Metareal
Metareal operates Metareal Stage, a SaaS platform that converts 360-degree panoramas into navigable, VR-ready 3D virtual tours for SMB and enterprise customers in real estate, hospitality, photography and marketing, supplemented by a Studio services line for VR production and reality capture.
- Company typePrivate
- Founded2015
- HeadquartersMontréal, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Metareal does
Metareal Inc. is a Montréal-based, privately held software company founded in August 2015 by Alexandre Jean Claude and Gareth Morgan, both veterans of Autodesk, Avid, Microsoft, Haivision, Softimage, Verold and Xtranormal. The company develops Metareal Stage, a cloud SaaS platform that converts 360-degree panorama images (from consumer 360 cameras, DSLRs with pano brackets, smartphones with rotators, or aerial drone rigs) into navigable, VR-ready 3D virtual tours using automated 3D reconstruction that requires roughly half to one-third of the scan points of competing platforms, removing the need for LiDAR or structured-light scanners. Output is published to the web, mobile, WebVR headsets and Google Street View, and includes auto-generated floor plans, 3D model exports (DXF/SVG floor plans, FBX/OBJ models), interactive labels (Labels 2.0), and Tour Variants for comparative views. A Player SDK supports iframe embedding, and integrations span Google Drive, Dropbox, OneDrive and major real-estate listings platforms (Airbnb, Zillow, Redfin, Realtor.com, Rightmove).
The company operates a four-tier subscription model in CAD: Creator (free, 1 live tour), Professional (CAD $4/month, 5-50 tours with exports and custom branding), Premium (CAD $30/month, 75-300 tours with SDK, team accounts and priority support), and Enterprise (multi-year contract, 500-10,000 tours, up to 200 users, 99.98% uptime SLA, dedicated Slack). Full Service Tour Processing (CAD $2.00-$4.00 per panorama with 24h or 48h turnaround) and a Metareal Studio services line — covering VR production, reality capture (interior, exterior, LIDAR, aerial photogrammetry), VR equipment rental, VR live events and panoramic photography — provide usage-based and project-based revenue alongside the SaaS subscriptions. Customers are predominantly SMBs in real estate, hospitality and photography (e.g., Ave de Gaspé, Hotel Pierre de Calvet, WeChalet, Kopano Photography), with named enterprise customers including Autodesk and Google; operations span Canada, the United States, the United Kingdom, Singapore, Australia and Brazil through a small (1-10 employees), remote-first team.
Metareal firmographics
Firmographics- Name
- Metareal
- Legal name
- Metareal Inc.
- Website
- http://www.metareal.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Metareal operates Metareal Stage, a SaaS platform that converts 360-degree panoramas into navigable, VR-ready 3D virtual tours for SMB and enterprise customers in real estate, hospitality, photography and marketing, supplemented by a Studio services line for VR production and reality capture.
- Ownership category
- akta.pro rank
Metareal industry classification
Industry- Product category
- 3D Virtual Tour Software
- NAICS
- Motion Picture and Video Industries (5121), Commercial Photography (541922), Motion Picture and Video Production (512110)
- SIC
- Services-Prepackaged Software (7372), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Real-Time Environment/Asset Creation & Photogrammetry (MPAHADAI)
- akta.pro secondary industry
- Cloud & Distributed Real-Time Production (Remote ICVFX, Multi-site) (MPAHADAJ)
Keywords
Where Metareal is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Metareal business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription - Creator: Free tier providing basic tour creation with unlimited project storage, 1 live virtual tour, and publish to Google Street View. Watermark branding included.
- SaaS Subscription - Professional: Tiered pricing from CAD $4/month (5 tours) up to CAD $4/month for 50 tours, with custom branding, floorplan/3D model export, unlimited Street View publishing, and 8/7 support.
- SaaS Subscription - Premium: CAD $30/month tier with 75-300 live tours, team accounts with 3 users, SDK access, interactive labels, tour variants, and priority support.
- SaaS Subscription - Enterprise: Price on application with 500-10,000 live tours, up to 200 users, dedicated Slack channel, 99.98% uptime SLA, and 24/7 support.
