad testing, concept validation, and content testing. Customer acquisition relies entirely on a PLG motion: self-serve signup, freemium Lite plan, paid subscriptions, and usage-based response fees at $1.00 per completed survey.

Revenue is generated through a hybrid model combining $1.00-per-response fees with subscription plans for users requiring more than 250 responses or running multiple studies. Distribution is web-based and global in onboarding, but panel supply is essentially US-only. The company has not disclosed venture funding, institutional investors, or revenue figures, and operates with 1–10 employees under founder leadership (Alden Do Rosario, Co-Founder & CEO; Anna Do Rosario, Co-Founder, Product; Anupam Jain, Engineering). Notable traction includes #1 and #2 Product of the Day finishes on Product Hunt in 2022, with named customer testimonials from small startup and mid-market clients (Cidewalk, Mike M).

Name

Poll the People

Legal name

Poll the People

Website

https://pollthepeople.app

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Poll the People is a self-service, ChatGPT-powered consumer research platform that delivers rapid A/B testing and survey analysis across a 500,000+ human panel for marketers, designers, and product managers at $1 per response.

Ownership category

akta.pro rank

Product category

Consumer Research Software

NAICS

Marketing Research and Public Opinion Polling (541910), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Quantitative Research & Survey Analytics (Survey Design, Sampling, Statistical Modeling) (MPAAALAF)

akta.pro secondary industries

Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork) (MPAAALAD), Survey, Panel & Fieldwork Services (BPAHALAJ), Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)

Keywords

• Consumer research platform
• AI survey analysis
• Usability testing
• A/B testing software
• Market research automation

Headquarters

HQ city

Needham Heights

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Supply Chain

Revenue model

1. Survey Response Fees: Pay-per-response model at $1.00 per completed survey response from human panelists. Default targeting is US respondents. Most surveys run with 100 respondents and complete in under an hour.
2. Subscription Plans: Paid subscription plans available for users who plan to run multiple surveys or need more than 250 responses. Includes Lite free plan option with pay-as-you-go response costs. Additional features available in paid tiers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Poll the People operates a self-service AI-powered consumer research platform that lets users create custom surveys using pre-built templates, deploy them to a 500,000+ human panel (mostly US-based respondents) and receive ChatGPT-powered analysis including thematic coding, emotional analysis, and a conversational AI chatbot for querying results. The core product is sold primarily through a pay-per-response model ($1.00 per completed survey) supplemented by tiered subscription plans for higher-volume users, with a free Lite tier available.

Product overview

Poll the People is a unified AI-powered market research platform that enables consumer research through custom surveys deployed to a 500,000+ human panel. The core Poll the People platform provides the primary survey creation, deployment, and analysis infrastructure, supplemented by specialized tools like the Google Headline Optimizer for ad testing. The platform integrates ChatGPT-powered analysis, an interactive AI chatbot for querying results, expert-built templates, and automated response analysis features. Users choose from templates, launch studies to targeted demographics, and receive AI-generated insights with thematic coding and emotional analysis—all within a self-service interface.

Differentiator

Problem solved

Functional benefit

Products and services

• Poll the People Platform Self-service AI-powered consumer research platform that lets users build custom surveys from templates, deploy them to a 500,000+ human panel, and receive ChatGPT-powered thematic coding, emotional analysis, and automated response grading in under an hour. Designed for marketers, designers, and product managers to test branding, ads, logos, copy, and concepts before launch.
• Google Headline Optimizer Free A/B testing tool that generates and ranks Google Search ad headlines with AI suggestions and validates them against Poll the People's human panel. Targeted at marketers who want to improve click-through rates on Google Search ads before spending media budget.

Quantifiable outcome

• Surveys complete in under 1 hour with 100 responses
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• SurveyMonkey: Directly comparable online survey platform offering DIY survey creation, panel access, and analysis. Targets similar SMB and mid-market customers with a freemium + subscription model for marketing and product research.
• Typeform: Direct competitor in conversational, design-forward online surveys. Targets similar SMB/mid-market customers with templates and self-serve onboarding, often used for lead capture and consumer feedback.
• UserTesting: Direct competitor in usability and design testing with human participants. Overlaps on logo, prototype, and UX feedback use cases — particularly relevant given Poll the People's User Testing launch on Product Hunt.
• Maze: Direct peer in design and prototype testing, serving product designers and marketers with rapid, automated insights. Competes head-to-head for unmoderated testing of Figma prototypes, concepts, and visual assets.
• Lyssna (formerly UsabilityHub): Direct peer offering unmoderated design and user research tests (five-second tests, preference tests, click tests). Competes for the same logo, brand, and content testing use cases Poll the People targets.
• Prolific: Direct peer operating a paid research participant panel. Competes on access to high-quality human respondents and is often used for academic and commercial consumer research at a similar price-per-response structure.
• Respondent.io: Direct peer in paid research participant recruitment for consumer and B2B studies. Overlaps with Poll the People's panel-based testing approach, particularly for marketing and product research use cases.
• Userlytics: Direct peer offering unmoderated and moderated usability testing with a global panel. Competes for the same logo, prototype, and video testing workflows Poll the People targets, with international reach Poll the People currently lacks.

Broad incumbents

• Qualtrics: SAP-owned enterprise experience management and survey platform that overlaps directly with Poll the People's market research and customer insights capabilities, but serves larger enterprise budgets and broader CX/EX use cases.

Emerging players

• Toloka: Emerging AI/crowdsourcing platform offering human-in-the-loop data labeling and evaluation services. Comparable in panel-driven, pay-per-task model and increasingly relevant as AI evaluation use cases overlap with consumer research.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PollthePeopleAp
• Facebookfacebook.com/pollthepeople
• LinkedInlinkedin.com/company/poll-the-people

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Poll the People