SaunaSpace

What SaunaSpace does

SaunaSpace is a privately held, founder-owned manufacturer of portable near-infrared light and heat therapy products, founded in 2013 by Brian Richards and operating a handcrafted production workshop in Columbia, Missouri. The company's platform is its proprietary FireLight® hand-blown quartz-stained incandescent bulb, which emits full-spectrum red and near-infrared wavelengths in the 700–1500 nm range for photobiomodulation, mounted in a portable double-layered GOTS-certified organic cotton enclosure with an optional SilverLining™ EMF-shielding fabric (35% silver, 65% organic cotton) positioned to block 99.99% of EMFs from 40 kHz to 40 GHz. The product line is modular: the flagship FireLight Infrared Sauna (4-bulb Classic at $4,995 and 7-bulb SuperSauna) anchors the line, the Hearth Infrared Sauna Panel (Trio at $1,495 and Quartet) extends the technology into standalone and upgrade use cases, and the Glow Infrared Therapy Light ($695) addresses entry-level price points and travel/desk use. Accessories — PureLayer bamboo covers, replacement FireLight Bulbs ($95 post-warranty), shower conversion kits, pedestals, and bundled MicroPlastX detox supplements — generate incremental attach revenue.

The business runs a direct-to-consumer e-commerce model exclusively through sauna.space, with no third-party retail or marketplace presence. SaunaSpace ships globally to 100+ countries via FedEx and USPS, integrates HSA/FSA payments through Truemed and installment financing through Splitit, and de-risks the premium purchase with a 100-day home trial and a 5-year bulb warranty. Target customers are health and wellness enthusiasts, professional and amateur athletes, functional medicine patients, and biohacking influencers; named endorsers include Chris Kresser, Ben Azadi, Luke Storey, NFL kicker Harrison Butker, and Olympic swimmer Ragga Ragnars. Awareness is driven through founder Brian Richards's "The Wavelength" blog, an active Instagram and Facebook presence, a YouTube education channel, and an affiliate program for partner promotion.

The company has no external equity disclosed, operates from a single handcraft workshop, and relies on organic content and influencer-led demand generation rather than paid performance-marketing infrastructure typical of venture-backed wellness competitors (e.g., HigherDOSE, Sun Home).

Name

SaunaSpace

Legal name

SaunaSpace

Website

https://sauna.space

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

SaunaSpace handcrafts portable near-infrared therapy saunas and panels using its proprietary FireLight® incandescent bulb technology, selling direct-to-consumer globally to wellness enthusiasts, athletes, and functional-medicine patients seeking low-EMF, non-toxic heat and light therapy.

Ownership category

akta.pro rank

Product category

Infrared Sauna Equipment

NAICS

Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Residential Electric Lighting Fixture Manufacturing (335131)

SIC

Electric Housewares & Fans (3634), Electric Lighting & Wiring Equipment (3640), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Infrared Therapy (Infrared Sauna & Light Therapy) (HSADAKAG)

akta.pro secondary industries

Sauna & Steam Bath Facilities (HSADAKAC), Hot/Cold Contrast Therapy (Hot Tubs, Plunge Pools & Hydrotherapy) (HSADAKAD), Luxury / Spa Bathroom Upgrades (Steam Showers, Saunas, Jetted Tubs) (HSAPABAO)

Keywords

• Infrared sauna therapy
• Photobiomodulation devices
• Near-infrared light therapy
• EMF shielding products
• Portable wellness hardware

