Super8

What Super8 does

Super 8 by Wyndham is an economy hotel brand founded in 1974 in the United States and currently operated as a wholly-owned brand within Wyndham Hotels & Resorts (NYSE: WH). The brand is franchised by Super 8 Worldwide, Inc. or managed by Wyndham Hotel Management, Inc., with independent hotel owners paying franchise fees and royalties to use the Super 8 name, signage, reservation systems, and marketing support. Super 8 participates in Wyndham's portfolio of 8,900+ hotels across 95+ countries and primarily serves budget-conscious road trippers, leisure travelers, business travelers, and families seeking affordable accommodations with complimentary breakfast items and high-speed WiFi.

The underlying technology stack consists of standard hotel operations and booking platforms integrated with Wyndham Hotels & Resorts' infrastructure, including the Wyndham Hotels & Resorts mobile app (with Road Trip Planner, mobile check-in/checkout), the Wyndham Rewards points-based loyalty program (with tiered membership including a $95/year Insider subscription), and the Wyndham Travel Packages bundling engine for combining rooms with flights, car rentals, cruises, and activities. Distribution spans direct consumer channels (website, app, phone at 1-800-454-3213), the Wyndham franchise network, Wyndham Business for SMB corporate accounts, travel advisors, and co-branded Wyndham Rewards Earner credit cards.

The brand generates revenue through multiple streams: nightly room revenue at franchised properties, franchise royalties and licensing fees paid by independent hotel owners, Wyndham Rewards loyalty economics (including credit card co-brand and Insider subscription revenue), bundled travel package commissions, and meetings/group event bookings. Discount and rate programs target AAA/CAA members (10-15% off), AARP members, military/veterans (15% off), government per diem travelers, seniors, and corporate accounts (up to 15% off via Wyndham Business). The operating model is asset-light at the brand level: Super 8's own corporate entity has only 11-50 employees focused on brand management, while property-level capital, operations, and labor sit with franchisees.

Name

Super8

Legal name

Super 8 Worldwide, Inc.

Website

https://super8.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Super 8 by Wyndham is a U.S.-founded (1974) economy hotel franchise brand within Wyndham Hotels & Resorts, serving budget road trippers, leisure travelers, and business travelers through thousands of franchised properties across North America and global markets via the Wyndham Rewards loyalty program and mobile booking app.

Ownership category

akta.pro rank

Product category

Economy Hotels

NAICS

Hotels (except Casino Hotels) and Motels (721110)

akta.pro primary industry

Budget Hotel Chains & Franchises (THAGABAM)

akta.pro secondary industries

Full-Service OTAs (Flights/Hotels/Packages) (THAKAAAA), Bedbanks & Hotel Wholesalers (Accommodation Inventory Wholesalers) (THAKAJAB)

Keywords

• Budget hotel accommodations
• Economy lodging brand
• Hotel franchise operations
• Loyalty travel rewards
• Road trip lodging

Headquarters

HQ city

Aberdeen

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Hotel Room Revenue: Primary revenue from nightly room bookings at Super 8 properties. Room rates vary by location and season, with discounts available for extended stays, loyalty program members, and special rate programs including AAA, AARP, military, and government per diem rates.
2. Franchise Royalties: Super 8 operates as a franchise brand under Wyndham Hotels & Resorts. Independent hotel owners pay franchise fees and royalties to use the Super 8 brand name, signage, reservation systems, and marketing support.
3. Wyndham Rewards Program: Revenue generated through Wyndham Rewards loyalty program, including credit card partnerships (Wyndham Rewards Earner Cards) that earn points on eligible purchases, and Wyndham Rewards Insider subscription at $95/year.
4. Travel Bundles and Packages: Revenue from bundled travel packages including hotel + flight, hotel + car rental, cruise packages, all-inclusive vacations, and tours & activities offered through the Wyndham Travel Packages platform.
5. Meeting and Group Events: Revenue from meeting and group bookings, including flexible spaces for meetings, conferences, and group gatherings offered through Wyndham's meetings and groups platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

Super 8 by Wyndham operates as an economy hotel brand offering budget-priced overnight accommodations with high-speed WiFi and complimentary breakfast items at franchised properties worldwide. The brand is part of the Wyndham Hotels & Resorts portfolio and is enhanced by the Wyndham Rewards loyalty program, the Wyndham mobile app with Road Trip Planner, and Wyndham Travel Packages for bundled bookings.

