Teamsheed

What Teamsheed does

Teamsheed Productions is an independent, Black-owned full-service production company headquartered in New York and operating across the U.S. entertainment industry. Founded in 2012 by CEO Rasheed J. Daniel alongside CFO Ronique N. Chambers, the company produces unscripted television, branded content, documentaries, music videos, and digital series for major broadcast networks, cable channels, and streaming platforms. Its core product slate includes the music competition series Deb's House (co-created with Debra Antney, airing on We TV and streaming exclusively on ALLBLK, renewed for a second season), the Netflix lifestyle series W.A.G.s to Riches (where Daniel serves as Showrunner and Executive Producer), MTV's dating series The Love Experiment, and the direct-to-consumer live comedy property Outta Pocket Comedy, which runs monthly shows at Summit 68 Studios in Brooklyn and in Los Angeles.

The company generates revenue primarily through professional-services production fees, development deals, and content licensing arrangements with network and streaming buyers. Production partnerships span Wheelhouse Entertainment (a development and production alliance signed in February 2025), One Story Media Group, Spoke Studios, and distribution relationships with Netflix, We TV, ALLBLK, VH1, MTV, Hulu, and Paramount+. GTM is enterprise B2B, targeting network and platform development executives through industry relationships, trade press coverage, and a portfolio of delivered productions. The team is small (roughly seven named leadership roles plus project-based contractors) and operates as a creative collective rather than a technology platform, with no proprietary software, app, or AI tooling disclosed.

Name

Teamsheed

Legal name

TeamSheed Productions

Website

https://teamsheed.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Teamsheed Productions is an independent, Black-owned full-service production company creating unscripted television, branded content, and live comedy for major networks, streaming platforms, and consumer audiences.

Ownership category

akta.pro rank

Product category

Television Production Services

NAICS

Motion Picture and Video Production (51211)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Live-Action TV Movies, Miniseries & Specials Production (MPADABAD)

akta.pro secondary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Unscripted television production
• Reality TV development
• Music competition series
• Branded content production
• Live comedy events

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Television Production Services: Full-service production company creating unscripted television content for networks and streaming platforms. Revenue generated through production fees, development deals, and co-production partnerships.
2. Content Licensing and IP: Original IP creation with recurring music competition series like Deb's House. Revenue from licensing original content to networks and streaming services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

TeamSheed Productions is a full-service independent production company that develops, produces, and delivers unscripted television content including music competition series, dating series, and docuseries for broadcast networks and streaming platforms such as Netflix, We TV, ALLBLK, VH1, MTV, Hulu, and Paramount+. The company also produces branded content, digital series, music videos, and operates the Outta Pocket Comedy live stand-up and sketch property in NYC and Los Angeles.

Product overview

TeamSheed Productions is a full-service independent production company offering unscripted television, branded content, documentaries, music videos, and digital series. The company operates as a collective of experienced creatives producing original IP and partnering with networks and brands. Their core productions include the recurring music competition series Deb's House (co-created with Debra Antney, on ALLBLK/WE TV), the Netflix series W.A.G.s to Riches, MTV's The Love Experiment, and the live comedy property Outta Pocket Comedy. TeamSheed functions as a unified production house rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Brands

• Outta Pocket Comedy: New York City's boldest comedy crew — running live stand-up and sketch across NYC and Los Angeles, with monthly specials filmed at Summit 68 in Red Hook, Brooklyn. Founded by Rasheed J. Daniel and Aaron Sabater.

