Norigin Media
Norigin Media is a Norwegian B2B streaming TV technology company that designs, develops, and certifies multiscreen TV applications and supporting frameworks for broadcasters, pay TV operators, and content owners worldwide.
- Company typePrivate
- Founded2004
- HeadquartersOslo, Norway
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Norigin Media does
Norigin Media is a Norwegian B2B streaming TV technology company founded in 2004 and headquartered in Oslo, with additional offices in Madrid and Timisoara. The company specializes in design, development, and QA certification of multiscreen TV applications for broadcasters, pay TV operators, content owners, and OTT service providers. Its core technology is a React JS / React Native-based TV App Framework that enables single-codebase deployment across Smart TVs (Samsung Tizen, LG webOS), connected TV devices (Roku, Fire TV, Android TV, Apple TV, Vizio, Hisense VIDAA, TitanOS, PlayStation 4), and mobile devices. The framework incorporates pre-integrated Player Manager and Tracking Manager abstractions covering video players, analytics providers (Youbora, Conviva, Mux, Comscore, Nielsen, Kantar), and ad integrations.
The product and services portfolio includes the commercial TV App SDK, the open-source Spatial Navigation library, White-Label FAST Apps for D2C streaming channel deployment, Cloudncoder for cloud transcoding, AdScan for ad verification, plus professional services such as Custom Engineering teams, Software Consultants for team augmentation, and OTT Testing-aaS with a CTV Device Lab for OEM certification. Revenue is generated through commercial SDK licensing, multi-year professional services engagements, managed testing services, and white-label product licensing, typically delivered via direct enterprise field sales and industry conference relationships.
The company maintains long-standing enterprise relationships, including a partnership with Deutsche Telekom dating to 2008 and engagements with Orange Group, Telenor, BBC, MTV, Eurosport, Vevo, Hearst Television, TV4/Bonnier (TV4 Play), SoundCloud, TV 2 Sumo, and Nenda. Leadership includes CEO Ajey Anand (also serving on the IAMT Members Board and EMEA Members Council), Director of Engineering Javier López, Director of Operations Adriaan Botha, Commercial Director Sebastian Stehn, and Regional Sales Director Alejandro Morote. The company operates Northern Waves TV, Scandinavia's leading streaming TV industry conference, as a thought-leadership vehicle.
Norigin Media firmographics
Firmographics- Name
- Norigin Media
- Legal name
- Norigin Media AS
- Website
- https://noriginmedia.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Norigin Media is a Norwegian B2B streaming TV technology company that designs, develops, and certifies multiscreen TV applications and supporting frameworks for broadcasters, pay TV operators, and content owners worldwide.
- Ownership category
- akta.pro rank
Norigin Media industry classification
Industry- Product category
- OTT Streaming Software
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Services-Allied To Motion Picture Distribution (7829)
- akta.pro primary industry
- Video Player SDKs & Playback Apps (Web/Mobile/CTV) (MPAHAJAD)
- akta.pro secondary industries
- Live Streaming & Low-Latency OTT Orchestration (LL-HLS, DASH, WebRTC) (MPAHAJAK), Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement) (MPAHAJAG), Codec & Format Support (HEVC/AV1/VVC, HDR, IMF, MXF) (MPAHAHAE)
Keywords
Where Norigin Media is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices3 records
Markets served
Norigin Media business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- TV App SDK Licensing: Commercial licensing of TV App Framework and premium player libraries for streaming service providers building custom TV applications.
- Professional Services: Custom engineering teams, TV app design, tech consultancy, and QA/testing services for broadcasters, pay TV operators, and content owners.
- Testing-aaS: Connected TV Testing-as-a-Service providing device certification, QA testing, and monitoring across multiple Smart TV platforms and app stores.
