Salaün Holidays
Salaün Holidays is a French travel agency and tour operator distributing package holidays, escorted tours, cruises, and accommodation through 186 physical agencies across France and an online platform serving French individual consumers.
- Company typePrivate
- Founded2023
- HeadquartersPont-de-buis, France
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Salaün Holidays does
Salaün Holidays is a French travel agency and tour operator operating as the legal entity SN AGENCES, headquartered in Pont-De-Buis-les-Quimerc'h, France, with a brand history dating to 1932. The company serves French consumers seeking package holidays, escorted group tours, cruise packages, club vacations, camping trips, thalassotherapy retreats, and customized travel experiences across more than 100 countries. Its customer base spans individual travelers, families, and couples, with a horizontally segmented portfolio covering budget to premium price tiers from €14 basic camping pitches to €7,195 premium Polynesia circuits.
The company operates a multi-channel distribution model combining 186 physical travel agency branches across France with an e-commerce platform at salaun-holidays.com and phone-based sales support. Its technology stack centers on a web-based booking platform integrated with the Orchestra partner distribution system connecting cruise lines, accommodation providers, and tour operators, along with payment processing via PAYBOX and FLOA's 4x installment solution. The company runs specialized destination sub-brands — Pagodia for Asia, Nordiska for Scandinavia, HUGH! for North America, Pouchkine Tours for Eastern Europe, and Alpes Express for the French Alps — to provide destination-specific expertise. Recent product introductions include small-group circuits (6-12 participants), solo traveler circuits, self-guided liberty circuits, and budget circuits under €1,249, alongside 2026 and 2027 sub-brand collection refreshes.
Salaün Holidays generates revenue primarily through commissions on package holiday sales, cruise distribution, accommodation and activity bookings, and travel insurance and add-on services. Distribution partnerships span major cruise lines (Costa Croisières, MSC Croisières, CroisiEurope, Croisières Ponant, CFC Croisières) and accommodation providers (Club Med, Pierre & Vacances, Belambra Clubs, Center Parcs, TUI, Villages Clubs du Soleil, Fram). The company is privately held as a French SAS, with Michel Salaün serving as President and no disclosed external institutional investors or PE backing. Customer financial protection is provided through APST guarantee certification and €10 million professional liability insurance via Helvetia Assurances SA.
Salaün Holidays firmographics
Firmographics- Name
- Salaün Holidays
- Legal name
- SN AGENCES
- Website
- https://salaun-holidays.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Salaün Holidays is a French travel agency and tour operator distributing package holidays, escorted tours, cruises, and accommodation through 186 physical agencies across France and an online platform serving French individual consumers.
- Ownership category
- akta.pro rank
Salaün Holidays industry classification
Industry- Product category
- Travel Agency Services
- NAICS
- Tour Operators (561520), Tour Operators (56152)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Island, Beach & Resort Travel Agencies (THAKAFAL)
- akta.pro secondary industries
- Resort + Cruise Packages (All-Inclusive) (THAEAHAD), Beach & Island All-Inclusive Resorts (THAGAKAG)
Keywords
Where Salaün Holidays is headquartered
LocationHeadquarters
- HQ city
- Pont-de-buis
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Salaün Holidays business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Package Holiday Sales: Commission-based revenue from selling complete travel packages including escorted circuits, resort stays, club vacations, and cruise packages. The company acts as a tour operator and travel agency, earning margins on the difference between wholesale and retail pricing.
- Cruise Distribution: Revenue from distributing cruise packages from major cruise lines (Costa Croisières, MSC Croisières, CroisiEurope, Croisières Ponant, CFC Croisières) with commission on bookings.
- Accommodation and Activity Bookings: Commission from hotel bookings, vacation rentals, camping reservations, and activity bookings through the platform.
