Calashock Commerce
Calashock Commerce is a global B2B ecommerce systems integrator that builds, integrates, and optimizes BigCommerce and Shopify platforms for SMB and mid-market manufacturers, wholesalers, and distributors across Europe, North America, and Asia.
- Company typePrivate
- Founded2008
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Calashock Commerce does
Calashock Commerce is a global B2B ecommerce systems integrator founded in 2008 and headquartered in London, with operations across Europe, North America, and Asia. The firm exclusively serves B2B brands — manufacturers, wholesalers, and distributors — and has built a portfolio of mid-market enterprise clients including Shopfitting Warehouse, O'Neills, Kier, TrustFord, Caffe Kimbo, and Fully Charged e-bikes across vertical specializations in hardware & ironmongery, construction & building materials, plumbing & HVAC, industrial supply, and timber & lumber. Calashock is differentiated by its 15+ year singular focus on B2B ecommerce, with deep vertical expertise in complex pricing, customer-group logic, and trade ordering workflows that consumer-focused agencies typically lack.
The company's core technology stack is BigCommerce (Elite Agency Partner since 2022, working with the platform since 2010) with Shopify Plus as a secondary platform. Calashock builds headless commerce architectures using Builder.io for visual content management and Vercel for frontend deployment, exemplified by a 2024 fully headless BigCommerce + Builder.io + Vercel build that won a BigCommerce Customer Award. Service offerings include custom theme and storefront development, B2B-specific customizations, API integrations connecting ecommerce platforms to backend systems (ERP, CRM, OMS), OMS implementation (notably Linnworks), ecommerce audits, and an Ecommerce Maturity Assessment tool. The firm operates from six offices in London, Toronto, New York, Tallinn, Hyderabad, and Singapore, with the 2024 Hyderabad development centre providing scalable delivery capacity.
Commercially, Calashock generates revenue through professional services engagements — discovery and strategy consulting, project-based custom development, integration hub work, and increasingly through post-launch Growth & Optimisation advisory. Go-to-market is consultancy-led enterprise field sales with a sales motion built on discovery sessions, technical specifications, and bespoke development roadmaps targeting medium and large B2B brands. Demand generation is amplified by a content engine consisting of three podcasts (B2B Shift, The BIG commerce Podcast, Calashock Originals), a blog, guides and whitepapers, and active social channels — supporting top-of-funnel awareness without heavy reliance on paid acquisition. No pricing is publicly disclosed and there are no funding rounds, ownership disclosures, or revenue figures in the public record.
Calashock Commerce firmographics
Firmographics- Name
- Calashock Commerce
- Legal name
- Calashock
- Website
- https://calashock.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Calashock Commerce is a global B2B ecommerce systems integrator that builds, integrates, and optimizes BigCommerce and Shopify platforms for SMB and mid-market manufacturers, wholesalers, and distributors across Europe, North America, and Asia.
- Ownership category
- akta.pro rank
Calashock Commerce industry classification
Industry- Product category
- Ecommerce Consulting Services
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
- akta.pro secondary industry
- Procurement, Vendor Management & Purchase-to-Pay (P2P) (FSAGAJAK)
Keywords
Where Calashock Commerce is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices6 records
Markets served
Calashock Commerce business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Ecommerce Consulting Services: Strategy and consultancy services including discovery sessions, technical specifications, wireframes, and development roadmaps
- BigCommerce Development: Custom theme development, advanced functionality development, B2B-specific customizations, and API integrations
- Shopify B2B Development: Shopify development services for B2B ecommerce implementations
- Integration Hub Services: Integration services connecting ecommerce platforms with backend systems and third-party applications
- Ecommerce Audits: Assessment and evaluation of existing ecommerce implementations
Go-to-market motion1 record
Distribution channels2 records
Marketing channels10 records
Calashock Commerce product offering
Product offeringCore offering
Calashock Commerce is a global B2B ecommerce consultancy that delivers custom development, integrations, headless commerce builds, and strategic advisory on BigCommerce and Shopify platforms. The firm exclusively serves manufacturers, wholesalers, and distributors, providing end-to-end services from discovery and roadmap design through custom theme development, B2B-specific customizations, third-party integrations, and ongoing optimization.
Product overview
Calashock Commerce is a global B2B ecommerce consultancy offering a portfolio of specialized services built around two primary platforms: BigCommerce and Shopify. The core offerings include BigCommerce Development, Shopify Development (including Shopify Plus), Ecommerce Consulting, Integration Services via their Integration Hub, and Ecommerce Audits. The agency has expanded into headless commerce development using Builder.io and Vercel for composable architecture. Supporting content properties include three podcasts (B2B Shift, The BIG commerce Podcast, and Calashock Originals), an Ecommerce Assessment tool, and educational guides and whitepapers. The consultancy operates across Hardware & Ironmongery, Construction & Building Materials, Plumbing & HVAC, Industrial Supply, and Timber & Lumber industries.
Differentiator
Problem solved
Functional benefit
Brands
- B2B Shift Podcast: Podcast exploring strategies, technologies, and ideas transforming how B2B companies grow online.