Product overview

Super 8 by Wyndham operates as an economy hotel brand under the Wyndham Hotels & Resorts portfolio. The offering consists of the core Super 8 by Wyndham hotel properties enhanced by the Wyndham Rewards loyalty program, the Wyndham Hotels & Resorts App for mobile bookings and check-in, Wyndham Travel Packages for bundled travel bookings, Wyndham Business for corporate travelers, and Meetings & Groups services for event planners. The brand is positioned as an accessible, budget-friendly option with complimentary breakfast items and high-speed WiFi across its global locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Super 8 by Wyndham Hotels Economy hotel brand offering budget-priced overnight accommodations with high-speed WiFi and complimentary breakfast items at franchised properties worldwide. Targets road trippers, leisure travelers, business travelers, and families seeking affordable lodging.
• Wyndham Rewards

Quantifiable outcome

• Save 10-20% or more with Summer Sale promotions
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Wyndham Hotels & ResortscoreOthersSuper 8 is a brand owned and operated under Wyndham Hotels & Resorts, the world's largest hotel company with 8,900+ hotels in 95+ countries. Super 8 properties are franchised by Super 8 Worldwide, Inc. or managed by Wyndham Hotel Management, Inc. This is an internal brand relationship within the Wyndham portfolio.
• Caesars EntertainmentStrategic or Co-development PartnerWyndham Rewards partnership with Caesars Rewards allows members to earn and redeem points across both hotel and casino loyalty programs, including access to Caesars Palace Las Vegas, Harrah's, Horseshoe Casino, and other Caesars properties.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Knights Inn (Wyndham): Lower-tier Wyndham economy brand competing directly with Super 8 for the most price-sensitive budget travelers.
• Rodeway Inn (Choice Hotels): Choice Hotels' value-tier economy brand with roadside locations directly overlapping Super 8's target market.
• Howard Johnson by Wyndham: Wyndham heritage economy/midscale brand with franchise properties competing in similar roadside and budget travel markets as Super 8.
• Days Inn by Wyndham: Another economy hotel brand within the Wyndham Hotels & Resorts portfolio, directly competing with Super 8 in the budget roadside segment with a similar franchise model.
• Microtel by Wyndham: Wyndham's limited-service economy brand targeting similar budget-conscious road-tripper and business travelers, overlapping closely with Super 8's customer base.
• Travelodge by Wyndham: Wyndham economy brand offering budget accommodations, competing with Super 8 across North American and select international markets.
• Motel 6 (G6 Hospitality): Independent economy motel chain franchised by G6 Hospitality, one of Super 8's most direct North American competitors in the budget roadside lodging segment.
• Red Roof Inn: U.S.-focused economy hotel chain targeting budget-conscious travelers with a franchise and corporate-owned model that directly overlaps Super 8's positioning.
• Econo Lodge (Choice Hotels): Choice Hotels International's flagship economy brand, competing with Super 8 in the budget limited-service segment across North America.
• Baymont by Wyndham: Wyndham midscale economy brand that competes with Super 8 for budget-conscious travelers seeking slightly upgraded amenities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/super8_pei
• YouTubeyoutube.com/channel/UCzV4ZG-ZPilzb1muEKvTM3w
• Facebookfacebook.com/super8
• Instagraminstagram.com/super8
• TikToktiktok.com/@super8bywyndham
• LinkedInlinkedin.com/company/hue-hospitality-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Super8