- Travel Insurance and Add-ons: Revenue from travel insurance products and related add-on services through partners Sarrut Assurance and Mutuaide Assistance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Escorted Circuits - starting from 1,999€ per person |
| Unit Pricing | Pay-as-you-go | Club Vacations - starting from 77€/pers |
| Unit Pricing | Pay-as-you-go | Camping in France - from 14€ to 6,224€ |
| Unit Pricing | Pay-as-you-go | Cruise Packages - from 459€ |
| Transaction based/ take rate | Pay-as-you-go | Flash Sale Discounts - up to 500€ per booking |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Salaün Holidays product offering
Product offeringCore offering
Salaün Holidays is a French travel agency that sells package holidays including escorted group circuits, club vacations, cruises, standalone hotel stays, camping holidays, and thalassotherapy retreats to French consumers. It distributes tours from partner cruise lines, resort operators, and accommodation providers through 186 physical branches across France, an e-commerce website, and phone sales, supported by specialist sub-brands for Asia, Scandinavia, North America, and Eastern Europe.
Product overview
Salaün Holidays operates as a comprehensive travel agency platform offering a diverse portfolio of travel products and services. The core offering centers on guided circuit tours (Circuits Salaün) with specialized sub-brands for regional expertise: Pagodia for Asia, Nordiska for Scandinavia, HUGH! for North America, and Pouchkine Tours for Eastern Europe. Supporting products include vacation club packages (Séjours & Clubs) through partner brands, maritime and river cruises, standalone hotel stays, flight+hotel packages, vacation rentals, camping options, and thalassotherapy retreats. The company also offers domestic France travel with extensive regional coverage. Additional services include custom circuit creation (circuits sur mesure), self-drive autotours, and group travel booking. The platform distributes through 186 physical agencies across France plus digital channels.
Differentiator
Problem solved
Functional benefit
Brands
- Pagodia: Specialist brand for Asia travel.
- Nordiska
- HUGH!
- Pouchkine Tours
Products and services
- Circuits Salaün Guided group tours to destinations worldwide including Africa, Americas, Asia, Europe, Middle East, and Oceania, offered in accompanied groups, private, solo, freedom/liberty, budget, small groups, and premium formats. For French individual travelers, families, and couples seeking structured travel experiences.
- Séjours & Clubs All-inclusive vacation club packages from partner brands including Club Coralia, Club Eldorador, Club Framissima, Club Jumbo, Club Lookéa, Club Marmara, Club Med, Kappa Club, and ÔClub. For French travelers seeking resort-style all-inclusive holidays.
- Croisières Maritime, coastal, and river cruises distributed from partner cruise lines including Costa Croisières, MSC Croisières, CroisiEurope, Croisières Ponant, and Compagnie Française de Croisières, covering Mediterranean, Caribbean, Northern Europe, Indian Ocean, Gulf, and river itineraries. For French cruise travelers.
- Séjours Standalone hotel stays and vacation packages at beach resorts, city breaks, and destination hotels worldwide. For French travelers seeking flexible accommodation-only bookings.
- Vols & Hôtels Flight and hotel combination packages allowing travelers to book flights and accommodations together. For French individual travelers and families.
- Locations Vacation rental properties including apartments, villas, and residences throughout France and international destinations. For French families and groups seeking independent accommodation.
- Campings Camping holiday options distributed from partner campsite networks including Camping Paradis, Flower Camping, Sunêlia, Siblu, and Sandaya across France, with over 2,200 options ranging from budget pitches to premium accommodations. For French outdoor and nature enthusiasts.
- Thalassos Thalassotherapy spa retreats at coastal locations throughout France offering marine-based wellness treatments. For French wellness travelers seeking seaside health-focused stays.
- Voyages France Domestic France travel packages covering regional destinations across Bretagne, Pays de la Loire, Nouvelle-Aquitaine, Occitanie, Provence-Alpes-Côte d'Azur, Auvergne-Rhône-Alpes, Hauts-de-France, Grand Est, and Corsica, with over 3,835 vacation options. For French travelers seeking domestic holidays.
- Circuits sur mesure Customized/bespoke circuit creation service allowing travelers to design personalized itineraries to worldwide destinations. For French individual travelers, couples, and families seeking tailor-made travel.
