TreeUtah
TreeUtah is a Salt Lake City-based 501(c)(3) nonprofit founded in 1989 that partners with municipalities, schools, businesses, and volunteers to plant trees in public spaces across Utah, having planted over 430,000 trees with 200,000 volunteers through its community planting, restoration, and education programs.
- Company typePrivate
- Founded1989
- HeadquartersSalt Lake City, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What TreeUtah does
TreeUtah is a 501(c)(3) nonprofit organization founded in 1989 and headquartered in Salt Lake City, Utah. Its mission is to improve Utah's quality of life by enhancing the environment through tree planting, stewardship, and education. The organization partners with municipalities, local businesses, community groups, schools, and individual volunteers to plant trees in public spaces throughout the state, operating across the Wasatch Front, Salt Lake County, Summit County, the Jordan River corridor, and Wasatch Mountain Canyons. Since founding, TreeUtah has planted over 430,000 trees with the participation of more than 200,000 volunteers and currently targets 7,000 new trees per year.
TreeUtah delivers its impact through five core programs: Community Tree Planting, Ecological Restoration, Planting Trees at Schools, Memorial Trees, and EcoGarden. The Community Tree Planting program coordinates public planting events, sponsored group plantings for corporate and community partners, and a Community Tree Planting Grant program. Ecological Restoration focuses on native seedling planting along riparian corridors including the Jordan River and Big and Little Cottonwood Canyons, in partnership with Alta Environmental Center and Brighton Ski Resort. Planting Trees at Schools delivers K-12 schoolyard greening via a School Tree Planting Grant program. Memorial Trees operates jointly with the Sugar House Park Authority to offer commemorative plantings at Sugar House Park. EcoGarden is a permaculture orchard demonstration site adjacent to the Day-Riverside Library in Salt Lake City's Rose Park neighborhood. There is no proprietary technology platform; the only referenced software asset is TreeLink, an early digital platform for urban forestry expansion created by founder Pepper Pro.
TreeUtah is funded through individual donations, memorial tree contributions, event sponsorships, foundation and corporate grants (including a $50,000 Park City Community Foundation Climate Fund grant in 2020 and a $10,000 Young Living donation in 2020), and government funding via Salt Lake County's Zoo, Arts & Parks (ZAP) Program. The organization runs a small staff of 1-10 employees under Executive Director Amy May, supported by a volunteer network. Its go-to-market is community-led and event-driven, with public planting events serving as the primary engagement mechanism, supplemented by direct outreach to corporate sponsors and municipalities via the Community Outreach Coordinator. Geographic footprint is concentrated entirely within Utah, with no international operations.
TreeUtah firmographics
Firmographics- Name
- TreeUtah
- Legal name
- TreeUtah
- Website
- https://treeutah.org
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TreeUtah is a Salt Lake City-based 501(c)(3) nonprofit founded in 1989 that partners with municipalities, schools, businesses, and volunteers to plant trees in public spaces across Utah, having planted over 430,000 trees with 200,000 volunteers through its community planting, restoration, and education programs.
- Ownership category
- akta.pro rank
TreeUtah industry classification
Industry- Product category
- Urban Forestry & Environmental Nonprofit
- NAICS
- Environment, Conservation and Wildlife Organizations (813312), Support Activities for Forestry (11531)
- SIC
- Forestry (800)
- akta.pro primary industry
- Forestry & Reforestation (BPAGAGAD)
- akta.pro secondary industry
- Urban & Community Reforestation / Street Tree Planting (AFAMACAL)
Keywords
Where TreeUtah is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TreeUtah business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales
Revenue model
- Individual Donations: Individual donors can make monetary contributions to support tree planting operations. Donations can be directed toward specific purposes such as memorial trees or general operations.
- Memorial Tree Program: Donations made in honor of friends and loved ones through the planting of commemorative trees at Sugar House Park. Includes option for personalized messages via card or email.
- Event Sponsorships: Businesses and organizations sponsor tree planting events, with benefits including date selection, social media recognition, press releases, team building opportunities, and event logistics provided by TreeUtah.
- Foundation Grants: Receives grant funding from organizations such as Park City Community Foundation's Climate Fund, AARP Utah Community Challenge, and other foundation programs for specific planting and educational initiatives.
