Netalico Commerce
Netalico Commerce is a bootstrapped, Certified Shopify Plus Premier Partner agency founded in 2013 that provides eCommerce development, UX design, Klaviyo email marketing, CRO, platform migrations, and emerging AI/GEO/Agentic Commerce services to mid-market and enterprise DTC brands across Beauty, CPG, Sports, Home Goods, and Electronics verticals.
- Company typePrivate
- Founded2013
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Netalico Commerce does
Netalico Commerce is a private, bootstrapped eCommerce agency founded in 2013 by Mark Lewis and headquartered in San Francisco, operating as a Certified Shopify Plus Premier Partner with 11-50 employees distributed across 11 hub locations in the US, Canada, and Brazil. The company delivers a comprehensive suite of eCommerce services spanning UX Strategy & Design, custom Shopify Plus Development, Klaviyo Email/SMS Marketing, Conversion Rate Optimization (CRO), platform Migrations (Magento, BigCommerce, WooCommerce, custom), App Support (Gorgias, Rebuy, Recharge, etc.), and emerging AI-native offerings including AI Search Optimization, Generative Engine Optimization (GEO), and Agentic Commerce.
The technical stack centers on Shopify Plus (primary), with secondary certifications in BigCommerce and Magento, complemented by deep integration partnerships with 18+ ecosystem apps. A notable proprietary asset is a multi-model AI-citation research tool built in-house by the founder that probes ChatGPT, Perplexity, and Google AI to generate visibility scorecards and competitor citation maps for GEO services. Service delivery follows a four-lever methodology covering product data enrichment, structured schema, on-site content, and external editorial mentions.
The business model is professional services with structured pricing: monthly retainers at three tiers (Essential $5,100/30hrs, Core $7,500/45hrs, Enterprise $10,000/60hrs) account for approximately 85% of clients, supplemented by project-based engagements ($19k-$40k for builds/migrations), prepaid hourly packages ($165-$185/hour across five tiers), and productised audits ($1,000-$2,500). Customer concentration targets mid-market and enterprise DTC brands generating $2M-$50M GMV, with named clients including Oatly, Big Green Egg, Feetures, Audio Advice, Crossrope, and VYBES, organised across five industry verticals (Beauty, CPG/F&B, Sports & Outdoors, Home Goods, Electronics). Distribution is exclusively direct via the netalico.com website, free strategy calls, and a partner referral network anchored by the Partner for Good charitable program (since 2018).
Netalico Commerce firmographics
Firmographics- Name
- Netalico Commerce
- Legal name
- Netalico LLC
- Website
- https://netalico.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Netalico Commerce is a bootstrapped, Certified Shopify Plus Premier Partner agency founded in 2013 that provides eCommerce development, UX design, Klaviyo email marketing, CRO, platform migrations, and emerging AI/GEO/Agentic Commerce services to mid-market and enterprise DTC brands across Beauty, CPG, Sports, Home Goods, and Electronics verticals.
- Ownership category
- akta.pro rank
Netalico Commerce industry classification
Industry- Product category
- eCommerce Development Services
- akta.pro primary industry
- Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)
Keywords
Where Netalico Commerce is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices11 records
Markets served
Netalico Commerce business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Professional Services - Monthly Retainers: Approximately 85% of clients work with Netalico on monthly retainer basis, providing ongoing development, conversion optimization, app management, and technical support for Shopify Plus stores. Retainers range from $5,100 to $10,000 per month depending on service tier.
- Professional Services - Project-Based: One-time project engagements including migrations, custom development, and redesigns. Examples include $25k retheme builds and $40k Magento-to-Shopify migrations. Also includes prepaid hourly packages ranging from $165-185/hour depending on volume tier.
- Email/SMS Marketing Services: Klaviyo implementation and automation services including email flow packages ($2,500-$6,000), campaign packages ($1,200-$5,000/month), and audit services ($1,000). SMS marketing integration services also offered as add-on.