- Pagodia Specialized sub-brand offering escorted circuits across Asian destinations including China, Japan, Vietnam, Thailand, and Southeast Asia with dedicated destination expertise. For French travelers seeking Asia-focused tours.
- Nordiska Specialized sub-brand offering escorted circuits across Scandinavian and Nordic destinations including Norway, Iceland, Finland, Sweden, and Denmark, with tailored tours and cruise packages. For French travelers seeking Northern European travel.
- HUGH! Specialized sub-brand offering escorted circuits across North American destinations including USA and Canada, with custom tour packages and local expertise. For French travelers seeking North American tours.
- Pouchkine Tours Specialized sub-brand offering escorted circuits across Eastern European destinations including Russia, Central Asia, the Caucasus region, and former Soviet states. For French travelers seeking Eastern European and post-Soviet travel.
Quantifiable outcome
- Financial protection through APST guarantee and 10M€ professional liability insurance coverage
Companies that use Salaün Holidays
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Salaün Holidays technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Salaün Holidays partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core, major and minor.
- Costa CroisièrescoreDistribution partnership for Costa cruise packages including Mediterranean, Caribbean, and international cruise itineraries. Salaün Holidays resells Costa cruise packages as part of its cruise offering.
- MSC CroisièrescoreDistribution partnership for MSC cruise products across Mediterranean, Northern Europe, Caribbean, and world cruise itineraries. Features prominently in cruise booking options.
- CroisiEuropecoreExclusive distribution of CroisiEurope river cruise packages including Rhône, Rhine, Danube, Douro, and Nile river itineraries. Featured as premium river cruise option.
- Croisières PonantcorePremium luxury cruise partnership featuring Ponant's expedition and luxury yacht cruises to polar regions, Mediterranean, and exotic destinations.
- Compagnie Française de Croisières (CFC Croisières)coreFrench cruise line partnership offering Mediterranean and international itineraries from French ports including Marseille departures.
- FrammajorDistribution of Framissima club holiday packages including resort accommodations across Mediterranean, North Africa, and international destinations.
- Club MedmajorDistribution partnership for Club Med premium all-inclusive resort packages worldwide including ski, beach, and exotic destinations.
- Pierre & VacancesmajorDistribution of Pierre & Vacances holiday apartment rentals across French and European destinations including ski resorts and coastal locations.
- Belambra ClubsmajorDistribution of Belambra club holiday packages across French destinations including ski resorts, coastal locations, and rural retreats.
- Center ParcsmajorDistribution partnership for Center Parcs nature resort bookings across France and Europe featuring forest accommodations and aquatic facilities.
- Villages Clubs du SoleilmajorDistribution of Villages Clubs du Soleil mountain and holiday village packages across French Alpine and Pyrenees destinations.
- TUI (Club Marmara, Club Lookéa, Kappa Club)majorDistribution partnership for TUI's club holiday brands including Club Marmara, Club Lookéa, and Kappa Club across Mediterranean and international destinations.
- FLOAcorePayment partnership enabling customers to pay for travel bookings in 4 installments. FLOA installment payment option featured prominently on booking pages.
- APST (Association Professionnelle de Solidarité du Tourisme)coreFinancial guarantee partnership providing customer protection. Salaün Holidays is immatriculated under APST guarantee, ensuring customer deposits are protected.
- HELVETIA ASSURANCES SAcoreProfessional liability insurance partnership providing 10,000,000€ coverage per claim for all damages, covering operations worldwide.
- PAYBOXcorePayment processing technology partner providing secure SSL-encrypted credit card transaction processing for online bookings.
- Atout FranceminorOfficial French tourism development agency partnership for promotional activities and destination marketing.
- Orange (Travel e-sim)minorPartnership for e-sim travel data packages enabling customers to purchase connectivity solutions for international travel through Orange.
- Les Entreprises du VoyageminorIndustry association membership representing French travel companies and advocating for travel sector interests.
