Superior Transport & Logistics
Superior Transport & Logistics is a Wisconsin-based, founder-owned 3PL that provides managed transportation services (LTL, Truckload, Parcel, specialized modes) and a proprietary cloud-based TMS to mid-market and enterprise manufacturers, primarily in Wisconsin and the Upper Midwest.
- Company typePrivate
- Founded2003
- HeadquartersGreen Bay, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Superior Transport & Logistics does
Superior Transport & Logistics is a privately held, founder-owned managed transportation provider and third-party logistics (3PL) operator headquartered in Green Bay, Wisconsin, with a secondary office in Milwaukee. Founded by Mike Demuth in 2003, the company serves mid-market and enterprise shippers — primarily Wisconsin-based manufacturers across footwear, signage, envelope/label, and paper — by managing their freight across LTL, Truckload, Parcel, Partial Truckload, Expedite, Flatbed/Oversized, Temperature Controlled, Haz Mat, and Intermodal modes. Its stated value proposition is reduced transportation costs, improved shipment visibility, and consolidation of carrier negotiations, freight auditing, and bill payment through a single partner.
The company's core technology is a proprietary, cloud-based Transportation Management System (TMS) developed internally and continuously evolved since inception. The TMS centralizes quoting, carrier comparison, booking, tracking, and reporting (KPIs, carrier metrics, on-time delivery, heat maps), and is paired with a Parcel Analysis System that benchmarks parcel costs across 184 data points and a Carrier Rate Management module that negotiates and stores committed rates on volume lanes. Tracking automation is delivered through an integration with MacroPoint, which connects carriers' ELD devices for location updates and detention verification. No public APIs, SDKs, or AI/ML capabilities are documented.
Superior generates revenue through managed transportation service fees tied to freight volume, subscription/recurring access to its TMS platform, and professional services for parcel cost optimization and contract negotiation. Pricing is custom rather than tier-based, scoped per customer after a free business analysis, and the company sells primarily through consultative direct sales targeting shippers with $250K-$5M+ annual freight spend. Marketing is concentrated on the company website (educational blog, Request Analysis and TMS Demo forms) with no disclosed paid advertising program or institutional investor involvement.
Superior Transport & Logistics firmographics
Firmographics- Name
- Superior Transport & Logistics
- Legal name
- Superior Transport & Logistics
- Website
- https://superiortranslog.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Superior Transport & Logistics is a Wisconsin-based, founder-owned 3PL that provides managed transportation services (LTL, Truckload, Parcel, specialized modes) and a proprietary cloud-based TMS to mid-market and enterprise manufacturers, primarily in Wisconsin and the Upper Midwest.
- Ownership category
- akta.pro rank
Superior Transport & Logistics industry classification
Industry- Product category
- Third-Party Logistics (3PL) Services
- NAICS
- Freight Transportation Arrangement (488510), Freight Transportation Arrangement (48851), Freight Transportation Arrangement (4885), Specialized Freight Trucking (4842)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Transportation Management Services (TMS-as-a-Service / Managed Transportation) (TLAIANAB)
- akta.pro secondary industries
- Managed Transportation Services (MTS) / Outsourced TMS Operations (TLAIAEAB), Contract & Tariff Management (Carrier Contracts, Accessorials, Lane/Zone Rates) (TLAEAIAB)
Keywords
Where Superior Transport & Logistics is headquartered
LocationHeadquarters
- HQ city
- Green Bay
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Superior Transport & Logistics business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Managed Transportation Services: 3PL services providing comprehensive transportation management including LTL, Truckload, Parcel, and international shipping. Revenue generated through service fees based on freight volume managed, carrier negotiations, and freight audit and bill payment services.
- Transportation Management System (TMS): Proprietary TMS platform provided to customers as part of managed services, allowing them to view negotiated freight pricing, shop carriers, and manage shipments.
