What CTM Group does

VENU+ (operating under CTM Group) is a full-service provider of revenue-generating technology and entertainment solutions for theme parks, museums, zoos, aquariums, casinos, stadiums, and tourist destinations globally. Founded around 1983 and headquartered in Orlando, Florida (200 W. Sand Lake Road, Suite 800), the company sells a portfolio of six core product lines — Guest Mobility (electric scooters and fleet rentals), Smart Lockers (electronic self-service storage), Souvenir Coins (pressed pennies and minted medallions), Photo Capture (on-ride photos, AR experiences, and custom keepsakes), Entertainment (game rooms and family rides), and Food & Beverage — unified by two proprietary technology platforms: VENU+ Vision, a connected data/analytics layer that links guest and business data across an entire park, and GoPlus, a backend management and guest-facing operating hub described as the sector's only fully integrated guest-and-client technology platform.

The company monetizes through multi-year full-service contracts with revenue-share structures that eliminate upfront CAPEX for venue operators, as exemplified by its National Museum of Scotland smart locker partnership. Its go-to-market is enterprise field sales with dedicated North American and International sales teams, supported by 1,700+ global service technicians providing 24/7 on-site maintenance. Operational scale is substantial: 325,000+ revenue-generating assets deployed, 2,500+ partners served, 200M+ safe rides annually, 10M+ locker rentals annually, and 25M+ souvenir coins minted annually in the US. The intellectual property base includes 44 US and international patents with more pending, a content library of 10,000+ limited-edition coin designs, and 6 IAAPA Brass Ring Awards.

Customer evidence indicates strong product-market fit — the company reports 100% client retention in Photo Capture, 99.3% uptime, and claims to serve 10 of the world's 10 top theme park operators. Customer testimonials from the National Museum of Scotland, Kansas City Zoo, and unnamed senior retail/ancillary revenue executives at top attractions describe revenue outperformance (e.g., a medallion program that beat full-year forecast in four months) and CAPEX elimination through revenue-share arrangements, supporting the value proposition of integrated, full-service delivery over single-product vending.

Name

CTM Group

Legal name

VENU+

Website

https://ctmgroupinc.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

51–100 employees

Short description

VENU+ (CTM Group) is a full-service provider of revenue-generating entertainment and guest experience solutions, including mobility, smart lockers, photo capture, and souvenir coins, serving 2,500+ theme parks, museums, zoos, and tourist destinations worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Salem

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Revenue-generating Solutions: VENU+ provides revenue-generating platforms and solutions for entertainment venues. They offer solutions that increase revenue, reduce workload, and deliver exceptional guest experiences. The company operates on a full-service model with revenue share agreements mentioned in customer testimonials (e.g., National Museum of Scotland partnership eliminated CAPEX investment through revenue share).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

CTM Group, operating as VENU+, is a full-service, tech-enabled provider of revenue-generating solutions and guest-experience platforms for entertainment destinations worldwide. Its core offerings span six integrated solution lines: Guest Mobility (electric scooter fleet rentals such as ScooterPals), Smart Lockers (electronic self-service locker systems), Souvenir Coins (pressed pennies and minted medallions via self-service machines), Photo Capture (on-ride photo/video and AR experiences), Entertainment (game rooms and family attractions), and Food & Beverage integrations. The offering is unified by two proprietary technology platforms—VENU+ Vision (connected data insights) and the GoPlus Platform (integrated backend management)—delivered under multi-year, revenue-share or custom-priced service contracts.

Product overview

VENU+ is a full-service platform-plus-modules architecture providing tech-enabled solutions for entertainment venues. The portfolio centers on six core product lines: Guest Mobility (electric scooters and fleet solutions), Smart Lockers (electronic self-service systems), Souvenir Coins (pressed pennies and medallions), Photo Capture (on-ride photos and AR), Entertainment (game rooms and rides), and Food & Beverage. Two proprietary platforms unify the ecosystem: VENU+ Vision provides data-driven insights and connected intelligence across the venue, while the GoPlus Platform delivers backend management and guest-facing operations under a single hub. The company serves diverse entertainment venues including theme parks, aquariums, casinos, museums, zoos, stadiums, and tourist destinations.