- White-Label FAST Apps: White-label Connected TV apps for launching D2C Linear or FAST TV channels on multiple app stores including Samsung Tizen, LG webOS, and Android TV OS.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Developer Portal Access |
| Other | Multi-year contract | Commercial SDK Licensing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Norigin Media product offering
Product offeringCore offering
Norigin Media provides a React-based TV App SDK framework, custom frontend engineering teams, white-label FAST apps, and OTT testing-as-a-service to help broadcasters, pay TV operators, and content owners build, deploy, and certify multiscreen streaming TV applications across Smart TVs, CTVs, set-top boxes, and mobile devices. Its offering combines a proprietary framework with pre-integrated player and analytics abstractions, complemented by cloud transcoding (Cloudncoder), ad scanning (AdScan), and an open-source Spatial Navigation library.
Product overview
Norigin Media is a Scandinavian streaming TV technology company offering a modular portfolio of products and services. The core offering is the TV App SDK, a React-based single-codebase framework for building multiscreen streaming apps across Smart TVs, CTVs, and mobile devices. This is complemented by the open-source Spatial Navigation library for remote control navigation. Additional products include White-Label FAST Apps for quick CTV deployment, Cloudncoder for cloud transcoding, and AdScan for ad verification. Services include expert Development Teams, Professional Services (TV App Design, TV Tech Consultants, Stream Monitoring), Software Consultants for team augmentation, and Testing-aaS with an extensive CTV Device Lab for QA and OEM certification across Samsung Tizen, LG webOS, Roku, Android TV, and other platforms. A Developer Portal provides documentation and access to premium libraries under commercial licensing.
Differentiator
Problem solved
Functional benefit
Brands
- Northern Waves: Annual streaming TV conference in Oslo, Scandinavia's leading event for broadcasters and streaming platforms.
- TV App SDK
- Cloudncoder
- AdScan
- Norigin Spatial Navigation
Products and services
- TV App SDK React-based framework of tools and libraries that optimizes streaming TV Apps engineering; enables a single codebase to build and scale user experiences across mobile, Smart TVs, and CTVs for broadcasters, pay TV operators, and content owners.
- Custom Engineering / Development Teams Expert frontend development teams specializing in video playback, ad integrations, and cross-platform UI/UX functionality using React JS and React Native, delivering custom multiscreen TV apps or augmenting client engineering teams.
- White-Label FAST Apps Brandable Connected TV apps for launching D2C Linear or FAST TV channels on Samsung Tizen, LG webOS, and Android TV OS-based Smart TVs.
- Cloudncoder
Quantifiable outcome
- Successfully launched TV4 Play AVoD service on Smart TV platform, enabling increased consumption on Smart TV platforms
- +1 more outcomes
Companies that use Norigin Media
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Norigin Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
Feature6 records
Norigin Media partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and flagship.
- IAMT (formerly IABM)coreNorigin Media CEO Ajey Anand serves on the IAMT Members' Board and EMEA Members' Council, helping guide strategic direction of the organization. Company actively contributes to industry governance, amplifies IAMT initiatives, and supports the Media Partners program. Awarded Most Supportive Member at NAB Show 2026.
- Samsung Tizen / LG webOS / Apple TV / Android TVcorePre-integrated OEM partnerships and certifications for Smart TV platforms including Samsung Tizen, LG webOS, Android TV, Apple TV, Roku, Fire TV, Vizio, Hisense VIDAA, TitanOS, and Panasonic. Enables streamlined App Store certification for customers.
- SoundCloudflagshipSoundCloud partnered with Norigin Media for CTV expansion to bring music streaming to connected TVs. Norigin Media developed a custom-designed CTV app enabling music fans to enjoy SoundCloud on the big screen.
- Northern Waves TVcoreCompany organizes Northern Waves TV, Scandinavia's leading conference for broadcasters and streaming platforms. IAMT's Head of Knowledge & Insight delivered keynote at the conference, bringing industry research directly to leaders.
- VevocoreVevo, the world's leading music video network, partnered with Norigin Media to validate a range of Connected TV apps across Android TV, Roku, Vizio, Fire TV, and Apple TV platforms.
- Deutsche TelekomflagshipLong-standing partnership since 2008 delivering hosted TV and VoD services including first iOS client apps for TV and VoD services in Germany and Austria.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Norigin Media competitors and assessment
Company assessmentRegional players
- Zattoo: Zattoo operates TV streaming platforms primarily in Germany and Switzerland, overlapping with Norigin's DACH customer base (e.g., Deutsche Telekom). Comparable in operating geography and broadcast/OTT customer focus, though Zattoo runs an end-customer streaming service while Norigin is a B2B technology provider.