- Parcel Cost Optimization: Expert analysis and contract negotiation services to help decrease parcel costs. Includes benchmarking and auditing services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom managed transportation services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Superior Transport & Logistics product offering
Product offeringCore offering
Superior Transport & Logistics is a custom managed transportation (3PL) provider that consolidates LTL, Truckload, Parcel, Partial Truckload, Expedite, Flatbed/Oversized, Temperature Controlled, Haz Mat, and Intermodal freight services under a single relationship. Customers gain access to a proprietary cloud-based TMS to quote, book, track, and analyze shipments; carrier rate negotiation expertise; freight audit and bill payment; parcel cost benchmarking; and claims management.
Product overview
Superior Transport & Logistics operates as a custom managed transportation provider offering a unified platform plus specialized service modules. The core product is their proprietary Transportation Management System (TMS), which serves as the central hub for quoting, booking, tracking, and analyzing shipments. This platform is complemented by multiple transportation services including Less Than Truckload (LTL), Truckload (covering van, refrigerated, flatbed, intermodal, time-sensitive, high-value, heavy haul, and hazmat), Parcel, Partial Truckload, Expedite, Temperature Controlled, and Intermodal shipping. Additional value-added modules include Carrier Rate Negotiations, Analytics & Reporting, and Freight Audit & Pay services. The company positions itself as a one-stop-shop enabling customers to work with a single transportation partner managing all supply chain aspects.
Differentiator
Problem solved
Functional benefit
Products and services
- Transportation Management System (TMS) Proprietary cloud-based Transportation Management System that allows users to quote, book, track, and analyze all shipments in one consolidated place, with carrier comparison, cost and transit time display, order scheduling, extensive tracking, and robust reporting. Provided to managed transportation customers to view negotiated freight pricing, shop carriers, and manage shipments.
- Less Than Truckload (LTL) LTL shipping service for freight that does not require a full truck, including carrier rate negotiations, freight audit and bill payment, claims management, ongoing carrier management, and custom reporting with KPIs and analytics for shippers with partial-truckload freight volumes.
- Truckload Full truckload shipping solutions for single orders or entire nationwide programs, covering van, refrigerated, flatbed, intermodal, time-sensitive, high-value, heavy haul, and hazmat equipment types for businesses moving freight at full-trailer scale.
- Parcel Parcel shipping management service that helps decrease parcel costs through contract negotiation expertise, benchmarking analysis of up to 184 data points, full transparency, and weekly invoice auditing for businesses with small-package shipping volumes.
- Partial Truckload Shipping option for several pallets of freight that do not fill a full truckload, providing extra flexibility and pricing advantages for mid-sized shipments between LTL and full truckload.
- Expedite Fastest transportation mode offered for urgent shipments requiring expedited delivery to final destinations, addressing time-sensitive freight needs.
- Flatbed/Oversized Shipping solutions for heavy, bulky, or odd-sized freight requiring flatbed trailers, addressing oversized and specialized freight requirements.
- Temperature Controlled Refrigerated and frozen product transportation using climate-controlled trailers for businesses shipping temperature-sensitive cargo such as food, beverage, or pharmaceutical products.
- Haz Mat Hazardous materials shipping solutions for safety-sensitive products requiring compliant transport under applicable regulations, leveraging certified carrier partners.
- Intermodal Multi-modal shipping combining truck, rail, and ship transportation to reduce costs and environmental impact for long-haul or cross-country freight programs.
Quantifiable outcome
- Companies achieve net savings of 10-15% on parcel costs through benchmarking and analysis
- +1 more outcomes
Companies that use Superior Transport & Logistics
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Superior Transport & Logistics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Superior Transport & Logistics partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MacroPointcoreIntegration with MacroPoint for automated freight tracking. Carriers can connect their ELD devices to Superior's system through MacroPoint, providing automated location updates. MacroPoint is used for carrier tracking and dispatch optimization, with tracking required for detention eligibility.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Superior Transport & Logistics competitors and assessment
Company assessmentBroad incumbents
- Hub Group: Major asset-light intermodal and logistics provider offering managed transportation, truck brokerage, and dedicated services — broader portfolio but overlapping target market and multi-mode service portfolio.
