What Marino does

Marino (legal entity: The Marino Organization Inc., DBA "Marino PR") is a privately held strategic communications agency founded in 1993 and headquartered in New York, with a second office in Los Angeles. The firm delivers integrated public relations, public affairs, and creative services, organized across three core specialties (Public Relations, Public Affairs, Creative Studio) plus a Video & Content production offering covering videography, photography, and social creative. Its underlying service model is human-led: data-driven media relations, earned-media amplification, government and stakeholder advocacy, branding and digital experience design, and creative content production. No proprietary technology platform, AI/ML systems, or productized software are part of the offering.

The firm serves enterprise and mid-market clients across 10 vertical industries: Real Estate, Health & Science, Nonprofit, Education, Consumer & Lifestyle, Energy & Sustainability, Professional Services, Industry & Trade Associations, Technology & Innovation, and Cannabis. Named enterprise clients include McDonald's, Walmart, Home Depot, Wolters Kluwer, National Grid, Starwood Capital, JFKIAT (relationship since 1997), Curaleaf, VTS, Bono EVOO, Chelsea Market, and NYU Tandon School of Engineering. The agency cites 400+ clients served, 30 years of operating history, and a 92% client retention rate.

Marino's business model is professional-services-based with custom pricing determined by scope, client size, and engagement complexity. Engagements typically run on retainer or project-based fee structures with multi-year contract cadence, sold through direct enterprise sales, industry referrals, and inbound thought leadership. The firm is founder-controlled under Frank Marino (Founder & CEO), with no disclosed parent company, private equity backing, or external institutional investment. It positions itself as "one of the few remaining privately held midsized to large agencies" in the PR industry.

Name

Marino

Legal name

The Marino Organization Inc.

Website

https://marinopr.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Marino is a privately held strategic communications agency founded in 1993, delivering integrated public relations, public affairs, and creative services to enterprise and mid-market clients across 10 verticals including real estate, healthcare, cannabis, and consumer goods, with offices in New York and Los Angeles.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Public Affairs, Government Relations & Lobbying (BPAFADAB)

akta.pro secondary industry

Central Government Policy, Strategy & Performance (incl. OMB-style functions) (BPAIAAAB)

Keywords

• Strategic communications
• Public relations
• Public affairs
• Media relations
• Crisis communications

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Strategic Communications Services: Marino generates revenue through integrated communications services including public relations, public affairs, creative studio, and digital strategy for enterprise clients across multiple industries.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Marino is a holistic strategic communications agency that delivers integrated Public Relations, Public Affairs, and Creative Studio services to enterprise, government, and nonprofit clients. Offerings span earned media relations, government and legislative advocacy, branding and digital creative, plus full-service video and content production. The agency operates on retainer or project-based engagements and maintains long-tenured client relationships, including a continuous partnership with JFKIAT dating to 1997.

Product overview

Marino is a holistic strategic communications agency offering integrated PR, public affairs, and creative services. The core offerings include Public Relations (data-driven publicity and media relations), Public Affairs (government relations and advocacy), Creative Studio (branding and digital experiences), and Video & Content (production of videography, photography, and social creative). The agency serves clients across diverse industries including Real Estate, Health & Science, Cannabis, Consumer & Lifestyle, Technology & Innovation, Nonprofit, Education, Energy & Sustainability, Professional Services, and Industry Trade Associations. With offices in New York and Los Angeles, Marino delivers fully integrated communications strategies focused on changing perceptions, amplifying impressions, and building brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations
• Public Affairs
• Creative Studio
• Video & Content

Quantifiable outcome

• 1+ billion total impressions generated for JFKIAT client relationship spanning 1997 to present
• +5 more outcomes

Named customers35 records

Segments10 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor and core.

• National Cannabis Industry AssociationminorGTM or Marketing PartnerJordan Isenstadt, Senior Vice President at Marino, appointed to National Cannabis Industry Association Board of Directors, representing Marino in the cannabis industry trade organization.
• Pasta GarofalocoreGTM or Marketing PartnerMarino appointed as U.S. Agency of Record for Pasta Garofalo, handling public relations, earned media, advertising, social media and partnerships programs for the Italian pasta brand in the U.S. market.
• Di Marco Pinsa RomanacoreGTM or Marketing PartnerMarino appointed as U.S. Agency of Record for Di Marco Pinsa Romana, handling public relations and marketing communications for the Italian pinsa brand in the U.S. market.
• Jessica LaytonminorStrategic or Co-development PartnerVeteran national news journalist and media training expert who co-authored Marino's Executive Speaking & Media Readiness Playbook, bringing external expertise to Marino's training offerings.

Scale indicators11 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• BerlinRosen: Mid-size independent strategic communications and public affairs agency based in New York serving consumer, real estate, tech, healthcare and nonprofit clients with an integrated PR + public affairs model — directly comparable to Marino's positioning.
• 5W Public Relations: Independently held, mid-sized New York PR agency offering consumer, corporate, digital and public affairs services to a comparable mix of enterprise and growth clients.
• M Booth: Independent creative PR agency with strong consumer, health and corporate practices, recognized for earned-media campaigns and integrated storytelling — directly comparable in size, scope and client mix.
• Marathon Strategies: New York strategic communications and public affairs firm serving real estate, infrastructure, healthcare and B2B clients with a hybrid PR + government relations offering closely aligned to Marino's public affairs strength.
• ICR (Investor Relations + Communications): Mid-sized strategic communications and investor relations firm advising consumer, healthcare, tech and real estate clients on integrated PR, IR and public affairs — comparable positioning to Marino for growth and enterprise clients.

Broad incumbents

• Edelman: World's largest independent PR firm with deep consumer, healthcare, tech and public affairs practices; competes against Marino for enterprise retainers while operating at much greater scale globally.
• Weber Shandwick: Global communications network within IPG offering PR, public affairs and integrated communications across consumer, healthcare, tech and public sector — overlaps directly with Marino's enterprise verticals.
• FleishmanHillard: Omnicom-owned global PR and public affairs network with healthcare, consumer, tech and energy practices that overlap with multiple Marino verticals at larger scale.
• Havas PR: Global PR network within Havas offering consumer, corporate, healthcare and public affairs services — broad incumbent competing in many of the same verticals as Marino.
• Ketchum: Omnicom-owned global communications firm with strength in consumer, healthcare, food and technology — overlaps with multiple Marino client verticals at enterprise scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/marinopr
• Facebookfacebook.com/marinopublicrelations

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marino