- Full Service Tour Processing: Professional processing service at CAD $4/pano (48h) for Creator, CAD $3.35/pano (48h) for Professional, CAD $2.35/pano (48h) for Premium, and CAD $2.00/pano (48h) for Enterprise tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for tour creators with basic features |
| Subscription | Monthly | Professional tier for professional users getting started |
| Subscription | Monthly | Premium tier for regular tour creators with advanced features |
| Subscription | Multi-year contract | Enterprise tier for larger teams with higher throughput |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Metareal product offering
Product offeringCore offering
Metareal Stage is a cloud-based SaaS platform that lets photographers and designers create VR-ready 3D virtual tours from 360-degree panorama images without requiring developers or expensive 3D scanners. The platform performs automated 3D reconstruction, WebVR-enabled output, mobile-friendly delivery, and publishing to web, Google Street View, and external sites via SDK. The company also operates Metareal Studio, a professional services division providing VR production, reality capture, equipment rental, and live event services.
Product overview
Metareal offers a unified platform-plus-services portfolio centered on democratizing 3D virtual tour creation for the open web. The core product is Metareal Stage, a SaaS platform that enables photographers and designers to build VR-ready 3D virtual tours without developer expertise through automated 3D reconstruction from 360-degree panoramas. Metareal Stage is available across four subscription tiers: Creator (free with basic features), Professional (5-50 tours with export capabilities), Premium (75-300 tours with SDK access and team features), and Enterprise (500-10,000+ tours with dedicated support). A Full Service Tour Processing add-on provides professional build-out by Metareal Certified Artists for users preferring assisted creation. The company's professional services division, Metareal Studio, delivers end-to-end VR production including reality capture, equipment rental, live events, and custom Unity/Unreal application development. A Player SDK enables embedding capabilities for external integrations.
Differentiator
Problem solved
Functional benefit
Brands
- Metareal Stage: The company's SaaS platform for creating 3D virtual tours and digital twins, described as a 'Virtual Reality CMS' and 'The 3D & VR CMS'
- Metareal Studio
Products and services
- Metareal Stage A SaaS platform that enables photographers, designers, and businesses to compose, build, and publish interactive 3D virtual tours without developer expertise. Features automated 3D reconstruction from 360-degree panoramas, WebVR output, mobile-friendly delivery, built-in floor plans, 3D model views, and Google Street View publishing.
- Metareal Studio VR Production & Development Services Professional VR design and development services division covering VR application development, mobile VR apps, AR apps, VR cinematography, Unity/Unreal VR development, reality capture, aerial photogrammetry, LIDAR scanning, VR equipment rental, and VR live events for agencies, brands, and enterprises.
- Full Service Tour Processing Add-on service where Metareal Certified Artists build virtual tours on behalf of users who prefer not to use the DIY builder. Priced from CAD $2.00-$4.00 per panorama with 24h or 48h turnaround across subscription tiers.
- Player SDK JavaScript SDK enabling developers to embed Metareal virtual tours into external websites via iframes, with capabilities for adding custom video elements, auto-play functionality, custom controls, and SDK event triggering for analytics.
Quantifiable outcome
- Shoot time reduced by 50% or more compared to other 3D tour platforms due to requiring only half to one-third of scan points
- +1 more outcomes
Companies that use Metareal
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Metareal technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability4 records
Feature6 records
Metareal partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- GooglecoreMetareal integrates with Google Street View for publishing virtual tours. Uses Google's Material Design UI toolkit for platform interface. Google is explicitly listed as a recent customer.
- AirbnbcoreMetareal tours can be added to Airbnb listings. Dedicated help article guides users on how to add virtual tours to Airbnb for property listings.
- ZillowminorMetareal tours are compatible with Zillow for real estate listings. Guidelines provided for MLS compliance.
- RedfinminorMetareal tours are compatible with Redfin for real estate listings. Guidelines provided for MLS compliance.
- Realtor.comminorMetareal tours are compatible with Realtor.com for real estate listings. Guidelines provided for MLS compliance.
- RightmoveminorMetareal tours are compatible with UK-based Rightmove platform for real estate listings.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Metareal competitors and assessment
Company assessmentDirect peers
- Matterport: The dominant direct competitor in 3D virtual tours and digital twins for real estate, AEC, and facilities management. Both companies produce VR-ready 3D spaces from captured imagery and sell to real estate and enterprise customers; Matterport uses proprietary depth-sensing cameras whereas Metareal reconstructs from 360 panoramas without specialized hardware.