Direct peers
- Transportation One: Non-asset 3PL offering managed transportation, freight brokerage, and consulting with a technology-enabled service model — comparable competitor in the mid-market shipper segment.
- Echo Global Logistics: Chicago-based non-asset 3PL providing truckload, LTL, intermodal, and managed transportation with proprietary TMS technology — directly comparable to Superior's TMS-plus-managed-services model, though at significantly larger scale.
- Unishippers: Franchise-based non-asset 3PL providing LTL, truckload, and parcel shipping solutions to small and mid-market businesses — comparable in targeting shippers seeking managed multi-mode transportation.
- Coyote Logistics: Major non-asset freight broker and managed transportation provider offering truckload, LTL, intermodal, and supply chain services with a proprietary digital platform — competes in the same mid-market and enterprise shipper segment Superior targets.
- Worldwide Express: Non-asset 3PL and parcel spend management provider offering freight brokerage, managed transportation, and parcel optimization consulting — closely parallels Superior's LTL, truckload, and parcel offering for mid-market shippers.
- Redwood Logistics: Non-asset 3PL and managed transportation provider with proprietary Redwood TMS, serving mid-market shippers with multi-mode services — direct overlap with Superior's TMS-plus-managed-services model.
- Radius Logistics: Mid-market non-asset 3PL providing managed transportation, LTL, truckload, and parcel solutions with a proprietary TMS — directly comparable size and service mix to Superior Transport & Logistics.
- BlueGrace Logistics: Non-asset 3PL offering managed transportation, freight brokerage, and a proprietary technology platform (BlueEdge TMS) for shippers — comparable business model and technology-plus-services offering to Superior.
- Mode Global: Tech-enabled managed transportation and freight brokerage provider focusing on the mid-market shipper — comparable in offering custom managed transportation and TMS tooling similar to Superior.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Superior Transport & Logistics social profiles
Digital presenceSuperior Transport & Logistics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Superior Transport & Logistics leadership team
Management profileNumber of profiles
Profiles11 records
Superior Transport & Logistics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Superior Transport & Logistics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Superior Transport & Logistics
What does Superior Transport & Logistics do?
Superior Transport & Logistics is a custom managed transportation (3PL) provider that consolidates LTL, Truckload, Parcel, Partial Truckload, Expedite, Flatbed/Oversized, Temperature Controlled, Haz Mat, and Intermodal freight services under a single relationship. Customers gain access to a proprietary cloud-based TMS to quote, book, track, and analyze shipments; carrier rate negotiation expertise; freight audit and bill payment; parcel cost benchmarking; and claims management.
Is Superior Transport & Logistics a public or private company?
Superior Transport & Logistics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Superior Transport & Logistics founded?
Superior Transport & Logistics was founded in 2003. It employs 11 to 50 people.
Where is Superior Transport & Logistics based?
Superior Transport & Logistics is headquartered in Green Bay, United States, in the North America region.
How does Superior Transport & Logistics make money?
Three revenue lines are on record. Managed Transportation Services are the primary driver. The others are transportation Management System (TMS) and parcel Cost Optimization.
Who are Superior Transport & Logistics's main competitors?
Hub Group is listed as a broad incumbent. Direct peers are Transportation One, Echo Global Logistics, Unishippers, Coyote Logistics, Worldwide Express, Redwood Logistics, Radius Logistics, BlueGrace Logistics and Mode Global.
Does Superior Transport & Logistics have an API?
No public API is recorded for Superior Transport & Logistics.
What industry is Superior Transport & Logistics in?
Superior Transport & Logistics's product category is Third-Party Logistics (3PL) Services. Its primary akta.pro industry code is TLAIANAB, Transportation Management Services (TMS-as-a-Service / Managed Transportation), with a secondary code of TLAIAEAB, Managed Transportation Services (MTS) / Outsourced TMS Operations. Its NAICS code is 488510 and its SIC code is 4731.