Headquarters

HQ city

Columbia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Hardware Sales - FireLight Sauna: One-time purchase of portable infrared sauna enclosure with Hearth Quartet panel. Primary revenue driver at $4,995 base price. Includes accessories, grounding mat, and stool. Optional SuperSauna upgrade (7 bulbs) and SilverLining EMF shielding upgrade available.
2. Hardware Sales - Hearth Infrared Panel: Standalone near-infrared therapy panel sold as Trio (3 bulbs, $1,495) or Quartet (4 bulbs). Can be used standalone, in cabinet saunas, or as upgrade to FireLight Sauna for SuperSauna configuration.
3. Hardware Sales - Glow Infrared Light: Compact portable red/near-infrared therapy light at $695. Entry-level product for targeted therapy, desk use, or travel. Includes basswood base and FireLight bulb.
4. Accessories and Consumables: PureLayer stool covers ($50), mat covers ($250), bundles ($360), Glow soft cases ($295), shower conversion kits, replacement bulbs ($95 after warranty), Hearth pedestals ($545), exfoliating brushes.
5. Financing Revenue: Splitit installment payments enable customers to pay over time. Monthly payments starting at $125 for Hearth, $58 for Glow. Revenue recognized upfront while customer pays over time.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

SaunaSpace designs, handcrafts, and sells portable infrared sauna enclosures and standalone infrared therapy panels powered by its proprietary FireLight® incandescent near-infrared bulb technology. Its core hardware offering is the FireLight Infrared Sauna (Classic 4-bulb at $4,995 and SuperSauna 7-bulb upgrade), supported by the Hearth Infrared Sauna Panel (Trio $1,495 / Quartet) and the Glow portable therapy light ($695). Products are manufactured in Columbia, Missouri, sold direct-to-consumer through sauna.space, and positioned for at-home photobiomodulation, detoxification, and recovery.

Product overview

SaunaSpace offers a modular near-infrared light and heat therapy product ecosystem centered on proprietary FireLight incandescent technology. The core portfolio includes the FireLight Infrared Sauna (portable canvas enclosure with Hearth Quartet panel, starting at $4,995), the Hearth Infrared Sauna Panel (standalone therapy panel in Trio or Quartet configurations from $1,495), and the Glow Infrared Therapy Light (compact portable unit at $695). Accessories and upgrades include SilverLining EMF-shielding fabric, PureLayer bamboo covers, and replacement FireLight Bulbs. All products utilize hand-blown quartz incandescent bulbs delivering full-spectrum red and near-infrared wavelengths with zero EMF, zero flicker characteristics. Products are handcrafted in Columbia, Missouri.

Differentiator

Problem solved

Functional benefit

Brands

• FireLight: Proprietary full-spectrum infrared technology combining red and near-infrared light therapy with radiant heat. Used in the FireLight Sauna, Hearth panels, and Glow therapy light products.
• FireLight Sauna
• Hearth
• Glow
• SilverLining
• SuperSauna
• PureLayer

Products and services

• FireLight Infrared Sauna (Classic 4-Bulb) Portable near-infrared infrared sauna featuring the proprietary FireLight® hand-blown quartz incandescent bulb panel (4 bulbs in Classic configuration, upgradeable to 7-bulb SuperSauna), housed in a double-layered GOTS-certified organic cotton enclosure. Designed for at-home photobiomodulation, detoxification, sweat therapy, and recovery. Priced at $4,995, with optional SilverLining EMF-shielding upgrade and SuperSauna 7-bulb upgrade. Available in multiple colors including Natural, Indigo, Dark Chocolate, Stone, and Hand-Dyed Turmeric.
• Hearth Infrared Sauna Panel Standalone incandescent near-infrared therapy panel powered by the FireLight® spectrum, available in Trio (3 bulbs, $1,495) and Quartet (4 bulbs) configurations. Crafted from sustainably sourced untreated basswood with EMF-shielded design. Can be used independently, paired with the Hearth Pedestal ($545), converted for shower use ($1,500), or combined with the FireLight Sauna to create the SuperSauna 7-bulb configuration.
• Glow Infrared Therapy Light Compact portable red and near-infrared therapy light with a single FireLight® bulb set in a raw basswood base, designed for targeted light therapy, desk use, and travel. Priced at $695 with optional accessories including the Glow Soft Case ($295) and Glow Desk Arm. Operating cost approximately 5¢ per hour.
• FireLight Bulb (Replacement) Proprietary hand-blown incandescent bulb delivering full-spectrum red, near-infrared, and far-infrared wavelengths. Rated for 5,000 hours (5–10 years of typical use). Free replacement within the 5-year warranty; $95 discounted replacement thereafter for existing customers.

