What Userlytics does

Userlytics is a Miami-headquartered, privately-held user experience research platform founded in 2009 that operates an all-in-one testing stack combining moderated and unmoderated studies, prototype testing, quantitative and qualitative methodologies, and multi-channel coverage across web and mobile. Its core differentiator is operational scale: a global participant panel of more than 2 million people across over 150 countries and 60+ languages, paired with a proprietary ULX Benchmarking Score that measures trust, appeal, usability, adequacy, performance, appearance, affinity, and distinction beyond legacy SUS/NPS/CSAT frameworks. The technology stack runs on AWS, is ISO 27001:2022 certified, and supports GDPR, CCPA, and EU/UK/Swiss Data Privacy Framework compliance. AI capabilities sit on an OpenAI ChatGPT integration with a signed DPA, data purges after analysis, and training disabled; these power AI Insights (natural-language queries over session data), Automated Annotations, sentiment analysis, and video analysis, all with outputs traceable to source participant sessions. The go-to-market combines enterprise field sales with a PLG self-serve tier: Annual Enterprise Plans with unlimited seats, Ad-Hoc Custom Projects on usage-based credits, and a DIY/Quick & Easy option, supplemented by white-glove UX consulting and premium project management. Customer concentration is broad across verticals — Google, Microsoft, eBay, Verizon, CVS, Coca-Cola, T. Rowe Price, BBVA, BCG, L'Oréal, the Washington Post, and the US Department of Homeland Security are representative — with operations run from Miami (HQ), Madrid (EU subsidiary User Testing International SL), and Mississauga. Leadership consists of founder/CEO Alejandro Rivas-Micoud and COO Silvia Gutierrez.

Name

Userlytics

Legal name

Userlytics Corporation

Website

https://userlytics.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Userlytics is a Miami-based UX research platform, founded in 2009, offering moderated and unmoderated testing on top of a 2M+ global participant panel across 150+ countries, serving enterprises such as Google, Microsoft, Coca-Cola, and T. Rowe Price.

Ownership category

akta.pro rank

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Platform Subscription with Panel Credits: Subscription-based access to the Userlytics platform with credits for conducting studies using Userlytics-sourced participants. Pricing tiers include Annual Enterprise Plans, Ad-Hoc Custom Projects, and DIY/Quick & Easy options. The platform offers unlimited seats as a differentiator.
2. BYOU Credits (Bring Your Own Users): Credits applied to studies conducted using participants sourced by the customer rather than Userlytics panel, providing flexibility for customers with existing participant pools.
3. UX Consulting Services: White-glove UX consulting services and professional services offered alongside the platform, providing comprehensive UX research support including benchmarking and ROI measurement.
4. Enterprise Annual Plans: Annual subscription plans for enterprise clients with data retention of up to 365 days after non-renewal, indicating committed multi-year revenue relationships.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Userlytics provides an AI-powered, all-in-one UX research SaaS platform that enables enterprises to run moderated and unmoderated usability tests across websites, mobile apps, prototypes, and multi-channel experiences, augmented by a proprietary ULX Benchmarking Score. The platform is bundled with access to a global participant panel of more than 2 million users in 150+ countries and 60+ languages, and supplemented by white-glove UX consulting and premium project management services.

Product overview

Userlytics is an all-in-one UX research platform combining human-centered research with AI-powered insight generation. The core platform supports moderated and unmoderated testing, prototype testing, and quantitative/qualitative methodologies across web, mobile, and multi-channel testing. AI capabilities include AI Insights (natural-language querying), AI Annotations (automated moment identification), Sentiment Analysis, and Video Analysis with auto-transcriptions, all powered by OpenAI integration. The proprietary ULX Benchmarking Score provides unique multidimensional benchmarking beyond traditional metrics. Service offerings include a global panel of 2M+ participants in 150+ countries, Premium Project Management, and UX Consulting services. The platform is ISO 27001:2022 certified and GDPR/CCPA compliant, hosted on AWS in EU data centers.