- Kuula: A web-based 360 virtual tour platform serving photographers and real estate professionals with similar PLG SaaS tiers, branded tours, and direct integration with real estate listing sites. Closely comparable in target customer, distribution model, and product packaging.
- 3DVista: Established virtual tour software used by professional photographers and enterprises to build interactive 3D and VR tours from panoramas, with similar feature set including floor plans, hotspots, and Google Street View publishing. Direct overlap in use cases, customer segments, and tour construction workflow.
- CloudPano: Subscription-based virtual tour platform targeting real estate agents and SMBs with 360 panorama workflows and listing-site integrations. Closely comparable in customer type, pricing model, and core value proposition.
- EyeSpy360: Virtual tour and 3D showcase platform offering 360 panorama tours, floor plans, and live video walkthroughs for real estate and commercial use cases. Direct overlap in panorama-based tour creation and SMB/enterprise real estate customer base.
Emerging players
- iStaging: AR/VR visualization platform for real estate and interior design that combines virtual tours, AR staging, and 3D rendering. Comparable as an emerging player in the same VR-enabled property visualization category, with partial overlap in target use cases.
- Spatial: Immersive 3D collaboration platform supporting VR and AR meetings and content sharing. Adjacent emerging player in the VR/3D content space, with partial overlap in enabling creators to publish and share 3D/VR experiences on the open web.
Broad incumbents
- Zillow 3D Home: Zillow's first-party 3D home tour product built on a partnership with iStaging/Threekit, distributed as a native feature of the dominant U.S. residential real estate listing platform. Represents a major incumbent distribution channel that competes with Metareal's compatible-tour approach.
- Google Street View: Google's first-party 360 imagery product and trusted publishing destination that Metareal integrates with. Functions both as a critical distribution channel for Metareal tours and a broader incumbent competitor in panoramic property and business imagery.
- Apple ARKit / Quick Look: Apple's AR platform that enables USDZ-based 3D model viewing on iOS devices without an app, increasingly used by real estate and retail for lightweight 3D visualization. Adjacent incumbent whose native platform approach competes for the same lightweight 3D content use cases.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Metareal social profiles
Digital presenceMetareal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Metareal leadership team
Management profileNumber of profiles
Profiles2 records
Metareal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Metareal M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Metareal
What does Metareal do?
Metareal Stage is a cloud-based SaaS platform that lets photographers and designers create VR-ready 3D virtual tours from 360-degree panorama images without requiring developers or expensive 3D scanners. The platform performs automated 3D reconstruction, WebVR-enabled output, mobile-friendly delivery, and publishing to web, Google Street View, and external sites via SDK. The company also operates Metareal Studio, a professional services division providing VR production, reality capture, equipment rental, and live event services.
Is Metareal a public or private company?
Metareal is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Metareal founded?
Metareal was founded in 2015. It employs 11 to 50 people.
Where is Metareal based?
Metareal is headquartered in Montréal, Canada, in the North America region.
How does Metareal make money?
Five revenue lines are on record. SaaS Subscription - Creator is the primary driver. The others are saaS Subscription - Professional, saaS Subscription - Premium, saaS Subscription - Enterprise and full Service Tour Processing.
Who are Metareal's main competitors?
Direct peers on record are Matterport, Kuula, 3DVista, CloudPano and EyeSpy360. Emerging players are iStaging and Spatial. Broad incumbents are Zillow 3D Home, Google Street View and Apple ARKit / Quick Look.
Does Metareal have an API?
Yes. Metareal offers a Player SDK for embedding virtual tours into external websites using iframes. The SDK enables developers to add rich interactive elements such as videos inside tours, auto-play functionality, and custom controls. Access is available at stage.metareal.com/playersj. SDK is provided for web embedding. Developer documentation is at stage.metareal.com/playersdk/samples.html.
What industry is Metareal in?
Metareal's product category is 3D Virtual Tour Software. Its primary akta.pro industry code is MPAHADAI, Real-Time Environment/Asset Creation & Photogrammetry, with a secondary code of MPAHADAJ, Cloud & Distributed Real-Time Production (Remote ICVFX, Multi-site). Its NAICS code is 5121 and its SIC code is 7372.