Trust ID
TrustID Limited is a UK-based certified Digital Verification Service that provides AI-powered and human-reviewed identity document verification for Right to Work, DBS, KYC/AML, and Right to Rent compliance, serving employers, landlords, regulated businesses, and public sector organizations on a pay-per-check basis.
- Company typePrivate
- Founded2006
- HeadquartersReading, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Trust ID does
TrustID Limited is a UK-based certified Digital Verification Service (DVS) founded in 2006 and headquartered in Reading, providing identity document verification technology (IDVT) for UK employers, landlords, regulated businesses, education institutions, and public sector bodies. The platform combines AI-powered document authentication (Machine Readable Zone OCR, document template matching against 200+ country formats, biometric facial matching, and 2-second video liveness detection) with a UK-based human document analyst team that reviews edge cases 7 days a week from 8am to midnight. Core products include Right to Work checks, Digital Right to Work, Digital DBS identity checks, KYC/AML compliance with PEP/Sanctions screening, Right to Rent, ID Scanner in-person checks, ACSP director checks, and Face Biometrics, all delivered through a browser-based cloud platform with no app install required.
TrustID operates a pure pay-per-check usage-based pricing model with no setup fees, no user fees, and no minimum contract term. Distribution combines direct sales, self-service web purchase, and a Developer API/SDK with pre-built integrations into hospitality ATS platforms (Harri, Elementsuite, Fourth). Named customers span hospitality (Randstad, Wagamama, Papa John's, Edwardian Hotels, Eataly, Loungers, Gourmet Burger Kitchen, Patisserie Valerie), public sector (NHS, Oxford City Council, Manchester City Council, London Metropolitan University), financial services (Fluent Money), and consumer brands (Guinness World Records, Cystic Fibrosis Trust). The company was acquired by the Citation Group in 2026 and operates alongside sister company uCheck (UK's leading DBS check provider), with Tony Machin continuing as CEO and Jack Price as Managing Director across both entities.
Trust ID firmographics
Firmographics- Name
- Trust ID
- Legal name
- TrustID Limited
- Website
- https://trustid.co.uk
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TrustID Limited is a UK-based certified Digital Verification Service that provides AI-powered and human-reviewed identity document verification for Right to Work, DBS, KYC/AML, and Right to Rent compliance, serving employers, landlords, regulated businesses, and public sector organizations on a pay-per-check basis.
- Ownership category
- akta.pro rank
Trust ID industry classification
Industry- Product category
- Identity Verification Services
- NAICS
- Investigation and Personal Background Check Services (561611)
- SIC
- Services-Detective, Guard & Armored Car Services (7381)
- akta.pro primary industry
- Fraud Prevention & Identity Verification (IDV/KYC) (BPAMAEAI)
- akta.pro secondary industries
- Identity Verification & Proofing (IDV, KYC, Biometrics) (HDADAAAF), Data, Evidence & Document Verification (IDV) for KYC (FSAMAMAN), Identity Verification (ID, SSN Trace, KYC-lite) (BPACALAD)
Keywords
Where Trust ID is headquartered
LocationHeadquarters
- HQ city
- Reading
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Trust ID business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Pay-per-check Identity Verification: Usage-based pricing model where customers pay for each identity verification check performed. No setup or user fees. Low minimum order quantity with no minimum contract term. Scales with customer volume.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Pay-per-check pricing with no minimum commitment |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Trust ID product offering
Product offeringCore offering
TrustID provides cloud-based identity document verification services that validate passports, ID cards, visas, and driving licences from over 200 countries using a combination of AI-powered Identity Document Validation Technology (IDVT) and UK-based human expert document analyst review. Services support Right to Work, Right to Rent, DBS, KYC/AML, and ACSP compliance for UK employers, letting agents, financial services firms, healthcare providers, and government organisations, delivered via a pay-per-check web platform or API/SDK integration.
Product overview
TrustID is a certified Digital Verification Service (DVS) offering a portfolio of identity validation products built around its core Identity Document Validation Technology (IDVT). The product suite includes Online Identity Verification as the primary cloud-based platform, complemented by Right to Work and Digital Right to Work Checks for employer compliance, Digital DBS Identity Checks for criminal record verification, and KYC/AML Checks for regulated businesses. Add-on modules include Face Biometrics for enhanced facial matching and liveness detection, ID Scanner Checks for in-person verification, and Developer API and SDKs for platform integration. All services combine AI-powered document validation technology with UK-based human expert analysis.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Identity Verification Global identity document verification service that validates passports, ID cards, visas, and driving licences from over 200 countries in seconds using a combination of AI technology and human expert analysis, delivered on a pay-per-check basis to organisations of any size.
- Right to Work Service
Quantifiable outcome
- Target response time of 1 business hour, 7 days a week, 365 days a year
- +2 more outcomes
Companies that use Trust ID
Customer profileNamed customers15 records
Segments8 records
Ideal customer profiles7 records
Trust ID technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature7 records
Trust ID partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship and core.
- Citation GroupflagshipTrustID joined the Citation Group in 2026 as part of a strategic acquisition. Citation Group is a larger compliance and HR services organization. TrustID operates alongside sister company uCheck, the UK's leading provider of DBS checks. The acquisition strengthened TrustID's position as experts in identity verification and compliance.
