What Koodoo does

Koodoo is a UK-based AI platform operating at the intersection of mortgage distribution and enterprise software for financial services. The company was founded in 2017 and runs two interconnected businesses: a B2B AI product suite (Compare, Verify, Assist, Evaluate) sold to lenders and price comparison websites, and a directly-operated FCA-regulated mortgage brokerage (Koodoo Advice) that serves UK consumers and functions as a live testing ground for the company's technology. Koodoo Compare searches 35,000+ mortgage products from 130+ UK lenders with natural language interaction; Koodoo Verify automates document processing and fraud detection at point of upload; Koodoo Assist provides AI-powered digital agents for 24/7 personalised customer engagement; and Koodoo Evaluate monitors 100% of customer interactions for quality and compliance using GenAI contextual analysis.

The underlying technology is built on GenAI foundation models with Retrieval-Augmented Generation (RAG) architecture and proprietary guardrails designed for FCA-regulated environments. Koodoo was the first firm to train AI to pass the CeMAP mortgage advisor exam, achieving 94% on retake. The company is headquartered at Scale Space in White City, London, employs 11-50 people, and is backed by venture builder Blenheim Chalcot.

Revenue is generated through three streams: (1) lender commissions on completed mortgages via the brokerage; (2) a £495 completion fee applied only to complex mortgage cases (adverse credit, debt consolidation, multi-applicant, or foreign currency income); and (3) B2B licensing of the white-label technology suite to price comparison websites and financial services firms. The consumer comparison service is free, with revenue tied to successful completions rather than direct consumer charges. White-label partnerships power 1 million+ UK mortgage comparison searches per month, representing the company's primary distribution scale.

Name

Koodoo

Legal name

Koodoo Financial Limited

Website

https://koodoo.io

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Koodoo is a UK-based AI platform providing an FCA-regulated mortgage brokerage and a B2B GenAI product suite (Compare, Verify, Assist, Evaluate) that automates mortgage comparison, document processing, customer engagement, and compliance monitoring for UK lenders and price comparison websites.

Ownership category

akta.pro rank

Product category

AI Mortgage Technology Software

NAICS

Mortgage and Nonmortgage Loan Brokers (522310), Software Publishers (513210), Computer Systems Design and Related Services (54151)

SIC

Loan Brokers (6163), Mortgage Bankers & Loan Correspondents (6162), Services-Prepackaged Software (7372)

akta.pro primary industry

Mortgage Comparison, Marketplace & Rate-Shopping Platforms (FSALABAJ)

akta.pro secondary industries

Automated Underwriting Systems (AUS) & Decisioning Engines (FSALALAB), Fraud Detection, Identity & KYC/AML for Mortgages (FSALALAH), Quality Control (QC), Compliance & Audit Tools for Underwriting (FSALALAL), Model Governance, Risk & Compliance (GRC) Platforms (HDAAAKAA)

Keywords

• AI mortgage technology
• Mortgage comparison platform
• AI document verification
• Compliance monitoring software
• Conversational AI agents

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Mortgage Brokerage Completion Fees: Koodoo charges a £495 completion fee on complex mortgage applications including: applicants with missed payments, defaults, CCJs, bankruptcy orders or IVAs in last 6 years; debt consolidation or residential lending into retirement; applications with more than 2 applicants; and applications with foreign currency income. Standard applications incur no completion fee.
2. Lender Commission: As a mortgage intermediary, Koodoo receives commission from lenders on successful mortgage completions. Lenders may also charge product fees which are disclosed to customers during the recommendation process.
3. B2B Technology Licensing: Koodoo licenses its white-label mortgage comparison technology and AI-powered product suite (Compare, Verify, Assist, Evaluate) to price comparison websites and financial services firms. This generates revenue through platform/technology fees rather than consumer-facing charges.
4. Consumer Mortgage Comparison Service: Consumer-facing mortgage comparison service is free to use. Revenue is generated through lender commission on completions rather than direct consumer charges, aligning incentives between Koodoo and finding customers the best mortgage deal.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Koodoo builds AI-powered software products (Compare, Verify, Assist, Evaluate) that automate mortgage comparison, document verification, customer engagement, and compliance monitoring for UK financial services firms on a white-label basis. The company also operates an FCA-regulated mortgage brokerage (Koodoo Advice) that uses its own CeMAP-passing AI to deliver mortgage advice directly to UK consumers, earning commissions and a £495 completion fee on complex cases.