Differentiator

Problem solved

Functional benefit

Products and services

• Userlytics UX Research Platform All-in-one SaaS UX research platform combining moderated and unmoderated testing, AI-powered insights, and access to a global participant panel for enterprise user experience research.
• AI Insights and Automated Annotations AI-driven analysis features for the Userlytics platform that let researchers query study data using natural language and automatically compile key moments from user sessions, with outputs fully traceable to and editable from underlying participant recordings.
• Global Participant Panel Access to a panel of more than 2 million participants across 150+ countries and 60+ languages for targeted demographic recruitment in UX research studies, available alongside BYOU (Bring Your Own Users) credits.
• Premium Project Management White-glove project management service providing dedicated research operations support for complex enterprise UX studies.
• UX Consulting Professional consulting services for measuring UX ROI, conducting benchmarking studies, and optimizing user experience, including use of the proprietary ULX benchmarking tools.

Quantifiable outcome

• $100 return for every $1 invested in UX (Forrester research)
• +2 more outcomes

Named customers33 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• OpenAIcoreTechnology or IntegrationIntegration with OpenAI ChatGPT API for AI UX Analysis feature. Userlytics uploads encrypted transcriptions to OpenAI for synthesis and analysis of UX study results. A Data Processing Agreement (DPA) has been signed with OpenAI. Data uploaded is purged directly after analysis, and OpenAI's use of data for their language model training is disabled.
• Amazon Web Services (AWS)coreTechnology or IntegrationPrimary cloud hosting provider for Userlytics application and data. AWS is ISO 27001, SOC 1, 2, and 3 certified. Userlytics uses multiple availability zones for high availability. Physical access to data centers limited to authorized personnel with biometric verification.
• Insights AssociationcoreStrategic or Co-development PartnerIndependent Recourse Mechanism for Data Privacy Framework compliance. Handles unresolved complaints about Userlytics' collection or use of personal information in compliance with EU-U.S. DPF, UK Extension, and Swiss-U.S. DPF.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• UserTesting: UserTesting is the most prominent direct competitor to Userlytics, offering a remote user research platform with moderated and unmoderated testing, a large participant panel, and enterprise customer experience (CX) analytics. The two compete head-to-head for global enterprise UX research budgets.
• Lookback: Lookback is a qualitative user research platform focused on moderated and unmoderated studies, including live conversation capabilities, directly comparable to Userlytics' moderated testing and video analysis workflows.
• Loop11: Loop11 is a remote usability testing tool focused on task-based testing and benchmarking studies, comparable to Userlytics' quantitative usability testing and SUS-style benchmarking capabilities.
• Dovetail: Dovetail is a customer research and insights platform that consolidates user interviews, surveys, and usability feedback into an AI-assisted analysis workspace, positioning as a direct peer to Userlytics for the analysis and synthesis layer of UX research.
• Hotjar: Hotjar (part of Contentsquare) offers heatmaps, session recordings, surveys, and lightweight usability testing for SMBs and mid-market; overlaps with Userlytics in website/app usability testing and unmoderated feedback collection.
• TryMyUI: TryMyUI provides remote usability testing with participant recruitment and video-based reports; its offering overlaps closely with Userlytics' core unmoderated testing and participant panel services.
• Maze: Maze is a remote product research and rapid testing platform that targets product teams with prototype testing, surveys, and automated insights; it competes directly with Userlytics for mid-market and enterprise UX research budgets, particularly for self-serve and product-led buyers.
• PlaybookUX: PlaybookUX is a remote user research platform offering moderated and unmoderated tests with a built-in participant panel; competes with Userlytics for end-to-end usability testing engagements, especially with mid-market buyers.

Emerging players

• Respondent.io: Respondent is a participant recruitment marketplace for research studies; it overlaps with Userlytics' BYOU/panel services rather than the full testing platform, positioning it as an adjacent rather than full substitute peer.

Broad incumbents

• Contentsquare: Contentsquare is a large digital experience analytics incumbent (encompassing Hotjar) that bundles session replay, analytics, and increasingly user research capabilities; competes with Userlytics at the broader CX/experience optimization layer rather than exclusively in UX research.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Userlytics
• YouTubeyoutube.com/user/Userlytics
• Facebookfacebook.com/userlytics
• LinkedInlinkedin.com/company/userlytics-corporation
• Instagraminstagram.com/userlyticscorporation/?hl=en

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Userlytics