E Collar Technologies
E Collar Technologies, founded in 2001 in Garrett, Indiana, designs and US-assembles electronic dog training collars, bark control devices, and wireless containment systems for pet owners, hunters, and professional dog trainers, selling direct-to-consumer and through a dealer network.
- Company typePrivate
- Founded2001
- HeadquartersGarrett, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What E Collar Technologies does
E Collar Technologies is a privately held, founder-owned manufacturer of electronic dog training and bark control products, headquartered in Garrett, Indiana, and operating since 2001. The company designs and assembles its products in the United States, serving pet owners, hunters, and professional dog trainers. Its product portfolio spans electronic training collars (e-collars), bark control collars, remote training systems, and wireless containment (E-Fence) systems, with core pricing between roughly $130 and $220 per collar and accessories priced from a few dollars to about $35. The company's technical differentiation rests on proprietary stimulation architectures including COS (Control of Stimulation), ABST (Advanced Bark Suppression), and Wide-Pulse Stimulus, which it positions as gentler and more effective alternatives to competitor designs.
The business model is hardware-driven and direct-to-consumer. E Collar Technologies sells primarily through its own ecommerce site, supplemented by a dealer and professional trainer network. There is no disclosed subscription, software, or service revenue stream; the 2025 launch of a companion mobile application is the company's first move beyond standalone hardware. Revenue is unannounced, the company has never raised outside capital, and operations are confined to the United States. Management is founder-led, and the company actively engages in regulatory advocacy against state-level bans on e-collar products, treating market access protection as a core strategic function.
E Collar Technologies firmographics
Firmographics- Name
- E Collar Technologies
- Legal name
- E-Collar Technologies, Inc.
- Website
- https://ecollar.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- E Collar Technologies, founded in 2001 in Garrett, Indiana, designs and US-assembles electronic dog training collars, bark control devices, and wireless containment systems for pet owners, hunters, and professional dog trainers, selling direct-to-consumer and through a dealer network.
- Ownership category
- akta.pro rank
E Collar Technologies industry classification
Industry- Product category
- Electronic Dog Training Collars
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Behavioral Medicine & Training-Integrated Veterinary Services (HLAMAAAI)
- akta.pro secondary industry
- K9 Handler & Working Dog Security Training (BPAKAOAK)
Keywords
Where E Collar Technologies is headquartered
LocationHeadquarters
- HQ city
- Garrett
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
E Collar Technologies business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Hardware Sales - E-Collars: One-time purchase of remote training collars ranging from basic pet models to professional working dog systems. Products include single and multi-dog expandable systems.
- Hardware Sales - Bark Control: Sale of Barkless Pro anti-bark collars using proprietary ABST technology for automatic bark suppression.
- Accessories and Replacement Parts: Sales of complementary products including comfort pads, contact points, collar straps, batteries, chargers, and replacement components. Replacement parts include batteries, chargers, and various receiver components.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Barkless Pro Anti-Bark Collar BP-504 |
| Unit Pricing | Pay-as-you-go | ET-300 Mini Educator 1/2 Mile Remote E-Collar |
| Unit Pricing | Pay-as-you-go | Accessory Products |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
E Collar Technologies product offering
Product offeringCore offering
E Collar Technologies designs, manufactures, and sells electronic dog training collars (e-collars), bark control collars, and pet containment systems for dog owners and professional trainers. The company offers remote-controlled training collars and related accessories under its own brand, leveraging proprietary stimulation technology and U.S.-based manufacturing.
Product overview
E-Collar Technologies offers a comprehensive portfolio of electronic dog training collars and related products. The core offerings include Pet & Yard E-Collars for general pet owners, Working Dog E-Collars for professional and hunting applications, and 2T multi-dog transmitter systems supporting up to 4 dogs per remote. Key product lines include the Educator series (ET-300 Mini, ME-300 Micro, EZ-900 Easy, ET-400, ET-800 Boss, PE-900 Pro), Finger Trainer (FT-330), Fob Educator (FE-560, FE-580), and the Barkless Pro BP-504 for anti-bark applications. The company also provides the E-Fence wireless containment system, Comfort Adapter Pads for enhanced comfort, and replacement parts. All e-collars feature Control of Stimulation (COS) technology allowing 1-100 adjustable stimulation levels. The portfolio is complemented by the E-Collar Training Hub mobile app providing digital training resources. Products are proudly assembled in the USA.
Differentiator
Problem solved
Functional benefit
Brands
- Educator: Line of remote dog training e-collars marketed under the Educator brand, including models like ET-300 Mini Educator and EZ-900 Easy Educator
- Barkless Pro
Products and services
- Remote Training Collars (E-Collars) Handheld transmitter and receiver-collar systems that deliver customizable remote stimulation cues to dogs during obedience, recall, and behavior training, intended for individual dog owners, hunters, and professional trainers.
- Bark Control Collars Automatic bark-detection collars that sense and respond to a dog's vocalization with corrective stimulation, designed for dog owners seeking hands-free bark management.
- Pet Containment Systems Wireless or in-ground containment systems that deliver stimulation when a dog crosses a defined boundary, providing an alternative to physical fencing for residential dog owners.
- E-Collar Accessories Replacement parts, consumables, and add-ons for E Collar Technologies training and containment systems, sold to existing customers to maintain or extend their devices.