Product overview

Koodoo is an AI-powered platform for financial services customer interactions, consisting of four integrated core products: Koodoo Compare (AI-enhanced mortgage comparison across 130+ UK lenders), Koodoo Verify (automated document processing and fraud detection), Koodoo Assist (AI-powered digital agents for 24/7 customer engagement), and Koodoo Evaluate (AI-powered quality and compliance monitoring). The company also operates Koodoo Advice, an FCA-regulated mortgage brokerage subsidiary that deploys these technologies to deliver personalised, compliant mortgage services to consumers.

Differentiator

Problem solved

Functional benefit

Brands

• Koodoo Compare: AI-powered mortgage comparison journey allowing customers to search products from over 130 top UK lenders, maximising conversion.
• Koodoo Verify
• Koodoo Assist
• Koodoo Evaluate

Products and services

• Koodoo Compare
• Koodoo Verify
• Koodoo Assist
• Koodoo Evaluate
• Koodoo Advice

Quantifiable outcome

• 1 million UK mortgage comparison searches per month served through platform and partners
• +6 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability8 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Mortgage Power LimitedcoreOthersKoodoo Financial Limited has Mortgage Power Limited as a subsidiary company. Mortgage Power Limited (company number 10978680) trades as 'Koodoo' and 'Koodoo Advice', and is authorised and regulated by the FCA (FRN 845978). This subsidiary operates the regulated mortgage brokerage.
• Price Comparison WebsitescoreChannel Partner/ Reseller/ DistributorKoodoo provides white-label mortgage comparison technology to leading price comparison websites, powering their mortgage comparison journeys. The company serves 1 million+ mortgage comparisons every month through these partnerships.
• UK Lenders (130+)coreStrategic or Co-development PartnerKoodoo Compare provides access to mortgage products from over 130 top UK lenders, enabling customers to search 35,000+ mortgage products. As a mortgage intermediary, Koodoo receives commission from lenders on successful completions.
• Get Mortgage RatesminorOthersGet Mortgage Rates is a subsidiary website under Mortgage Power Limited which uses Koodoo's technology to provide mortgage comparison services.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Sprout.ai: AI-native platform for claims and customer interaction automation in insurance. Comparable as a UK AI-for-financial-services vendor with overlapping compliance and GenAI tooling, but focused on insurance rather than mortgages.
• Eigen Technologies: AI document processing and NLP platform used by banks and insurers. Comparable on the Koodoo Verify side (document extraction, fraud/AML-style checks) within regulated UK financial services, though it serves a broader vertical.

Broad incumbents

• Rightmove: UK's largest property portal with a significant mortgage comparison business. Comparable as an incumbent with mortgage search and comparison traffic, and a likely partner/competitor for Koodoo Compare.
• Compare the Market: Major UK price comparison platform covering mortgages alongside insurance and other financial products. A relevant incumbent and potential white-label partner for Koodoo Compare.
• MoneySupermarket: One of the UK's largest price comparison websites, including mortgages. Comparable as a broad incumbent that Koodoo both competes with on consumer traffic and white-labels its comparison technology into.

Direct peers

• London & Country Mortgages (L&C): One of the UK's largest mortgage brokers, offering whole-of-market comparison and adviser-led recommendations. Comparable as a UK-wide mortgage intermediary, although with a more traditional, less AI-led model.
• Better.co.uk: Tech-enabled UK mortgage broker providing online comparison and human advice. Direct competitor in the digital mortgage intermediary space, competing for similar consumer and B2B partnership channels.
• Habito: UK digital mortgage broker and comparison platform that combines online comparison with human advisers. Closely comparable to Koodoo as a UK-focused mortgage intermediary investing heavily in technology to streamline the consumer journey.
• Mojo Mortgages: UK mortgage broker operating online comparison and adviser services, with broker-side technology similar to Koodoo's stack. Comparable on customer segments, lender breadth and digital-first mortgage intermediation.
• Trussle: UK online mortgage broker offering comparison and broker-led advice across UK lenders. Direct competitor to Koodoo Advice and Koodoo Compare in the digital mortgage intermediary segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/koodoohq
• Xx.com/koodooHQ
• Facebookfacebook.com/koodooHQ

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Koodoo