Splitsville
Splitsville is a privately held New York company founded in 2011 that aggregates content, goods, and services for consumers navigating a "split" life transition, operating a basic e-commerce website with 51-100 employees under founder Tara Averill.
- Company typePrivate
- Founded2011
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Splitsville does
Splitsville is a New York-based, privately held for-profit company founded in 2011 that describes itself as "the everyday destination for your split," aggregating content, goods, and services relevant to consumers navigating a demanding life transition (the "split"). The company operates a Squarespace-hosted website (splitsville.com) with e-commerce cart functionality and a "Collaborate with us" contact page, suggesting a direct-to-consumer commerce or curated marketplace model rather than a software-as-a-service platform. No product catalog, pricing structure, or distribution channel details are disclosed in the available source material, and the technical footprint appears minimal — no API, SDK, integrations, or proprietary technology is documented. Splitsville reportedly employs 51-100 people and is led by founder Tara Averill, but no additional management team, investors, board members, funding rounds, partnerships, or corporate actions are evidenced.
The underlying business model appears to be content-and-commerce aggregation targeting a niche consumer life-event vertical, monetized through some combination of e-commerce transactions and potentially advertising or referral fees, though no pricing or revenue mechanism is publicly disclosed. There are no signs of enterprise contracts, platform licensing, or recurring subscription revenue in the data. The company's go-to-market approach is unclear: no marketing channels, customer segments beyond a "horizontal" segmentation label, named customers, or partnership ecosystem are identified. Operationally, the firm is in "operating" status per the source material, but the thinness of its public footprint — a single-page-ish Squarespace storefront with limited product information — raises questions about active monetization versus a dormant or pre-monetization state.
Splitsville firmographics
Firmographics- Name
- Splitsville
- Legal name
- Splitsville
- Website
- https://splitsville.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Splitsville is a privately held New York company founded in 2011 that aggregates content, goods, and services for consumers navigating a "split" life transition, operating a basic e-commerce website with 51-100 employees under founder Tara Averill.
- Ownership category
- akta.pro rank
Splitsville industry classification
Industry- Product category
- Life Transition Marketplace
- NAICS
- Other Individual and Family Services (624190), Business Service Centers (56143)
- SIC
- Services-To Dwellings & Other Buildings (7340), Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Utility Disconnect/Reconnect & Service Transfer Coordination (HSAKAOAH)
- akta.pro secondary industry
- Interstate Small Moves & Partial Loads (Consolidated/Shared Truckload) (HSAKABAE)
Keywords
Where Splitsville is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Splitsville business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Splitsville product offering
Product offeringCore offering
Splitsville aggregates content, goods, and services that are relevant to individuals navigating a major life transition (a "split"). The company's website functions as a curated destination combining editorial content with e-commerce cart capability, intended for consumers seeking resources during this transition. A "Collaborate with us" contact page suggests Splitsville also works with partners contributing goods, services, or content to the platform.
Product overview
Splitsville operates a website (splitsville.com) with e-commerce functionality (cart). The available source content is insufficient to provide details on specific products, services, or modules offered.
Differentiator
Problem solved
Functional benefit
Products and services
- Splitsville website and shopping cart
Companies that use Splitsville
Customer profileIdeal customer profiles2 records
Splitsville technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Splitsville partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights1 record
Splitsville competitors and assessment
Company assessmentBroad incumbents
- TaskRabbit: Generalist services marketplace for moving help, furniture assembly, and errands. Comparable as a broader aggregator whose moving services overlap with the household-transition use case Splitsville serves.
- LegalZoom: Large online legal services platform offering divorce filings, wills, and business formation. Broad incumbent in the same divorce/legal-services category Splitsville aggregates around.
Direct peers
- Lugg: On-demand moving and large-item delivery marketplace that aggregates vetted movers via an app. Comparable as a service-aggregator for the household-dissolution moves that form a core Splitsville use case.
- Adieu: Divorce concierge and household transition service that coordinates moving, selling belongings, and logistics for separating couples. Mirrors Splitsville's aggregator/coordinator model for the same life event.
- Dolly: Marketplace for small moves, furniture delivery, and labor-on-demand. Comparable to Splitsville on the partial-load / small-move aggregation layer for customers transitioning households.
- Hello Divorce: Online divorce platform offering flat-fee legal services and curated resources for people navigating separation. Directly comparable to Splitsville as a destination serving the same 'split' life-transition consumer with bundled content and services.
- Updater: Moving logistics platform that aggregates and coordinates third-party services (utilities, internet, mail forwarding) for households in transition. Closely comparable to the move-out/move-in logistics layer Splitsville is positioned to serve.
Emerging players
- Cake: End-of-life planning platform that aggregates content, vendors, and tools for a major life transition. Conceptually comparable to Splitsville as a content + services aggregator for emotionally complex life events.
- Wealth.com: Estate and financial-planning platform serving advisors and households through major wealth events. Comparable to Splitsville on the financial-services aggregation layer of a household split or dissolution.
- OurFamilyWizard: Co-parenting communication and scheduling platform primarily used by divorced or separating parents. Comparable as a niche player in the post-split life-transition category Splitsville targets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights5 records
Customer concentration
Splitsville social profiles
Digital presenceSplitsville financial estimates
Financial estimateRevenue estimate
Valuation estimate
Splitsville leadership team
Management profileNumber of profiles
Profiles1 record
Splitsville funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Splitsville M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Splitsville
What does Splitsville do?
Splitsville aggregates content, goods, and services that are relevant to individuals navigating a major life transition (a "split"). The company's website functions as a curated destination combining editorial content with e-commerce cart capability, intended for consumers seeking resources during this transition. A "Collaborate with us" contact page suggests Splitsville also works with partners contributing goods, services, or content to the platform.
When was Splitsville founded?
Splitsville was founded in 2011. It employs 51 to 100 people.
Where is Splitsville based?
Splitsville is headquartered in New York, United States, in the North America region.
Who are Splitsville's main competitors?
Broad incumbents on record are TaskRabbit and LegalZoom. Direct peers are Lugg, Adieu, Dolly, Hello Divorce and Updater. Emerging players are Cake, Wealth.com and OurFamilyWizard.
Does Splitsville have an API?
No public API is recorded for Splitsville.
What industry is Splitsville in?
Splitsville's product category is Life Transition Marketplace. Its primary akta.pro industry code is HSAKAOAH, Utility Disconnect/Reconnect & Service Transfer Coordination, with a secondary code of HSAKABAE, Interstate Small Moves & Partial Loads (Consolidated/Shared Truckload). Its NAICS code is 624190 and its SIC code is 7340.