Renegade
Renegade is a founder-led B2B marketing strategic boutique based in New York. Founded by Drew Neisser in 1996, the firm serves technology and innovation clients with marketing playbook and advisory services.
- Company typePrivate
- Founded1996
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Renegade does
Renegade is a small strategic marketing boutique founded in 1996 and headquartered in New York. Operating with a team of 1-10 employees, the firm positions itself as a strategic partner for B2B innovators, offering what it describes as a 'ridiculously simple marketing playbook' and advisory services to help technology and innovation-focused clients cut through market complexity. The firm is privately held and founder-led by Drew Neisser, who serves as both founder and CEO, with no external funding events disclosed in the available data.
The firm's branded digital asset, Renegade.com, is an unusual data point in the input: the domain is actively listed for sale on Atom.com (formerly Squadhelp), a separate premium domain marketplace that holds an inventory of 400,000+ brandable domains and operates AI-powered naming tools. Atom lists Renegade.com at $1,750,000 outright or via a 24-month lease-to-own plan ($67,084/month with $350,000 down) — an arrangement that signals either an asset divestiture by Renegade the firm, a third-party domain holder unrelated to the firm, or an arbitraged digital identity situation that warrants clarification.
Renegade firmographics
Firmographics- Name
- Renegade
- Legal name
- Atom.com
- Website
- https://renegade.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Renegade is a founder-led B2B marketing strategic boutique based in New York. Founded by Drew Neisser in 1996, the firm serves technology and innovation clients with marketing playbook and advisory services.
- Ownership category
- akta.pro rank
Renegade industry classification
Industry- Product category
- Marketing Consulting Services
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- B2B/ABM Creative Agencies (MPAAAAAI)
Keywords
Where Renegade is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Renegade business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Domain Sales (Outright Purchase): One-time purchase of premium and ultra-premium domain names at listed prices, with instant transfer upon payment completion
- Lease to Own Domains: Flexible payment plans allowing customers to make smaller monthly payments to purchase domains, with full ownership transferring upon completion of all payments
- AI Naming Services: AI-powered naming contest and audience testing services for brand naming
- Domain Services: Domain registration, transfer, broker services, and auction services
- AtomPay: Payment processing for domain transactions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Ultra Premium Domain - One-time purchase for high-value domains like Renegade.com |
| Subscription | Monthly | Lease to Own - Monthly payment plan for premium domains |
| Subscription | Annual | Domain Renewal |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Renegade product offering
Product offeringCore offering
Renegade operates as a strategic boutique marketing firm that helps B2B innovators cut through market noise using a simple, repeatable marketing playbook. The firm delivers senior-level strategic marketing services tailored to innovative B2B companies seeking to establish market presence, differentiate their brand, and accelerate growth.
Product overview
Renegade.com is offered as a single premium domain asset available for outright purchase at $1,750,000 or via a lease-to-own payment plan ($67,084/month for 24 months with $350,000 down). It is not a software product with features, modules, or integrations — it is a domain name listed on Atom.com's marketplace.
Differentiator
Problem solved
Functional benefit
Products and services
- Marketing Playbook A strategic marketing methodology and consulting engagement offering for B2B innovators, providing a simple, repeatable approach to cut through market noise, establish differentiated brand presence, and accelerate growth.
Companies that use Renegade
Customer profileSegments3 records
Ideal customer profiles1 record
Renegade technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Renegade partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Escrow.comcoreThird-party escrow service integrated into the purchase flow for secure high-value domain transactions, providing buyer and seller protection during transfer process
- Wire TransfercoreBank wire transfer option available as payment method for domain purchases, enabling large transactions for premium domain acquisitions
- Distribution Network API PartnerscorePartners can access premium domains, availability checks, and trademark data through Atom's API, sharing curated domain inventory with their own client bases
- White Label Marketplace PartnerscoreTurnkey branded domain marketplace solution allowing partners to offer premium domains on their own websites under their own brand
Scale indicators4 records
Recent moves1 record
Expansion highlights2 records
Renegade competitors and assessment
Company assessmentDirect peers
- Velocity Partners: Specialist B2B technology marketing agency focused on content, ABM, and demand generation for SaaS and enterprise tech — directly comparable to Renegade's B2B-innovator positioning and similar boutique scale.
- TopRank Marketing: B2B content marketing and influencer agency serving enterprise tech — comparable in niche B2B-tech focus and content-driven positioning work.
- Stein IAS: Long-standing B2B creative and integrated marketing agency serving tech and B2B brands, with deep strategic positioning capabilities comparable to Renegade's boutique offering.
- Godfrey: B2B marketing and communications agency focused on technology, industrial, and healthcare innovators — directly comparable in client segment and strategic-boutique orientation.
- The Marketing Practice: B2B marketing agency specializing in demand generation, ABM, and brand strategy for technology and B2B services — overlapping positioning-strategy work with Renegade.
- Yes& Agency: Mid-sized B2B marketing agency offering brand, content, and ABM services for technology and industrial clients — comparable in B2B-tech focus and integrated offering.
- BBN International: Specialist B2B tech PR and marketing agency for technology brands — comparable in niche B2B-tech focus and founder-led boutique model.
- Hotwire (Global): Global tech-sector marketing and communications agency with B2B tech brand and content capabilities — comparable in serving B2B technology innovators.
Broad incumbents
- WPP (B2B-focused units): Global marketing services holding company with multiple B2B-focused agencies in its portfolio — provides the broader incumbent comparison for Renegade's specialty positioning.
Emerging players
- Siege Media: SEO-focused content agency with significant B2B SaaS client base — partial overlap with Renegade's content and brand-strategy work, but with a different execution emphasis.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks3 records
Key highlights5 records
Customer concentration
Renegade social profiles
Digital presenceRenegade financial estimates
Financial estimateRevenue estimate
Valuation estimate
Renegade leadership team
Management profileNumber of profiles
Profiles1 record
Renegade funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Renegade M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Renegade
What does Renegade do?
Renegade operates as a strategic boutique marketing firm that helps B2B innovators cut through market noise using a simple, repeatable marketing playbook. The firm delivers senior-level strategic marketing services tailored to innovative B2B companies seeking to establish market presence, differentiate their brand, and accelerate growth.
Is Renegade a public or private company?
Renegade is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Renegade founded?
Renegade was founded in 1996. It employs 1 to 10 people.
Where is Renegade based?
Renegade is headquartered in New York, United States, in the North America region.
How does Renegade make money?
Five revenue lines are on record. Domain Sales (Outright Purchase) is the primary driver. The others are lease to Own Domains, AI Naming Services, domain Services and atomPay.
Who are Renegade's main competitors?
Direct peers on record are Velocity Partners, TopRank Marketing, Stein IAS, Godfrey, The Marketing Practice, Yes& Agency, BBN International and Hotwire (Global). WPP (B2B-focused units) is listed as a broad incumbent. Siege Media is listed as an emerging player.
Does Renegade have an API?
No public API is recorded for Renegade.
What industry is Renegade in?
Renegade's product category is Marketing Consulting Services. Its primary akta.pro industry code is MPAAAAAI, B2B/ABM Creative Agencies. Its NAICS code is 54181 and its SIC code is 7311.