Stoneroos
Stoneroos is a Netherlands-based digital development agency, wholly owned by NEP Europe, that designs and builds custom video applications across Smart TVs, connected devices, mobile, and web for European broadcasters, streaming services, and telecom operators such as NPO, DELTA Fiber, KPN, Sunrise, and T-Mobile.
- Company typePrivate
- Founded2001
- HeadquartersHilversum, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Stoneroos does
Stoneroos is a Netherlands-based digital development agency that designs and builds custom video applications for broadcasters, streaming services, and television operators across Smart TVs, connected devices (Apple TV, Fire TV, Android TV, set-top boxes), mobile (iOS, iPadOS, Android), and web. Founded in 2001 in Hilversum and operating as a wholly-owned subsidiary of NEP Europe, the company positions itself as a full-service video app specialist with more than 25 years of experience spanning pioneering set-top box work through to current Smart TV and OTT deployments. Its technology stack emphasizes front-end engineering, UI/UX design, and QA across all major Smart TV operating systems (Tizen, WebOS, Titan OS, VIDAA, Android TV, Google TV), with an extensive internal Smart TV test lineup and a network of integration partners including Apple (Certified UX), Google, Samsung, LG, Amazon, Huawei, Bitmovin, JW Player, Broadpeak, 24i, Amino, Irdeto, Agama, and Red Bee.
The company's business model is B2B professional services, with revenue generated through project-based, multi-year contracts with enterprise clients. Pricing is custom and quote-based, and engagements span consultancy, concept, design, development, integration with client backend systems, and release management. Stoneroos serves two primary segments: content providers and media companies (e.g., NPO, SportsTribal), and TV operators and telecom providers (e.g., DELTA Fiber, KPN, Sunrise, T-Mobile). Distribution is direct enterprise sales via website inquiry and email, supported by case-study marketing and a LinkedIn presence. Operational leadership is provided by Director Robbert van Elswijk and Product Director Sander Vis, with an internal innovation initiative (Stoneroos Labs, launched 2024) signaling ongoing R&D investment within the NEP Europe group.
Stoneroos firmographics
Firmographics- Name
- Stoneroos
- Legal name
- Stoneroos
- Website
- https://stoneroos.nl
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Stoneroos is a Netherlands-based digital development agency, wholly owned by NEP Europe, that designs and builds custom video applications across Smart TVs, connected devices, mobile, and web for European broadcasters, streaming services, and telecom operators such as NPO, DELTA Fiber, KPN, Sunrise, and T-Mobile.
- Ownership category
- akta.pro rank
Stoneroos industry classification
Industry- Product category
- Video Application Development Services
- NAICS
- Computer Systems Design Services (541512)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA)
Keywords
Where Stoneroos is headquartered
LocationHeadquarters
- HQ city
- Hilversum
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Stoneroos business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Video App Development Services: Full-service professional services for video app design, development, and QA. Engagements span from consultancy and concept development through development and release management. Revenue generated through project-based professional services contracts with enterprise clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom professional services engagements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Stoneroos product offering
Product offeringCore offering
Stoneroos designs, develops, and supports custom video applications for Smart TVs, connected devices, mobile platforms, and web browsers as a full-service digital agency. The company delivers end-to-end video app services — from UI/UX design and front-end development to QA, release management, and backend integration — for broadcasters, streaming services, and TV/telecom operators. It also supplies EPG metadata services (EPGdata.tv) and runs the Stoneroos Labs internal innovation initiative.
Product overview
Stoneroos is a full-service digital development agency specializing in video application development for every screen. The company offers a unified portfolio of custom video apps across four core platforms: Smart TV apps (Tizen, WebOS, Titan OS, VIDAA, Android TV, Google TV), Connected Device apps (Apple TV, Fire TV, set-top boxes), Mobile apps (iOS, iPadOS, Android), and Web apps. These applications are supported by design and QA services, and the portfolio is anchored by Stoneroos Labs for internal innovation. The company has over 25 years of experience and operates as part of NEP Europe.
Differentiator
Problem solved
Functional benefit
Brands
- Stoneroos Labs: Innovation initiative described as a 'makers place to learn and have fun' to stimulate innovation.
Products and services
- Smart TV Video Apps Custom video application development for Smart TV platforms including Samsung Tizen, WebOS, Titan OS, VIDAA, Android TV, and Google TV, optimized for the big-screen viewing experience and tailored to broadcasters, streaming services, and TV operators.
- Connected Device Video Apps Video application development for streaming devices such as Apple TV (tvOS), Android TV, Fire TV, and Android/Linux set-top boxes, enabling content delivery across multiple connected device ecosystems for operators and content providers.
- Mobile Video Apps Native video application development for iOS, iPadOS, and Android smartphones and tablets, providing accessible video streaming experiences across mobile platforms for broadcasters, operators, and content owners.
- Web Video Apps Browser-based video streaming application development accessible via web browsers on laptops and desktop computers, complementing the company's Smart TV, connected device, and mobile offerings.
- UI/UX Design Services Design services for video applications creating intuitive, visually consistent interfaces tailored to audience needs, with emphasis on usability, brand alignment, and optimal viewing experience across Smart TV, mobile, and web — including Apple Certified UX design.
