Liquid State
Liquid State is a Brisbane-based integrated communications platform company that provides a no-code, cross-platform content-to-app stack (Liquid Gears) to enterprise and government clients in healthcare, government, and adjacent verticals across Australia and the UK.
- Company typePrivate
- Founded2016
- HeadquartersBrisbane, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Liquid State does
Liquid State is a Brisbane-headquartered, privately held integrated communications platform company that sells a no-code, cross-platform content-to-app stack called the Liquid Gears Platform to enterprise and government buyers across Australia, the UK, and selected international markets. The platform comprises three integrated modules: Carbon Editor for structured content creation with role-based collaborative workflows, Ubiquity Dashboard for building native iOS, Android, and web applications without coding (including segmented content delivery and engagement analytics), and Synapsis Integrations for connecting with third-party systems and digital channels. Layered on top of the core platform are verticalized solutions, with Patient Engagement Platform (PEP) for healthcare — including care pathway, pre/post-operative, and remote patient communications — being the most deeply developed, alongside solutions for marketing, internal communications, reporting, workplace health and safety, sales enablement, and connected car/IoT.
The company monetizes primarily through annual, quote-based enterprise subscriptions to the platform combined with professional services for implementation and customization, and it supplements direct sales with a channel partner program for VARs, resellers, and integrators. Its named customers include Sonic Healthcare International, Gold Coast Health & Hospital Service, Logan City Council, GasFields Commission Queensland, and Eyeline Publishing, with healthcare and government as primary verticals and finance, legal, and smart cities/IoT as secondary segments. Liquid State holds ISO/IEC 27001:2013 certification and was ranked #306 in the Financial Times High Growth Companies Asia-Pacific 2020 with a 31.4% revenue CAGR from 2015-2018, the most recent independent growth signal in the source data.
Liquid State firmographics
Firmographics- Name
- Liquid State
- Legal name
- Liquid State
- Website
- https://liquid-state.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Liquid State is a Brisbane-based integrated communications platform company that provides a no-code, cross-platform content-to-app stack (Liquid Gears) to enterprise and government clients in healthcare, government, and adjacent verticals across Australia and the UK.
- Ownership category
- akta.pro rank
Where Liquid State is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Liquid State business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Subscription/Licensing: Subscription-based access to the Liquid Gears platform including Carbon Editor, Ubiquity Dashboard, and Synapsis Integrations. Enterprise licenses for organizations requiring dedicated access and advanced features.
- Professional Services: Implementation, customization, and consulting services for organizations deploying the platform. Includes custom solution development and integration with existing systems.
- Partner Program Revenue: Channel partners, resellers, and VARs distribute and white-label the platform to their customers, generating revenue through the partner ecosystem.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Platform License |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
Liquid State product offering
Product offeringCore offering
Liquid State provides the Liquid Gears Platform, an integrated communications Platform-as-a-Service that enables businesses to create, manage, and distribute personalised content across cross-platform native mobile apps (iOS and Android), web, and print without coding. The platform combines a collaborative content editor, a no-code app builder with inbuilt analytics, and an integration layer for third-party systems, and is packaged into vertical solutions for healthcare patient engagement, marketing, internal communications, reporting, workplace health and safety, sales, and connected car/IoT use cases.
Product overview
Liquid State offers an integrated communications platform architecture built around the Liquid Gears Platform, which comprises three core modules: Carbon Editor for content creation and collaborative workflows, Ubiquity Dashboard for no-code app building and analytics, and Synapsis Integrations for third-party connectivity. The platform delivers omnichannel content via cross-platform native apps for iOS, Android, and web, as well as web and print. Vertical solutions span patient engagement, marketing, internal communications, reporting, IoT/connected cars, workplace health & safety, and sales across industries including health, government, finance, legal, and smart cities. Notable client applications include the City of Logan App, GasApp, and myGCsurgery App.
Differentiator
Problem solved
Functional benefit
Brands
- Liquid Gears Platform: The underlying technology platform powering Liquid State's integrated communications solutions, including Carbon Editor for content creation, Ubiquity Dashboard for app management, and Synapsis Integrations for third-party connectivity.
- PEP Health
- myGCsurgery App
Products and services
- Liquid State Platform (Liquid Gears Platform) Integrated communications Platform-as-a-Service that enables enterprises to create, manage, and distribute personalised content across native mobile apps (iOS, Android), web, and print without coding, with inbuilt engagement analytics and third-party integrations.
- Patient Engagement Platform (PEP) Healthcare vertical solution that enables patient-centric communications aligned with optimal care plans, supporting care pathways from pre-operative through post-operative phases and integrating patient-generated health data, delivered via cross-platform native apps.
- Patient Communication and Support System Secure mobile health app enabling remote patient communications, secure messaging, virtual visits, and patient progress tracking for healthcare organisations.
- Marketing Solutions
- Internal Communications Solutions
- Reporting Solutions
- Connected Car & IoT Solutions Automotive industry solution providing integrated communications for connected cars with geo-location-based push notifications and contextual content delivery.
- Workplace Health & Safety (WHS) Solutions
- Sales Solutions
Quantifiable outcome
- Patients retain only 40% of information given to them, with almost half of what they thought they remembered being incorrect - highlighting the need for improved communication tools
- +2 more outcomes
Companies that use Liquid State
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
Liquid State technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Liquid State partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered notable and core.
