Sagarmatha

What Sagarmatha does

Sagarmatha Ltd. is an Israel-based B2B SaaS company, founded in 1999 and operating with 51-100 employees, that builds ML-powered personalization and analytics software exclusively for grocery, drugstore, and health & beauty retailers and their CPG supplier partners. The company targets tier-one retailers across Europe and North America; its publicly named customers include Ahold Delhaize and its US banners (Stop & Shop, Giant, Food Lion, The Giant Company, Price Chopper), ADUSA, La Colonia, and CPG suppliers Coca-Cola, Kellogg's, Procter & Gamble, Colgate, and Kimberly-Clark. The "Sagarmatha Promise" — right customer, right offer, right time, right channel — is delivered through hyper-personalized offer scoring against every shopper at every touchpoint, with claimed outcomes of up to 17% sales lift, 6.0x retailer ROI, and 8.3x supplier ROI measured against control groups.

The platform consists of two integrated products. SagPersonalize is the core ML personalization engine, combining predictive analytics, automated machine learning with continuous model regeneration, a constraints engine, an optimization algorithm that balances retailer, supplier, and shopper goals, and an omni-channel API spanning email, app, web, direct mail, social media, in-store kiosk, and store printer. SagAnalyze is a complementary BI and analytics suite with four modules — Sales & Market Share, Shopper Behavior, Promotions, and Targeted Activity — built on millions of shopper transactions and including a proprietary Replenishment Gap Prediction capability at the SKU and household level. The Big Data platform reports 1.1TB/hr throughput and 42ms latency per batch of 4.2M records.

Sagarmatha combines SaaS subscriptions with embedded expert services, deploying its team directly inside client operations as a partnership differentiator against black-box or self-serve alternatives. Distribution is exclusively direct enterprise field sales, supported by an inside-sales motion for inbound "Book a Demo" leads and content marketing through a 24-case-study resource center; pricing is not publicly disclosed. Revenue mechanics span both retailers (subscription for personalization and analytics) and CPG suppliers (co-funded promotion optimization), making it a B2B2B model where retailer adoption pulls supplier monetization.

Name

Sagarmatha

Legal name

Sagarmatha Ltd.

Website

https://sag121.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Sagarmatha builds ML-powered personalization and analytics software exclusively for grocery, drugstore, and health & beauty retailers and their CPG suppliers in Europe and North America, embedding expert teams alongside its SaaS platform to deliver 1:1 personalized offers at scale.

Ownership category

akta.pro rank

Product category

Retail Personalization Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Advertising (7310)

akta.pro primary industry

Pricing, Revenue Growth Management (RGM) & Promo Analytics Services (CRAOAOAE)

akta.pro secondary industries

Market, Shopper & Category Insights / Research Services (CRAOAOAI), Pricing, Revenue & Commercial Analytics (BPAHALAM)

Keywords

• Retail personalization
• Shopper analytics
• Promotion optimization
• Machine learning retail
• CPG trade marketing

Headquarters

HQ city

Yakum

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS ML Platform Subscription (SagPersonalize & SagAnalyze): Sagarmatha delivers its ML-powered personalization and analytics platforms as SaaS subscriptions to grocery, drugstore, and health & beauty retailers. The revenue model combines technology delivery with expert embedded services. Every program is tied to a control group to measure real outcomes, with proven results including up to 17% sales lift.
2. Expert Services / Embedded Partnership: The company's team of experts embeds directly into the client's operations, providing hands-on execution alongside the SaaS technology. This partnership model, where 'the product is the machine learning, the difference is the people who deploy it alongside you,' suggests professional/managed services as a revenue component.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Sagarmatha sells a SaaS machine-learning personalization and analytics platform that helps grocery, drugstore, and health & beauty retailers and their CPG suppliers turn shopper transaction, basket, and loyalty data into hyper-personalized 1:1 offers delivered across every retail touchpoint. The offering combines SagPersonalize, an ML-powered personalization engine with omni-channel delivery, and SagAnalyze, an analytics suite covering sales, shopper behavior, promotions, and targeted activity, supported by an embedded expert team.

Product overview

Sagarmatha is a platform-plus-modules architecture consisting of two integrated products: SagPersonalize (core ML-powered personalization engine) and SagAnalyze (advanced retail analytics add-on module). SagPersonalize serves as the primary engine, analyzing shopper data to deliver hyper-personalized offers at scale across touchpoints. SagAnalyze provides complementary analytics capabilities with four focused modules for sales tracking, shopper behavior analysis, promotions measurement, and targeted marketing. Together, they enable retailers to turn shopper data into sales, loyalty, and growth through ML-powered personalization and advanced analytics.