- QA & Support Services Quality assurance and support services including functional testing, performance checks, and security validations using the company's extensive Smart TV test lineup, ensuring app stability, speed, and reliability at scale across all supported platforms.
Quantifiable outcome
- Long-term client relationships spanning multiple years (e.g., DELTA Fiber since 2016)
Companies that use Stoneroos
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Stoneroos technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Stoneroos partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core.
- Titan OScorePlatform partnership for developing video applications on Titan OS Smart TV platform.
- BitmovincoreVideo streaming technology integration partner for high-performance video playback solutions.
- AminocoreTechnology integration partner for video solutions and connected device platforms.
- 24icoreVideo app technology and integration partner for multi-platform video solutions.
- AgamacoreQuality assurance and video experience monitoring technology integration partner.
- BroadpeakcoreCDN and video streaming delivery technology partner for optimized content delivery.
- ApplecorePlatform partnership for developing video apps for Apple TV (tvOS), iOS, and iPadOS with Apple Certified UX design capabilities.
- GooglecoreLong-term partnership (over seven years) for developing video apps on Android TV and Google TV platforms.
- Amazon (Fire TV)corePlatform partnership for developing video applications for Amazon Fire TV devices.
- Samsung (Tizen)corePlatform partnership for developing video applications for Samsung Smart TVs running Tizen OS.
- LG (WebOS)corePlatform partnership for developing video applications for LG Smart TVs running WebOS.
- HuaweicorePlatform partnership for video application development on Huawei devices and platforms.
- IrdetocoreSecurity and content protection technology integration partner for video applications.
- XroadmediacoreContent discovery and recommendation technology integration partner.
- Red BeecoreMedia services and broadcast technology integration partner.
- JW PlayercoreVideo player technology integration partner for video playback solutions.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Stoneroos competitors and assessment
Company assessmentDirect peers
- Norigin Media: Nordic video streaming UI/UX and app development agency serving broadcasters and operators across Smart TV, mobile and web; competes directly with Stoneroos for European broadcaster video front-end engagements.
- 24i: Dutch-based video app development specialist offering multi-platform OTT front-ends for broadcasters and operators; one of Stoneroos's listed integration partners and a direct competitor in the same niche and geography.
- Accedo: Global video experience specialist providing application development, UI/UX, and testing across Smart TV, connected devices, mobile and web for operators and content providers; close functional overlap with Stoneroos's full-service model.
- Massive Interactive: Video user experience and application development agency focused on OTT and connected TV platforms for media and telecom clients; competes in the same cross-platform video front-end space.
- Icareus: Nordic provider of OTT video platforms and Smart TV application development services to broadcasters and operators; comparable in scope and customer type to Stoneroos's offering.
Emerging players
- Yospace: Specialist in server-side ad insertion and dynamic video streaming technology used by broadcasters and operators; overlapping customer base and ecosystem partnerships with Stoneroos in the OTT video stack.
Broad incumbents
- Fincons Group: Larger IT services and systems integration group with a media and broadcasting practice providing application development and platform integration; broader portfolio but overlaps with Stoneroos's video app development services.
- Red Bee Media: Established media services company providing broadcast playout, accessibility, and OTT platform services to broadcasters; listed as a Stoneroos partner and a broader incumbent competing for parts of the same operator wallet.
- Singular DTV / Deltatre: Large-scale sports and media technology provider offering OTT platforms and video app solutions to broadcasters, leagues, and operators; broader portfolio but competes for similar enterprise video app engagements.
- Brightcove: Established online video platform and OTT platform vendor selling video cloud, app frameworks, and live/OTT services to broadcasters and media companies; a broader incumbent whose video app tooling competes with custom development offerings like Stoneroos's.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Stoneroos social profiles
Digital presenceStoneroos financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stoneroos leadership team
Management profileNumber of profiles
Profiles2 records
Stoneroos funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stoneroos M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stoneroos
What does Stoneroos do?
Stoneroos designs, develops, and supports custom video applications for Smart TVs, connected devices, mobile platforms, and web browsers as a full-service digital agency. The company delivers end-to-end video app services — from UI/UX design and front-end development to QA, release management, and backend integration — for broadcasters, streaming services, and TV/telecom operators. It also supplies EPG metadata services (EPGdata.tv) and runs the Stoneroos Labs internal innovation initiative.
Is Stoneroos a public or private company?
Stoneroos is a private company. It is classified as corporate owned and is currently operating.
When was Stoneroos founded?
Stoneroos was founded in 2001. It employs 11 to 50 people.
Where is Stoneroos based?
Stoneroos is headquartered in Hilversum, Netherlands, in the Europe region.
How does Stoneroos make money?
One revenue line is on record: video App Development Services.
Who are Stoneroos's main competitors?
Direct peers on record are Norigin Media, 24i, Accedo, Massive Interactive and Icareus. Yospace is listed as an emerging player. Broad incumbents are Fincons Group, Red Bee Media, Singular DTV / Deltatre and Brightcove.
Does Stoneroos have an API?
No public API is recorded for Stoneroos.
What industry is Stoneroos in?
Stoneroos's product category is Video Application Development Services. Its primary akta.pro industry code is BPAEAFAA, Custom Application Development (Web/Mobile/Desktop). Its NAICS code is 541512 and its SIC code is 7371.