What XCEL Testing Solutions does

XCEL Testing Solutions (d/b/a XCEL Solutions) is a U.S.-based online education provider specializing in insurance pre-licensing, exam preparation, and continuing education for aspiring and licensed insurance professionals. The platform delivers a proprietary 3-part training program consisting of a Pre-Licensing Course (streamlined content with bite-size videos, review notes, and chapter exams), a Prep Review Course (content weighted identically to the state exam), and three state-weighted Exam Simulators offering unlimited retakes across 800+ practice questions. Coverage spans Life, Health, Property and Casualty, Personal Lines, and Securities lines of authority across multiple U.S. states, supplemented by a Continuing Education subscription track for license maintenance and a recently launched AI study assistant called RUBI.

The platform is built on a standard learning management system architecture with state-specific content delivery, weighted exam simulation, and an interactive AI tutor layer, with customer-facing commerce and account management handled via a self-serve e-commerce frontend. The company monetizes primarily through one-time course purchases for pre-licensing (valid for 30 days from sign-up) and exam simulator access, recurring Continuing Education subscriptions for licensed professionals, and multi-year corporate contracts through a dedicated Partner Program that gives agencies and carriers exclusive pricing, dedicated partner sites, and pipeline management tools. GTM is hybrid: a self-serve PLG motion for individual learners acquired largely through SEO and content marketing, combined with a B2B partner/channel motion for enterprise-style training engagements. The company claims over 1 million cumulative insurance professional alumni since inception and 9-in-10 self-reported first-attempt exam preparedness, and is operationally linked to the Colibri Group family of professional education brands via its careers page.

Name

XCEL Testing Solutions

Legal name

XCEL Solutions

Website

https://xcelsolutions.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

XCEL Testing Solutions is a U.S. online education provider of insurance pre-licensing courses, state-weighted exam simulators, and continuing education for aspiring and licensed insurance professionals, monetized via one-time course sales, CE subscriptions, and a corporate partner program.

Ownership category

akta.pro rank

Product category

Insurance Licensing Education

NAICS

Exam Preparation and Tutoring (611691), Educational Services (611), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Insurance Licensure & Designation Prep (Life/Health/Property & Casualty, Series insurance exams) (EDANAIAI)

akta.pro secondary industries

Insurance (EDAAAPAH), Digital Assessment Platforms & Computer-Based Testing Authorities (EDADAFAK)

Keywords

• Insurance pre-licensing education
• Online exam preparation
• Continuing education courses
• Professional licensing training
• Insurance exam simulators

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Pre-Licensing Course Sales: One-time course purchases for insurance pre-licensing education. Each XCEL Solutions course is valid for 30 days from sign-up date. Courses satisfy state licensing education requirements.
2. Exam Simulator Access: Access to three exam simulators with unlimited retakes, unlocked sequentially upon completing previous exams.
3. Continuing Education Courses: Ongoing education courses for licensed insurance professionals to maintain their licenses, including Life and Health and Property and Casualty tracks.
4. Corporate Partner Training: B2B training solutions for companies with flexible pricing options, comprehensive pipeline management tools, and personalized support for training entire teams.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

XCEL Testing Solutions sells online insurance pre-licensing and continuing education courses through a proprietary learning management system. Its flagship is a 3-part training program consisting of a Pre-Licensing Course, a Prep Review Course, and three state-weighted Exam Simulators, delivered across Life and Health, Property and Casualty, Personal Lines, and Securities lines of authority. The platform is augmented by an AI-powered study partner called RUBI and a Corporate Partner Program for agencies and carriers training teams.

Product overview

XCEL Testing Solutions offers a unified online insurance and securities licensing education platform with a structured 3-part training program: Pre-Licensing Course (foundational content with videos and chapter exams), Prep Review Course (condensed review weighted to match the exam), and Exam Simulators (3 unlimited-retake simulators with 800+ practice questions mimicking state exams). The platform provides licensing courses across multiple lines including Life and Health, Property and Casualty, Personal Lines, and Securities. Key offerings include the AI-powered RUBI Study Partner for personalized exam prep, comprehensive continuing education for license maintenance, and specialized study tools. The company serves over 1 million insurance professionals with courses built by experts averaging 20+ years of experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Pre-Licensing Course Foundational online insurance pre-licensing course containing streamlined content, keywords, bite-size intro and summary videos, review notes, and chapter exams that satisfy state licensing education requirements for aspiring insurance professionals.
• Prep Review Course Condensed review course that scales down content and weights chapters identically to the state exam, allowing students to focus on the most important material after completing the Pre-Licensing Course.
• Exam Simulators Three exam simulators weighted by topic to match specific state exams, with unlimited retakes and an exam environment that mimics the state exam. Includes 800+ practice exam questions and must be unlocked sequentially by completing the previous simulator.
• RUBI AI Study Partner AI-powered study assistant that serves as an interactive study partner for insurance exam preparation, providing personalized, text-based learning support to students preparing for their licensing exams.
• Life and Health Insurance Licensing State-specific licensing courses for Life and Health insurance professionals, including pre-licensing, exam preparation, and continuing education tracks.
• Property and Casualty Insurance Licensing State-specific licensing courses for Property and Casualty insurance professionals, covering pre-licensing, exam preparation, and continuing education tracks.
• Personal Lines Insurance Licensing Specialized state-specific licensing courses for Personal Lines insurance professionals.
• Securities Courses Online courses for securities licensing, enabling financial advisors to obtain dual licenses covering both securities and insurance.
• Continuing Education Ongoing education courses for licensed insurance professionals to maintain their licenses, including Life and Health and Property and Casualty continuing education tracks offered on an annual subscription cadence.
• Study Tools & Reviews Supplementary study tools and review materials for insurance exam preparation, including flashcards, practice questions, and interactive study aids offered as a standalone product line.

Quantifiable outcome

• 9 in 10 students report feeling well prepared for their exam
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kaplan Financial Education: Large direct competitor providing insurance pre-licensing, securities licensing, and continuing education with both online and classroom delivery, mirroring XCEL's core offering at greater scale.
• Securities Training Corporation (STC): Direct competitor focused on Series 6, 7, 63, and other securities licensing exam prep; XCEL already offers securities courses that overlap with STC's catalog.
• WebCE: Direct competitor specializing in insurance and financial services continuing education with state-specific course catalogs, overlapping XCEL's CE subscription offering.
• ExamFX: Direct competitor offering online pre-licensing and continuing education courses for insurance, securities, and financial services professionals with state-weighted practice exams.
• 360training / PreLicense.com: Direct competitor offering state-approved insurance pre-licensing courses, exam prep, and CE with a self-serve online platform and corporate training solutions.

Emerging players

• Real Estate Express: Adjacent licensing exam prep provider for real estate professionals; uses the same pre-licensing + practice exam playbook that XCEL applies to insurance, signaling adjacent expansion opportunity.
• AdjusterPRO: Adjacent emerging player providing insurance adjuster licensing exam prep; overlaps with XCEL's pre-licensing model in a sub-vertical of the same insurance licensing market.
• Knopman Marks Financial Training: Adjacent provider of Series 6, 7, and insurance licensing prep with classroom and live online formats; overlaps with XCEL's securities and insurance course lines.

Broad incumbents

• Colibri Group: Parent/affiliated professional education platform (XCEL careers link to Colibri) covering real estate, healthcare, insurance, and financial services licensing education at much broader scale.

Regional players

• State-specific insurance schools (e.g., Insurance Training Center): Regional/state-focused insurance pre-licensing schools offering similar courses with classroom delivery in limited geographies; compete with XCEL for state-specific course buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about XCEL Testing Solutions