UrthBox
UrthBox is a bootstrapped, California-based DTC subscription company founded in 2013 that delivers monthly curated boxes of non-GMO healthy snacks (7-28 items, $29.99-$59.99) in Classic, Gluten-Free, Vegan, and Protein Plus variants to US and Canadian consumers, with a secondary corporate channel.
- Company typePrivate
- Founded2013
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What UrthBox does
UrthBox is a privately held, bootstrapped direct-to-consumer healthy-snack subscription company founded in 2013 and headquartered in California. Its core offering is a monthly curated box of non-GMO, natural snacks and beverages, available in four box sizes — Mini (7-9 snacks, $29.99/month), Small (14-16 snacks, $39.99/month), Medium (18-20 snacks, $49.99/month), and Large (25-28 snacks, $59.99/month) — and four dietary variants: Classic, Gluten-Free, Vegan, and Protein Plus. Subscriptions run on 1, 3, 6, or 12-month terms with escalating discounts (3-month plans save $12-$48, 12-month plans save up to $180), free US shipping, and a $8.95 fee for Canada. The company claims 1.3M+ boxes shipped since inception, 292,000+ customers served, and 964+ 5-star reviews, and was featured in Forbes, Refinery29, Vogue, TechCrunch, and Women's Health.
The platform is built on Shopify with self-serve subscription management (skip/pause/cancel), digital gift cards, and a dedicated corporate-orders channel for office snack programs — together forming a fairly standard but lean DTC subscription stack rather than a proprietary technology moat. Curation is described as manual ('snack gurus') with vendor-verified dietary status (gluten-free, vegan) rather than algorithm-driven, and the company holds no patents, no disclosed APIs, and no AI/ML capabilities. Keto Box was discontinued in 2023, and the company acquired competitor Bestowed in July 2017, the only disclosed inorganic move.
The revenue model is purely subscription-recurring DTC, supplemented by gift-card and corporate bulk sales. The company has not raised any disclosed external funding, operates with 1-10 employees, and serves US and Canadian consumers plus a smaller corporate/B2B segment. There are no named enterprise customers, no partnerships or alliances disclosed beyond earned-media coverage, and no signs of institutional ownership or holding-company structure.
UrthBox firmographics
Firmographics- Name
- UrthBox
- Legal name
- UrthBox
- Website
- https://UrthBox.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- UrthBox is a bootstrapped, California-based DTC subscription company founded in 2013 that delivers monthly curated boxes of non-GMO healthy snacks (7-28 items, $29.99-$59.99) in Classic, Gluten-Free, Vegan, and Protein Plus variants to US and Canadian consumers, with a secondary corporate channel.
- Ownership category
- akta.pro rank
UrthBox industry classification
Industry- Product category
- Healthy Snack Subscription Box
- NAICS
- Gift, Novelty, and Souvenir Retailers (45942), Confectionery and Nut Retailers (445292)
- SIC
- Retail-Misc General Merchandise Stores (5399)
- akta.pro primary industry
- Subscription Boxes & Curated Product Subscriptions (CRAFAIAF)
- akta.pro secondary industry
- Consumables Replenishment Subscriptions (CRAFAIAG)
Keywords
Where UrthBox is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
UrthBox business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Subscription Revenue: Recurring monthly subscription model with four box sizes (Mini, Small, Medium, Large) and four dietary preferences (Classic, Gluten-Free, Vegan, Protein+). Subscription plans available at 1-month, 3-month, 6-month, and 12-month terms with increasing discounts for longer commitments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Mini Box - 7-9 snacks |
| Subscription | Monthly | Small Box - 14-16 snacks |
| Subscription | Monthly | Medium Box - 18-20 snacks |
| Subscription | Monthly | Large Box - 25-28 snacks |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
UrthBox product offering
Product offeringCore offering
UrthBox sells monthly subscription boxes of curated, non-GMO healthy snacks and beverages directly to consumers via its Shopify-powered website. Customers select a box size (Mini 7-9, Small 14-16, Medium 18-20, or Large 25-28 snacks) and a dietary preference (Classic, Gluten-Free, Vegan, or Protein+) on 1-, 3-, 6-, or 12-month plans. The company also offers digital gift cards and bulk corporate snack programs for offices.
Product overview
UrthBox is a snack subscription box service offering four box sizes (Mini 7-9 snacks, Small 14-16 snacks, Medium 18-20 snacks, and Large 25-28 snacks) with pricing from $29.99 to $59.99 per month. The service provides four dietary-focused box variants: Classic (no restrictions), Gluten-Free, Vegan, and Protein Plus. Customers can subscribe on a monthly, 3-month, 6-month, or 12-month basis with increasing discounts for longer commitments. Additional offerings include digital gift cards and corporate bulk ordering services for office snack programs.