- uCheckcoreSister company within the Citation Group. uCheck is described as the UK's leading provider of DBS checks. TrustID and uCheck work in close collaboration, allowing both companies to deliver comprehensive services to clients with support from the Citation Group network.
- HarricoreATS (Applicant Tracking System) provider integrated with TrustID services specifically for the hospitality sector. Enables seamless identity verification within the hospitality recruitment workflow.
- ElementsuitecoreHR and workforce management platform integrated with TrustID for hospitality sector customers. Enables embedding of identity verification into HR processes.
- FourthcoreWorkforce management and HR platform integrated with TrustID for hospitality sector customers. Facilitates streamlined onboarding checks.
- Home OfficecoreUK Government Home Office. TrustID is certified under the UK Digital Identity and Attributes Trust Framework to provide identity verification for Right to Work, Right to Rent, and DBS Digital Schemes authorized by the Home Office. Interface available into Home Office checking service for share code verification.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Trust ID competitors and assessment
Company assessmentDirect peers
- Veriff: AI-powered identity verification company serving fintech, mobility, and online marketplaces globally. Directly comparable product (document + biometric + KYC) with similar pay-per-check commercial model and a strong enterprise sales motion.
- Jumio: End-to-end identity verification and KYC/AML platform with global document coverage and AML screening. Competes head-to-head with TrustID for regulated-business KYC wins and enterprise IDV RFPs.
- Yoti: UK-based digital identity platform offering IDVT, age verification, and reusable digital ID apps. Closest UK-headquartered direct competitor with similar Right to Work / DBS scheme focus and government-grade certifications.
- GBG (GBG Group): UK-headquartered identity verification, fraud, and compliance solutions provider. Direct competitor in UK/Europe KYC and AML market, with broader document verification, location, and identity data offerings.
- Onfido: Global identity verification platform offering AI-driven document and biometric verification with KYC/AML compliance. Directly competes with TrustID in UK/Europe on enterprise IDV deals, with broader geographic reach and larger R&D budget.
Emerging players
- Persona: Configurable identity verification platform with document, biometric, database, and KYC components. Comparable product architecture to TrustID but more US-centric and serving different end-markets (tech, gig economy).
Others
- uCheck: Sister company of TrustID under Citation Group and the UK's leading provider of DBS checks. Not a direct competitor - works in close collaboration with TrustID to bundle identity verification with DBS workflows.
Broad incumbents
- ID.me: US-focused identity verification and digital wallet used for government benefits, employment, and healthcare verification. Comparable in regulated-employer use cases but operates primarily in the US market.
- HireRight: Global background screening provider whose DBS/criminal check and identity verification offerings overlap with TrustID's Right to Work / DBS digital services for enterprise HR use cases.
- Mitek Systems: Public-traded provider of mobile capture, identity verification, and fraud detection solutions. Comparable technology (document OCR, biometric matching, liveness) with broader enterprise reach across financial services.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Trust ID social profiles
Digital presenceTrust ID compliance and trust
Trust signalCompliance7 records
Trust ID financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trust ID leadership team
Management profileNumber of profiles
Profiles4 records
Trust ID funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trust ID M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trust ID
What does Trust ID do?
TrustID provides cloud-based identity document verification services that validate passports, ID cards, visas, and driving licences from over 200 countries using a combination of AI-powered Identity Document Validation Technology (IDVT) and UK-based human expert document analyst review. Services support Right to Work, Right to Rent, DBS, KYC/AML, and ACSP compliance for UK employers, letting agents, financial services firms, healthcare providers, and government organisations, delivered via a pay-per-check web platform or API/SDK integration.
Is Trust ID a public or private company?
Trust ID is a private company. It is classified as corporate owned and is currently operating.
When was Trust ID founded?
Trust ID was founded in 2006. It employs 11 to 50 people.
Where is Trust ID based?
Trust ID is headquartered in Reading, United Kingdom, in the Europe region.
How does Trust ID make money?
One revenue line is on record: pay-per-check Identity Verification.
Who are Trust ID's main competitors?
Direct peers on record are Veriff, Jumio, Yoti, GBG (GBG Group) and Onfido. Persona is listed as an emerging player. uCheck is listed as an others. Broad incumbents are ID.me, HireRight and Mitek Systems.
Does Trust ID have an API?
Yes. TrustID offers an API and SDKs that allow developers to integrate identity verification capabilities into their own service platforms. The API enables end-to-end onboarding journeys and supports integration with ATS (Applicant Tracking Systems) and HR systems. Customers can use the API to facilitate checks through their website or build bespoke integrations. Developer documentation is at www.trustid.co.uk/trustid-services-right-to-work/developer-api.
What industry is Trust ID in?
Trust ID's product category is Identity Verification Services. Its primary akta.pro industry code is BPAMAEAI, Fraud Prevention & Identity Verification (IDV/KYC), with a secondary code of HDADAAAF, Identity Verification & Proofing (IDV, KYC, Biometrics). Its NAICS code is 561611 and its SIC code is 7381.