- Corporate Grants: Corporate donations such as Young Living's $20,000 donation ($10,000 specifically to TreeUtah) in honor of Earth Day anniversaries.
- Government Funding: Funded in part by residents of Salt Lake County through the Zoo, Arts & Parks (ZAP) Program.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
TreeUtah product offering
Product offeringCore offering
TreeUtah is a Utah-based 501(c)(3) nonprofit that plants trees in public spaces across the state by mobilizing volunteers and partnering with schools, municipalities, businesses, and community groups. It runs community tree planting, ecological restoration, school and memorial tree programs, grant programs, and educational resources, funded through donations, grants, and event sponsorships.
Product overview
TreeUtah operates as a nonprofit organization offering a unified set of community-focused environmental programs rather than a software product. The organization provides five interconnected programs: Community Tree Planting (partnering with municipalities and businesses to plant trees in public spaces), Ecological Restoration (native seedling planting along riparian corridors and canyons), Planting Trees at Schools (educational engagement with students), Memorial Trees (commemorative plantings at Sugar House Park), and EcoGarden (a permaculture orchard demonstration site). Additionally, TreeUtah administers two grant programs (Community Tree Planting Grants and School Tree Planting Grants) and maintains a Tree Guide educational resource. Together, these programs have facilitated the planting of over 430,000 trees with 200,000 volunteers across Utah.
Differentiator
Problem solved
Functional benefit
Brands
- TreeLink: An early digital platform for urban forestry expansion, created by TreeUtah founder Pepper Pro.
Products and services
- Community Tree Planting Core program partnering with municipalities, local businesses, and community groups to plant trees of all types and sizes in public spaces such as parks throughout Utah, including planting events and volunteer coordination.
- Ecological Restoration Restoration program planting native seedlings to restore natural ecosystems along riparian areas including the Jordan River Corridor and Big and Little Cottonwood Canyons.
- Planting Trees at Schools Educational tree planting program engaging K-12 students in urban forestry and environmental stewardship at school facilities.
- Memorial Trees Commemorative tree planting program conducted with Sugar House Park Authority, allowing individuals to honor friends and loved ones through tree plantings, with personalized messages via card or email.
- EcoGarden A permaculture orchard demonstration site next to the Day-Riverside Library in Rose Park featuring fruit trees, perennial herbs, and educational programming about urban food production and sustainable gardening.
- Community Tree Planting Grants Grant program providing funding for community organizations to plant trees in public spaces throughout Utah.
- School Tree Planting Grants Grant program providing funding for schools to establish trees and green spaces on school grounds.
- Tree Guide Online educational resource providing guidance on tree planting, care tips, species selection for Utah's climate zones, and the benefits of urban forestry.
- Event Sponsorships Customized group tree planting event sponsorship for businesses and organizations, including date selection, social media recognition, press releases, team building opportunities, and full event logistics managed by TreeUtah.
Quantifiable outcome
- 430,000+ trees planted statewide
- +2 more outcomes
Companies that use TreeUtah
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
TreeUtah technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
TreeUtah partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- Ivory HomesminorIvory Green Initiative sponsor. Thanks to Ivory Homes for supporting tree planting efforts.
- XMissionminorDonated web hosting services for treeutah.org website.
- Third SunminorWebsite design and development services provider.
- KRCL RadiominorCommunity radio partnership for Jordan River planting events. KRCL listeners sponsor plantings with pizza and snacks provided.
- ChipDropminorSponsor of TreeUtah snowshoe hike event. ChipDrop delivers free wood chips from arborists to support tree and garden health.
- Alta Environmental CentercoreLong-standing conservation partnership for forest restoration in Little Cottonwood Canyon. Conservation efforts began in 1933 with seed harvesting for revegetation and restoration.
- Brighton Ski ResortcoreSustainability partnership for forest ecosystem preservation. Brighton commits to development and implementation of sustainability programs designed to reduce greenhouse gas emissions.
- Sugar House Park AuthoritycoreJoint Commemorative and Memorial Tree Program at Sugar House Park. TreeUtah processes gifts while Sugar House Park Authority provides the planting location and final approval on tree selections.
- Salt Lake Community College Thayne CenterminorCreated a video about volunteering with TreeUtah that promotes volunteer opportunities.