- The BIG, commerce Podcast
- Calashock Originals
Products and services
- BigCommerce Development
Quantifiable outcome
- 60% improvement in site performance and 32% increase in conversion rates for Shopfitting Warehouse
- +4 more outcomes
Companies that use Calashock Commerce
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles2 records
Calashock Commerce technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Feature4 records
Calashock Commerce partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- BigCommercecoreElite Agency Partner status achieved in 2022. Deep expertise in BigCommerce development including headless implementations. Primary platform for B2B ecommerce builds. Company has been working with BigCommerce since 2010.
- ShopifycoreShopify Plus Agency partner. Expertise in Shopify B2B development as secondary platform alongside BigCommerce. Shopify Plus logo displayed on website.
- VercelcoreSilver Partner status achieved in 2022. Frontend deployment platform used for headless commerce implementations with BigCommerce and Builder.io.
- Builder.iocoreVisual headless CMS partner for composable commerce builds. Used in conjunction with BigCommerce and Vercel for modern ecommerce architectures.
Scale indicators7 records
Recent moves11 records
Expansion highlights6 records
Calashock Commerce competitors and assessment
Company assessmentDirect peers
- AmericaneCommerce: Long-standing BigCommerce Elite partner and multi-platform ecommerce agency serving SMB and mid-market brands in North America. Directly comparable to Calashock as a certified BigCommerce agency offering design, development, and integration services with a similar target customer profile.
- Blue Acorn iCommerce (Bounteous): Formerly independent BigCommerce Elite partner, now part of Bounteous, providing ecommerce strategy, design, and development. Comparable in platform-agnostic ecommerce consultancy positioning and BigCommerce heritage, though now operating at a much larger scale within a broader digital experience agency.
- Absolunet: North American ecommerce agency and BigCommerce partner specialising in B2B and B2C brand sites. Comparable in BigCommerce platform focus, B2B vertical expertise, and mid-to-large enterprise ecommerce delivery across North America.
- Aspire Digital Solutions: BigCommerce Elite agency specialising in B2B and B2C ecommerce builds, headless commerce, and platform migrations. Directly comparable in platform focus (BigCommerce headless), service portfolio (design, development, integrations), and mid-market B2B client base.
- Elogic Commerce: Estonia-based ecommerce development agency with global delivery (including a development centre in Eastern Europe) working across Shopify, BigCommerce, and Magento. Directly comparable to Calashock's Tallinn/India delivery model, multi-platform approach, and mid-market ecommerce client base.
- Swarm (Shopify Plus Agency): Shopify Plus agency focused on design, development, and growth for ecommerce brands. Comparable as a Shopify-specialist ecommerce agency delivering custom theme development, integrations, and replatforming for mid-market and enterprise merchants.
- Something Digital: BigCommerce Elite partner offering design, development, and integrations for B2B and B2C ecommerce brands. Comparable in Elite BigCommerce credentials, custom development services, and US-based mid-market focus.
- Opti (Shopify Plus Agency): UK-based Shopify Plus agency offering ecommerce design, development, and growth services. Directly comparable to Calashock on geography (UK HQ), platform focus (Shopify Plus), and mid-market ecommerce client target.
- Netalico Commerce: BigCommerce Elite partner providing design, development, and strategy services for B2B and B2C brands. Directly comparable in Elite BigCommerce partner status, project-based professional services revenue model, and mid-market client focus.
Broad incumbents
- VML (Commerce): Global commerce and marketing agency (formerly VMLY&R / Wunderman Thompson Commerce) operating enterprise-grade ecommerce practices across multiple platforms. Comparable as a B2B ecommerce consultancy at significantly larger scale, often competing with boutique agencies for enterprise B2B replatforming mandates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Calashock Commerce social profiles
Digital presenceCalashock Commerce financial estimates
Financial estimateRevenue estimate
Valuation estimate
Calashock Commerce leadership team
Management profileNumber of profiles
Profiles1 record
Calashock Commerce funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Calashock Commerce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Calashock Commerce
What does Calashock Commerce do?
Calashock Commerce is a global B2B ecommerce consultancy that delivers custom development, integrations, headless commerce builds, and strategic advisory on BigCommerce and Shopify platforms. The firm exclusively serves manufacturers, wholesalers, and distributors, providing end-to-end services from discovery and roadmap design through custom theme development, B2B-specific customizations, third-party integrations, and ongoing optimization.
Is Calashock Commerce a public or private company?
Calashock Commerce is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Calashock Commerce founded?
Calashock Commerce was founded in 2008. It employs 11 to 50 people.
Where is Calashock Commerce based?
Calashock Commerce is headquartered in London, United Kingdom, in the Europe region.
How does Calashock Commerce make money?
Five revenue lines are on record. Ecommerce Consulting Services are the primary driver. The others are bigCommerce Development, shopify B2B Development, integration Hub Services and ecommerce Audits.
Who are Calashock Commerce's main competitors?
Direct peers on record are AmericaneCommerce, Blue Acorn iCommerce (Bounteous), Absolunet, Aspire Digital Solutions, Elogic Commerce, Swarm (Shopify Plus Agency), Something Digital, Opti (Shopify Plus Agency) and Netalico Commerce. VML (Commerce) is listed as a broad incumbent.
Does Calashock Commerce have an API?
No public API is recorded for Calashock Commerce.
What industry is Calashock Commerce in?
Calashock Commerce's product category is Ecommerce Consulting Services. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms, with a secondary code of FSAGAJAK, Procurement, Vendor Management & Purchase-to-Pay (P2P).