What Wheelhouse does

Wheelhouse Group LLC is a privately held, New York-based entertainment and media platform founded in 2018 and led by founder/CEO Brent Montgomery (previously known for developing Pawn Stars and producing Netflix's Hype House). The company originates and produces unscripted IP for major streaming and broadcast distributors — Netflix, Hulu, HBO Max, Amazon Prime Video, Paramount+, A&E, Roku, and YouTube — with a slate of 14+ active shows including Calabasas Confidential, Million Dollar Secret, Duck Dynasty: The Revival, King of Collectibles, Year Five, and The Long Game.

Wheelhouse operates a hybrid business model spanning content production and licensing (production fees and backend participation), talent management and overall deals with high-profile athletes and celebrities (NBA stars Anthony Edwards, Peyton Manning, Tyrese Haliburton; entertainment figures Sofia Vergara, Giada De Laurentiis, Ziwe), an affiliated consumer-brand investment vehicle (Wheelhouse 360 Fund I LP), and direct equity stakes (Athletic Brewing, Rhone, Goldin, Holywater). The company has received a single external funding round led by Alignment Growth in 2024, employs 101-250 people across New York, Stamford, Los Angeles, and London, and is pursuing an aggressive M&A strategy — acquiring Hamon Overhead Door Company (May 2026) and Anomaly Entertainment (May 2026) — backed by private equity firm Trivest Partners.

The company's strategic posture is unusual: it couples a high-touch, talent-driven content origination business with a private-equity-style acquisition and investment platform, including entry into unrelated service verticals (garage door installation) and emerging content formats (microdramas via Holywater). Pricing is not publicly disclosed; revenue is not disclosed. Distribution is exclusively B2B through third-party platforms with no direct-to-consumer product.

Name

Wheelhouse

Legal name

Wheelhouse Group LLC

Website

https://wheel-house.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Wheelhouse is a New York-based entertainment and talent platform that originates, produces, and licenses unscripted TV and streaming content for major distributors including Netflix, Hulu, HBO Max, Amazon, A&E, and Roku, while managing overall deals with athletes and celebrities.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Content Production & Licensing: Wheelhouse originates and produces TV and streaming series for major platforms including Netflix, Hulu, HBO Max, Amazon, A&E, and Roku. Revenue is generated through production deals, licensing fees, and potentially backend participation based on performance.
2. Talent Partnerships: Wheelhouse develops overall deals with talent (athletes, celebrities, media personalities) to produce content. This generates revenue through production agreements while providing talent with content creation infrastructure.
3. Investment Returns: Wheelhouse operates an investment arm (Wheelhouse 360 Fund I LP and direct investments) that generates returns through portfolio companies including Holywater, Athletic Brewing, Rhone, Goldin, and others.
4. Strategic Acquisitions: The company pursues growth through acquisitions of content-related assets and production capabilities, such as expanding its California presence through acquisitions like Hamon Overhead Door Company.

Go-to-market motion3 records

Distribution channels13 records

Marketing channels5 records

Core offering

Wheelhouse Group LLC is an independent content and talent platform that originates, develops, produces, and scales unscripted TV and streaming series for major platforms such as Netflix, Hulu, HBO Max, Amazon Prime Video, A&E, Roku, and Paramount+. The company also develops overall deals with athletes and celebrities to produce content, while operating investment vehicles such as Wheelhouse 360 Fund I LP for consumer and lifestyle brand investments.

Product overview

Wheelhouse Group LLC is an independent content and talent platform that operates as a multi-faceted media company. The core offering includes content production (TV and streaming series across Netflix, YouTube, Hulu, HBO Max, Amazon, Paramount+, A&E, and Roku), talent representation (managing relationships with athletes, celebrities, and personalities), sports content ventures, and investment operations through Wheelhouse 360 Fund I LP. The company has expanded into service businesses (garage door services via Hamon Overhead Door acquisition) and has invested in emerging technology companies like Holywater in the microdrama space.

Differentiator

Problem solved

Functional benefit

Products and services

• Content Production (Shows & Series) Produces TV and streaming series for major platforms including Netflix, YouTube, Hulu, HBO Max, Amazon Prime Video, Paramount+, A&E, and Roku. Portfolio includes Million Dollar Secret, Calabasas Confidential, Duck Dynasty: The Revival, King of Collectibles, Year Five, The Long Game, Buying Beverly Hills, That Thrifting Show, Got to Get Out, Who is Luigi Mangione, Bodies in the Water, and many others.
• Talent Representation Manages relationships with notable talent and develops overall deals for content creation and brand partnerships. Active talent partnerships include Anthony Edwards, Peyton Manning, Sofia Vergara, Giada De Laurentiis, Ben Shelton, Tyrese Haliburton, and others.
• Wheelhouse 360 Fund I LP Independent private equity fund managed by Wheelhouse Advisors LP, an affiliate of Wheelhouse Group LLC, investing in consumer and lifestyle brand portfolio companies including Bobbie, Coconut Cult, Dagne Dover, Hydrow, Ritual, Momentous, Xochitl, and Storyteller.
• Sports Content

Quantifiable outcome

• 167 million views in first 48 hours for Believe That Awards
• +2 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered minor, flagship and core.