Products and services

• Deb's House Music competition reality series co-created with music mogul Debra Antney about her search for the next female rap superstar; airs on We TV and streams exclusively on ALLBLK, currently in its second season. Targeted at broadcast and streaming audiences seeking music and competition programming.
• W.A.G.s to Riches Netflix unscripted series taking viewers inside the high-stakes world of ambitious women in Miami connected to elite athletes, musicians, and power players; Rasheed J. Daniel serves as Showrunner and Executive Producer. Targeted at Netflix's global unscripted audience.
• The Love Experiment MTV dating series that brings the choices and excitement of dating apps to life, launched August 2023. Targeted at MTV audiences and viewers of dating and reality competition programming.
• Outta Pocket Comedy Live stand-up and sketch comedy brand producing monthly comedy specials across NYC and Los Angeles, including monthly tapings at Summit 68 Studios in Red Hook, Brooklyn, plus events at a Harlem venue. Tickets sold direct-to-consumer via Eventbrite.
• Full-service unscripted television production services Full-service production offering for unscripted television, branded content, documentaries, music videos and digital series, delivered end-to-end from development through delivery for networks, streaming platforms, and brands. Targeted at enterprise buyers in television, streaming, and advertising.

Quantifiable outcome

• Deb's House renewed for second season by We TV
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Wheelhouse EntertainmentcoreStrategic or Co-development Partner · 3 February 2025Content, talent and investment platform Wheelhouse signed a development and production partnership with veteran unscripted producer Rasheed J. Daniel and his prodco TeamSheed Productions. This is a significant partnership for co-developing original content across unscripted storytelling.
• AllblkcoreStrategic or Co-development PartnerALLBLK is the streaming service for Black television and film from AMC Networks. Teamsheed's Deb's House streams exclusively on ALLBLK.
• We TVcoreStrategic or Co-development PartnerWe TV renewed Deb's House for second season. The series airs on We TV and streams exclusively on ALLBLK.
• NetflixcoreStrategic or Co-development PartnerNetflix is the home for W.A.G.s to Riches, where Teamsheed's Rasheed J. Daniel serves as Showrunner and EP.
• VH1minorStrategic or Co-development PartnerVH1 is listed as a client/partner with production team experience on Love & Hip Hop: New York.
• Spoke StudiosminorStrategic or Co-development PartnerListed as a client and partner on the Teamsheed website.
• Paramount+minorStrategic or Co-development PartnerListed as a client and partner with content distribution through Paramount+.
• HuluminorStrategic or Co-development PartnerListed as a client and partner with content distribution through Hulu.
• One Story Media GroupminorStrategic or Co-development PartnerListed as a client and partner on the Teamsheed website.
• LaunchPadminorOthersRasheed J. Daniel joined the Board of Directors at LaunchPad, an organization focused on creating access and opportunity for talent facing barriers.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Entertainment One (eOne): Production and distribution business (now Hasbro-owned) active in unscripted TV including reality formats — comparable buyer relationships at significantly larger scale.
• ITV America: Large-scale unscripted production group (Love Island US, The Four, Pawn Stars) within ITV Studios — comparable buyer relationships and unscripted slate, with materially greater scale and capital.
• Fremantle: Global production and distribution group (American Idol, Got Talent) — overlapping in unscripted formats and network/streamer distribution, though operating at a much larger scale.

Direct peers

• Big Fish Entertainment: Independent unscripted TV production company behind Love & Hip Hop and Black Ink Crew franchises — directly comparable as TeamSheed's founder Rasheed J. Daniel rose to VP at Big Fish before launching TeamSheed.
• Bunim/Murray Productions: Pioneering unscripted production company (The Real World, Project Runway) producing reality and competition formats for networks and streamers — directly comparable to TeamSheed's unscripted slate.
• Truly Original: Unscripted TV production company behind Real Housewives franchises and other reality formats — directly comparable production-house model and buyer relationships.
• 51 Minds Entertainment: Unscripted production company known for The Surreal Life, VH1 reality formats and celebrity-driven docuseries — overlapping client base (VH1, MTV) and format mix with TeamSheed.
• Spoke Studios: Boutique unscripted production studio and listed TeamSheed partner — operates a similar model producing documentary and reality content for streaming and cable buyers.
• One Story Media Group: Independent production company and listed TeamSheed partner — produces unscripted and documentary programming for networks and streamers, similar boutique scale.

Emerging players

• Wheelhouse Entertainment: Content, talent and investment platform and TeamSheed's Feb 2025 development partner; operates across unscripted production and is both a collaborator and adjacent competitor in the same buyer universe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Teamsheed