Emerging players
- Flowplayer: Flowplayer provides HTML5 video player technology and streaming services, overlapping with Norigin's player SDK business. Smaller in scale, but addresses similar broadcaster and OTT use cases with comparable open-source developer positioning.
Direct peers
- JW Player: JW Player offers a video player SDK and streaming platform used by broadcasters and content owners. Overlaps with Norigin's TV App SDK on player technology and CTV app enablement.
- Mux: Mux provides video infrastructure and analytics (Mux Data) used by streaming services and integrated into Norigin's Tracking Manager. Both serve streaming developers building multiscreen experiences, with overlapping customer bases among OTT operators.
- Vimond (now part of norigin competitor cluster, formerly Vimond Media Solutions): Vimond provides an OTT platform for live and on-demand video with TV app delivery capabilities, targeting the same broadcasters and pay TV operators as Norigin. Both compete for similar digital transformation engagements in European media.
- Wowza: Wowza provides streaming infrastructure including player SDKs and cloud video services, comparable to Norigin's framework and Cloudncoder transcoding offering. Targets similar OTT operator and developer audiences.
- Bitmovin: Bitmovin provides a video player SDK and encoding technology for streaming across web, mobile, and CTV — directly overlapping with Norigin's TV App SDK and Player Manager offering. Both target broadcasters and OTT operators needing cross-platform playback.
- Accedo: Accedo builds and manages streaming TV applications for broadcasters and operators across CTV platforms, directly competing with Norigin's Custom Engineering and TV App SDK services. Comparable Nordic/European operator customer profile.
Broad incumbents
- Red Bee Media: Red Bee Media provides broadcast and media services including playout, accessibility, and OTT platform services. Overlaps with Norigin's professional services for broadcasters and is a credible alternative vendor for similar European broadcaster customers.
- Brightcove: Brightcove is a long-established OTT video platform offering player technology, app development, and content monetization tools. Competes with Norigin in the TV app framework and OTT app services layer, but with a much broader product portfolio including monetization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Norigin Media social profiles
Digital presenceNorigin Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Norigin Media leadership team
Management profileNumber of profiles
Profiles8 records
Norigin Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Norigin Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Norigin Media
What does Norigin Media do?
Norigin Media provides a React-based TV App SDK framework, custom frontend engineering teams, white-label FAST apps, and OTT testing-as-a-service to help broadcasters, pay TV operators, and content owners build, deploy, and certify multiscreen streaming TV applications across Smart TVs, CTVs, set-top boxes, and mobile devices. Its offering combines a proprietary framework with pre-integrated player and analytics abstractions, complemented by cloud transcoding (Cloudncoder), ad scanning (AdScan), and an open-source Spatial Navigation library.
Is Norigin Media a public or private company?
Norigin Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Norigin Media founded?
Norigin Media was founded in 2004. It employs 11 to 50 people.
Where is Norigin Media based?
Norigin Media is headquartered in Oslo, Norway, in the Europe region.
How does Norigin Media make money?
Four revenue lines are on record. TV App SDK Licensing is the primary driver. The others are professional Services, testing-aaS and white-Label FAST Apps.
Who are Norigin Media's main competitors?
Zattoo is listed as a regional player. Flowplayer is listed as an emerging player. Direct peers are JW Player, Mux, Vimond (now part of norigin competitor cluster, formerly Vimond Media Solutions), Wowza, Bitmovin and Accedo. Broad incumbents are Red Bee Media and Brightcove.
Does Norigin Media have an API?
No public API is recorded for Norigin Media.
What industry is Norigin Media in?
Norigin Media's product category is OTT Streaming Software. Its primary akta.pro industry code is MPAHAJAD, Video Player SDKs & Playback Apps (Web/Mobile/CTV), with a secondary code of MPAHAJAK, Live Streaming & Low-Latency OTT Orchestration (LL-HLS, DASH, WebRTC). Its NAICS code is 516210 and its SIC code is 7829.