- Salt Lake CitycoreJoint ReTree SLC initiative to replace thousands of trees lost during the September 2020 windstorm. Partnership includes municipal support and goal of planting 1,000 extra trees annually on the west side.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
TreeUtah competitors and assessment
Company assessmentEmerging players
- City Parks Foundation: NYC-based nonprofit running park and greening programs including tree planting, with strong municipal and corporate partnerships. Direct programmatic overlap in urban greening, but broader focus on parks programming and arts.
- Plant-for-the-Planet: Global youth-led nonprofit focused on tree planting and climate restoration with an ambassador and education program. Comparable mission in reforestation and youth engagement; differs significantly in geographic scale and volunteer structure.
Broad incumbents
- Keep America Beautiful: National nonprofit network focused on community beautification, recycling, and greening, including tree planting and urban canopy initiatives. Operates in the same environmental/community space but with broader programmatic scope beyond tree planting.
Direct peers
- Friends of Trees: Portland-based nonprofit planting trees in neighborhoods, schools, and restoration sites with a volunteer-event model. Operates virtually identical programmatic pillars (community planting days, school programs, habitat restoration) and a similar funding mix of grants, donations, and sponsorships.
- Casey Trees: Washington DC urban forestry nonprofit focused on planting, caring for, and advocating for the city's tree canopy. Shares TreeUtah's emphasis on tree inventory, education, schoolyard plantings, and partnership-driven canopy restoration.
- Trees Atlanta: Atlanta-based urban forestry nonprofit running community planting, forest restoration, and tree care programs, plus school and corporate partnerships. Closely mirrors TreeUtah's combination of volunteer-driven plantings, education, and urban canopy focus on a single metropolitan area.
- TreePeople: Los Angeles-based urban forestry nonprofit focused on planting and caring for trees, with strong municipal and corporate partnerships and an emphasis on disadvantaged communities. Operates a near-identical model of community plantings, school greening, and policy-facing city partnerships.
- Arbor Day Foundation: National 501(c)(3) nonprofit dedicated to planting trees, with programs spanning community tree planting, partnerships with municipalities and corporations, and tree planting grants. TreeUtah was a 2020 beneficiary of an Arbor Day Foundation-related Young Living donation, indicating direct programmatic alignment.
- Sacramento Tree Foundation: Sacramento-area nonprofit focused exclusively on urban tree planting, care, and education within a single regional market. Operates a near-identical volunteer-and-event-driven model with school and municipal programs.
- American Forests: National nonprofit focused on reforestation and urban forestry, including flagship tree-planting campaigns and policy advocacy. Highly comparable mission and programmatic mix, though operating at national rather than state scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
TreeUtah social profiles
Digital presenceTreeUtah financial estimates
Financial estimateRevenue estimate
Valuation estimate
TreeUtah leadership team
Management profileNumber of profiles
Profiles2 records
TreeUtah funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TreeUtah M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TreeUtah
What does TreeUtah do?
TreeUtah is a Utah-based 501(c)(3) nonprofit that plants trees in public spaces across the state by mobilizing volunteers and partnering with schools, municipalities, businesses, and community groups. It runs community tree planting, ecological restoration, school and memorial tree programs, grant programs, and educational resources, funded through donations, grants, and event sponsorships.
Is TreeUtah a public or private company?
TreeUtah is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was TreeUtah founded?
TreeUtah was founded in 1989. It employs 1 to 10 people.
Where is TreeUtah based?
TreeUtah is headquartered in Salt Lake City, United States, in the North America region.
How does TreeUtah make money?
Six revenue lines are on record. Individual Donations are the primary driver. The others are memorial Tree Program, event Sponsorships, foundation Grants, corporate Grants and government Funding.
Who are TreeUtah's main competitors?
Emerging players on record are City Parks Foundation and Plant-for-the-Planet. Keep America Beautiful is listed as a broad incumbent. Direct peers are Friends of Trees, Casey Trees, Trees Atlanta, TreePeople, Arbor Day Foundation, Sacramento Tree Foundation and American Forests.
Does TreeUtah have an API?
No public API is recorded for TreeUtah.
What industry is TreeUtah in?
TreeUtah's product category is Urban Forestry & Environmental Nonprofit. Its primary akta.pro industry code is BPAGAGAD, Forestry & Reforestation, with a secondary code of AFAMACAL, Urban & Community Reforestation / Street Tree Planting. Its NAICS code is 813312 and its SIC code is 800.