• Hamon Overhead Door Company Inc.minorOthers · 7 May 2026Wheelhouse acquired Hamon Overhead Door Company Inc., a residential and commercial garage door operator serving California's Central Coast. Hamon has operated for over 50 years in San Luis Obispo and Santa Barbara counties with locations in Paso Robles and Santa Maria. Part of Wheelhouse's national expansion strategy, backed by private equity firm Trivest Partners.
• Kismet MediaflagshipStrategic or Co-development Partner · 6 May 2026Entered into overall deal with Wheelhouse to produce Calabasas Confidential, a Netflix reality series premiering May 29. Kismet Media is producing the show following the friends in Calabasas, CA as they face past dramas and future prospects.
• HolywatercoreStrategic or Co-development Partner · 15 January 2026Wheelhouse participated in Holywater's $22M Series A funding round led by Horizon Capital with participation from Endeavor Catalyst. Holywater operates the My Drama microdrama app (top 10 by in-app revenue per Sensor Tower) reaching 85M+ users. Wheelhouse's involvement signals investment in the emerging vertical microdrama format and AI-driven content ecosystem.
• Three-Fifths Media (Anthony Edwards)flagshipStrategic or Co-development Partner · 1 January 2024Production deal with Three-Fifths Media, the content company of NBA star Anthony Edwards founded in 2019. Wheelhouse produces 'Year Six' (premiering NBA All-Star weekend), 'Serious Business' (Prime Video), and the Believe That Awards (167M views in 48 hours). Edwards and partner Justin Holland model the venture after LeBron James's Fulwell Entertainment and Kevin Durant's Boardroom.
• Wheelhouse 360 Fund I LPcoreOthersIndependent private equity fund managed by Wheelhouse Advisors LP, an affiliate of Wheelhouse Group LLC. Invests in portfolio companies including Bobbie, Coconut Cult, Dagne Dover, Hydrow, Ritual, Momentous, Xochitl, and Storyteller.
• NetflixflagshipChannel Partner/ Reseller/ DistributorPrimary distribution partner for Wheelhouse content. Major shows include Calabasas Confidential, Million Dollar Secret, King of Collectibles, Buying Beverly Hills, Players, The Unknown Number, Dallas Cowboys, and Mendez Bros.
• HulucoreChannel Partner/ Reseller/ DistributorStreaming distribution partner for That Thrifting Show, Got to Get Out, and CTK content.
• HBO MaxcoreChannel Partner/ Reseller/ DistributorStreaming distribution partner for Who is Luigi Mangione and Bodies in the Water.
• Amazon Prime VideocoreChannel Partner/ Reseller/ DistributorDistribution partner for Giada cooking content and The Money Game.
• A&EcoreChannel Partner/ Reseller/ DistributorBroadcast partner for Duck Dynasty: The Revival.
• RokuminorChannel Partner/ Reseller/ DistributorStreaming partner for Celebrity Family Food Battle.
• Paramount+minorChannel Partner/ Reseller/ DistributorDistribution partner for Ziwe content.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hello Sunshine: Reese Witherspoon's media company originating and producing film/TV IP with streaming platforms, including Apple TV+ and Netflix. Closely comparable in the talent-led content origination model.
• The SpringHill Company: LeBron James and Maverick Carter's media venture producing athlete-led content, branded content, and films. Directly comparable as a celebrity-owned IP origination platform serving major streaming and broadcast buyers.
• Fulwell Entertainment: Production company co-founded by James Corden producing unscripted TV, documentaries, and films. Anthony Edwards' Three-Fifths Media is explicitly modeled after Fulwell, making it a structural comparable.
• Boardroom: Kevin Durant and Rich Kleiman's athlete-driven sports and culture media brand producing video, podcast, and editorial content. Direct comparable as athlete content platform.
• Propagate Content: Independent production company founded by Ben Silverman and Howard T. Owens producing unscripted and scripted content for global streamers. Comparable in supplying premium IP to Netflix, Amazon, and others.
• Spoke Studios: Nonfiction and unscripted content producer for Netflix and other platforms. Direct peer in the third-party streaming production space.
• The Intellectual Property Corporation (IPC): Production company (now part of Fremantle) specializing in unscripted and documentary content for streamers. Directly comparable as a third-party content producer serving major platforms.
• Big Breakfast: Production company producing unscripted and reality content for streamers and networks. Comparable as an independent production studio scaling content across platforms.
• Authentic Entertainment: Reality and unscripted production company producing content for major networks and streamers. Comparable in supplying original IP to established distribution partners.

Others

• Main Street Advisors: Talent management and brand-building agency working with athletes and entertainers. Adjacent peer as a talent intermediation and partnership business serving the same celebrity/athlete segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wheel-house-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wheelhouse