Differentiator

Problem solved

Functional benefit

Brands

• VENU+ Vision: Connected data platform that turns data into actionable intelligence across entertainment venues.
• GoPlus Platform
• ScooterPals

Products and services

• Guest Mobility (ScooterPals) Electric scooters and fleet mobility solutions (branded ScooterPals) enabling guests of all ages and mobility ranges to navigate entertainment venues independently; includes self-service rental systems and full-service deployment for venues such as zoos and theme parks.
• Smart Lockers Electronic self-service locker systems for entertainment venues (e.g., replacing staffed cloakrooms), with full integration to existing operational systems and revenue-share agreements that eliminate CAPEX investment for operators such as museums and stadiums.
• Souvenir Coins Pressed pennies, minted medallions, and limited-edition souvenir coins operated through self-service machines at entertainment venues; drives repeat business and creates keepsake memories (one partner beat full-year forecast in four months after adding minted medallions).
• Photo Capture On-ride photos and videos, creative studio sets, augmented reality experiences, and custom keepsakes for entertainment venue guests, backed by a software-first approach and 50+ years of combined photo/video team experience.
• Entertainment Game rooms, family rides, and venue-tailored entertainment attractions custom-built for every demographic, delivered as on-brand, profitable offerings for entertainment venues without operator lift.
• Food & Beverage Food and beverage operations solutions integrated into the VENU+ ecosystem for venue food and beverage service delivery.

Quantifiable outcome

• 200M+ safe rides annually worldwide
• +6 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• accesso Technology Group: accesso is a direct peer providing ticketing, point-of-sale, virtual queuing and guest experience technology to theme parks, water parks and attractions globally — directly overlapping with VENU+'s venue-operations platform focus.
• Embed: Embed delivers cashless debit-card systems, POS, and FEC management software for family entertainment centers, amusement parks and attractions — overlapping with VENU+'s Smart Lockers and venue-tech portfolio.
• Semnox Solutions: Semnox provides end-to-end management software for entertainment venues including FECs, water parks, amusement parks and trampoline parks, covering ticketing, POS, RFID and cashless — directly comparable to GoPlus platform functionality.
• Intercard: Intercard specializes in cashless debit-card and cash-management solutions for entertainment and amusement venues worldwide, overlapping with VENU+'s locker, payment, and ancillary revenue offerings.
• Gateway Ticketing Systems: Gateway provides ticketing, admission, and revenue-management solutions for attractions, museums, aquariums and theme parks — a direct competitor to the ticketing/admissions modules within the VENU+ ecosystem.

Broad incumbents

• Cin7/Cinar Systems: Cin7 (incorporating former Cinar Systems POS for attractions) provides POS and inventory platforms with broader horizontal reach but specific amusement/FEC heritage, comparable to VENU+'s food & beverage and retail modules.
• Triotech: Triotech designs, manufactures and operates immersive dark-ride and interactive attractions for theme parks and FECs — adjacent to VENU+'s Entertainment product line and a competitor for guest-experience spend.
• Sally Corporation: Sally Corporation is an established manufacturer and operator of dark rides and family attractions for theme parks and FECs — a broader incumbent competing for the same venue capital and guest-experience budgets as VENU+ Entertainment.

Emerging players

• WaitTime: WaitTime provides real-time crowd and queue analytics using computer vision for venues and attractions — an emerging software-only competitor to portions of the VENU+ Vision data layer.
• Xovis: Xovis provides 3D people-counting sensors and analytics for airports, retail and large venues; an emerging player in the venue-data layer that overlaps with VENU+ Vision's connected-insights positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/595744177109386

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CTM Group