What Try The World does

Try The World is a direct-to-consumer subscription box service that curates and delivers international snacks from 40+ countries to consumer and corporate customers. Founded in 2013 and headquartered in Walnut Creek, California, the company offers three box sizes (Small 8-10 snacks from $35, Medium 13-15 snacks from $55, Large 18-20 snacks from $75) delivered on prepaid subscription terms ranging from one month to twelve months with escalating discounts. Each box is positioned with cultural storytelling content covering product origin, producer history, and regional context, with curation explicitly handled by cuisine experts rather than algorithmic systems.

The product surface runs on a Shopify-based e-commerce storefront with self-serve subscription management, and ships to the United States, Canada, Mexico, and more than 20 additional international markets across Europe, Asia-Pacific, and the Middle East. Complementary revenue streams include a B2B corporate gifting program (minimum 10-box orders with prepaid 1-12 month terms), a Brand Promotions service that monetizes the subscriber base through paid placement and influencer campaigns for food brands, and digital gift cards in $25, $50, and $100 denominations. The April 2017 acquisition of Hamptons Lane extended the product set into premium artisan gifting.

The go-to-market blends product-led acquisition (self-serve e-commerce, social media, email, and user-generated content) with a sales-led corporate channel (associate-led enterprise orders with custom quotes). Marketing is heavily reliant on earned media from features in CNN, ABC News, NBC, Fox News, HuffPost, Travel + Leisure, Condé Nast Traveler, and the Wall Street Journal, supplemented by an influencer program targeting food creators with 10k+ followings. Cumulative disclosed funding is approximately $6.1M across four rounds in 2014-2016, with no further institutional capital disclosed since. The company operates at 51-100 employees and claims millions of boxes shipped over its operating history.

Name

Try The World

Legal name

Try The World, Inc.

Website

https://trytheworld.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Try The World is a direct-to-consumer subscription box service that curates and delivers international snacks from 40+ countries to individual consumers and corporate gifting customers, operating via Shopify and shipping to the US, Canada, Mexico, and 20+ other markets.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Subscription Boxes: Recurring monthly, quarterly, semi-annual, and annual subscription boxes featuring 8-20 international snacks. Auto-renewing subscriptions with customer-managed billing.
2. Corporate Orders: One-time or recurring corporate gifting orders with minimum 10 boxes. Non-subscription one-time orders for employee and client appreciation.
3. Gift Cards: Digital gift cards available in $25, $50, and $100 denominations. Recipients can redeem for subscription boxes.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Try The World curates and delivers monthly subscription boxes of 8-20 international gourmet snacks sourced from artisan producers across 40+ countries. The service operates on a recurring subscription model with tiered box sizes, complemented by corporate gifting programs for businesses, digital gift cards, and a brand promotion service that lets food brands market to the subscriber base.

Product overview

Try The World operates as a single unified product—a monthly international snack subscription box service—with tiered box sizes (Small: 8-10 snacks at $35+, Medium: 13-15 snacks at $55+, Large: 18-20 snacks at $75+). The core subscription is enhanced by complementary modules including Corporate Orders for business gifting, Brand Promotions for food brands seeking consumer access, and Gift Cards. Subscription plans range from one-month to twelve-month pre-paid options with escalating discounts. The service curates snacks from over 40 countries and ships to the US, Canada, Mexico, and select international destinations.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Millions of boxes shipped to date

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Food Retailers & DistributorsminorChannel Partner/ Reseller/ DistributorTry The World includes retailers and distributors in their brand promotion program. The 'Feature Your Brand' program offers promotional services including national product features, influencer campaigns, email marketing, and social media campaigns for brands looking to reach US consumers.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• MunchPak: Subscription service offering curated international snack assortments with tiered box sizes, directly comparable in product, pricing architecture, and customer segment.
• GlobeIn: Artisan subscription box featuring handcrafted goods from global artisans; overlaps with Try The World's curated international product positioning and storytelling-driven model.
• SnackCrate: International snack subscription box featuring monthly country themes and cultural learning elements, directly overlapping Try The World's positioning and target customer.
• Universal Yums: Direct competitor offering a monthly international snack subscription box with country-themed curation and cultural storytelling — the closest direct competitor to Try The World's core product.
• Bokksu: Subscription box delivering curated Japanese snacks and snacks-with-story cultural content each month. Closely comparable on curation-driven storytelling and tiered subscription mechanics.
• Love With Food: Subscription snack box featuring curated discovery items with a social-impact angle, overlapping on curated-snack mechanics and tiered subscription pricing.

Emerging players

• Atlas Coffee Club: Subscription box delivering single-origin coffee from a different country each month. Shares the country-rotation storytelling mechanic and subscription e-commerce model, though in coffee rather than snacks.

Broad incumbents

• FabFitFun: Large-scale seasonal subscription box across lifestyle categories; comparable subscription infrastructure, multi-product box format, and corporate gifting program, though not snack-focused.
• HelloFresh: Global DTC meal-kit subscription leader; overlaps with Try The World's curated-meal/experiential-food subscription model at vastly greater scale and capital base.
• Graze: Established UK-headquartered snack subscription brand with broad portfolio of curated snack SKUs, comparable in subscription mechanics and DTC e-commerce channel mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/trytheworld
• Facebookfacebook.com/TryTheWorldBox
• Instagraminstagram.com/trytheworld
• Pinterestpinterest.com/trytheworld
• TikToktiktok.com/@trytheworldbox
• LinkedInlinkedin.com/company/try-the-world

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Try The World