- SETO (Syndicat des Entreprises du Tour Operating)minorTrade union membership for tour operators representing industry interests and promoting professional standards.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Salaün Holidays competitors and assessment
Company assessmentDirect peers
- TUI France: French arm of TUI Group, offering package holidays, club brands (Club Marmara, Lookéa, Kappa Club) and cruises. Directly overlaps with Salaün Holidays on escorted circuits, all-inclusive club vacations and cruise distribution for French consumers.
- Havas Voyages: One of France's largest traditional travel agency networks, distributing tour operator and airline inventory to French consumers. Closely comparable to Salaün Holidays' 186-branch physical distribution model and product mix.
- Fram: French tour operator specializing in package holidays, Framissima club resorts and escorted circuits. Salaün Holidays resells Fram inventory while also operating competing products in circuits and clubs.
- Voyages Leclerc: Travel agency network tied to the Leclerc retail group, distributing package holidays and tours across France. Comparable omnichannel retail-agency model targeting French consumers.
- Selectour: Cooperative network of independent French travel agencies aggregating distribution across leisure and corporate travel. Competes directly with Salaün Holidays for French package holiday bookings.
Broad incumbents
- Club Med: Global leader in all-inclusive premium resorts. Salaün Holidays is both a distribution partner and an indirect competitor for French resort/vacation demand.
- MSC Croisières: Global cruise line serving French Mediterranean and Caribbean markets. Salaün Holidays is a French distributor while MSC also sells direct, making it both partner and competitor.
- Pierre & Vacances / Center Parcs: Major European vacation rental and resort operator. Distributes inventory through Salaün Holidays while also marketing directly to French consumers, creating partial channel conflict.
Emerging players
- CroisiEurope: Largest European river cruise operator and core distribution partner of Salaün Holidays. Comparable focus on the French cruise market and direct overlap on river cruise itineraries (Rhône, Rhine, Danube).
- Lastminute.com: European online travel agency competing for French leisure bookings. Represents the digital-first OTA threat to Salaün Holidays' traditional retail-agency value proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Salaün Holidays social profiles
Digital presenceSalaün Holidays compliance and trust
Trust signalCompliance3 records
Salaün Holidays financial estimates
Financial estimateRevenue estimate
Valuation estimate
Salaün Holidays leadership team
Management profileNumber of profiles
Profiles2 records
Salaün Holidays funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Salaün Holidays M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Salaün Holidays
What does Salaün Holidays do?
Salaün Holidays is a French travel agency that sells package holidays including escorted group circuits, club vacations, cruises, standalone hotel stays, camping holidays, and thalassotherapy retreats to French consumers. It distributes tours from partner cruise lines, resort operators, and accommodation providers through 186 physical branches across France, an e-commerce website, and phone sales, supported by specialist sub-brands for Asia, Scandinavia, North America, and Eastern Europe.
Is Salaün Holidays a public or private company?
Salaün Holidays is a private company. It is classified as family owned and is currently operating.
When was Salaün Holidays founded?
Salaün Holidays was founded in 2023. It employs 501 to 1,000 people.
Where is Salaün Holidays based?
Salaün Holidays is headquartered in Pont-de-buis, France, in the Europe region.
How does Salaün Holidays make money?
Four revenue lines are on record. Package Holiday Sales are the primary driver. The others are cruise Distribution, accommodation and Activity Bookings and travel Insurance and Add-ons.
Who are Salaün Holidays's main competitors?
Direct peers on record are TUI France, Havas Voyages, Fram, Voyages Leclerc and Selectour. Broad incumbents are Club Med, MSC Croisières and Pierre & Vacances / Center Parcs. Emerging players are CroisiEurope and Lastminute.com.
Does Salaün Holidays have an API?
No public API is recorded for Salaün Holidays.
What industry is Salaün Holidays in?
Salaün Holidays's product category is Travel Agency Services. Its primary akta.pro industry code is THAKAFAL, Island, Beach & Resort Travel Agencies, with a secondary code of THAEAHAD, Resort + Cruise Packages (All-Inclusive). Its NAICS code is 561520 and its SIC code is 7900.