- eHealth QueenslandnotablePartnership with eHealth Queensland and Data61 to develop MedAssist solution - a connected healthcare solution that won Oracle prize at eHealth Innovation Jam.
- Data61notablePartnership with eHealth Queensland and Data61 to develop MedAssist solution - a connected healthcare solution that won Oracle prize at eHealth Innovation Jam.
- Logan City CouncilcorePowered the City of Logan app - a smart community app for citizen engagement, council services, and maintenance reporting. App serves as flagship case study for Liquid State's government solutions.
- QUT FoundrynotablePartnership with QUT Foundry to rapidly prototype Com.pania - a connected healthcare solution that ranked in top 5 at Hacking Health hackathon.
- eHealth Innovation JamnotablePartnership with eHealth Queensland and Data61 to develop MedAssist solution that won Oracle prize at eHealth Innovation Jam.
- Sonic Healthcare InternationalcoreSonic Healthcare International partnered with Liquid State for integrated communications solutions across their global healthcare operations. CIO Peter Joseph expressed excitement about using Liquid State to make communications more effective across Sonic Healthcare's family of companies and countries.
- GasFields Commission QueenslandcoreBuilt GasApp solution - a public-facing integrated communications platform linking stakeholders in the gas industry. Solution includes Partner Hub dashboard for content uploads and analytics tracking.
- Gold Coast Health & Hospital ServicecoreCo-designed and developed Patient Journey Tracker prototype with Varsity Lakes Day Surgery Hospital. Solution included myGCsurgery app and administration dashboard for surgical communications.
- PEP HealthnotablePEP Health is an off-the-shelf patient engagement solution built on Liquid State platform, enabling healthcare professionals to create and deliver patient communications across the health journey.
- Liquid Gears PlatformcoreThe Liquid Gears platform (liquid-gears.com) is the underlying technology powering Liquid State's integrated communications solutions, consisting of Carbon Editor, Ubiquity Dashboard, and Synapsis Integrations.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Liquid State competitors and assessment
Company assessmentBroad incumbents
- Pegasystems: Enterprise low-code platform with strong customer engagement and case management capabilities serving healthcare, government, and financial services; comparable end-to-end integrated communications and workflow positioning.
- ServiceNow App Engine: Enterprise workflow and low-code app development platform with deep government and healthcare penetration; overlaps with Liquid State's internal communications and integrated workflow positioning.
- Salesforce Experience Cloud: Broad enterprise incumbent offering omnichannel customer/employee engagement apps, content management, and integrations as part of its larger CRM/experience suite; overlaps significantly with Liquid State's integrated communications platform.
- Adobe Experience Manager: Enterprise content management and digital experience platform within the Adobe Experience Cloud; competes for the same omnichannel content creation, management, and distribution use cases Liquid State targets.
Direct peers
- Mendix: Low-code platform (owned by Siemens) used by enterprises to build and deploy cross-platform apps; comparable to Liquid State's no-code, cross-platform app building value proposition.
- OutSystems: Enterprise low-code platform enabling cross-platform app development with strong integration and workflow capabilities; directly competes with Liquid State's no-code Ubiquity Dashboard approach.
- Appian: Public low-code application platform serving enterprise and government buyers with cross-platform app development, workflow, and integration capabilities — the same core proposition Liquid State offers, but at much larger scale.
- Betty Blocks: No-code/low-code application platform positioned for citizen developers and enterprises; comparable to Liquid State's no-code, business-user-friendly app development model.
Emerging players
- GetWellNetwork: Healthcare-focused patient engagement platform offering interactive care plans, patient education, and communication tools; directly comparable to Liquid State's Patient Engagement Platform (PEP Health).
- Phreesia: Public healthcare patient intake, engagement, and communication platform; competes with Liquid State's healthcare patient engagement vertical in adjacent patient communication workflows.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Liquid State social profiles
Digital presenceLiquid State compliance and trust
Trust signalCompliance1 record
Liquid State financial estimates
Financial estimateRevenue estimate
Valuation estimate
Liquid State leadership team
Management profileNumber of profiles
Profiles5 records
Liquid State funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Liquid State M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Liquid State
What does Liquid State do?
Liquid State provides the Liquid Gears Platform, an integrated communications Platform-as-a-Service that enables businesses to create, manage, and distribute personalised content across cross-platform native mobile apps (iOS and Android), web, and print without coding. The platform combines a collaborative content editor, a no-code app builder with inbuilt analytics, and an integration layer for third-party systems, and is packaged into vertical solutions for healthcare patient engagement, marketing, internal communications, reporting, workplace health and safety, sales, and connected car/IoT use cases.
Is Liquid State a public or private company?
Liquid State is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Liquid State founded?
Liquid State was founded in 2016. It employs 11 to 50 people.
Where is Liquid State based?
Liquid State is headquartered in Brisbane, Australia, in the Oceania region.
How does Liquid State make money?
Three revenue lines are on record. Platform Subscription/Licensing is the primary driver. The others are professional Services and partner Program Revenue.
Who are Liquid State's main competitors?
Broad incumbents on record are Pegasystems, ServiceNow App Engine, Salesforce Experience Cloud and Adobe Experience Manager. Direct peers are Mendix, OutSystems, Appian and Betty Blocks. Emerging players are GetWellNetwork and Phreesia.
Does Liquid State have an API?
No public API is recorded for Liquid State.