Quantifiable outcome

• Users begin sweating within 5 minutes (vs. 40+ min preheat for traditional saunas)
• +5 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• TruemedcoreGTM or Marketing PartnerPartnership enabling HSA/FSA account holders to purchase SaunaSpace products using pre-tax dollars. Truemed provides Letter of Medical Necessity through network of licensed practitioners, potentially saving customers 30% on purchases. Customers take health survey to determine eligibility.
• SplititcoreGTM or Marketing PartnerFinancing partner enabling customers to pay for SaunaSpace products in monthly installments using existing credit cards. Full purchase amount authorized on card and reduces with payments. Allows higher price points to be accessible.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Emerging players

• JOOSSAUNA: Direct-to-consumer portable infrared sauna brand targeting small-space/apartment dwellers. Comparable portable-canvas-enclosure product format and DTC positioning, with overlapping buyer (DIY/home-improvement wellness enthusiasts) at competitive price points.
• Renue By Science: NAD+, NMN, and longevity-focused wellness brand with adjacent positioning in the cellular-repair/biohacking narrative SaunaSpace leverages. Indirect peer — competes for the same discretionary wellness dollar with overlapping buyer persona and influencer-channel overlap, even though core product is supplement rather than hardware.
• Mito Red Light: Red and near-infrared light therapy device brand selling targeted panels, bulbs, and full-body setups to wellness/biohacking consumers. Overlapping technology category (NIR photobiomodulation) and buyer persona, though LED-based rather than incandescent — represents a direct substitute technology approach.
• Plunge: Cold plunge and hot/cold contrast therapy brand that has expanded into adjacent heat therapy. Targets the same biohacking/athletic-recovery consumer with overlapping hot/cold exposure narrative; well-capitalized via recent institutional rounds — represents a competitive threat from the contrast-therapy side of the recovery category.

Direct peers

• Therasage: Infrared therapy device company selling infrared sauna blankets, heating pads, and PEMF products direct to wellness consumers. Comparable technology positioning (infrared heat therapy for recovery/wellness) and similar DTC e-commerce-led distribution.
• Sun Home Saunas: Direct-to-consumer infrared sauna brand offering portable and full-spectrum infrared sauna enclosures in similar premium price tiers ($2,000-$6,000). Closest comparable in product category, target buyer (wellness enthusiasts), and DTC distribution model; competes head-to-head with SaunaSpace's FireLight Sauna.
• Clearlight Infrared Saunas: Premium infrared sauna manufacturer selling full-spectrum near-, mid-, and far-infrared cabins primarily through DTC and select dealer channels. Overlapping premium positioning ($3,000-$8,000), wellness practitioner endorsements, and EMR/low-EMF marketing claims.
• HigherDOSE: Wellness DTC brand selling infrared sauna blankets, infrared PEMF mats, and red-light therapy products to the biohacking and wellness consumer. Comparable buyer persona and influencer-led growth motion; overlapping product categories (portable infrared heat therapy) at lower price points ($300-$1,500).
• MiHigh: Direct-to-consumer infrared sauna blanket brand targeting biohackers, athletes, and recovery-focused consumers. Comparable premium DTC positioning, influencer-driven growth, and overlapping buyer persona with SaunaSpace's wellness/athletic segments.

Broad incumbents

• HeatWave Saunas: Established infrared sauna manufacturer with broader price-point coverage and retail/dealer distribution. Overlapping core product (infrared sauna enclosures) but a wider portfolio and more mass-market positioning; represents the broader incumbent threat SaunaSpace faces at lower price tiers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/saunaspace
• Facebookfacebook.com/saunaspace
• Instagraminstagram.com/saunaspace
• Xx.com/saunaspace

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SaunaSpace