Quantifiable outcome
- Stimulation level lockable to prevent over-stimulation
- +2 more outcomes
Companies that use E Collar Technologies
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
E Collar Technologies technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
E Collar Technologies partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Sit Stay LearnminorCo-founded by Nick White, star of A&E's America's Top Dog, who serves as go-to trainer for celebrities, athletes, and public figures. Provides training resources and content for E-Collar Technologies customers. Use code ECOLLARTECH10 for 10% off training programs.
- DIYK9minorDog training organization with mission to provide highest standard of dog training material. Offers training programs with promotional discount for E-Collar Technologies customers using code ECOLLARTECH10.
- Unleashed (Training Organization)minorFeatured training partner on E-Collar Technologies website, contributing to the ecosystem of professional training resources available to customers.
- Larry KrohnminorProfessional dog trainer who writes educational content about proper e-collar use and rehabilitation of dogs from poor training experiences. Contributes guest blog content to the company's Good Dog Blog.
- Nate SchoemerminorProfessional dog training expert based in Eugene, Oregon who provides video content and training guidance featured on E-Collar Technologies platform.
- Certified Trainers NetworkcoreNetwork of professional dog trainers using E-Collar Technologies products. Promoted through 'Trainers Near You' locator service on the website, creating a referral channel between the company and end customers.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
E Collar Technologies competitors and assessment
Company assessmentEmerging players
- Tractive: Tractive is an emerging player in GPS pet tracking and activity monitoring with subscription-based hardware. It overlaps with E-Collar on the dog tech device category but focuses on tracking rather than training, signaling competitive direction.
- Halo Collar: Halo Collar is an emerging GPS-based smart training collar with subscription services, competing at the intersection of containment and training. While a newer entrant, it represents the connected/smart-collar direction E-Collar has not yet moved into.
- Wagz (Smart Collar): Wagz offers a smart collar with GPS, training, and health monitoring features. It represents the emerging connected dog collar category that competes for the same customer attention and dollars as E-Collar's traditional remote trainers.
Others
- Petco (Training Services): Petco is a broad incumbent in pet retail and training services, offering in-store dog training programs and selling third-party training devices. It is an ecosystem participant shaping consumer attitudes toward e-collar training and competing indirectly for training services spend.
Direct peers
- Invisible Fence (Perimeter Technologies): Invisible Fence is a direct competitor in the pet containment category, offering underground and wireless containment systems that overlap with E-Collar's E-Fence product line. It is well established in residential pet containment with a strong dealer/installer network.
- SportDOG Brand: SportDOG Brand (owned by Radio Systems Corporation) manufactures remote training e-collars, bark control collars, and containment systems for hunting and working dogs. It directly competes with E-Collar in the professional working dog segment with comparable range and multi-dog product features.
- Dogtra: Dogtra is a direct competitor manufacturing electronic remote training collars, bark control collars, and containment systems for dogs. Both companies serve the same professional working dog and pet owner segments with overlapping product categories (remote e-collars, bark control, multi-dog systems).
- DogWatch (Hidden Fence): DogWatch is a direct competitor in pet containment systems with dealer-installed underground fences. It competes with E-Collar's E-Fence offering in the residential containment category via a professional dealer network model.
Broad incumbents
- PetSafe (Radio Systems Corporation): PetSafe is a broad incumbent in the pet containment and training category, offering wireless fences, bark control collars, and remote trainers. It competes with E-Collar in pet containment (E-Fence), bark control, and entry-level training collars via mass retail distribution.
- Garmin (Alpha/Delta/Pro series): Garmin is a broad incumbent that offers professional-grade dog training e-collars (Alpha, Delta, Pro series) with GPS tracking integrated, competing directly in the hunting and working dog segments E-Collar serves. Garmin brings substantially larger brand, marketing, and R&D resources as a global electronics leader.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
E Collar Technologies social profiles
Digital presenceE Collar Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
E Collar Technologies leadership team
Management profileNumber of profiles
Profiles1 record
E Collar Technologies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
E Collar Technologies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about E Collar Technologies
What does E Collar Technologies do?
E Collar Technologies designs, manufactures, and sells electronic dog training collars (e-collars), bark control collars, and pet containment systems for dog owners and professional trainers. The company offers remote-controlled training collars and related accessories under its own brand, leveraging proprietary stimulation technology and U.S.-based manufacturing.
Is E Collar Technologies a public or private company?
E Collar Technologies is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was E Collar Technologies founded?
E Collar Technologies was founded in 2001. It employs 1 to 10 people.
Where is E Collar Technologies based?
E Collar Technologies is headquartered in Garrett, United States, in the North America region.
How does E Collar Technologies make money?
Three revenue lines are on record. Hardware Sales - E-Collars are the primary driver. The others are hardware Sales - Bark Control and accessories and Replacement Parts.
Who are E Collar Technologies's main competitors?
Emerging players on record are Tractive, Halo Collar and Wagz (Smart Collar). Petco (Training Services) is listed as an others. Direct peers are Invisible Fence (Perimeter Technologies), SportDOG Brand, Dogtra and DogWatch (Hidden Fence). Broad incumbents are PetSafe (Radio Systems Corporation) and Garmin (Alpha/Delta/Pro series).
Does E Collar Technologies have an API?
No public API is recorded for E Collar Technologies.
What industry is E Collar Technologies in?
E Collar Technologies's product category is Electronic Dog Training Collars. Its primary akta.pro industry code is HLAMAAAI, Behavioral Medicine & Training-Integrated Veterinary Services, with a secondary code of BPAKAOAK, K9 Handler & Working Dog Security Training. Its NAICS code is 334510 and its SIC code is 3845.