Differentiator

Problem solved

Functional benefit

Products and services

• SagPersonalize

Quantifiable outcome

• Up to 17% average sales lift (measured vs. control group)
• +6 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core.

• Ahold DelhaizecoreGTM or Marketing PartnerAhold Delhaize is a major international grocery retailer and Sagarmatha customer. The company's US banners (Stop & Shop, Giant, Food Lion) are listed as trusted customers and appear in customer logos. Ahold Delhaize has also been highlighted in company content for industry leadership during COVID-19. The relationship is a customer partnership where Sagarmatha provides personalization technology to Ahold Delhaize's US retail operations.
• Coca-ColacoreGTM or Marketing PartnerCoca-Cola is listed as a leading CPG brand customer in Sagarmatha's customer logos. The company appears as a supplier partner that co-funds personalized promotional offers at Sagarmatha's retail customer locations.
• Kellogg'scoreGTM or Marketing PartnerKellogg's is listed as a major CPG brand customer using Sagarmatha's personalization platform. Like other CPG partners, Kellogg's co-funds personalized offers at partner retailers to optimize trade spend and ROI.
• Procter & GamblecoreGTM or Marketing PartnerProcter & Gamble is listed as a CPG brand customer using Sagarmatha's platform. P&G is one of the world's largest consumer products companies and uses Sagarmatha's solution to optimize promotional spending across grocery retail partners.
• ColgatecoreGTM or Marketing PartnerColgate-Palmolive is listed as a customer CPG brand partner. The company uses Sagarmatha's ML-powered personalization to fund targeted offers at grocery retail partners.
• Kimberly-ClarkcoreGTM or Marketing PartnerKimberly-Clark is listed as a customer CPG brand partner using Sagarmatha's personalization platform for targeted promotional offers at grocery retailers.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• dunnhumby: Data science and customer engagement company spun out of Tesco, focused on grocery and retail personalization. Directly comparable to Sagarmatha as a vertical-specialist ML personalization platform serving tier-one grocery retailers with shopper data-driven offers and loyalty optimization.
• 84.51°: Kroger's data analytics subsidiary, providing personalized marketing, media, and insights for grocery retail. Directly comparable to Sagarmatha as a retailer-tied ML personalization engine focused on grocery shopper data, loyalty, and promotional offer optimization.
• Catalina Marketing: Shopper intelligence and personalized digital media provider serving CPGs and retailers across grocery, drug, and convenience channels. Highly comparable to Sagarmatha given overlapping CPG/retailer customer base, ML-driven offer personalization, and shopper-level targeting capabilities.
• Epsilon (Publicis): Marketing services and personalization platform within Publicis Groupe, with deep retail and CPG customer engagement capabilities. Comparable to Sagarmatha in delivering data-driven personalization and loyalty solutions to enterprise retail/CPG clients, though operating as part of a broader agency holding company.
• Neptune Retail Solutions: Digital promotions, media, and shopper marketing company (formerly Quotient Technology) focused on CPG-funded offers at retail. Comparable to Sagarmatha given its positioning on digital couponing, retailer-funded media networks, and CPG trade promotion optimization.

Emerging players

• LiveRamp: Data connectivity platform enabling brands and retailers to collaborate on first-party data activation. Comparable to Sagarmatha at the data infrastructure layer powering retail personalization, though LiveRamp focuses more broadly across industries and on identity resolution rather than vertical-specific ML offers.
• Optimove: CRM and customer retention platform using ML for personalized multichannel marketing, with a meaningful retail vertical presence. Comparable to Sagarmatha in ML-driven personalization and customer journey optimization, though Optimove's roots are in gaming/gambling and it serves a broader vertical mix.

Broad incumbents

• Salesforce Marketing Cloud: Broad enterprise marketing platform offering personalization, journey orchestration, and audience segmentation. Overlaps with Sagarmatha's personalization and omni-channel delivery capabilities but is a horizontal platform rather than a grocery/drugstore vertical specialist.
• Adobe Experience Cloud: Suite of enterprise marketing, analytics, and personalization products including Adobe Real-Time CDP and Adobe Target. Overlaps with Sagarmatha's ML personalization and analytics offerings but competes from a horizontal, multi-industry position with much broader feature scope.
• NielsenIQ: Global consumer intelligence and retail measurement company providing shopper insights, market share analytics, and assortment optimization. Comparable to Sagarmatha's SagAnalyze modules (Shopper Behavior, Sales & Market Share) as a broader, incumbent analytics provider serving CPGs and retailers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sag121marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sagarmatha