Differentiator
Problem solved
Functional benefit
Products and services
- UrthBox Snack Subscription Monthly curated box of 7-28 healthy, non-GMO snacks and beverages shipped on the 1st and 15th of each month. Customers choose box size (Mini, Small, Medium, Large) and dietary focus (Classic, Gluten-Free, Vegan, Protein+) and commit to a 1-, 3-, 6-, or 12-month subscription with increasing term discounts. Each box pairs 7-12 brand-new items (vetted by UrthBox for taste and nutrition) with perennial favorites. Subscription is self-serve with skip/pause and auto-renewal; free U.S. shipping.
- UrthBox Gift Cards Digital gift cards usable toward any UrthBox subscription tier (Mini, Small, Medium, Large) in 1-, 3-, or 6-month terms. Recipients receive a unique code to redeem and customize their own box (dietary preference, size). Intended for birthdays, holidays, and other gifting occasions.
- UrthBox Corporate Orders Recurring bulk snack subscription for businesses running office snack programs, employee wellness initiatives, or corporate gifting. Supports larger box sizes suitable for teams and is configured via direct contact with UrthBox's support team. Designed to provide diverse healthy snack options for hybrid/distributed workforces.
Quantifiable outcome
- 964+ 5-star reviews from customers
- +2 more outcomes
Companies that use UrthBox
Customer profileSegments2 records
Ideal customer profiles2 records
UrthBox technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
UrthBox partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
UrthBox competitors and assessment
Company assessmentDirect peers
- Love With Food: Direct peer: monthly curated healthy/allergen-aware snack subscription box with multiple box sizes and dietary variants, competing head-on with UrthBox for the same health-conscious consumer.
- Graze: Direct peer: subscription snack box featuring a curated mix of healthier snacks and discovery; now owned by Unilever, expanding internationally and competing for the same discovery-driven consumer.
- MunchPak: Direct peer: monthly international snack subscription with multiple box sizes and diet-friendly options, overlapping UrthBox's curated-snack positioning and price tier structure.
- NatureBox: Direct peer: subscription and à la carte service for better-for-you snacks, sharing UrthBox's healthy/discovery positioning and D2C e-commerce model.
- SnackNation: Direct peer: curated healthy snack delivery with a strong corporate-office channel, directly competing with UrthBox's Corporate Orders offering and sharing dietary-aware curation.
- Universal Yums: Direct peer: monthly curated snack box from a featured country, competing for the same discovery-snack shopper and offering similar tiered subscriptions.
Broad incumbents
- HelloFresh: Broader incumbent: dominant D2C food subscription operator with meal kits and add-ons like snacks, addressing an adjacent consumer need and competing for wallet share of the same household.
Emerging players
- Try The World: Emerging player: subscription box delivering curated international snacks and pantry items, overlapping with UrthBox on the discovery/exotic-snack angle with narrower dietary customization.
- BarkBox: Adjacent subscription box operator: delivers themed monthly boxes with strong brand-equity and D2C mechanics, useful comparability for subscription operations, lifecycle marketing, and gifting rails.
- Dollar Snack Club: Emerging peer: low-priced monthly snack subscription appealing to value-driven consumers, competing for the lower-price end of UrthBox's Mini tier with similar Shopify-driven operations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
UrthBox social profiles
Digital presenceUrthBox financial estimates
Financial estimateRevenue estimate
Valuation estimate
UrthBox leadership team
Management profileNumber of profiles
UrthBox funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UrthBox M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UrthBox
What does UrthBox do?
UrthBox sells monthly subscription boxes of curated, non-GMO healthy snacks and beverages directly to consumers via its Shopify-powered website. Customers select a box size (Mini 7-9, Small 14-16, Medium 18-20, or Large 25-28 snacks) and a dietary preference (Classic, Gluten-Free, Vegan, or Protein+) on 1-, 3-, 6-, or 12-month plans. The company also offers digital gift cards and bulk corporate snack programs for offices.
Is UrthBox a public or private company?
UrthBox is a private company. It is classified as unknown and is currently operating.
When was UrthBox founded?
UrthBox was founded in 2013. It employs 1 to 10 people.
Where is UrthBox based?
UrthBox is headquartered in San Francisco, United States, in the North America region.
How does UrthBox make money?
One revenue line is on record: subscription Revenue.
Who are UrthBox's main competitors?
Direct peers on record are Love With Food, Graze, MunchPak, NatureBox, SnackNation and Universal Yums. HelloFresh is listed as a broad incumbent. Emerging players are Try The World, BarkBox and Dollar Snack Club.
Does UrthBox have an API?
No public API is recorded for UrthBox.
What industry is UrthBox in?
UrthBox's product category is Healthy Snack Subscription Box. Its primary akta.pro industry code is CRAFAIAF, Subscription Boxes & Curated Product Subscriptions, with a secondary code of CRAFAIAG, Consumables Replenishment Subscriptions. Its NAICS code is 45942 and its SIC code is 5399.