- Audit Services: Productized audit offerings including CRO audits, GEO/AI visibility audits, UX audits, site speed audits, and ADA compliance audits, ranging from $1,000 to $1,800 per engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Essential - 30 hours/month retainer |
| Subscription | Monthly | Core - 45 hours/month retainer |
| Subscription | Monthly | Enterprise - 60 hours/month retainer |
| Unit Pricing | Pay-as-you-go | Starter - 10-20 hours prepaid |
| Unit Pricing | Pay-as-you-go | Foundation - 20-40 hours prepaid |
| Unit Pricing | Pay-as-you-go | Growth - 40-75 hours prepaid |
| Unit Pricing | Pay-as-you-go | Performance - 75-100 hours prepaid |
| Unit Pricing | Pay-as-you-go | Elite - 100+ hours prepaid |
| Subscription | Monthly | CRO Retainer Range |
| One time/ perpetual license | Pay-as-you-go | eComm Essentials Email Package |
| One time/ perpetual license | Pay-as-you-go | Growth Foundations Email Package |
| One time/ perpetual license | Pay-as-you-go | Loyalty Builder Email Package |
| Subscription | Monthly | Campaign Essential |
| Subscription | Monthly | Campaign Growth |
| Subscription | Monthly | Campaign Pro |
| One time/ perpetual license | Pay-as-you-go | Rebuy Initial Setup |
| One time/ perpetual license | Pay-as-you-go | Recharge Subscription Launch |
| One time/ perpetual license | Pay-as-you-go | Gorgias Helpdesk Quickstart |
| One time/ perpetual license | Pay-as-you-go | Klaviyo Audit |
| One time/ perpetual license | Pay-as-you-go | CRO Audit |
| One time/ perpetual license | Pay-as-you-go | GEO/AI Search Audit |
| One time/ perpetual license | Pay-as-you-go | Site Speed Audit |
| One time/ perpetual license | Pay-as-you-go | UX Audit |
| One time/ perpetual license | Pay-as-you-go | ADA Compliance Audit |
| One time/ perpetual license | Pay-as-you-go | Migration Projects |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Netalico Commerce product offering
Product offeringCore offering
Netalico Commerce is a full-service eCommerce agency and Certified Shopify Premier Partner that delivers custom Shopify Plus development, UX/UI design, conversion rate optimization, platform migrations, and Klaviyo email/SMS marketing services to mid-market and enterprise direct-to-consumer brands. The firm also operates newer AI search and agentic commerce practices, including Generative Engine Optimization (GEO) and Agentic Commerce implementation, supported by a proprietary multi-model AI-citation research tool. Approximately 85% of clients engage on monthly retainers, with the remainder on project-based builds, migrations, and productized audit engagements.
Product overview
Netalico Commerce is a full-service eCommerce agency operating as a Shopify Plus Premier Partner (also certified on BigCommerce and Magento) that provides a comprehensive suite of services organized around eCommerce development, optimization, and growth. The core offering combines UX Strategy & Design, Development, Klaviyo D2C & CRM, Conversion Rate Optimization, AI Search Optimization, Generative Engine Optimization (GEO), Agentic Commerce, Migrations, Audits & Optimizations, Site Planning & Strategy, App Support, and Plans & Retainers. Services are delivered across industry verticals including Beauty & Cosmetics, CPG/Food & Beverage, Sports & Outdoors, Home Goods, and Electronics. Pricing includes structured monthly retainers (Essential at $5,100/30hrs, Core at $7,500/45hrs, Enterprise at $10,000/60hrs) and hourly pre-paid packages. Audit products include CRO audits, GEO/Agentic Commerce audits, site speed audits, UX audits, Klaviyo audits ($1,000), and ADA compliance audits. Klaviyo packages range from eComm Essentials ($2,500) for basic flows to Loyalty Builder ($6,000) for comprehensive email marketing programs with SMS integration.
Differentiator
Problem solved
Functional benefit
Products and services
- UX Strategy & Design User experience strategy and design services that create high-converting Shopify stores with custom theme development, mobile-first design, and A/B testing for conversion rate optimization. For mid-market and enterprise DTC brands on Shopify Plus, BigCommerce, and Magento.
Quantifiable outcome
- Conversion rate increase from 1.75% to 2.4% for Lovey & Grink
- +5 more outcomes
Companies that use Netalico Commerce
Customer profileNamed customers30 records
Segments6 records
Ideal customer profiles2 records
Netalico Commerce technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability7 records
Feature1 record
Netalico Commerce partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and supporting.
- ShopifycoreCertified Shopify Premier Partner with 10+ years of experience and hundreds of successful implementations. Specializes in Shopify Plus development, migrations, and optimization. Primary platform partnership for the agency.
- BigCommercecoreCertified BigCommerce partner. While serving BigCommerce clients, frequently guides businesses toward Shopify Plus for superior B2B features and scalability.
- KlaviyocoreDedicated Klaviyo partner focused on strategy, flow automation, and template design. One of only a few Klaviyo partners offering dedicated email and SMS marketing services.
- GorgiassupportingApp partner for customer support helpdesk integration. Offers Gorgias Helpdesk Quickstart service ($1,725) for setup and configuration.
- RebuysupportingSmart upsell and cross-sell app partner. Offers Rebuy Initial Setup service ($1,000) for widget configuration and data sources.
- RechargesupportingSubscription management app partner. Offers Recharge Subscription Launch service ($835) for integration and setup.
- Boost CommercesupportingAdvanced filtering and smart search app partner for Shopify, recommended for electronics and complex catalog stores.
- AttentivesupportingPersonalized text messaging (SMS) platform partner. Provides rapid growth in SMS subscriber lists and increased customer engagement.
- DataShipssupportingSubscriber growth tool partner that optimizes customer data collection and ensures compliance. Adds high-intent customers to email and SMS marketing lists.
- YotposupportingLoyalty, reviews, and SMS platform partner recommended for beauty brands to build loyalty programs and capture reviews.
- OkendosupportingCustomer reviews platform partner for beauty brands to showcase reviews, selfies, and stories on product pages.
- Octane AIsupportingQuizzes and personalization platform partner for beauty brands to help shoppers find products through guided quizzes.
- LoyaltyLionsupportingLoyalty and rewards platform partner for beauty brands to turn one-time shoppers into lifetime customers.
- SwymsupportingWishlist and save-for-later app partner for home goods brands to boost return visits and conversions.
- CarrosupportingSocial commerce and influencer marketing app partner.
- Shop CirclesupportingShopify app discovery and management partner.
- AccessibesupportingADA compliance and accessibility app partner. Offers accessibility scans and fixes for Shopify stores.
- ClickPostsupportingPost-purchase delivery management app partner.
- NexcesssupportingFounding Partner for Good partner since 2018. Shopify hosting partner with commissions donated to charity through the Partner for Good program.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Netalico Commerce competitors and assessment
Company assessmentEmerging players
- Vervaunt: UK-based Shopify Plus consultancy focused on conversion optimization and growth experimentation; competes for similar CRO retainer work with a more limited service menu.
Direct peers
- The Stable: Shopify Plus and BigCommerce agency focused on CPG, beauty, and food & beverage brands — overlapping heavily with Netalico's vertical specialization and migration/retainer motion.
- BlueSwitch: Shopify Plus agency offering design, development, and CRO services to mid-market and enterprise DTC brands, directly competing with Netalico on retainer-based engagements.
- Eastside Co: Shopify Plus Partner agency offering custom development, migrations, and CRO services for DTC brands across similar verticals. Direct competitor for mid-market and enterprise Shopify Plus retainer work with comparable UK/US footprint.
- Trellis: Large Shopify Plus and BigCommerce agency (formerly MAKDigital) serving enterprise merchants with development, design, and digital marketing services — broader scale than Netalico with overlapping target customers.
- The Code Company: Shopify Plus development agency serving DTC brands with custom development, design, and CRO services — directly comparable boutique positioning to Netalico.
- We Make Websites: London-based Shopify Plus agency serving enterprise DTC brands, with comparable retainer and migration offerings but broader geographic concentration in the UK market.
- SwiftOtter: Certified Shopify Plus agency specializing in complex custom development and migrations for enterprise merchants, competing directly with Netalico on Magento-to-Shopify Plus projects.
Broad incumbents
- OuterBox: Larger eCommerce agency offering design, development, SEO, and digital marketing across multiple platforms (Shopify, Magento, BigCommerce) — broader portfolio but overlapping mid-market DTC client base.
Others
- Klaviyo Partner Agencies: The ecosystem of certified Klaviyo partner agencies competes for the same email/SMS retainer revenue stream; Netalico's Klaviyo D2C & CRM offering sits within this larger partner network rather than against it directly.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Netalico Commerce social profiles
Digital presenceNetalico Commerce financial estimates
Financial estimateRevenue estimate
Valuation estimate
Netalico Commerce leadership team
Management profileNumber of profiles
Profiles15 records
Netalico Commerce funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Netalico Commerce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Netalico Commerce
What does Netalico Commerce do?
Netalico Commerce is a full-service eCommerce agency and Certified Shopify Premier Partner that delivers custom Shopify Plus development, UX/UI design, conversion rate optimization, platform migrations, and Klaviyo email/SMS marketing services to mid-market and enterprise direct-to-consumer brands. The firm also operates newer AI search and agentic commerce practices, including Generative Engine Optimization (GEO) and Agentic Commerce implementation, supported by a proprietary multi-model AI-citation research tool. Approximately 85% of clients engage on monthly retainers, with the remainder on project-based builds, migrations, and productized audit engagements.
Is Netalico Commerce a public or private company?
Netalico Commerce is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Netalico Commerce founded?
Netalico Commerce was founded in 2013. It employs 11 to 50 people.
Where is Netalico Commerce based?
Netalico Commerce is headquartered in San Francisco, United States, in the North America region.
How does Netalico Commerce make money?
Four revenue lines are on record. Professional Services - Monthly Retainers are the primary driver. The others are professional Services - Project-Based, email/SMS Marketing Services and audit Services.
Who are Netalico Commerce's main competitors?
Vervaunt is listed as an emerging player. Direct peers are The Stable, BlueSwitch, Eastside Co, Trellis, The Code Company, We Make Websites and SwiftOtter. OuterBox is listed as a broad incumbent. Klaviyo Partner Agencies is listed as an others.
Does Netalico Commerce have an API?
No public API is recorded for Netalico Commerce.
What industry is Netalico Commerce in?
Netalico Commerce's product category is eCommerce Development Services. Its primary akta.pro industry code is BPAMAGAK, Marketplace Enablement, Seller Tools & E-commerce Infrastructure.